Famille Bougrier

What Famille Bougrier does

Famille Bougrier is a privately-held French family wine house operating under the legal entity SA Bougrier, headquartered in Saint-Georges-sur-Cher in the Loire Valley. Founded in 1885 by Achille Guenault-Cousin on the Plateau des Hauts Lieux and now in its sixth generation under Noël and Nicolas Bougrier, the company owns and operates more than 100 hectares of family vineyards across multiple Loire appellations. Its physical footprint consists of three wholly-owned production facilities: Les Caves de la Tourangelle (Touraine, operational since 1995), Les Caves de l'Angevine (Anjou, since 2000), and Les Caves de la Nantaise (Muscadet, since 2008), enabling full coverage of the Loire Valley from Sancerre to Pays Nantais under a single producer.

The product portfolio is organized into eight branded lines covering still and sparkling Loire wines, including Gamme Signature, Gamme Collection, Grande Réserve, Domaine Guenault (the historic 1885 estate), Domaine de Lusqueneau (AOP Touraine Mesland), Le Grand Maré (Touraine Sauvignon Blanc), Pure Loire, and Pure Loire Effervescents (crémant and sparkling). Winemaking is overseen by five named oenologists — Guillaume Noiret, Franck Chatelain, Marlène Bruche, Gwenael Guihard, and Lionel Métaireau — each responsible for a specific facility. The company does not operate any consumer-facing mobile applications or digital platform; its technology stack consists of traditional vinification processes and a bilingual corporate website.

Commercially, Famille Bougrier generates revenue through wine production and sales to three customer segments: premium HORECA accounts (hotels, restaurants, fine-dining establishments worldwide), wine merchants and retailers, and direct consumers purchasing at the cellars. Distribution combines direct winery sales, domestic wholesale to wine merchants, and an export channel reaching multiple countries. The company received a funding round from Crédit Mutuel Equity in February 2018, the only disclosed external capital event in its history, and remains entirely family-controlled with no institutional outside ownership. Pricing is not publicly disclosed and is negotiated through wholesale, export, and direct cellar-purchase channels.

Name

Famille Bougrier

Legal name

SA BOUGRIER

Website

https://famille-bougrier.fr

Company type

Private

Founded year

1885

Operating status

Operating

Headcount range

11–50 employees

Short description

Famille Bougrier is a sixth-generation French family wine house (founded 1885) producing Loire Valley wines across 100+ hectares and three wholly-owned wineries, serving premium HORECA, wine merchants, and export markets worldwide.

Ownership category

akta.pro rank

Product category

Wine Production

NAICS

Wineries (31213), Grape Vineyards (111332), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ)

Keywords

• Loire Valley wines
• French wine production
• Family winery
• Estate winemaking
• Sparkling crémant wines

Headquarters

HQ city

Saint-georges-sur-cher

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine Production and Sales: Famille Bougrier generates revenue through the production and sale of wines from their family estates and three wineries across the Loire Valley. Their product range includes multiple appellations: Touraine Sauvignon Blanc, Touraine Rouge, Touraine Rosé, Rosé de Loire, Rosé and Cabernet of Anjou, Muscadet AOP, Sèvre & Maine, and Sèvre & Maine sur Lie. The company sells through direct winery visits, wine merchants, and export channels.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Famille Bougrier produces and sells a full range of Loire Valley wines — whites, rosés, reds, and sparkling/crémant — from its own vineyards and three operating wineries across Touraine, Anjou-Saumur, and Muscadet. Wines are sold under branded ranges (Gamme Signature, Gamme Collection, Grande Réserve, Domaine Guenault, Domaine de Lusqueneau, Le Grand Maré, Pure Loire) to wine merchants, retailers, HORECA accounts, and export markets worldwide.

Product overview

Famille Bougrier is a family-owned wine house covering the entire Loire Valley, from Nantes to Sancerre, with operations dating back to 1885. The company operates 6 generations of winemakers and manages over 100 hectares across multiple estates. Their product portfolio includes several branded wine lines: Gamme Signature (premium varietal wines), Gamme Collection (curated Touraine wines), Grande Réserve (premium reserve wines including Vouvray), and the core sub-brands Domaine Guenault (historic estate from 1885) and Domaine de Lusqueneau (AOP Touraine Mesland). Additional offerings include Le Grand Maré (premium Sauvignon Blanc) and the Pure Loire line featuring still and sparkling wines. The company operates three wineries: Les Caves de la Tourangelle (Touraine), Les Caves de l'Angevine (Anjou-Saumur), and Les Caves de la Nantaise (Muscadet).

