Nami Yoga Studio

What Nami Yoga Studio does

Nami Yoga Studio is a privately-held, founder-owned bilingual yoga studio founded in 2013 in Tokyo, Japan by Namita Kurokawa. The studio operates two physical locations — a Tokyo studio in the Akasaka-mitsuke district of Minato-ku and a Kyoto studio in the Gojo area of Shimogyo-ku (opened April–May 2025) — and offers live online classes via Zoom. The studio delivers yoga instruction across multiple styles including Hatha, Vinyasa, Slow Flow, Yin, Restorative, Hatha Flow, Power Yoga, and meditation, with all instruction available bilingually in English and Japanese. Customer segments include individual consumers (expats, tourists, and Japanese residents across beginners through advanced practitioners), corporate wellness clients (with 11 years of corporate yoga engagement history), aspiring and current yoga teachers (through programs such as the 30-hour Yin Yoga Teacher Training), and children and families (via dedicated kids yoga classes).

The studio's product surface spans drop-in classes, multi-class packs, monthly membership plans (The Lifestyle unlimited and The Journey tier, both with one-year minimum contracts), a First Timer introductory ticket (¥7,000 for one week of unlimited classes), the Keeper mat-storage subscription (¥1,000/month), private and small-group lessons, residential retreats (Hakone, Amami Oshima), teacher training, kids yoga, corporate yoga, and merchandise. Pricing is denominated in Japanese yen with a 15% student discount across most tiers. The underlying technology stack is intentionally lean: the Glofox SaaS platform powers class booking, ticketing, membership management, referrals, and mobile app experience (iPhone and Android), while Zoom handles live online class delivery; the studio has no proprietary technology, patents, or AI capabilities.

Revenue is generated primarily through recurring subscription memberships and drop-in class fees at both studios and online, supplemented by corporate contracts, retreat packages, teacher training tuition, and ancillary services (mat storage, branded apparel). The business uses direct-to-consumer go-to-market via its website, the Glofox booking portal, Instagram, a bilingual content blog, public wellness events (e.g., Organic Life Tokyo 2025), and a friend referral program. The studio is founder-operated with no external institutional funding, no parent company, and no subsidiaries; the team includes a Yoga Director (Ayako Shimizu, RYT-500) and a roster of bilingual instructors.

Name

Nami Yoga Studio

Legal name

Nami Yoga Studio

Website

https://namiyogastudio.com

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Nami Yoga Studio is a privately-held, founder-owned bilingual (English/Japanese) yoga studio operating two locations in Tokyo and Kyoto plus online Zoom classes. Founded in 2013, it serves expats, tourists, Japanese residents, and corporate clients with diverse yoga styles, memberships, retreats, and teacher training programs.

Ownership category

akta.pro rank

Product category

Yoga Studio Services

NAICS

Fitness and Recreational Sports Centers (71394), Professional and Management Development Training (61143), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Kids & Family Yoga (HSADACAK), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)

Keywords

• Yoga studio services
• Corporate yoga programs
• Yoga teacher training
• Wellness retreat packages
• Yoga membership subscriptions

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Yoga class fees and memberships: Revenue is generated through drop-in class tickets, multi-class packs, and monthly membership plans (The Lifestyle, The Journey). Classes are available at both Tokyo and Kyoto studios as well as online via Zoom. The First Timer trial ticket offers 7 days of unlimited classes for 7,000 yen. The Keeper service (mat storage) charges 1,000 yen per month.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Nami Yoga Studio is a bilingual English/Japanese yoga studio operating two physical locations in Tokyo (Akasaka-mitsuke) and Kyoto (Gojo), supplemented by live online Zoom classes. Its core offering consists of drop-in yoga classes across multiple styles (Hatha, Vinyasa, Slow Flow, Yin, Restorative, Hatha Flow, Power Yoga, meditation), sold via individual tickets, multi-class packs, and recurring monthly membership plans (The Lifestyle and The Journey), with scheduling, ticketing, and membership management handled through the Glofox platform. The studio also generates revenue from corporate yoga services delivered on-site at client offices, residential wellness retreats (Hakone, Amami Oshima), Yin Yoga teacher training, private and small-group lessons, kids' yoga, and ancillary services such as mat storage (The Keeper) and branded apparel.

Product overview

Nami Yoga Studio is a yoga studio with two physical locations (Tokyo and Kyoto) plus online class offerings. The core offering consists of drop-in yoga classes across multiple styles (Hatha, Vinyasa, Slow Flow, Yin, Restorative, and specialty formats), supplemented by corporate yoga services, yoga retreats, teacher training programs, and private/small-group lessons. The studio uses the Glofox booking platform for class reservations and membership management. Key products include The First Timer ticket (introductory 1-week unlimited pass), The Keeper (mat storage), membership plans (The Lifestyle, The Journey, Traveller Packs), and the student discount program.

