Oak Ridge Care Center

What Oak Ridge Care Center does

Oak Ridge Care Center is a family-owned, for-profit skilled nursing and rehabilitation operator headquartered in Union Grove, Wisconsin, founded by Art Kuranz in 1968 with skilled nursing operations commencing in 1974. The company runs two co-located facilities on 8th Avenue: Oak Ridge Care Center at 1400 8th Avenue providing 24-hour skilled nursing, long-term care, and medical monitoring, and Timber Oaks at 1390 8th Avenue, an assisted living community opened in 1991 that serves seniors who do not require continuous health monitoring. A third service line, rehabilitation, was historically delivered through a partnership with Greenfield Rehabilitation and was brought in-house effective March 2, 2026, with physical, occupational, and speech therapy now provided by Oak Ridge team members under a Director of Rehabilitation. The company also participates in the Wisconsin Department of Health Services Music and Memory program for residents with dementia.

Revenue is generated through recurring per-resident billing for skilled nursing (Medicare, Medicaid, private pay), assisted living room and care services, and rehabilitation therapy, with pricing determined individually based on care needs and room selection rather than published rates. The customer base consists of individual seniors and their families across Union Grove and surrounding Racine County, with admissions sourced through hospital discharge planner referrals, family inquiries, and community outreach including the Leadership Union Grove program and active Facebook presence. The company employs 101-250 staff across clinical, administrative, maintenance, and activities roles, with a notable pattern of internal promotion from entry-level CNA or technician positions into nursing management and administrative leadership, including a third-generation family ownership transition with Steven Kuranz as Owner/Executive Director since 2004.

Name

Oak Ridge Care Center

Legal name

Oak Ridge Care Center, Inc.

Website

https://oakridgecarecenter.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

101–250 employees

Short description

Oak Ridge Care Center is a family-owned skilled nursing, assisted living (Timber Oaks), and rehabilitation operator in Union Grove, Wisconsin, serving seniors in Racine County through Medicare, Medicaid, and private-pay arrangements under third-generation Kuranz family leadership.

Ownership category

akta.pro rank

Product category

Skilled Nursing & Senior Care Services

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (62311), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB)

akta.pro secondary industry

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)

Keywords

• Skilled nursing care
• Long-term care services
• Rehabilitation therapy
• Assisted living community
• Senior care facility

Headquarters

HQ city

Union Grove

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Technology or R&D, Marketing or Sales

Revenue model

1. Skilled Nursing and Long-term Care Services: 24-hour skilled nursing services provided to residents requiring regular health monitoring. Revenue generated through Medicare, Medicaid, and private pay arrangements.
2. Assisted Living Services (Timber Oaks): Residential assisted living services including 24/7 care, medication management, meals, housekeeping, and activities. Billed on a recurring basis for room and care services.
3. Rehabilitation Therapy Services: Physical, occupational, and speech therapy services provided to help residents recover from surgery, injury, or medical events. Partnered with Greenfield Rehabilitation for service delivery.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Oak Ridge Care Center provides 24-hour skilled nursing and long-term care for seniors needing regular health monitoring, delivered alongside a full rehabilitation program offering physical, occupational, and speech therapy. Its neighboring Timber Oaks community provides assisted living services — including medication management, meals, housekeeping, and activities — for seniors who do not require 24/7 health monitoring, creating a campus-based continuum of care for the Union Grove, Wisconsin area.

