PokerGO
PokerGO is a Las Vegas-based subscription streaming platform serving poker fans globally with 125+ days of annual live broadcasts, exclusive tournaments, and on-demand content. Founded in 2017, it operates the PokerGO Tour, flagship shows like High Stakes Poker, and a multi-product poker content ecosystem.
- Company typePrivate
- Founded2017
- HeadquartersLas Vegas, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What PokerGO does
PokerGO is a Las Vegas-based subscription streaming platform founded in 2017 by Cary Katz that operates as the world's largest dedicated poker content company. The platform delivers 125+ days of live poker broadcasts annually, 24/7 on-demand access to a multi-thousand-hour content library, and produces flagship entertainment shows including High Stakes Poker (revived from GSN's 2006 format) and No Gamble, No Future, alongside exclusive tournament coverage of the World Series of Poker, Super High Roller Bowl, Poker Masters, U.S. Poker Open, and PokerGO Cup under the PokerGO Tour umbrella. The company also operates the National Heads-Up Poker Championship (acquired from NBC Sports) and the PokerGO Studio, a 10,000-square-foot production facility with nine tables at ARIA Resort & Casino in Las Vegas.
Underlying technology includes the proprietary PokerGFX platform (acquired December 2024 from Alcotrack) providing real-time card graphics and broadcast statistics, plus a streaming distribution stack spanning iOS, Android, Apple TV, Roku, Amazon Fire TV, and web browsers. Revenue is generated primarily through auto-renewing subscriptions across four tiers ($19.99 monthly, $39.99 quarterly, $99.99 annual, $299.99 VIP with PokerU training), supplemented by merchandise sales through the PokerGO Shop (Shopify-powered) and a free-to-play social gaming product (PlayPokerGO) operated via a joint venture with CaptivePlay LLC. Customer segments span poker enthusiasts, players seeking strategy training, and entertainment/sports fans drawn by celebrity appearances (Kevin Hart, Jennifer Tilly). Leadership includes CEO Brent Hanks, President Mori Eskandani, and Founder Cary Katz; ownership is concentrated among founders with no disclosed institutional capital.
PokerGO firmographics
Firmographics- Name
- PokerGO
- Legal name
- PokerGO LLC
- Website
- https://pokergo.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PokerGO is a Las Vegas-based subscription streaming platform serving poker fans globally with 125+ days of annual live broadcasts, exclusive tournaments, and on-demand content. Founded in 2017, it operates the PokerGO Tour, flagship shows like High Stakes Poker, and a multi-product poker content ecosystem.
- Ownership category
- akta.pro rank
PokerGO industry classification
Industry- Product category
- Poker Streaming and Entertainment
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Gambling Industries (7132)
- SIC
- Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- Poker Media, Streaming & Sponsorship (Broadcast, Influencers, Brand Deals) (MPAEAEAG)
- akta.pro secondary industries
- Poker Training, Coaching & Content (Courses, Solvers, Communities) (MPAEAEAF), Sweepstakes/Free-to-Play & Social Poker Apps (MPAEAEAD)
Keywords
Where PokerGO is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PokerGO business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Subscription Revenue: PokerGO generates primary revenue through subscription plans (Monthly $19.99, Quarterly $39.99, Annual $99.99, VIP $299.99) that provide unlimited access to live streams, on-demand content, and exclusive shows. Subscriptions renew automatically.
- Merchandise Sales: Revenue from sale of PokerGO, PGT, and show merchandise through the PokerGO Shop (shop.pokergo.com), including apparel and accessories related to High Stakes Poker, Poker Masters, and other branded events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | VIP Plan - Premium tier with full access including PokerU strategy training |
| Subscription | Annual | Annual Plan - Full content access without PokerU |
| Subscription | Monthly | Quarterly Plan - Three-month access tier |
| Subscription | Monthly | Monthly Plan - Flexible month-to-month access |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
PokerGO product offering
Product offeringCore offering
PokerGO operates the world's largest subscription-based poker streaming service, offering live broadcasts and 24/7 on-demand access to poker content including flagship cash game shows (High Stakes Poker, No Gamble, No Future), high-stakes tournament coverage (PokerGO Tour, Super High Roller Bowl, Poker Masters, World Series of Poker), and PokerU strategy training. Subscribers access content via web, mobile, and smart TV applications for $19.99/month up to $299.99/year (VIP).
