Mid-Optic
Mid-Optic is a UK-based B2B specialist distributor supplying contact lenses, lens care solutions, eye drops, low vision aids, and practice consumables to registered optical professionals across the UK and Ireland via a Magento e-commerce platform.
- Company typePrivate
- Founded1979
- HeadquartersDerby, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Mid-Optic does
Mid-Optic is a UK-based specialist B2B distributor of optical supplies, founded in 1979 and headquartered in Derby, England. The company supplies contact lenses, lens care solutions, eye drops, lid hygiene products, low vision aids, practice sundries, practice hygiene consumables, spectacle accessories, ready readers, prescription swimming goggles, eye care makeup, veterinary eye products, and ocular vitamins to optical professionals across the UK and Ireland. Customers must register and be approved for an account, restricting supply to the optical profession (optometrists, dispensing opticians, optical practice owners, eye hospitals, and a secondary veterinary segment).
Mid-Optic operates a Magento-based e-commerce storefront (midoptic.com) with login-gated B2B pricing and free UK Mainland delivery on orders above £75 excluding VAT. The product portfolio is built around distribution partnerships with the four largest global contact lens manufacturers (Johnson & Johnson/Acuvue, CooperVision, Alcon, and Bausch + Lomb) plus a long tail of secondary ophthalmic brands (Avizor, Thea Pharmaceuticals, Soleko, Ocusoft, The Body Doctor). Product breadth spans 12+ categories, enabling optical practices to consolidate purchasing through a single specialist supplier rather than multi-sourcing.
The business runs on a wholesale supply model with one-time transactional purchases rather than recurring subscription contracts, though account-based pricing creates modest switching frictions. Marketing is light, relying on the e-commerce site, a blog covering optical charity partnerships (Guide Dogs, SeeAbility), and email newsletter signup. The company employs 11-50 people, is privately held with no disclosed institutional ownership or funding history, and operates with no parent entity, subsidiaries, or documented M&A activity.
Mid-Optic firmographics
Firmographics- Name
- Mid-Optic
- Legal name
- Mid-Optic
- Website
- https://midoptic.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mid-Optic is a UK-based B2B specialist distributor supplying contact lenses, lens care solutions, eye drops, low vision aids, and practice consumables to registered optical professionals across the UK and Ireland via a Magento e-commerce platform.
- Ownership category
- akta.pro rank
Mid-Optic industry classification
Industry- Product category
- Optical Supplies Distribution
- NAICS
- Ophthalmic Goods Merchant Wholesalers (42346)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE)
- akta.pro secondary industries
- Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD), Reading Glasses (OTC) (CRAAAKAG), Contact Lens Specialty & Myopia Control (HLAKAKAK)
Keywords
Where Mid-Optic is headquartered
LocationHeadquarters
- HQ city
- Derby
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Mid-Optic business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- B2B Optical Supplies E-commerce: Mid-Optic generates revenue through online B2B sales of optical supplies to registered optical professionals. Products include contact lenses, lens solutions, eye drops, low vision aids, practice sundries, and related optical accessories. The business operates on a wholesale/supply model with account-based pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard B2B Account Pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Mid-Optic product offering
Product offeringCore offering
Mid-Optic is a specialist B2B wholesale distributor supplying optical products exclusively to the optical profession. Through its account-based e-commerce platform, the company distributes contact lenses, lens solutions, eye drops, lid hygiene products, low vision aids, practice sundries, practice hygiene supplies, spectacle accessories, ready readers, and related eye care products from major brands including Acuvue (Johnson & Johnson), CooperVision, Alcon, Bausch + Lomb, Avizor, and Thea Pharmaceuticals.
