Asian Poker Tour

What Asian Poker Tour does

Asian Poker Tour (APT) operates one of the longest-running live poker tournament circuits in Asia, hosting professionally managed tournament series in 15+ countries including the Philippines, South Korea, Taiwan, Macau, Japan, India, Vietnam, Cambodia, Thailand, and Mauritius. Founded in 2008 and headquartered in Kuala Lumpur with legal entity Asian Poker Tour Limited (HKG), APT runs an annual calendar of flagship Main Events, Championship Events (e.g., APT Championship 2025 with USD 5 million guaranteed), High Roller tournaments, side events, and satellite qualifiers, governed under 2024 TDA rules. Its technology backbone is the proprietary KHoldem System (APT Card) for player registration, tracking, and prize distribution, supplemented by an iOS/Android mobile app, the APT Play online platform, and an e-commerce merchandise store. APT monetizes through tournament buy-ins, a sponsorship stack led by title sponsor Natural8 with supporting sponsors DEEPRUN and COPAG, merchandise sales, and online series partnerships (e.g., PokerBaazi.com for APT India Online Series 4.0), while pursuing international reach via a 2026 partnership with the World Series of Poker (WSOP) and exclusive multi-year venue deals such as the five-year Macau Billionaire Poker/Babylon Casino agreement.

Name

Asian Poker Tour

Legal name

Asian Poker Tour Limited

Website

https://theasianpokertour.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Asian Poker Tour (APT) operates a premier live poker tournament circuit across 15+ Asian countries, running Main Events, High Rollers, and satellites via its proprietary KHoldem registration system for competitive players and sponsors, with title sponsor Natural8.

Ownership category

akta.pro rank

Product category

Poker Tournament Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Spectator Sports (71121)

akta.pro industry

PRIMARYMPAEAEAE

Poker Tournaments & Tours (Live/Hybrid)

Media, Entertainment & Sports/Gambling, Betting & Casinos/Poker (Live & Online)

SECONDARYMPAEAEAK

Poker Live Events & Venue Services (Staffing, Dealers, Logistics)

Media, Entertainment & Sports/Gambling, Betting & Casinos/Poker (Live & Online)

SECONDARYMPAEAEAH

Poker Technology & Software (Clients, RNG, Anti-Fraud, HUD/Analytics)

Media, Entertainment & Sports/Gambling, Betting & Casinos/Poker (Live & Online)

Keywords

• Live poker tournaments
• Poker tour series
• Tournament event management
• Poker circuit
• Casino poker events

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Tournament Entry Fees / Buy-ins: APT generates primary revenue from tournament entry fees (buy-ins) paid by players at each live event. Various event types include Main Events, High Rollers, side events, and satellite tournaments with different buy-in levels.
2. Sponsor Partnerships: Revenue is generated through sponsorship arrangements. Title sponsor Natural8 and supporting sponsors (DEEPRUN, COPAG) contribute financially. WSOP partnership adds cross-promotional value.
3. APT Store Merchandise: The APT operates an e-commerce store (store.theasianpokertour.com) selling branded merchandise and apparel.
4. Online Series / APT India Online: APT has conducted online tournament series (e.g., APT India Online Series 4.0) through partner platforms like PokerBaazi.com, generating entry fee revenue from online events.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Asian Poker Tour (APT) operates a live poker tournament circuit across Asia, hosting Main Events, Championship Events, High Roller tournaments, side events, and satellite qualifiers at partner casino venues in markets such as South Korea, Taiwan, the Philippines, and Macau. The tour is supported by the proprietary KHoldem System (APT Card) for player registration and tournament management, the APT mobile app for live updates, the APT Play online platform, and an e-commerce merchandise store.

Product overview

Asian Poker Tour (APT) operates a live poker tournament series across Asia, offering a portfolio of tournament products including the flagship Main Event, Championship Events, High Roller tournaments, and various Side Events. The tour provides supporting digital products including an official mobile app, online gaming platform (APT Play), player registration system (APT Card/KHoldem), merchandise store, and educational resources like the APT Poker Handbook. Events are held at partner casinos across multiple Asian countries including South Korea, Taiwan, Philippines, and Japan.

Differentiator

Problem solved

Functional benefit

Brands

• APT Play: Online gaming and word puzzle platform
• APT Store
• APT Card
• APT Championships
• APT X WSOP

Products and services

• APT Main Event Flagship tournament of each APT series, typically offering guaranteed prize pools and multiple starting flights, aimed at competitive poker players attending the live event.
• APT Championship Event Premium championship-level tournament with special trophies and high buy-in structure, introduced for the APT Championship 2025 festival.
• APT High Roller Events High-stakes tournaments for professional and high-net-worth recreational players, with higher buy-ins and a 50% cash-back of the tournament fee for the first 16 players to check in.
• APT Side Events Smaller-format tournaments running alongside main events, including Deep Stack Turbo, Monster Stack, and Mystery Bounty events.
• APT Satellite Tournaments Lower buy-in qualifying events at APT venues and through official partners such as JOPT, awarding non-transferable seats into APT main events.
• APT Mobile App Official mobile application for iOS and Android providing live tournament schedules, results, news, and event reminders to poker players and fans.
• APT Store Official e-commerce store selling APT-branded merchandise and apparel to fans and players.
• APT Play (APT Word Showdown) Online platform at play.theasianpokertour.com hosting the APT and poker-themed weekly word puzzle game APT Word Showdown with leaderboard competition.
• APT Card (KHoldem System Registration) Proprietary player registration card and account system within the KHoldem platform required for tournament entry, player identification, and prize distribution.
• APT Poker Handbook Educational poker rules and strategy reference covering dozens of game variants including Texas Hold'em, Omaha, Draw Games, and Stud Games.
• APT Player of the Series Points-based recognition program that awards top-performing players across a tournament series, with trophies and online and offline event recognition.

