Personal Shoppers Insurance Solutions, Inc (PSI)

What Personal Shoppers Insurance Solutions, Inc (PSI) does

Personal Shoppers Insurance Solutions, Inc (PSI) is a privately held, independent insurance agency licensed in California (CA License #0C20543), Ohio (OH License #1440697), and Nevada (NV License #3257421). The company operates as a 'personal shopper' intermediary for personal lines insurance, sourcing auto and property coverage from multiple carriers on behalf of individual consumers rather than acting as a captive agent for any single insurer. PSI positions itself against direct-to-consumer online quote aggregators by emphasizing consultative human-agent service that vets coverage adequacy and avoids ill-fitting cheap policies.

The company's product offering is concentrated in two core categories: auto insurance (liability, property damage, claims counseling) and property insurance (homeowners/renters, liability, valuables). Ancillary services include coverage-options guidance, insurance counseling, personal service, and qualifying-discount identification. PSI does not operate a proprietary technology platform; the underlying technology is a standard independent-agency stack with a basic marketing website (psinow.com), toll-free phone lines (866.963.5058, 800.963.5058), and email intake ([email protected]) for quote requests.

PSI's revenue model is commission-based, earning affiliate/referral-style compensation from insurance carriers for placed policies. Services are provided free to end customers, with no disclosed pricing tiers or direct fees. The go-to-market motion is sales-led and direct, relying on inbound website quote requests, phone outreach, and word-of-mouth referrals via published customer testimonials. The company holds a displayed 4.9-star rating from 2,488 customer service reviews. No funding rounds, external investors, parent company, M&A activity, patents, or AI/ML capabilities are disclosed; the operation appears to be founder/management-owned at sub-scale, with explicit non-coverage of Colorado.

Name

Personal Shoppers Insurance Solutions, Inc (PSI)

Legal name

Personal Shopper Insurance Solutions, Inc

Website

https://psinow.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Personal Shoppers Insurance Solutions, Inc (PSI) is an independent insurance agency licensed in California, Ohio, and Nevada that sources auto and property insurance from multiple carriers for individual consumers via consultative human-agent service, earning carrier commissions.

Ownership category

akta.pro rank

Headquarters

HQ city

Westlake Village

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Agency Commissions: PSI operates as an independent insurance agency earning commissions from insurance carriers for placing policies. The company provides free services to customers (no direct fees charged to consumers), earning revenue through commissions paid by insurance companies whose products they sell. This is a standard independent insurance agency revenue model.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

PSI is an independent insurance agency that acts as a "personal shopper" for individual consumers, researching and placing auto and property insurance policies from multiple carriers on the customer's behalf. Agents provide personalized coverage advice, claims counseling, and ongoing policy support, charging consumers no direct fee and instead earning carrier commissions on placed policies.

Product overview

PSI operates as an independent insurance agency offering a unified personal shopping service for insurance products. The core offering consists of Auto Insurance and Property Insurance as the primary products, supplemented by ancillary services including Coverage Options guidance, Insurance Counseling, Personal Service, and assistance with Qualifying Discounts. Rather than selling a single software platform, PSI functions as an advisory service that researches and obtains insurance products on behalf of customers to match their specific needs and budget.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Personal auto insurance coverage shopped across multiple carriers on behalf of individual consumers, including liability, property damage, and accident protection, with claims counseling provided by PSI agents when policyholders experience incidents.
• Property Insurance Personal property insurance (homeowners, renters, and related property/liability coverage) shopped across multiple carriers for individual consumers, with agent guidance on coverage options such as flood, earthquake, personal liability, valuable possessions, and condo/airport-adjacent exposures.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Policygenius: Policygenius is an online insurance broker that shops life, home, auto, and disability coverage across multiple carriers. It is comparable to PSI in serving the same customer need (multi-carrier comparison for personal lines) but executes via a digital-first platform rather than human agents.
• SmartFinancial Insurance: SmartFinancial is an online independent insurance marketplace that compares quotes from multiple carriers for auto, home, and other personal lines. Like PSI, it operates as an intermediary helping consumers shop across carriers, but it does so at greater scale and primarily through a digital funnel.
• CoverHound: CoverHound is an online commercial and personal insurance comparison platform owned by Marsh McLennan. It is comparable to PSI as a multi-carrier broker for personal and small-commercial lines, though it leans more on digital distribution.
• The Zebra: The Zebra is an insurance comparison marketplace focused on auto and home, aggregating carrier quotes for consumers. It competes directly with PSI for the same buyer intent but with an automated, web-based experience versus PSI's agent-led model.
• SelectQuote: SelectQuote is an independent insurance distribution platform that helps consumers shop and apply for life, auto, and home coverage across multiple carriers. It mirrors PSI's role as a multi-carrier intermediary for personal lines but operates at national scale via telesales and digital channels.

Others

• Trusted Choice: Trusted Choice is a network brand for independent insurance agents and brokers across the US. It is comparable to PSI as a peer independent agency channel and could serve as a referral or membership ecosystem partner.

Broad incumbents

• GEICO: GEICO is a top US auto and home insurer selling direct-to-consumer via digital and phone channels. It competes with PSI for the same personal-lines customers and represents the direct-to-consumer disintermediation risk to independent agencies.
• State Farm: State Farm is the largest US personal-lines insurer with a captive agent model. It overlaps PSI's auto and home customer base but uses exclusive agents tied to a single carrier, contrasting with PSI's independent multi-carrier positioning.
• Allstate: Allstate is a major national personal-lines carrier offering auto and home insurance primarily through captive agents. It competes for the same end customers as PSI but with a much larger carrier-owned distribution footprint.

Emerging players

• Lemonade: Lemonade is an Insurtech challenger selling renters, home, auto, and pet insurance via a mobile-first, AI-driven experience. It overlaps with PSI's customer base and represents the technological disruption vector to traditional agency distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/personal-shopper-insurance-solutions---psi-now

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Personal Shoppers Insurance Solutions, Inc (PSI)