Differentiator

Problem solved

Functional benefit

Products and services

• Yoga Classes Drop-in yoga classes offered in multiple styles including Hatha, Vinyasa, Slow Flow, Yin, Restorative, Hatha Flow, Power Yoga, and meditation. Bilingual (English and Japanese) instruction at Tokyo (Akasaka-mitsuke) and Kyoto (Gojo) studio locations and online via Zoom.
• Corporate Yoga Bilingual on-site yoga sessions delivered at Japanese company offices. Certified instructors travel to corporate locations to conduct yoga sessions for employee wellness, team building, and mental health support. Nami Yoga Studio has offered this service for 11 years.
• Yoga Retreats Multi-day residential wellness retreats combining daily yoga practice, meditation, pranayama, plant-based meals, and nature experiences. Past retreats include the Hakone Yoga & Hot Spring Detox Retreat (July 2025, 85,000-95,000 yen per person with accommodation at Hakone Suisen ryokan) and Amami Oshima Retreat (October 2025, 4-day island retreat).
• Yin Yoga Teacher Training A 30-hour Yin Yoga teacher training program conducted over 3 days in Tokyo (September 13-15, 2025) led by TJ with Japanese interpretation by Yumi Tanaka. Covers guided Yin Yoga sessions, slide lectures on theory and anatomy, asana labs, and practical teaching methodology. Pricing: 90,000 yen (early bird), 95,000 yen (regular), 85,000 yen (YINmate pair discount).
• Private & Small Group Lessons Personalized one-on-one or small-group yoga instruction tailored to individual needs. Suitable for beginners, those in rehabilitation, or students seeking deeper practice. Available at both Tokyo and Kyoto studios.
• The First Timer Introductory trial ticket for first-time visitors offering unlimited access to classes for up to 7 days (maximum 7 classes) for 7,000 yen. Valid for one week from first class attendance. Online class participation recommended at least once during the trial.
• The Keeper Monthly yoga mat storage service at the Tokyo studio. Mat stored securely in designated rack space for 1,000 yen per month. Students receive a numbered NYS yoga mat band (2,000 yen replacement fee if lost). Storage can be paused for up to 2 months with maintenance fee.
• Membership Plans Subscription membership plans including The Lifestyle (unlimited monthly access with 1-year minimum commitment, 30,000 yen early termination fee), The Journey (monthly access with 1-year minimum commitment, 16,500 yen early termination fee), and Traveller Packs (multi-class bundles). Members can pause for up to 2 months at 2,000 yen per month. Summer special discounts available.
• Kids Yoga Children's yoga classes designed with playfulness in mind. The studio welcomes children to participate in yoga, with prior consultation recommended for booking.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• GlofoxcoreTechnology or Integration · 1 February 2024Glofox provides the booking and membership management platform used by Nami Yoga Studio. Available as a mobile app for iPhone and Android, and as a web portal. Used for class scheduling, ticket purchases, membership management, and cancellations. Studio credits and referral tracking are also managed through Glofox.
• POJ StudiominorStrategic or Co-development PartnerPOJ Studio in Kyoto offers Kintsugi (gold repair) workshops. Referenced in Nami Yoga Studio articles as a recommended wellness activity near the Kyoto studio for visitors interested in traditional Japanese crafts.
• BRINGminorOthersBRING is a recycling organization that converts textiles into bioethanol and other sustainable fuels. Nami Yoga Studio partnered with BRING to donate unswapped clothes from their Clothes Swapping Party events instead of sending them to landfill.
• Hakone Suisen (箱根翠泉)minorStrategic or Co-development PartnerHakone Suisen is the hot spring ryokan venue for Nami Yoga Studio's Hakone Yoga & Hot Spring Detox Retreat (July 2025). The retreat includes accommodation, meals, yoga classes, massage, and hot spring access at the venue.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Others

• Glofox: Booking, membership and payments platform used by Nami for class scheduling, ticket sales, and referral tracking. Not a competitor but a critical technology enabler; comparable to other fitness SaaS platforms like Mindbody or ClubReady.

Broad incumbents

• CorePower Yoga: Large U.S.-based yoga fitness chain offering heated Power Yoga and signature formats across hundreds of studios. Broadly comparable on subscription-based yoga offerings and class style, though it has no Japan presence and is more fitness-oriented.
• YogaWorks: Established multi-style yoga studio chain with subscription, drop-in, and teacher training programs. Comparable on breadth of styles and tiered membership, though it operates primarily in the U.S. and focuses on a wider consumer base.

Direct peers

• Yuj Yoga Studio: Boutique studio in central Tokyo offering Hatha, Vinyasa, Yin and restorative styles with bilingual instruction. Comparable premium positioning, central Tokyo catchment, and class-pack/membership revenue model.
• International Yoga Center (IYC Tokyo): Tokyo-based yoga school offering English-friendly instruction to expats and international residents since the early 2000s. Direct comparable to Nami's bilingual, expat-focused positioning, with overlapping teacher-training and drop-in class offerings.
• Yoga Plus Tokyo: Boutique yoga studio group in Tokyo offering multiple styles (Hatha, Vinyasa, Yin) with English-friendly classes. Comparable business model with multi-location studios, memberships, and drop-in pricing.
• ALOHA Yoga & Massage Tokyo: English-friendly yoga studio in Tokyo offering group classes and private sessions to the expat community. Comparable on target customer (international residents), bilingual instruction, and class-style breadth.
• Power Yoga Japan: Tokyo yoga studio chain focused on Power/Vinyasa flow with English-friendly scheduling. Comparable on style mix, urban location strategy, and subscription-based pricing.
• Yogalife Tokyo: Tokyo-based yoga studio offering multiple styles and English-friendly classes to international residents. Directly comparable bilingual, urban, multi-style boutique model.

Emerging players

• STUDIO MYSA: Boutique yoga studio in Tokyo with a curated, design-forward concept and bilingual classes. Comparable on premium positioning, central-Tokyo location, and community-led boutique model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/namiyogastudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nami Yoga Studio