Product overview
Mid-Optic is a specialist supplier to the optical profession offering a comprehensive range of eye care products through a B2B e-commerce platform. The product portfolio centers on contact lenses (daily, monthly, weekly, and two-weekly disposables in spherical, toric, and multifocal variants), lens solutions and care products, and drops and lid hygiene products. Additional categories include low vision aids (magnifiers), practice sundries, practice hygiene supplies, spectacle accessories, ready readers, prescription swimming goggles, eye care makeup, veterinary supplies, and ocular vitamins. The company primarily distributes products from established eye care brands including Acuvue, Alcon, Bausch + Lomb, CooperVision, and others, serving optical professionals rather than individual consumers.
Differentiator
Problem solved
Functional benefit
Products and services
- Contact Lenses A comprehensive range of contact lenses including daily disposables, monthly disposables, weekly disposables, two-weekly disposables, toric lenses for astigmatism, multifocal lenses, coloured lenses, and novelty lenses from major brands. Sold exclusively to optical professionals (optometrists, opticians, eye clinics).
- Lens Solutions Contact lens care solutions including soft lens solutions, hard and GP solutions, protein remover tablets, and starter packs from brands like Avizor, Opti-Free, Biotrue, and Ote. Sold to optical practices for resale to their patients.
- Drops & Lid Hygiene Eye drops and eyelid hygiene products including allergy drops, antibacterials, diagnostic products, eye compresses, eyelid cleansers, eyelid sprays, gels, ointments, single-dose minims, multidose drops, and specialist eye clinic products.
- Low Vision Aids Visual aids for low vision including hand magnifiers, desk and stand magnifiers, illuminated magnifiers, jewellers loupes, neck cord magnifiers, page and bar magnifiers, pocket magnifiers, and sheet magnifiers.
- Practice Sundries Optical practice supplies including job trays, nose pads, punctum plugs, single-use lid and lacrimal instruments, soaking cases, solvents, lens sprays, stickers, and tonometer shields.
- Practice Hygiene Clinical hygiene supplies for optical practices including hand towels, wipes, soaps, tissues, hard surface disinfection products, first aid kits, gloves, masks, aprons, and waste bin liners.
- Spectacle Accessories Eyewear accessories including cleaning cloths and sprays, spectacle cases, cords and chains, tools and bulbs, display materials, fitover sunglasses, and guide dog cloths and sprays.
- Ready Readers Over-the-counter reading glasses including CliC Eyewear (magnetic front-capture eyewear), Guide Dog Ready Readers, and B+D Readers in various styles.
- Prescription Swimming Goggles Prescription swimming goggles available in minus and plus powers for adults and juniors in black and blue colours.
- Veterinary Supplies Veterinary eye care products including eye drops and medicines for animals, and guide dog cloths and sprays.
- Ocular Vitamins Nutritional supplements for eye health including vitamin supplements for optical patients.
Companies that use Mid-Optic
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles3 records
Mid-Optic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mid-Optic partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Johnson & Johnson (Acuvue)coreMajor supplier of Acuvue contact lens brand products including daily disposables, monthly disposables, toric lenses, and multifocal options.
- CooperVisioncoreSupplier of Biofinity, Proclear, and other CooperVision contact lens brands including specialty toric and multifocal products.
- Alcon (CIBA Vision, Freshlook)coreDistributor of Alcon/Freshlook colored contact lenses, Dailies AquaComfort Plus, and Total 1 brands.
- Bausch + LombcoreSupplier of Biotrue ONEday, SofLens, and PureVision contact lens products.
- AvizorminorSpanish manufacturer of contact lens solutions including All Clean Soft, Alvera, and Ever Clean product lines.
- Thea PharmaceuticalsminorSupplier of Thealoz Duo, Blephademodex, and other ophthalmic pharmaceutical products.
- SolekominorItalian manufacturer supplying Soleko saline solutions, Hidrasol, Methaplus, and Platincare products.
- The Body DoctorminorUK supplier of The Eye Doctor eye care products including compresses, heat masks, lid hygiene, and allergy relief products.