Differentiator

Problem solved

Functional benefit

Brands

• Gamme Signature: Signature wine range
• Gamme Collection
• Grande Réserve
• Domaine de Lusqueneau
• Domaine Guenault
• Le Grand Maré
• Pure Loire
• Pure Loire Effervescents

Products and services

• Gamme Signature Premium wine product line within the Famille Bougrier portfolio featuring wines such as Vin de France Chardonnay, sold to merchants, retailers, and HORECA accounts.
• Gamme Collection Curated wine collection featuring Touraine wines, part of the diverse range offered by Famille Bougrier for merchants, retailers, and HORECA.
• Grande Réserve Premium reserve wines including Vouvray Chenin Blanc, representing the finest expression of Loire Valley terroir, sold to merchants, retailers, and HORECA.
• Domaine de Lusqueneau Wines from the Domaine de Lusqueneau estate located on the AOP Touraine Mesland, showcasing the diversity of Touraine terroir, sold through merchants, retailers, and export.
• Domaine Guenault Historic estate originating the Bougrier family history, created in 1885 by Achille Guenault-Cousin on the Plateau des Hauts Lieux in Touraine, sold through merchants, retailers, and HORECA.
• Le Grand Maré Premium Touraine Sauvignon Blanc from the family's estate vineyards, representing the elegance of Loire Valley whites, sold to merchants, retailers, and HORECA.
• Pure Loire A range of Loire Valley still wines including rosé, covering the diversity of the region, sold to merchants, retailers, and HORECA.
• Pure Loire Effervescents Sparkling and crémant wines from the Loire Valley, part of the Pure Loire collection, sold to merchants, retailers, and HORECA.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Castel Group: Major French wine group with extensive holdings across Bordeaux, Loire, Rhône, and Languedoc, plus international distribution. Functions as a broad incumbent competitor across multiple price tiers in the French wine market.
• Boisset Collection: Large family-owned French wine group with significant Burgundy and Loire presence plus global distribution. Comparable family-heritage narrative but at substantially larger scale across multiple regions.
• Grand Chais de France: One of France's largest wine groups, headquartered in Alsace, with a broad portfolio spanning Loire, Burgundy, and Bordeaux regions and global distribution. Acts as a broad incumbent with vastly greater scale and distribution leverage than Famille Bougrier.

Direct peers

• Ackerman: Long-established Loire Valley wine house (founded 1811) headquartered in Saumur, with a strong portfolio of Loire still wines and the leading French Crémant de Loire producer. Directly comparable to Famille Bougrier in terms of multi-appellation Loire presence, family heritage, and export-oriented distribution model.
• Henri Bourgeois: Family-owned Loire Valley producer specializing in Sancerre and Pouilly-Fumé across ten generations. Highly comparable in terms of family heritage, estate-based production, and export orientation.
• Joseph Mellot: Historic Sancerre-based family producer with vineyards across the Loire's central vineyards. Comparable mid-sized family-owned Loire estate with multi-generation history and export focus.
• Bouchard Père et Fils: Long-standing French family wine house (founded 1731) with multi-region Burgundy presence and global export. Comparable in heritage, family ownership structure, and broad multi-appellation portfolio spanning entry to premium tiers.
• Saget La Perrière: Family-owned Loire Valley producer covering Sancerre, Pouilly-Fumé, Vouvray, and Muscadet with significant export presence. Closely comparable to Famille Bougrier's model of multi-appellation coverage, family heritage, and international distribution.
• J. de Villebois: Family-owned Loire Valley specialist focused on Sancerre, Pouilly-Fumé, and Touraine, with strong international distribution. Comparable family-driven, export-oriented Loire producer of similar scale.

Others

• Laurent-Perrier: Independent, family-controlled French Champagne house with a strong premium positioning and global export footprint. Thematically comparable as a family-owned, export-led premium French sparkling-and-still wine producer, though geographically distinct.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/nicolasbougrier
• LinkedInlinkedin.com/company/sa-bougrier

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Famille Bougrier