Bopy
Bopy is a French children's footwear brand selling sneakers, sandals, slippers, ballerinas, boots, and pre-walk shoes directly to consumers via bopy.com, serving French parents of children from infancy through pre-teens under the Humeau Beaupréau corporate umbrella.
- Company typePrivate
- Founded1869
- HeadquartersFroidefontaine, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bopy does
Bopy is a French children's footwear brand that designs, produces, and sells shoes for children from pre-walking age through pre-teens (sizes 16-41). Its product portfolio spans seven core categories — pre-walk and first-steps shoes, sneakers, sandals, slippers, ballerinas/pumps, low boots, and high boots — segmented across boys, girls, and unisex collections, with a sub-brand called Lilybellule used for certain girls' boots. The underlying product technology is traditional children's footwear manufacturing emphasizing supple leather uppers and linings, soft flexible soles for natural foot movement, anti-slip outsoles, breathable constructions, and easy on/off closures, marketed around healthy foot development rather than proprietary technology platforms.
The business operates a direct-to-consumer e-commerce model via bopy.com, shipping within Metropolitan France with free delivery on orders over €90 and accepting payments via credit card (CB) and PayPal. Bopy appears to operate under the corporate umbrella of Humeau Beaupréau, with its primary customer-facing office and phone contact based in Beaupréau, France. The company has 11-50 employees and serves only the French market, with no documented international operations.
Revenue is generated through unit-priced shoe sales ranging from approximately €15 for entry-level slippers to over €105 for premium boots, with most SKUs in the €40-€80 band. The company runs recurring promotional campaigns, multi-stage seasonal sales, and 'private sales' events with discounts of 20-50%. Marketing relies on the e-commerce storefront, organic social channels (Instagram, Facebook), email, and PR support via Harmonia Luxus. There are no disclosed funding rounds, no AI capabilities, and no B2B or wholesale distribution documented.
Bopy firmographics
Firmographics- Name
- Bopy
- Legal name
- Bopy
- Website
- https://bopy.com
- Company type
- Private
- Founded year
- 1869
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bopy is a French children's footwear brand selling sneakers, sandals, slippers, ballerinas, boots, and pre-walk shoes directly to consumers via bopy.com, serving French parents of children from infancy through pre-teens under the Humeau Beaupréau corporate umbrella.
- Ownership category
- akta.pro rank
Bopy industry classification
Industry- Product category
- Children's Footwear
- NAICS
- Shoe Retailers (45821)
- SIC
- Retail-Shoe Stores (5661)
- akta.pro primary industry
- Children’s & Baby Footwear Retail (CRAAADAF)
- akta.pro secondary industry
- Children’s & Baby Footwear (CRAAACAF)
Keywords
Where Bopy is headquartered
LocationHeadquarters
- HQ city
- Froidefontaine
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Bopy business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Children's Footwear Sales: Bopy generates revenue through direct sales of children's shoes including sneakers, sandals, slippers, boots, and ballerinas. Products are sold at various price points ranging from approximately €15 to over €100, with regular promotional sales and discounts available on the website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with promotional sales |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Bopy product offering
Product offeringCore offering
Bopy designs, sources, and sells children's footwear directly to consumers through its own e-commerce website. The portfolio covers pre-walk and first-steps shoes, sneakers, sandals, slippers, ballerinas/pumps, low boots, and high boots for boys, girls, and unisex categories, sized from baby sizes to approximately size 41. Products emphasize French design heritage, supple leather uppers, flexible anti-slip soles, and ergonomic construction tailored to growing feet.
Product overview
Bopy is a French children's shoe brand offering a complete range of footwear for children from birth through approximately age 8. The product portfolio includes Pre-Walk and First Steps shoes for babies, Sneakers for casual and active wear, Sandals for summer, Slippers for indoor comfort, Ballerinas/Pumps for dress occasions, Low Boots (ankle-height), and High Boots (knee/mid-calf height). Products are designed with attention to quality materials, flexible soles, and age-appropriate support, available in styles for boys, girls, and unisex.
Differentiator
Problem solved
Functional benefit
Brands
- Lilybellule: Sub-brand mentioned for certain boot products including Gaillac Black girls' boots and Islara lilybellule blanco boots
Products and services
- Pre-Walk & First Steps Shoes Specialized shoes designed for babies beginning to walk, featuring soft, flexible soles and materials that support natural foot development during pre-walking and first-step stages.
- Sneakers Casual athletic-style shoes for active children, incorporating flexible rubber soles, cushioned footbeds, and durable leather or fabric uppers in various colors and designs for boys and girls.
