Ägräs Distillery

What Ägräs Distillery does

Ägräs Distillery is a Finnish craft distillery founded in 2015 and operational since 2016, headquartered in the historic Fiskars knife factory in Fiskarsin ruukkikylä (Fiskars Village), western Uusimaa, Finland. The company operates an ISO 14001-certified small-batch production facility using traditional copper pot stills alongside contemporary quality control, with rooftop solar panels covering approximately half of summer electricity needs. The product portfolio includes flagship gin (43.7% ABV), aquavit, berry vodka, hoppy vodka (produced from surplus hops sourced from the co-located Suomenlinnan Panimo brewery), absinthe, and a growing range of gin- and aquavit-based long drinks (lonkero). A domestic Finnish grain whiskey is in development with planned release in 2027, and a major visual brand renewal was executed in early 2026.

The distillery operates within a co-located circular-economy cluster with Fiskarsin Panimo, Suomenlinnan Panimo, and Noita Winery, where brewing and winemaking byproducts (grape marc, spent hops) flow between producers as raw inputs for new products such as Ägräs Hoppy Vodka and moonshine distilled from grape mass. The company is a brand under the Brukett parent ("the house of hand-picked drink experiences," Brukett on käsin poimittujen juomaelämysten talo) and is privately held with no disclosed external funding.

Revenue is generated through one-time product sales across four channels: the on-site distillery shop at Fiskars Village, grocery retail (päivittäistavarakaupat), the Alko state monopoly (physical stores and online), and B2B distribution to bars and restaurants via the Winetto platform and a direct sales team reachable at [email protected]. The two customer segments are individual Finnish consumers seeking premium craft spirits with local and natural ingredients, and hospitality venues (bars, restaurants, cafes) seeking distinctive locally-sourced products with brand storytelling. Visitor experiences — guided distillery tours and tastings — function as a marketing channel, supporting brand transparency and on-site retail conversion.

Name

Ägräs Distillery

Legal name

Ägräs Distillery

Website

https://agrasdistillery.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Ägräs Distillery is a Finnish craft distillery founded in 2015 in Fiskars Village, producing small-batch gin, aquavit, vodka, absinthe, and long drinks for Finnish consumers and hospitality venues. It distributes through Alko, grocery retail, its on-site shop, and the Winetto B2B platform.

Ownership category

akta.pro rank

Product category

Craft Spirits

NAICS

Distilleries (312140), Beer, Wine, and Liquor Retailers (44532)

SIC

Beverages (2080)

akta.pro primary industry

Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF)

akta.pro secondary industry

Liquor Stores (Off-Premise Spirits Retail) (CRANABAA)

Keywords

• Craft spirits
• Finnish distillery
• Artisanal beverages
• Small batch gin
• Long drinks

Headquarters

HQ city

Fiskars

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Spirits and Ready-to-Drink Products: Direct product sales of craft spirits including gin, aquavit, vodka, absinthe, and ready-to-drink long drinks (lonkero) through multiple channels: on-site distillery shop, grocery retail, Alko stores and online, and restaurant/bar distribution.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Ägräs Distillery is a Finnish craft distillery operating in the historic Fiskars Village knife factory, producing small-batch spirits including gin, aquavit, vodka, absinthe, and ready-to-drink long drinks (lonkero) using Finnish nature-inspired botanicals such as wild herbs, berries, and nettle. Products are distributed through Alko retail, grocery stores, on-site shop, and hospitality channels.

Product overview

Ägräs Distillery is a Finnish craft distillery located in the historic Fiskarsin ruukkikylä (Fiskars ironworks village), producing a portfolio of spirits including gin, long drinks (lonkero), aquavit, vodka, absinthe, and whiskey. The distillery emphasizes Finnish nature-inspired botanicals such as wild herbs, berries, and nettle, sourcing premium raw materials including local ingredients. Products are available through the tislaamo's own shop, grocery stores, and Alko's physical and online stores. A circular economy model is practiced on-site with neighboring Fiskarsin Panimo and Suomenlinnan Panimo. The brand underwent a major visual renewal in early 2026, and domestic grain whiskey production is underway with planned 2027 market launch.

