BN Business

What BN Business does

BN Business (BNB.ro) is a Romanian online retailer of office supplies, stationery, IT equipment, hygiene and cleaning products, workplace furniture, catering/coffee, toys and industrial MRO items, serving both corporate buyers and individual consumers since 1998. The company operates a catalog of more than 65,000 articles with over 35,000 items held in stock, and it fulfills orders through nine branch/warehouse locations across Arad, Bucharest, Brasov, Cluj-Napoca, Craiova, Oradea, Sibiu, Timisoara and Baia-Mare, supplemented by its own B2B delivery fleet, courier partners and a locker-pickup network, achieving 24–48 hour delivery on stocked items nationwide.

The platform combines a public B2B/B2C storefront, a dedicated B2B interface with personalized pricing and account managers, automatic invoicing, and installation services for partner brands including Canon, Xerox, HP, Fellowes, Nespresso, 3M, Leitz, ASUS, Fujitsu and edding. Newer offerings — Canon Hybrid Workspace, Fellowes Ergonomic Solutions, Nespresso Professional with Nayax unattended payment, and PNRR/SmartLab Solutions for educational institutions — extend the proposition beyond consumables into integrated workplace, vending and education-tech categories.

The business model is asset-light retail: product margin on a 65,000-SKU catalog, free-delivery threshold of 250 Lei (VAT inclusive), service revenue from installation, rental and recurring Nespresso vending, and procurement-grade credibility backed by ISO 9001 and ISO 14001 certifications and manufacturer authorizations. Customer acquisition runs through the website, email newsletters, Facebook, LinkedIn, Instagram, YouTube and price-comparison sites.

Name

BN Business

Legal name

BNB.ro

Website

https://bnb.ro

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

BN Business (BNB.ro) is a Romanian e-commerce retailer founded in 1998 that supplies office, stationery, IT, hygiene, furniture and catering products to corporate and consumer buyers across Romania via nine branches and nationwide delivery.

Ownership category

akta.pro rank

Headquarters

HQ city

Arad

HQ country

Romania

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: E-commerce retail of office supplies, IT products, professional hygiene, cleaning, protection equipment, furniture, coffee and catering, stationery, toys, and industrial products. Revenue generated through direct online sales to both individual consumers and corporate clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

BN Business (BNB.ro) is a Romanian e-commerce retailer of office supplies, stationery, IT equipment, professional hygiene, cleaning, safety/protection equipment, furniture, coffee and catering, industrial products, and toys, offering over 65,000 SKUs with 35,000+ in stock for 24-48h delivery. The company operates both a B2C online storefront and a dedicated B2B platform with personalized pricing, automatic invoicing, a dedicated consultant, and free own-fleet delivery for orders over 250 Lei, complemented by value-added services such as equipment rental, IT services, Canon Hybrid Workspace, Nespresso Professional with Nayax payment integration, and PNRR/SmartLab educational deployments.

Product overview

BNB operates a B2B e-commerce platform (BNB.ro) offering over 65,000 office supply, IT, hygiene, protection, industrial, and consumer products across 17 main categories. The product portfolio spans stationery (Post-it notes, copy paper, millimeter paper, printed business forms, matrix printer paper), office equipment (Fellowes ergonomic solutions, Canon multifunction printers), industrial products (Edding compact printers), and services (equipment rental, IT services, Canon Hybrid Workspace, Nespresso Professional payment solutions, and PNRR/SmartLab programs). BNB serves business customers through a dedicated B2B platform with free own-fleet delivery, automated invoicing, and personalized pricing, supported by 10 branch locations across Romania.

Differentiator

Problem solved

Functional benefit

Products and services

• BNB.ro Online Store (B2B/B2C E-commerce Platform) B2B and B2C e-commerce platform offering 65,000+ office supplies, IT, hygiene, furniture, and industrial products with free delivery for orders over 250 Lei, automated invoicing, and personalized pricing for business customers.
• Canon Hybrid Workspace Solution Canon-endorsed hybrid workplace solution integrating Canon multifunction printers (imageRUNNER ADVANCE DX, i-Sensys series, imageFORMULA scanners) with Canon UniFLOW Online for cloud-based document processing, scan-to-cloud, print-from-anywhere, private/business print accounting, and cost tracking across office and remote work environments.
• Fellowes Ergonomic Solutions Fellowes ergonomic office products including monitor arms, laptop stands, keyboard rests, wrist supports, footrests, sit-stand desks, and ActiveFusion standing mats, promoted alongside the 'New Way of Working' study on hybrid work health impacts.
• Nespresso Professional with Nayax Integrated Payment Professional coffee machine system integrating a Nespresso espresso machine with a Nayax-powered payment terminal supporting magnetic stripe, chip, and contactless card payments, RFID badge, and mobile app payments, with PCI DSS-compliant secure transaction processing.
• Equipment Rental (Copiers and Printers) Rental service for multifunction copiers and printers including Canon Image Runner 1643IF (A4 B&W) and Xerox DocuCentre S2020 (A3 color), with free delivery, installation, technician support, and staff training.
• Edding Industrial Compact Printers Thermal Inkjet (TIJ) industrial marking printers for Industry 4.0, available in fixed and portable models, manufactured in Germany with a 24-month warranty and ERP/manufacturing control system integration.
• PNRR and SmartLab Solutions Customized solutions for Romanian PNRR and SmartLab educational technology programs, including IT evaluation, equipment delivery, configuration, and technology deployment for schools and educational institutions.
• IT Services IT service offerings for business customers, including technical support and equipment servicing.

