Edge NYC

What Edge NYC does

Edge NYC operates the highest outdoor sky deck in the Western Hemisphere at 1,100 feet above Manhattan's West Side, located at Level 4 of The Shops & Restaurants at 30 Hudson Yards. Operated by Hudson Yards Experiences (a Related Companies entity) and opened in 2020, the attraction was re-architected in June 2026 through a multi-million-dollar transformation that added seven proprietary immersive indoor installations — Prism, Pulse (350+ glowing globes), Skyrise (52-second cinematic elevator), Reflections (200 spinning mirrored surfaces across two floors), Kaleidoscope (NYC's largest), Infinite City (18 skyscraper-inspired columns), and Crystal Cave (25-foot crystal canopy) — developed in collaboration with Moment Factory, SOFTlab, and Journey. The outdoor deck retains signature features including a transparent glass floor and angled glass walls for unobstructed skyline viewing.

The business generates revenue across seven streams: tiered ticket sales (Advance Saver from $34 through Sunset VIP at $113), a $99 recurring Annual Pass, F&B operated by Tao Group Hospitality (Skyline Bar & Cafe and Peak with Priceless on the 101st floor), seasonal nightlife (Marquee Skydeck DJ programming May-October), Sky-High Yoga ($75+ with Equinox instructors and Mastercard presenting sponsorship), private/corporate events including full venue buyouts, and third-party pass distribution through CityPASS, Go City, and The New York Pass. Go-to-market is direct-to-consumer via edgenyc.com (six languages), supported by social (Instagram #EDGENYC), email, Mastercard Priceless co-marketing, Tao Group nightlife channels, and school-group programs (Reach for the Sky with Discovery Education and free Tuesday visits for NYC Public Schools).

Customer segments span domestic and international tourists, Tri-State residents (20% discount), corporate groups, milestone-event clients (proposals, weddings, birthdays), and educational groups. The 51-100 employee operation is a single high-capacity physical asset with daily 9am-10pm operations and is embedded in the broader Hudson Yards destination cluster that includes retail, dining, and the adjacent Vessel attraction.

Name

Edge NYC

Legal name

Hudson Yards Experiences

Website

https://edgenyc.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Edge NYC operates the Western Hemisphere's highest outdoor sky deck at 30 Hudson Yards in Manhattan, combining seven immersive indoor installations with panoramic observation, Tao Group Hospitality dining and nightlife, and event programming for tourists, Tri-State residents, corporate groups, and schools.

Ownership category

akta.pro rank

Product category

Observation Deck and Immersive Attraction

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Observation Decks & Viewing Platforms (THAJACAA)

akta.pro secondary industries

Rooftop Bars & Outdoor Nightlife Venues (MPAGAIAF), Rooftop Bars & Beach/Pool Bars (THAFAEAJ)

Keywords

• Observation deck experience
• Immersive light installations
• Tourist attraction venue
• Skyline hospitality events
• Corporate event venue

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Primary revenue stream from admission tickets. Multiple ticket tiers including General Admission, Flex Admission, Priority Access, Sunset VIP, Champagne Experience, and Mastercad Early Access. All tickets include full indoor immersive experience and outdoor sky deck access. $2 processing fee added to all tickets.
2. Annual Passes: Unlimited visits for one year with exclusive member benefits. Starting from $99 plus $2 processing fee.
3. Food and Beverage: Revenue from dining and drinks at Skyline Bar & Cafe by Tao Group Hospitality and Peak with Priceless restaurant on the 101st floor. Includes cocktails, champagne, light bites, and full dining experiences.
4. Nightlife Events: Marquee Skydeck summer season (May-October) features DJ performances and nightlife events. Individual event ticketing for 21+ crowds with world-class DJs. Presented by Tao Group Hospitality.
5. Private Events and Group Bookings: Semi-private and full venue buyouts for corporate events, weddings, proposals, birthdays, and celebrations. Packages include Happy Hour (indoor 25-45 guests, outdoor 35-70 guests), Private Yoga, Private Proposals (2-15 guests), and full venue buyouts. Food and beverage packages available.
6. Sky-High Yoga: Morning yoga classes on the outdoor sky deck presented by Mastercard. 45-minute sessions taught by Equinox instructors with tickets starting at $75. Classes held Mondays, Tuesdays, and Fridays from June 15 through October 2.
7. Third-Party Pass Distribution: Revenue share through distribution partners including Go City Explorer Pass (from $89), The New York Pass (from $134), and New York C3 by CityPASS (from $92).