Product overview

Oak Ridge Care Center operates as a family-owned healthcare continuum offering three interconnected service lines: (1) Oak Ridge Care Center providing skilled nursing and long-term care with 24/7 medical monitoring, (2) Timber Oaks, a neighboring assisted living community offering residential care for seniors who need assistance with daily activities but not full-time health monitoring, and (3) Rehabilitation Services including Physical, Occupational, and Speech Therapy. These communities work together to provide a continuum of care so seniors can stay with the organization as their healthcare needs change. Additional offerings include amenities, activities programs, and volunteer opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Skilled Nursing & Long-Term Care 24-hour skilled nursing services providing medical interventions, medication administration, social services, therapy, meals planned by a registered dietitian, private and semi-private rooms, and recreational activities for seniors needing regular health monitoring and long-term residential care.
• Rehabilitation Services Comprehensive rehabilitation therapy including Physical Therapy, Occupational Therapy, and Speech Therapy to help patients recover from surgery, injury, or medical events and return to living life. Delivered by an in-house therapy department under Director of Rehabilitation Josh Serba.
• Timber Oaks Assisted Living Assisted living community offering 24/7 residential care, assistance with daily living activities, specialized diets, transportation, pharmaceutical services, hospice, and on-site medical visits including dentist, podiatrist, audiologist, optometrist, and physician — for seniors who do not require 24/7 health monitoring.
• Moving Into Assisted Living Transition support services including admissions application, financial information forms, room setup guidance, and tours to help seniors move into Timber Oaks assisted living.

Quantifiable outcome

• Residents and families report high satisfaction with care quality, with multiple testimonials noting excellent care compared to other facilities and recommending the facility.
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Greenfield RehabilitationcoreTechnology or IntegrationGreenfield Rehabilitation is a local family-owned and operated agency that provides superior rehab care services at Oak Ridge Care Center. They have an outstanding record of successful outcomes based on individualized care plans designed to maximize patients' healing potential. The partnership provides physical, occupational, and speech therapy services to help patients reach their rehabilitation goals. Note: As of March 2, 2026, Oak Ridge began bringing therapy services in-house rather than using outside agencies.
• Leadership Union GroveminorOthersOak Ridge Care Center participates in the Leadership Union Grove program, a local community leadership development program. Team members attend classes to practice leadership skills and gain insights on management and teamwork. The entire class occasionally tours the facility to learn about long-term care.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• The Ensign Group: Public operator of skilled nursing, assisted living, and rehabilitation facilities with a strong 'local culture' operating philosophy. Comparable to Oak Ridge in service lines (SNF + assisted living + rehab) and in emphasis on community-rooted care, but operates at national scale.
• Genesis HealthCare: Major skilled nursing and rehabilitation provider with therapy-led care delivery. Comparable to Oak Ridge in skilled nursing and rehabilitation services (PT/OT/SLP), and a useful benchmark for SNF therapy margin economics relevant to Oak Ridge's recent in-house therapy transition.
• Trilogy Health Services: Midwest-focused operator of senior living communities offering assisted living, memory care, and skilled nursing. Particularly relevant as a regional Midwest peer with a multi-service continuum comparable to Oak Ridge's Union Grove footprint.
• National HealthCare Corporation: Public operator of skilled nursing, assisted living, and home care across the U.S. Comparable in service mix (SNF + assisted living) and in serving predominantly small-community markets similar to Union Grove.
• Atria Senior Living: Large assisted living and memory care operator with a strong focus on lifestyle programming. Comparable to the Timber Oaks assisted living service line and to Oak Ridge's emphasis on daily activities and community engagement.
• Five Star Senior Living: National senior living operator offering assisted living, memory care, and skilled nursing. Comparable to the Timber Oaks assisted living service line and Oak Ridge's continuum-of-care positioning across acuity levels.
• Brookdale Senior Living: Largest U.S. senior living operator with assisted living, memory care, and skilled nursing offerings. Comparable through its assisted living (Timber Oaks-equivalent) and continuum-of-care positioning, though the platform is much broader and more corporate than Oak Ridge's family-owned model.
• Life Care Centers of America: One of the largest privately held skilled nursing and rehabilitation operators in the U.S. Provides skilled nursing, assisted living, and rehabilitation services — the same core continuum Oak Ridge offers — across many states, making it a broad incumbent comparable in service mix though vastly larger in scale.

Others

• Encompass Health: Largest U.S. provider of inpatient rehabilitation services (PT/OT/SLP). Comparable to Oak Ridge's rehabilitation service line and a useful benchmark for the economics of in-house rehabilitation delivery that Oak Ridge is now operating.

Regional players

• ProMedica: Regional health system with skilled nursing and senior care operations in the Midwest, including Wisconsin-area services. Comparable as a regional care provider with a similar patient-discharge referral ecosystem around Oak Ridge's local market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/oakridgecarecenter

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oak Ridge Care Center