Differentiator

Problem solved

Functional benefit

Products and services

• Ägräs Gin Flagship craft gin at 43.7% ABV, featuring Finnish forest aromas and nature-inspired botanicals, available through Alko, on-site shop, and hospitality channels.
• Ägräs Blossom Gin Floral gin variant at 40.0% ABV inspired by natural blossoms and wild herbs.
• Ägräs Akvavit Traditional aquavit spirit at 50 cl, 43.7% ABV, featuring nature-inspired spices and botanicals.
• Ägräs Berry Vodka Berry-flavored vodka at 38.4% ABV, utilizing local Finnish berries.
• Ägräs Hoppy Vodka Vodka made using surplus hops from Fiskarsin Panimo's Horn IPA production, representing circular economy utilization.
• Ägräs Absinthe Traditional absinthe spirit at 52% ABV, one of the distillery's signature distilled products.
• Ägräs Long Drink Nordic Nettle Aquavit-based long drink flavored with Nordic nettle and lemon, distributed through the distillery's own shop, grocery stores, and Alko.
• Ägräs Pear with Gin Fruit-fresh pear-flavored long drink with gin, launched in Spring 2025.
• Ägräs Raspberry with Gin Authentic berry-flavored raspberry long drink with gin, launched in Spring 2025.
• Ägräs Mandariini Long Drink Mandarin-flavored long drink at 33 cl, 4.5% ABV, available through the distillery's own shop.
• Ägräs Long Drink Green Apple & Sage with Gin Long drink combining green apple and sage flavors with gin base at 33 cl, 4.5% ABV.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Fiskarsin Panimo (Fiskars Brewery)coreStrategic or Co-development PartnerCo-located in the same production facility at Fiskars Village. Fiskarsin Panimo receives grape marc from Noita Winery for flavoring beers. In return, Ägräs Distillery uses distillation remnants from Fiskars Panimo's brewing process to produce moonshine (pontikka). This creates a circular economy where waste from one producer becomes raw material for another.
• Suomenlinnan Panimo (Suomenlinna Brewery)coreStrategic or Co-development PartnerCo-located craft beverage producer in the same Fiskars Village facility. Suomenlinnan Panimo's Horn IPA uses hops that are then repurposed by Ägräs Distillery for producing Hoppy Vodka, demonstrating circular resource utilization between the two operations.
• Noita WinerycoreStrategic or Co-development PartnerCo-located wine producer at the shared Fiskars Village facility. Noita Winery's grape marc (rypälemassa) is first used by Fiskarsin Panimo for beer flavoring, then the remaining mass is distilled by Ägräs Distillery for moonshine production, completing a multi-stage circular economy loop.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• Stauning Whisky: Danish craft grain and rye whisky distillery using local Nordic ingredients, with tourism and DTC at the distillery. Comparable as a Nordic craft distillery pursuing a grain-whiskey-led, locally-sourced narrative similar to Ägräs' 2027 whiskey plan.
• Mackmyra Bruk: Sweden's first malt whiskey distillery, producing gin and whiskey with a sustainability-led brand. Comparable as a Nordic craft distillery operating in a similar regulatory and cultural environment but serving a different national market.

Broad incumbents

• Diageo: Global multinational spirits owner (Tanqueray, Hendrick's, Smirnoff, Johnnie Walker) competing across gin, vodka, and whiskey categories that overlap fully with Ägräs' portfolio. Comparable as the dominant incumbent against which Ägräs must differentiate on craft, locality, and brand story.
• Pernod Ricard: Global spirits group owning Absolut, Jameson, Beefeater, and Malibu across vodka, whiskey, gin, and RTD categories directly overlapping Ägräs. Comparable as a broad incumbent whose scale, distribution muscle, and RTD investments shape the competitive backdrop for Ägräs.

Direct peers

• Teerenpeli: Finnish distillery and brewery producing gin, whiskey, and liqueurs, with its own restaurants and bars. Comparable as a Finnish craft spirits producer combining on-premise, retail, and visitor experience channels.
• Helsinki Distilling Company: Finnish craft distillery producing gin, whiskey, and aquavit, with a distillery bar and on-site visitor experiences in Helsinki. Closely comparable to Ägräs on product range, craft scale, and DTC-plus-trade distribution model within Finland.
• Arctic Distillery: Lapland-based Finnish craft distillery producing gin, vodka, and aquavit with strong nature-led branding. Comparable as another Finnish small-batch distillery competing for similar craft-conscious domestic consumers.
• Kyrö Distillery: Finnish craft distillery famous for Napue gin and rye whiskey, operating visitor experiences and selling domestically and internationally. Comparable on craft positioning, Finnish provenance storytelling, and gin-plus-whiskey portfolio trajectory.
• Shaman Distillery: Finnish craft distillery producing gin, vodka, and whiskey with nature- and mythology-inspired branding. Comparable on craft scale, Finnish origin story, and spirit category overlap with Ägräs.

Emerging players

• Nordes Atlantic Galician Gin: Small-batch gin producer with strong regional botanical identity and tourism-led tasting room. Comparable as a craft gin producer using local-foraged ingredients and visitor experience as a key channel, similar to Ägräs' nettle and wild-herb positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/agrasdistillery
• LinkedInlinkedin.com/company/brukett
• Instagraminstagram.com/brukett_drinks
• Xx.com/AgrasDistillery

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ägräs Distillery