What CoverHound does

CoverHound is a digital insurance brokerage and InsurTech platform founded in 2010 that aggregates real-time quotes from 25+ insurance carriers and enables online comparison, purchase, and binding of both personal and commercial policies. The platform serves small and medium-sized businesses (covering General Liability, Business Owners Policy, Professional Liability, Workers Compensation, Commercial Auto, D&O, Cyber, and other specialty lines) and individual consumers (Auto, Homeowners, Renters, Condo, Motorcycle, Umbrella, and specialty personal lines). Coverage is available in all 50 U.S. states for business insurance and 47 states for personal lines, with personal lines excluding Alaska, Hawaii, and Massachusetts. The company differentiates on providing actual bindable rates from direct carrier integrations rather than estimated premiums, supported by a freemium, no-brokerage-fee pricing model.

The technology stack is a multi-carrier quote aggregation platform that distributes traffic between self-serve online purchase and licensed insurance advisor support via phone, supplemented by digital tools such as the Insurance Checkup coverage-assessment tool and an Insurance Learning Center for content marketing. Carrier partnerships span Chubb, Liberty Mutual, Nationwide, Progressive, Hiscox, biBerk (Berkshire Hathaway), The Hanover, Markel, Coalition, and others, enabling direct policy binding on the platform. CoverHound also operates CyberPolicy as an adjacent subsidiary, extending the platform into SMB cyber and commercial insurance.

The business model is commission-based: CoverHound earns carrier commissions on each policy sold through the platform, with advisors compensated on service quality rather than sales volume. Distribution combines product-led growth through the website, inside-sales support from licensed advisors, and a growing affinity/channel partnership program with organizations such as NAR, BBVA USA, Shred-it, TaxSlayer, AFWA, American Booksellers Association, and InvestHer. The company is a subsidiary of Brown & Brown, Inc. (NYSE: BRO) and operates within its Retail segment, which contributes distribution scale and capital backing. Quantitative milestones include 300,000+ cumulative policies sold, an NPS of 82 (vs. industry average of 37), and a 142% year-over-year increase in online binds in 2020.

Name

CoverHound

Legal name

CoverHound LLC

Website

https://coverhound.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

CoverHound is a digital insurance brokerage that aggregates real-time quotes from 25+ carriers, enabling online comparison and binding of personal and commercial insurance policies for U.S. consumers and SMBs, operating as part of Brown & Brown's Retail segment.

Ownership category

akta.pro rank

Product category

Insurance Comparison Marketplace

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Commercial General Liability (CGL) (FSAJADAA)

akta.pro secondary industries

Network Security & Privacy Liability (Third-Party) (FSAJAOAE), Professional Umbrella / Excess (E&O/D&O Wrap) (FSAJANAH)

Keywords

• Insurance comparison platform
• Commercial insurance brokerage
• Personal insurance marketplace
• InsurTech services
• Online insurance agency

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Insurance Carrier Commissions: CoverHound earns commissions from insurance carriers for each policy sold through the platform. The commission is the primary revenue stream, with insurance advisors compensated based on service quality rather than sales volume.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

CoverHound is an InsurTech digital brokerage and insurance comparison marketplace that aggregates real-time quotes from over 25 insurance carriers. The platform enables consumers and small/medium businesses to compare, purchase, and bind personal and commercial insurance policies online, with optional support from licensed insurance advisors by phone. Coverage is available in all 50 U.S. states for business lines and 47 states for personal lines.

Product overview

CoverHound is an InsurTech platform and online insurance agency that operates as a comparison shopping marketplace and digital brokerage for both personal and business insurance. The platform offers two core product categories: Personal Insurance (Auto, Homeowners, Renters, Condo, Motorcycle, Umbrella, Landlord, Mobile Home, Personal Articles, Specialty Lines, Flood, Earthquake) and Business Insurance (Business Owners Policy, General Liability, Professional Liability/E&O, Workers Compensation, Commercial Auto, Directors & Officers, Cyber, Property, Inland Marine, Crime/Fidelity, plus additional coverages including Umbrella, Fidelity/Crime, Employment Practices, Lessor's Risk, Liquor Liability, and Surety Bonds). The platform differentiates itself by providing real-time quotes from over 25 insurance carriers across all 50 states, enabling comparison shopping and online policy purchases. Additional features include an Insurance Learning Center for education and an Insurance Checkup tool for coverage assessment.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Owners Policy (BOP) A bundled insurance package combining General Liability and Business Property coverage for small business owners who rent or own office space.
• General Liability Insurance Protects businesses against third-party claims of bodily injury, property damage, data loss, and personal injury.
• Professional Liability (Errors & Omissions) Protects businesses against client claims of negligence or injury for professional services provided, covering losses, attorney fees, and court costs.
• Workers Compensation Insurance Covers employees for workplace injuries or illnesses, including medical costs, lost wages, and retraining expenses.
• Commercial Auto Insurance Liability and damage protection for vehicles used for business purposes, covering bodily injury, property damage, and physical damage to owned, rented, or employee vehicles.
• Directors and Officers (D&O) Insurance Protects company directors, officers, board members, and managers from allegations of wrongdoing in their leadership roles.
• Cyber Insurance Covers businesses in the event of a hack, data breach, or system compromise, including first-party and third-party cyber coverage.
• Auto Insurance Safeguards vehicles against accidents, theft, and other incidents, offering coverage options including liability, collision, comprehensive, medical payments, and PIP.
• Homeowners Insurance Protects homes, personal belongings, and provides liability coverage against lawsuits for injuries or damages on the property.
• Renters Insurance Protects renters living in apartments or houses and their personal belongings from damages, theft, and liability claims.
• Umbrella Insurance Adds extra coverage and financial protection over and above an existing insurance policy for both personal and business lines.
• Motorcycle Insurance Protecting riders and bikes from accidents, injury, theft, and other incidents beyond control.
• Condo Insurance Protects the interior of a condo unit and the owner's personal belongings.
• Employment Practices Liability Insurance Protects businesses against claims brought by prospective, current, and former employees alleging discrimination, harassment, or wrongful termination.
• Liquor Liability Insurance Coverage for bodily injury or property damage claims caused by an intoxicated person served alcohol by the policyholder or their employees.
• Surety Bonds Promise by a surety company to pay a first party if a second party fails to meet obligations such as contract terms.
• Flood Insurance Coverage for flood-related damages to property.
• Earthquake Insurance Coverage for earthquake-related damages to property.