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Edge NYC operates an immersive indoor and outdoor observation deck experience at Hudson Yards, combining seven interactive light, reflection, and movement-based installations with panoramic 360-degree views from the highest outdoor sky deck in the Western Hemisphere at 1,100 feet above Manhattan. The attraction sells timed-entry tickets, annual passes, food and beverage, private events, and rooftop nightlife programming to tourists, local residents, corporate groups, and educational visitors.

Product overview

Edge NYC is a unified observation deck and immersive experience venue at Hudson Yards, combining seven interactive indoor installations (Prism, Pulse, Skyrise, Reflections, Kaleidoscope, Infinite City, and Crystal Cave) with the highest outdoor sky deck in the Western Hemisphere at over 1,100 feet above Manhattan. The experience runs from Level 4 through Level 100, offering a continuous journey from immersive art environments to panoramic skyline views. Ticketing options range from General Admission ($42+) to premium experiences including Sunset VIP, Priority Access, and Annual Passes. Hospitality offerings include Skyline Bar & Café and Peak with Priceless (operated by Tao Group Hospitality), while Marquee Skydeck provides seasonal rooftop nightlife events. The venue also supports group bookings, corporate events, weddings, and school programs including the Reach for the Sky educational initiative.

Differentiator

Problem solved

Functional benefit

Products and services

• Edge NYC Main Experience Immersive indoor and outdoor observation deck experience at Hudson Yards combining interactive art installations with 360-degree skyline views from over 1,100 feet above Manhattan. For tourists, local residents, corporate groups, families, and educational visitors.
• Skyline Bar & Café Sky-high bar and café operated by Tao Group Hospitality offering cocktails, champagne, and light bites with panoramic NYC skyline views. For visitors to Edge NYC seeking food and beverage experiences.
• Peak with Priceless Elevated restaurant and private event space on the 101st floor of 30 Hudson Yards, directly connected to Edge NYC, featuring thoughtfully redesigned dining and lounge spaces with warm interiors inspired by the city's heritage. For diners and private event customers.
• Marquee Skydeck High-altitude rooftop summer nightlife pop-up featuring world-class DJs, cocktails, and open-air events on the highest outdoor sky deck in the Western Hemisphere, produced in partnership with Tao Group Hospitality. For adults 21+ seeking nightlife experiences.
• Sky-High Yoga 45-minute outdoor yoga classes on the sky deck more than 1,100 feet in the air, taught by Equinox instructors, with presenting sponsor Mastercard. For adults seeking wellness experiences.
• Vinyl & Views Weekday happy hour experience featuring live DJ sets, drinks, light bites, and skyline views every Tuesday through Thursday from 5PM to 7PM, presented by Tao Group Hospitality. For adults seeking after-work social experiences.
• Private Event Packages Corporate and private event offerings including Happy Hour, Private Yoga, Private Proposal, Field Trips, and full venue buyouts with customizable food and beverage packages. For corporate clients, couples, and group event planners.
• Reach for the Sky Free educational program developed in partnership with Discovery Education, introducing students to community building, architecture, engineering, and innovation concepts, designed for grades 4-12. For schools, educators, and student groups.