- OcusoftminorSupplier of Ocusoft lid hygiene products including Original, Plus, and foam formulations for blepharitis management.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Mid-Optic competitors and assessment
Company assessmentDirect peers
- Caledonian Optical: UK-based independent supplier to the optical profession, offering a comparable multi-brand catalog of frames, lenses, and optical consumables to independent opticians and eye-care practices — directly comparable B2B distribution model and customer base.
- Norville Optical: UK optical wholesaler and lens-laboratory group supplying frames, lenses, and optical sundries to independent opticians. Comparable B2B model, customer base, and breadth of optical-procurement SKUs.
- Bondeye Optical: UK B2B optical supplier serving opticians with frames, lenses, and practice consumables. Similar niche specialist distributor positioning and customer overlap with Mid-Optic's optical-practice accounts.
Broad incumbents
- Alcon: Global eye-care company (Dailies, Total 1, Freshlook, Opti-Free) and a major Mid-Optic supplier. Competes in the same contact lens and lens care categories at the upstream level, with capacity to disintermedate distributors.
- Marcolin Group: Global eyewear manufacturer and wholesale distributor serving optical retailers and chains. Compares as a larger upstream supplier/distributor with overlapping wholesale-channel relationships with the same optician customer base.
- CooperVision: Global contact lens manufacturer (Biofinity, Proclear, MyDay) and a core supplier to Mid-Optic. Overlaps in product category (contact lenses) at the upstream level and represents both a supply dependency and a competitor in going direct.
- Safilo Group: Global eyewear manufacturer and distributor with wholesale programs serving independent opticians. Comparable in that it occupies the upstream B2B optical-supply channel with broader geographic reach and own-brand portfolio.
- Bausch + Lomb: Manufacturer of Biotrue, SofLens, and PureVision contact lenses and lens care products — a supplier-peer to Mid-Optic. Large global presence in the same SKUs Mid-Optic distributes to UK opticians.
- Johnson & Johnson Vision: Owner of the Acuvue contact lens franchise, a key Mid-Optic supplier. Global scale and direct-to-optician programs mean J&J Vision is a broad incumbent in the same product categories Mid-Optic distributes.
Others
- Specsavers: Largest UK/optical retailer chain and a key downstream customer of Mid-Optic's product categories. Comparable because it sits at the other end of the same distribution channel but uses a B2C retail model rather than B2B distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Mid-Optic social profiles
Digital presenceMid-Optic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mid-Optic leadership team
Management profileNumber of profiles
Profiles1 record
Mid-Optic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mid-Optic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mid-Optic
What does Mid-Optic do?
Mid-Optic is a specialist B2B wholesale distributor supplying optical products exclusively to the optical profession. Through its account-based e-commerce platform, the company distributes contact lenses, lens solutions, eye drops, lid hygiene products, low vision aids, practice sundries, practice hygiene supplies, spectacle accessories, ready readers, and related eye care products from major brands including Acuvue (Johnson & Johnson), CooperVision, Alcon, Bausch + Lomb, Avizor, and Thea Pharmaceuticals.
Is Mid-Optic a public or private company?
Mid-Optic is a private company. It is classified as unknown and is currently operating.
When was Mid-Optic founded?
Mid-Optic was founded in 1979. It employs 11 to 50 people.
Where is Mid-Optic based?
Mid-Optic is headquartered in Derby, United Kingdom, in the Europe region.
How does Mid-Optic make money?
One revenue line is on record: B2B Optical Supplies E-commerce.
Who are Mid-Optic's main competitors?
Direct peers on record are Caledonian Optical, Norville Optical and Bondeye Optical. Broad incumbents are Alcon, Marcolin Group, CooperVision, Safilo Group, Bausch + Lomb and Johnson & Johnson Vision. Specsavers is listed as an others.
Does Mid-Optic have an API?
No public API is recorded for Mid-Optic.
What industry is Mid-Optic in?
Mid-Optic's product category is Optical Supplies Distribution. Its primary akta.pro industry code is HLAHAJAE, Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions), with a secondary code of HLAHAJAD, Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment). Its NAICS code is 42346 and its SIC code is 3851.