Alpine and Rafetto Orthodontics
Alpine and Rafetto Orthodontics, now branded as 302 Orthodontics, is an independently owned Delaware orthodontic practice offering braces, clear aligners, retainers, and expansion treatments to children, teens, and adults across three office locations in Pike Creek, Fairfax, and Dover.
- Company typePrivate
- Founded1971
- HeadquartersWilmington, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Alpine and Rafetto Orthodontics does
Alpine and Rafetto Orthodontics, now operating as 302 Orthodontics, is an independently owned orthodontic practice founded in 1971 and headquartered in Delaware, United States. The practice delivers a full range of orthodontic services — traditional braces, clear aligners (Invisalign, Spark, 3M Clarity, Angel Aligners), retainers, and palatal expansion treatments — to children, teens, and adults across three office locations in Pike Creek (Wilmington), Fairfax (Wilmington), and Dover. The clinical team comprises three orthodontists: Dr. Mark Fiss, Dr. Peter Sulaiman, and Dr. Leah Yi, with Dr. Yi highlighted for use of 3D technology in diagnostic and treatment planning.
The business runs on a professional services revenue model, monetizing patient treatment contracts for orthodontic care. Pricing is not publicly disclosed; prospective patients are routed through a complimentary initial exam delivered as either an in-person or virtual consultation. Patient acquisition is direct-to-consumer, driven by community referrals, word-of-mouth, and organic search rather than paid marketing, with supplemental presence on Instagram, Facebook, and YouTube and an educational blog. The practice maintains professional affiliations with the American Dental Association, American Association of Orthodontists, American Board of Orthodontics, Delaware State Dental Society, and the Independent Dental Society.
The 2025 rebrand to 302 Orthodontics — referencing Delaware's 302 area code — is a positioning move reinforcing the practice's "Locally Owned & Independent / 100% Privately Owned" identity, in contrast to corporate dental chains. The operation is small (headcount range 11-50) and geographically concentrated in a single U.S. state, with no disclosed revenue, no app or API product surface, and no external funding.
Alpine and Rafetto Orthodontics firmographics
Firmographics- Name
- Alpine and Rafetto Orthodontics
- Legal name
- Alpine and Rafetto Orthodontics
- Website
- https://beachbraces.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Alpine and Rafetto Orthodontics, now branded as 302 Orthodontics, is an independently owned Delaware orthodontic practice offering braces, clear aligners, retainers, and expansion treatments to children, teens, and adults across three office locations in Pike Creek, Fairfax, and Dover.
- Ownership category
- akta.pro rank
Alpine and Rafetto Orthodontics industry classification
Industry- Product category
- Orthodontic Services
- NAICS
- Offices of Dentists (621210)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Comprehensive Orthodontic Clinics (HLABABAA)
- akta.pro secondary industries
- Adult Orthodontics (HLABABAC), Pediatric Orthodontics (HLABABAB), Interceptive/Phase I Pediatric Orthodontics (HLABAGAG)
Keywords
Where Alpine and Rafetto Orthodontics is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Alpine and Rafetto Orthodontics business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Orthodontic Treatment Services: The practice generates revenue through providing orthodontic treatment services including braces, clear aligners, retainers, and expansion appliances. Revenue is derived from patient treatment contracts, likely billed on a per-phase or installment basis aligned with treatment timelines.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Alpine and Rafetto Orthodontics product offering
Product offeringCore offering
Alpine and Rafetto Orthodontics (DBA 302 Orthodontics) provides professional orthodontic treatment services to individuals and families across Delaware, including traditional braces (metal and ceramic options), clear aligner therapy (Invisalign, Spark, 3M Clarity, Angel Aligners), post-treatment retainers, and orthodontic expansion appliances. Treatment is delivered by three partner doctors across three office locations in Pike Creek, Fairfax, and Dover, using 3D diagnostic and treatment planning technology to create personalized care plans.
Product overview
302 Orthodontics (formerly Alpine & Rafetto Orthodontics) is an independent orthodontic practice offering a unified treatment platform centered on four core services: braces, clear aligners, retainers, and expansion. The practice operates as a single, integrated service model where these treatment options are offered together as part of personalized orthodontic care plans. Treatment is delivered by three doctors (Dr. Mark Fiss, Dr. Peter Sulaiman, and Dr. Leah Yi) across three Delaware office locations, with a focus on combining advanced technology with patient-centered relationships.
Differentiator
Problem solved
Functional benefit
Products and services
- Braces Traditional orthodontic braces offering reliable teeth alignment, with modern options described as more comfortable and efficient than previous generations. Available in metal and ceramic variants for children, teens, and adults.
- Clear Aligners Clear, removable aligners designed to fit lifestyle, gently guiding teeth into place with minimal interruption to daily routine. Includes provider partnerships with Invisalign, Spark, 3M Clarity, and Angel Aligners systems.
- Retainers Post-treatment devices that maintain tooth alignment and protect orthodontic results over time, ensuring lasting smile outcomes for patients who have completed braces or aligner therapy.
- Expansion Orthodontic expansion treatments using palatal or other expansion appliances to widen the jaw or create space for aligned teeth, addressing crowding and bite issues.
Companies that use Alpine and Rafetto Orthodontics
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Alpine and Rafetto Orthodontics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Alpine and Rafetto Orthodontics partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- American Dental Association (ADA)minorThe practice displays ADA membership/affiliation as part of its professional credentials and trust signals on the website, indicating professional membership in the leading dental industry organization in the United States.