Quantifiable outcome

• Up to 35% savings with Advance Saver tickets booked 14+ days ahead
• +4 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Moment FactorycoreStrategic or Co-development Partner · 11 June 2026Experiential design studio partnership for creating immersive installations. Moment Factory developed multiple installations as part of the multi-million-dollar transformation unveiled June 2026, including interactive art environments designed to respond to movement and time of day.
• SOFTlabcoreStrategic or Co-development Partner · 11 June 2026Experiential design studio partnership for immersive installations. SOFTlab contributed to the multi-million-dollar transformation with installations including Reflections (200 spinning mirrored surfaces across two floors) designed to respond to visitor movement.
• JourneycoreStrategic or Co-development Partner · 11 June 2026Experiential design studio partnership for creating immersive installations. Journey collaborated on the new indoor experience transformation featuring interactive art environments.
• Tao Group HospitalitycoreStrategic or Co-development PartnerHospitality operator providing elevated dining and nightlife experiences. Operates Skyline Bar & Cafe, Peak with Priceless restaurant (101st floor), and Marquee Skydeck summer nightlife programming featuring world-class DJs. Positioned as year-round sky-high hospitality partner.
• Mastercard (Priceless)coreGTM or Marketing PartnerPresenting sponsor for Sky-High Yoga classes. Provides Mastercard Early Access allowing cardholders to enter one hour before opening on first and third Saturdays. Priceless Experiences platform offers exclusive Edge VIP packages. Mastercard VIP tickets available for Marquee Skydeck events.
• EquinoxminorGTM or Marketing PartnerYoga instruction partner for Sky-High Yoga program. World-renowned Equinox instructors teach 45-minute yoga classes on the outdoor sky deck from June 15 through October 2, 2026.
• Wells FargominorGTM or Marketing PartnerBenefits partner offering special offers and discounts for Wells Fargo cardholders as part of Things to Do programming.
• Discovery EducationminorStrategic or Co-development PartnerEducational program partnership for Reach for the Sky - a virtual field trip program introducing students to concepts of community building, architecture, engineering, and innovation. Designed for grades 4-12 with educator guides and family activity materials.
• VesselminorOthersRelated Hudson Yards attraction offering combined ticket bundles with Edge. Edge & Vessel Flex Admission Bundle offers 10% savings. Located adjacent to Edge at Hudson Yards, Vessel is a separate architectural experience.
• CityPASS (New York C3)coreChannel Partner/ Reseller/ DistributorMulti-attraction pass distribution partner. New York C3 includes Edge plus 2 other top NYC attractions over 9 days with savings up to 39%. Distributed through citypass.com.
• Go CitycoreChannel Partner/ Reseller/ DistributorMulti-attraction pass distribution partner. Explorer Pass includes Edge among 90+ attractions with savings up to 50%. Starting from $89.
• The New York PasscoreChannel Partner/ Reseller/ DistributorMulti-attraction pass distribution partner. New York Pass includes Edge among 115+ attractions for one money-saving price. Starting from $134.
• SYTA (Student & Youth Youth Travel Association)minorChannel Partner/ Reseller/ DistributorStudent and youth travel association providing group booking discounts for educational institutions and tour operators booking student group visits to Edge.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Others

• Tao Group Hospitality: Hospitality operator running Skyline Bar & Cafe, Peak with Priceless, and Marquee Skydeck at Edge. A critical operating partner and revenue conduit, and itself a comparable experiential-hospitality operator across NYC and other markets.
• Related Companies (Hudson Yards): Parent company and real estate developer of Hudson Yards. Owns the broader mixed-use development and is the strategic controlling entity for Edge NYC. Comparable as the development sponsor that integrates Edge with retail, dining, and other attractions.

Direct peers

• One World Observatory: Observation deck atop One World Trade Center in Lower Manhattan. Same product category (premium skyline viewing), same target customers, and inclusion in CityPASS multi-attraction passes creates direct head-to-head competition.
• Skydeck Chicago (Willis Tower): Major US observation deck experience featuring The Ledge glass-floor balconies. While geographically separate, it is directly comparable as a premium observation deck experience with similar product features (glass floor, angled walls) and ticketing structure.
• RiseNY: Times Square immersive attraction combining a soaring ride with NYC history and a 360° observation finale. Comparable NYC indoor/outdoor experience venue with similar immersive entertainment and ticketing model.
• Summit One Vanderbilt: Midtown Manhattan immersive observation experience combining skyline views with multi-sensory art installations, very similar Edge NYC's 2026 transformation. The closest direct competitor on the immersive-observation-deck intersection.
• Top of the Rock Observation Deck: Direct competitor operating three indoor/outdoor observation decks atop 30 Rockefeller Plaza. Same core product (NYC skyline viewing), same target customer (tourists and locals), and overlapping distribution via CityPASS and other multi-attraction passes.
• 360 Chicago Observation Deck: Observation deck atop 875 N. Michigan Avenue (formerly John Hancock Center) in Chicago. Comparable premium observation deck experience with TILT feature and similar pricing/multi-attraction pass distribution model.
• Empire State Building Observatory: Iconic NYC observation deck with both indoor and outdoor viewing areas. One of the most recognized NYC attractions and a default inclusion in tourist itineraries alongside Edge, distributing through the same multi-attraction pass partners.

Emerging players

• Color Factory New York: NYC immersive interactive art experience with multiple themed rooms. Competes for the same experiential-entertainment ticket dollar and social-media-driven visit, though it lacks a viewing/observation deck.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/edgenyc
• Xx.com/EdgeNYC
• Facebookfacebook.com/EdgeNYC
• LinkedInlinkedin.com/company/edge-nyc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edge NYC