Hyperbolic Agency

Name

Hyperbolic Agency

Legal name

Hyperbolic

Website

https://wearehyperbolic.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Creative & Advertising Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Creative Boutique Agencies (MPAAAAAB)

akta.pro secondary industries

Brand Activations & Experiential Campaign Design (MPAAAGAA), Activation/Experiential Creative Agencies (MPAAAAAO)

Keywords

• Brand strategy services
• Creative direction
• Campaign development
• Content production
• Digital ecosystem design

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Creative Agency Services: Professional services revenue derived from brand strategy and vision, creative direction, product and campaign launches, digital ecosystem development, content and storytelling production, and cultural activations and partnerships. Project-based engagements spanning the full creative lifecycle from concept through execution.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Hyperbolic Agency is a boutique creative studio that provides integrated professional creative services to enterprise consumer brands in fashion, luxury retail, beauty, and culture. Its offerings span Brand Strategy & Vision, Creative Direction, Product and Campaign Launches, Digital Ecosystems and Platforms, Content and Storytelling, and Cultural Activations and Partnerships, delivered end-to-end from concept through execution. Engagements are project-based and typically structured as Agency-of-Record relationships or campaign-specific partnerships with global brands.

Product overview

Hyperbolic Agency is a boutique creative studio offering integrated professional services including Brand Strategy & Vision, Creative Direction, Product & Campaign Launches, Digital Ecosystems & Platforms, Content & Storytelling, and Cultural Activations & Partnerships. The firm operates as a single unified offering rather than a platform-plus-modules architecture, working at the intersection of fashion, luxury retail, beauty, and culture for over 25 years. Their portfolio spans multiple client brands and campaigns including M·A·C Cosmetics, Under Armour, SmartyPants Vitamins, Maybelline New York, Vestium, Paul Mitchell, Macbeth Footwear, and Beyoncé Perfumes.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy & Vision Defining the core idea, positioning, and cultural point of view that guides enterprise consumer brands from launch through scale, delivered as a professional service.
• Creative Direction Leading the visual and narrative language across every brand touchpoint to ensure consistency, distinction, and impact for fashion, luxury, beauty, and culture clients.
• Product & Campaign Launches Taking products to market with bold, culturally resonant campaigns designed to cut through and convert attention into momentum, including new category launches and product debuts for enterprise consumer brands.
• Digital Ecosystems & Platforms Designing and building connected digital experiences from websites to social channels that move seamlessly and perform at scale for fashion, luxury, beauty, and culture clients.
• Content & Storytelling Producing high-end content across video, photography, motion, and social that elevates brands and drives engagement for enterprise consumer brand clients.
• Cultural Activations & Partnerships Connecting brands to talent, influencers, and moments that matter through authentic cultural alignment, including fashion-week activations and influencer partnerships for global consumer brands.

Quantifiable outcome

• 80% increase in organic Instagram growth
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• 72andSunny: 72andSunny is a global creative agency with strong work in fashion, beauty, and lifestyle. Comparable to Hyperbolic as a creative agency serving premium brands, though much larger and offering broader integrated marketing capabilities.
• Wieden+Kennedy: Wieden+Kennedy is a globally established independent creative agency that has worked with Estée Lauder, Nike, and many fashion/beauty brands. Comparable to Hyperbolic in its creative-led, culturally-rooted approach, though significantly larger in scale and footprint.

Others

• Bullish: Bullish is a creative agency and content production studio with strong fashion and beauty credentials. Comparable to Hyperbolic as an adjacent boutique creative firm serving similar enterprise clients in the fashion, beauty, and lifestyle verticals.

Direct peers

• Anomaly: Anomaly is a creative agency with a strong track record in fashion, beauty, and consumer products. Comparable to Hyperbolic as a boutique-style independent agency that combines brand strategy, creative, and digital work for enterprise clients like Estée Lauder and Converse.
• Mother Design: Mother is a globally recognized independent creative agency network with strong work in fashion, beauty, and culture. Comparable to Hyperbolic as a creative-led boutique operating at the intersection of advertising and cultural storytelling for premium brands.
• Johannes Leonardo: Johannes Leonardo is a New York-based independent creative agency known for culturally resonant campaigns for brands like Adidas, Google, and Peloton. Comparable to Hyperbolic in its boutique scale, cultural focus, and emphasis on creative direction across fashion, beauty, and lifestyle verticals.
• Chandelier Creative: Chandelier Creative is a boutique creative agency known for fashion, beauty, and luxury work for brands like Glossier, YSL, and La Mer. Comparable to Hyperbolic as a similarly scaled boutique creative studio focused on premium fashion and beauty clients.
• Chet Glynn / Tombras Group: Tombras is an independent creative agency with fashion, beauty, and culture credentials. Comparable to Hyperbolic in its boutique-style creative service offering and portfolio of high-profile brand work.

Emerging players

• Saturday Group: Saturday Group is a creative and brand consultancy operating in beauty, fashion, and lifestyle. Comparable to Hyperbolic as a boutique creative studio that works with enterprise brands across brand strategy, creative, and digital ecosystems.
• Highsnobiety: Highsnobiety is a culture-driven creative agency and media brand that operates at the intersection of fashion, culture, and youth. Comparable to Hyperbolic in its focus on cultural activations and brand storytelling for fashion and lifestyle clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/WeAreHyperbolic

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hyperbolic Agency