- American Board of OrthodonticsminorThe practice displays American Board of Orthodontics affiliation as a board certification credential, indicating that its doctors have achieved board certification in the specialty of orthodontics.
- American Association of Orthodontists (AAO)minorThe practice shows AAO membership as part of its professional affiliations, indicating membership in the leading professional organization for orthodontists in the United States.
- Independent Dental SocietyminorThe practice is affiliated with the Independent Dental Society, an organization supporting independently owned dental and orthodontic practices. The practice's independent status (not corporate-owned) is a core positioning element.
- Delaware State Dental SocietyminorThe practice displays membership in the Delaware State Dental Society, indicating affiliation with the state-level professional organization for dental professionals in Delaware.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Alpine and Rafetto Orthodontics competitors and assessment
Company assessmentEmerging players
- Candid (CandidPro): Dentist-monitored clear aligner brand that shifted to a professional channel model. Comparable as a tech-enabled aligner competitor targeting dentists and orthodontists, creating pricing and competitive pressure on traditional practices offering premium in-office aligner therapy.
- SmileDirectClub: Direct-to-consumer clear aligner brand targeting mild-to-moderate orthodontic cases at lower price points. Comparable as a disruptive alternative for entry-level orthodontic patients that historically would have been treated by traditional orthodontic practices like Alpine and Rafetto.
Broad incumbents
- Heartland Dental: Largest US dental support organization providing non-clinical support to thousands of dental offices. Comparable as a competing provider model (DSO vs. independent orthodontic practice) operating in similar patient segments and competing for the same general dentistry and orthodontic referrals.
- Pacific Dental Services: Major DSO supporting hundreds of dental offices including orthodontic services nationwide. Comparable as a DSO competitor pursuing modern, technology-enabled dental/orthodontic care models that overlap with 302 Orthodontics' value proposition.
- Smile Brands Dental Group: Multi-brand DSO supporting hundreds of affiliated dental practices including orthodontic services. Comparable as a DSO consolidator that competes with independent orthodontic groups for patients, dentists, and orthodontist associates.
- Great Expressions Dental Centers: Multi-location DSO providing general dentistry, specialty, and orthodontic services across the US. Comparable as a corporate multi-location competitor that offers orthodontic services within a broader dental platform, competing for the same family demographic.
- Sonrava Health (formerly DentalOne / DentalOne Partners): Multi-brand DSO operating affiliated dental and orthodontic practices across multiple US states. Comparable as a DSO competitor that pursues roll-up of independent dental and orthodontic practices, directly affecting competitive intensity in the markets it serves.
- Western Dental & Orthodontics: Large DSO with a significant orthodontic service line, including braces and clear aligners, serving insured and family patient segments. Comparable as a multi-location orthodontic competitor that competes with independents on access, pricing, and insurance acceptance.
- Aspen Dental Management: Large multi-location dental and orthodontic chain operating under a DSO model across the US. Comparable as a corporate competitor that pressures independent orthodontic practices on marketing scale, supplier access, and ability to absorb multi-location expansion.
Others
- Align Technology (Invisalign): Manufacturer of the Invisalign clear aligner system and iTero scanners, and a key product supplier to Alpine and Rafetto. Comparable as a platform partner and ecosystem enabler whose commercial decisions shape aligner economics and treatment paradigms for the practice.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Alpine and Rafetto Orthodontics social profiles
Digital presenceAlpine and Rafetto Orthodontics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alpine and Rafetto Orthodontics leadership team
Management profileNumber of profiles
Profiles3 records
Alpine and Rafetto Orthodontics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alpine and Rafetto Orthodontics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alpine and Rafetto Orthodontics
What does Alpine and Rafetto Orthodontics do?
Alpine and Rafetto Orthodontics (DBA 302 Orthodontics) provides professional orthodontic treatment services to individuals and families across Delaware, including traditional braces (metal and ceramic options), clear aligner therapy (Invisalign, Spark, 3M Clarity, Angel Aligners), post-treatment retainers, and orthodontic expansion appliances. Treatment is delivered by three partner doctors across three office locations in Pike Creek, Fairfax, and Dover, using 3D diagnostic and treatment planning technology to create personalized care plans.
Is Alpine and Rafetto Orthodontics a public or private company?
Alpine and Rafetto Orthodontics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Alpine and Rafetto Orthodontics founded?
Alpine and Rafetto Orthodontics was founded in 1971. It employs 11 to 50 people.
Where is Alpine and Rafetto Orthodontics based?
Alpine and Rafetto Orthodontics is headquartered in Wilmington, United States, in the North America region.
How does Alpine and Rafetto Orthodontics make money?
One revenue line is on record: orthodontic Treatment Services.
Who are Alpine and Rafetto Orthodontics's main competitors?
Emerging players on record are Candid (CandidPro) and SmileDirectClub. Broad incumbents are Heartland Dental, Pacific Dental Services, Smile Brands Dental Group, Great Expressions Dental Centers, Sonrava Health (formerly DentalOne / DentalOne Partners), Western Dental & Orthodontics and Aspen Dental Management. Align Technology (Invisalign) is listed as an others.
Does Alpine and Rafetto Orthodontics have an API?
No public API is recorded for Alpine and Rafetto Orthodontics.
What industry is Alpine and Rafetto Orthodontics in?
Alpine and Rafetto Orthodontics's product category is Orthodontic Services. Its primary akta.pro industry code is HLABABAA, Comprehensive Orthodontic Clinics, with a secondary code of HLABABAC, Adult Orthodontics. Its NAICS code is 621210 and its SIC code is 8000.