Quantifiable outcome

• 300,000+ policies sold
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered major and minor.

• ChubbmajorChannel Partner/ Reseller/ DistributorChubb is one of the insurance carriers featured on CoverHound's platform, providing commercial and personal insurance products through the comparison marketplace.
• Liberty MutualmajorChannel Partner/ Reseller/ DistributorLiberty Mutual is an insurance carrier partner on CoverHound's platform offering both business and personal insurance products.
• NationwidemajorChannel Partner/ Reseller/ DistributorNationwide insurance is available through CoverHound's platform for both business and personal lines coverage.
• ProgressivemajorChannel Partner/ Reseller/ DistributorProgressive insurance products are available on CoverHound for both commercial and personal insurance needs.
• HiscoxmajorChannel Partner/ Reseller/ DistributorHiscox provides professional liability and cyber insurance products through CoverHound's commercial insurance platform.
• biBerk (Berkshire Hathaway)majorChannel Partner/ Reseller/ DistributorbiBerk, a Berkshire Hathaway company, provides business insurance products through CoverHound's commercial lines platform.
• The HanovermajorChannel Partner/ Reseller/ DistributorThe Hanover Insurance Group offers commercial insurance products through CoverHound's business insurance platform.
• MarkelmajorChannel Partner/ Reseller/ DistributorMarkel provides specialty insurance products available through CoverHound's commercial lines offerings.
• CoalitionmajorChannel Partner/ Reseller/ DistributorCoalition provides cyber insurance products available through CoverHound's platform, offering cyber coverage for businesses.
• National Association of REALTORS (NAR)minorGTM or Marketing PartnerAffinity partnership delivering tailored insurance solutions to NAR members, providing exposure to real estate professionals needing business insurance coverage.
• BBVA USAminorGTM or Marketing PartnerAffinity partnership with BBVA providing insurance solutions to their banking customers through embedded offerings.
• Shred-itminorGTM or Marketing PartnerPartnership with Shred-it offering insurance solutions to customers concerned about document security and data protection.
• TaxSlayerminorGTM or Marketing PartnerAffinity partnership reaching tax preparation customers who may need freelance or small business insurance.
• Accounting & Finance Women's Alliance (AFWA)minorGTM or Marketing PartnerPartnership providing educational resources and insurance guides for accounting and financial services professionals.
• American Booksellers AssociationminorGTM or Marketing PartnerAffinity partnership providing insurance resources and guides tailored for booksellers and bookstore owners.
• InvestHerminorGTM or Marketing PartnerPartnership providing insurance coverage guides and resources for women entrepreneurs and InvestHER community members.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Policygenius: Direct online insurance comparison and brokerage platform offering life, disability, home, auto, and small-business coverage. Closely comparable multi-line digital brokerage model targeting consumers and SMBs.
• The Zebra: Leading online auto and home insurance comparison marketplace aggregating quotes from dozens of carriers. Direct competitor in real-time quote aggregation and digital bind flow.
• Insurify: AI-driven car insurance comparison platform delivering real-time quotes from multiple carriers. Closely aligned on the auto-focused comparison shopping experience.
• Gabi: Online insurance comparison service that retrieves existing policy details and surfaces cheaper alternatives from partner carriers. Comparable multi-carrier digital brokerage.
• EverQuote: Public operator of online insurance marketplaces connecting consumers with carriers and agents. Directly comparable marketplace-driven GTM motion in auto and home.
• SelectQuote: Public direct-to-consumer insurance distribution platform primarily focused on term life, with auto/home and Medicare adjacencies. Comparable digital brokerage model with carrier-commission revenue.
• SmartFinancial: Online insurance comparison platform aggregating auto, home, and commercial quotes from multiple carriers. Directly comparable multi-line digital insurance marketplace.
• CyberPolicy: Sister/adjacent subsidiary under Brown & Brown focused on cyber-insurance distribution for SMBs. Operates the same broker-led digital distribution model for a single line that CoverHound offers within its broader catalog.

Broad incumbents

• Lemonade: Public InsurTech carrier using an AI-native digital experience for renters, home, auto, and pet. Competes with CoverHound for digitally native consumers but owns its underwriting rather than brokering.

Emerging players

• Hippo Insurance: InsurTech focused on homeowners insurance with embedded smart-home data. Adjacent InsurTech competitor targeting a digitally native consumer in a category CoverHound also brokers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CoverHound
• YouTubeyoutube.com/channel/UC9_3tukQmvKsIrr_ppP1gOg
• Facebookfacebook.com/CoverHound
• LinkedInlinkedin.com/company/1067219

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds6 records

Investors16 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CoverHound