- Sandals Open-toe summer footwear for children featuring breathable designs, adjustable straps, and flexible soles in materials including leather and synthetic options.
- Slippers Indoor comfort shoes for children with soft linings, flexible rubber or textile soles, and easy on/off designs available in various colors and unisex, boys', and girls' styles.
- Ballerinas / Pumps Formal or dress-style flat shoes for girls, typically featuring soft leather uppers, minimal heels, and decorative elements suitable for special occasions.
- Low Boots Ankle-height boots for children with sturdy construction, waterproof options, and flexible soles designed for cooler weather and casual wear.
- High Boots Knee or mid-calf height boots offering extended coverage and warmth, featuring leather or synthetic materials with comfortable footbeds for children.
Quantifiable outcome
- Products designed to accommodate growing feet from sizes 16 to 41
Companies that use Bopy
Customer profileSegments4 records
Ideal customer profiles1 record
Bopy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Bopy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Engaged SupplierssupportingBopy sources high quality materials from engaged suppliers. The company emphasizes responsible and sustainable production practices with quality materials.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Bopy competitors and assessment
Company assessmentDirect peers
- Biomecanics: Spanish heritage children's footwear brand specializing in biomechanically designed shoes for growing feet. Directly comparable to Bopy in domain specialization, leather quality positioning, and age-range coverage from first-steps through pre-teens.
- Start-rite: UK heritage children's footwear brand with comparable focus on foot-development engineering and school/casual shoe categories. Similar domain-specialization positioning against mass-market children's footwear.
- Faguo: French footwear brand with children's lines and a sustainability/responsible-production narrative that closely mirrors Bopy's 'engaged suppliers' story. Comparable French market positioning and DTC-friendly brand identity.
- Naturino: Italian children's footwear brand offering leather shoes from first-steps to pre-teens with a strong European department-store and specialty-retail presence. Directly comparable product mix, price band, and developmental-design positioning.
- Kickers: French-origin footwear brand with a strong children's and youth line sold across Europe. Comparable mid-market price band and broad product mix (sneakers, boots, school shoes), and competes in Bopy's home French market.
- Primigi: Italian heritage children's shoe brand with full age-range coverage and leather-first construction. Closely mirrors Bopy's portfolio breadth, material choices, and parent-appealing positioning around foot development.
Broad incumbents
- Vertbaudet: Major French children's apparel and footwear retailer with a broad multi-brand assortment including dedicated children's shoe sections. Competes with Bopy for French parent customers but across many brands and categories rather than as a footwear specialist.
- Petit Bateau: French heritage children's apparel and footwear brand with strong DTC and retail presence. Competes with Bopy for the same French parent segment on quality and heritage positioning, particularly in seasonal and back-to-school purchases.
- Geox: Large Italian footwear incumbent offering a broad children's line emphasizing breathable sole technology. Competes with Bopy in casual and sneaker categories but at a much wider scale and price band.
- Clarks: Global heritage footwear incumbent with a major children's line (school shoes, casual, boots). Overlaps with Bopy in family-oriented leather footwear but operates at significantly larger scale across multiple channels.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Bopy social profiles
Digital presenceBopy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bopy leadership team
Management profileNumber of profiles
Bopy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bopy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bopy
What does Bopy do?
Bopy designs, sources, and sells children's footwear directly to consumers through its own e-commerce website. The portfolio covers pre-walk and first-steps shoes, sneakers, sandals, slippers, ballerinas/pumps, low boots, and high boots for boys, girls, and unisex categories, sized from baby sizes to approximately size 41. Products emphasize French design heritage, supple leather uppers, flexible anti-slip soles, and ergonomic construction tailored to growing feet.
Is Bopy a public or private company?
Bopy is a private company. It is classified as corporate owned and is currently operating.
When was Bopy founded?
Bopy was founded in 1869. It employs 11 to 50 people.
Where is Bopy based?
Bopy is headquartered in Froidefontaine, France, in the Europe region.
How does Bopy make money?
One revenue line is on record: children's Footwear Sales.
Who are Bopy's main competitors?
Direct peers on record are Biomecanics, Start-rite, Faguo, Naturino, Kickers and Primigi. Broad incumbents are Vertbaudet, Petit Bateau, Geox and Clarks.
Does Bopy have an API?
No public API is recorded for Bopy.
What industry is Bopy in?
Bopy's product category is Children's Footwear. Its primary akta.pro industry code is CRAAADAF, Children’s & Baby Footwear Retail, with a secondary code of CRAAACAF, Children’s & Baby Footwear. Its NAICS code is 45821 and its SIC code is 5661.