Quantifiable outcome

• APT Championship 2025 Main Event guarantees USD 5 million in prize pool
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered flagship / title sponsor, flagship / core, core and minor.

• Natural8flagship / title sponsorGTM or Marketing Partner · 1 January 2026Natural8 serves as the Title Sponsor of the Asian Poker Tour. As the title sponsor, Natural8 provides primary financial sponsorship and co-branding for APT events, benefiting from extensive brand visibility across APT's tournament series and digital platforms.
• World Series of Poker (WSOP)flagship / coreStrategic or Co-development Partner · 1 January 2026APT became a partner of the 2026 World Series of Poker (WSOP). The APT x WSOP partnership enables cross-promotion between APT events and WSOP tournaments, expanding reach of both brands internationally.
• DEEPRUNcoreGTM or Marketing PartnerDEEPRUN is listed as a Supporting Sponsor of APT. The partnership provides sponsorship support for APT tournament events.
• COPAGcoreGTM or Marketing PartnerCOPAG is announced as the Official Card Supplier of the Asian Poker Tour, providing playing cards for all APT tournaments and events.
• Japan Open Poker Tour (JOPT)coreStrategic or Co-development PartnerJapan Open Poker Tour (JOPT) is an official APT partner. JOPT hosts qualifying satellite tournaments that allow players to qualify for APT main events, providing a qualification pathway from Japan to APT.
• POKER.ORGcoreGTM or Marketing PartnerPOKER.ORG serves as the Official Media Partner of APT, providing media coverage and event calendar listings for APT tournament series.
• Macau Billionaire Poker / Babylon Casinoflagship / coreStrategic or Co-development PartnerAPT signed an exclusive five-year agreement with Macau Billionaire Poker (MBP) and Babylon Casino to bring a minimum of two international poker events per year to Macau. This is one of APT's most significant venue partnerships.
• Paradise City (Korea)coreStrategic or Co-development PartnerParadise City casino in Incheon, South Korea hosts APT Incheon events. The partnership enables APT to hold major Korean tournament series at the venue.
• So Much PokerminorGTM or Marketing PartnerSo Much Poker is a valued partner providing event calendar coverage for APT tournaments on their platform.
• Hong Kong Poker Players Association (HKPPA)minorGTM or Marketing PartnerHKPPA is listed as a valued partner of APT, representing the poker player community in Hong Kong.
• CTP (Chinese Texas Hold'em Poker)minorGTM or Marketing PartnerCTP is listed as a valued partner of APT, representing a poker association or tournament circuit.
• LEK (LES-a-Casino)minorGTM or Marketing PartnerLEK (LES-a-Casino) is listed as a valued partner of APT, representing a casino venue partner.
• PokerBaazi.comcoreStrategic or Co-development PartnerAPT India Online Series 4.0 was hosted on PokerBaazi.com as the online client/platform partner. The partnership enabled APT to run online tournaments in India, with PokerBaazi hosting 55 tournaments over 10 days.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• European Poker Tour (EPT): PokerStars-owned live tournament tour running flagship events across Europe. Closest structural analog to APT: a multi-stop continental poker tour with a digital qualification pathway (PokerStars) feeding into live championship stops.
• Triton Poker: High-roller-focused invitational poker tour with multi-million-dollar buy-in events. Comparable tour model with premium live events, and a competitive threat at the high-roller tier that overlaps APT's High Roller and Championship Event offerings.
• Japan Open Poker Tour (JOPT): Official APT partner that hosts satellite qualifying events in Tokyo and Japan. Operates a comparable live tournament series in the Japanese market, providing APT a qualification funnel while also serving as an indirect regional peer.
• World Series of Poker (WSOP): The world's most recognized poker tournament brand and series. APT's 2026 partner, WSOP runs the flagship global poker festival and competes in the same live tournament product category with materially larger prize pools and global brand recognition.
• World Poker Tour (WPT): Global poker tour operating branded live events, televised final tables, and an online extension (WPT Global). Comparable multi-region tournament circuit with strong media sponsorship footprint overlapping APT's positioning.
• Asia Pacific Poker Tour (APPT): PokerStars-branded Asia-Pacific poker tour and APT's most direct regional competitor. Runs similar multi-stop live events across Asia and Australia, with the PokerStars online platform providing a comparable satellite-to-live qualification funnel.

Broad incumbents

• Natural8: APT's Title Sponsor and a major Asian-facing online poker platform under the GG Network. Comparable in poker market reach and serves as APT's primary sponsor, while also operating its own tournament series that compete for the same player base.
• PokerStars: Largest online poker platform and operator of EPT and APPT. Provides the digital qualification and player-pool infrastructure that competing live tours leverage, making it both an enabler and a broad incumbent competitor to APT's live events and online series.

Others

• PokerGO: Poker-focused streaming and media platform broadcasting live tournament coverage including WSOP and high-roller events. Comparable media and content layer to APT's Twitch/YouTube coverage, serving as an ecosystem partner and indirect competitor for poker media attention.

Regional players

• Macau Billionaire Poker: APT's exclusive Macau venue partner under a five-year agreement (Babylon Casino). Operates high-stakes poker events in Macau, providing a comparable venue-based poker offering in a key Asian hub where APT also runs flagship stops.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AsianPokerTour
• YouTubeyoutube.com/theasianpokertour
• Facebookfacebook.com/asianpokertour
• Instagraminstagram.com/asianpokertour
• LinkedInlinkedin.com/company/asianpokertour

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asian Poker Tour