Quantifiable outcome

• Over 9,000 satisfied customers
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• CanoncoreTechnology or IntegrationCanon is a key technology partner providing multifunctional devices, scanners, and hybrid workspace solutions. BNB offers Canon equipment rental services and sells Canon imaging products including imageRUNNER ADVANCE DX and iSensysX scanners. Canon certifications and support provided.
• FellowescoreTechnology or IntegrationFellowes is a major partner for ergonomic solutions including keyboard supports, wrist rests, monitor arms, footrests, and sit-stand solutions. BNB promotes Fellowes ergonomic zones and workspace solutions including the 'New Way of Working' study findings.
• NespressocoreTechnology or IntegrationPartnership for professional coffee solutions including Nespresso Professional machines and capsules. BNB offers Nespresso payment solutions including Nayax integration for cashless payments, ecoupon systems, and mobile app payments.
• HPcoreChannel Partner/ Reseller/ DistributorHP is a key brand partner for IT products including printers, multifunctionals, and supplies. HP certifications and support services provided.
• XeroxcoreChannel Partner/ Reseller/ DistributorXerox is a key brand partner for printing and imaging solutions. BNB received Xerox Silver recognition in 2017. Xerox certifications obtained.
• LeitzcoreChannel Partner/ Reseller/ DistributorLeitz is a partner for ergonomic office solutions including workstations, shredders, and organization products. BNB features Leitz ergonomic solutions and IQ Shredder products.
• 3McoreChannel Partner/ Reseller/ Distributor3M is a brand partner for Post-it notes, Scotch tape, and other office supplies. Wide range of 3M products including Post-it Super Sticky notes sold through BNB.
• FujitsuminorChannel Partner/ Reseller/ DistributorFujitsu scanners and document management solutions offered through BNB with certifications.
• ASUSminorChannel Partner/ Reseller/ DistributorASUS products including commercial and business notebooks offered through BNB.
• HerlitzminorChannel Partner/ Reseller/ DistributorHerlitz stationery products including Post-it alternatives, paper products, and school supplies sold through BNB.
• EsselteminorChannel Partner/ Reseller/ DistributorEsselte organization and filing products sold through BNB with certifications.

Scale indicators5 records

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• Staples: Global office supplies incumbent with broad B2B and B2C e-commerce capabilities. Operates in a wider portfolio and is larger than BNB, but competes in the same core office supplies, IT, and furniture categories.
• Office Depot: Large North American/European office supplies retailer (parent of Viking) with deep B2B procurement contracts. Comparable by category mix and B2B service model, though it operates at much greater scale and broader geography.

Regional players

• Dedeman: Romanian home improvement and office furniture retailer with the largest domestic network. Comparable in serving Romanian B2B and B2C customers across furniture, hygiene, and office-related categories.
• Flanco: Romanian IT and electronics retailer with broad online presence. Overlaps with BNB's IT products, peripherals, and consumer electronics adjacencies in the same geography.
• eMAG: Largest Romanian e-commerce marketplace, covering IT, office products, and broad consumer goods. Competes with BNB on selection and price for B2C and SMB office supply purchases inside Romania.
• Altex: Leading Romanian IT and electronics retailer with nationwide store network. Overlaps with BNB's IT products, printers, and consumables categories for both consumers and SMBs in Romania.

Direct peers

• Lyreco: European leader in B2B office supplies and workplace solutions, distributes a comparable multi-category catalog (stationery, hygiene, IT, furniture, coffee) and competes for the same corporate procurement customers that BNB serves in Romania.
• Inapa: European B2B distributor of office supplies, paper, and packaging with a multi-country footprint. Comparable in offering a deep catalog, dedicated B2B platform, and managed services to corporate customers.
• Viking Direct (Office Depot Europe): B2B office supplies retailer with a dedicated Romanian storefront, offering similar categories (stationery, IT, hygiene, cleaning) and direct delivery to corporate clients—directly overlapping BNB's B2B value proposition.

Emerging players

• Mathilde B: European mid-market office and workplace supplies distributor with a B2B focus. Comparable business model of multi-category catalog distribution and managed services, though smaller scale than BNB's Romanian footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/bnb.ro
• YouTubeyoutube.com/@BnbRomania
• LinkedInlinkedin.com/company/246674
• Instagraminstagram.com/bnb.ro
• Facebookfacebook.com/bnb.ro

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BN Business