Product overview
PokerGO is a subscription-based streaming platform serving as the world's largest poker content company. The platform operates as a unified portfolio featuring the PokerGO Streaming Platform as its core product, delivering over 100 days of live poker annually and 24/7 on-demand access to thousands of hours of content. The product ecosystem includes flagship entertainment shows High Stakes Poker and No Gamble, No Future, the PokerGO Tour (PGT) tournament series encompassing Super High Roller Bowl, Poker Masters, U.S. Poker Open, and PokerGO Cup, the National Heads-Up Poker Championship, PlayPokerGO social gaming platform, PokerGO Studio production venue, PokerU training content, PGT.com information hub, PokerGO Podcast, PokerGO Shop merchandise, and PokerGFX acquired graphics technology. Subscription tiers range from $19.99/month to $299.99/year (VIP) and are accessible across mobile, desktop, tablet, and streaming devices.
Differentiator
Problem solved
Functional benefit
Products and services
- PokerGO Streaming Platform The world's largest subscription-based poker streaming service, offering 125+ days of live poker annually plus 24/7 on-demand access to thousands of hours of content across mobile, desktop, tablet, and smart TV devices for individual poker fans.
- High Stakes Poker Poker's most iconic cash game show featuring high-stakes no-limit Texas hold'em with stakes ranging from $200/$400 to $500/$1,000, showcasing legendary poker professionals alongside celebrity guests playing for real money.
- No Gamble, No Future High-stakes cash game entertainment show featuring celebrity guests and elite poker professionals competing in no-limit hold'em games at various stake levels, hosted by Brent Hanks and sports-media personality Nick Wright.
- PokerGO Tour (PGT) Home to the industry's most high-profile poker tournaments with buy-ins of $5,000 or greater; encompasses Super High Roller Bowl, Poker Masters, U.S. Poker Open, and PokerGO Cup, and has awarded over $1 billion in prize money across 68,000+ entries since 2021.
- National Heads-Up Poker Championship Single-elimination bracket-style one-on-one poker tournament with a $25,000 buy-in featuring elite professionals and celebrities competing head-to-head, distributed through PokerGO with broadcast partner Peacock and NBC Sports NOW.
- PlayPokerGO Free-to-play social poker and casino gaming platform available on web, iOS, and Android featuring High Stakes Poker-themed tables and No Gamble, No Future SNGs, integrated with PokerGO's broadcast content.
- PokerU Elite poker strategy training content offering 100+ coaching videos and 75+ hours of instruction from professional players including Phil Galfond, Jason Koon, Dan Cates, Justin Bonomo, Espen Jorstad, and Jeremy Ausmus, powered by Run It Once.
- PokerGO Studio Iconic 10,000-square-foot state-of-the-art playing venue and production studio at ARIA Resort & Casino in Las Vegas, featuring nine poker tables, a main feature table stage, spectator space, full-service bar, and lounge.
- PokerGO Shop Official merchandise store for PokerGO, PokerGO Tour (PGT), and show merchandise and apparel, including High Stakes Poker, Poker Masters, and other branded event products sold through Shopify.
- PokerGFX Real-time poker card graphics and statistics software platform used in live poker broadcasts, providing industry-leading visual overlays including live stats and card recognition, now operated through PokerGO's subsidiary PokerGFX LLC.
Quantifiable outcome
- PGT has awarded over $1 billion in prize money since 2021
- +2 more outcomes
Companies that use PokerGO
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
PokerGO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature2 records
PokerGO partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- PokerStarscoreMajor partnership for National Heads-Up Poker Championship presented by PokerStars. PokerStars serves as title sponsor for the iconic one-on-one tournament series, marking the first edition under PokerGO's ownership. PokerStars promotes the championship to its global player base.
- Peacock/NBC Sports NOWcoreBroadcast partnership for National Heads-Up Poker Championship. Episodes premiere on Peacock streaming service followed by NBC Sports NOW channel, extending reach beyond PokerGO's direct subscriber base.
- ClubWPT GoldminorClubWPT Gold presented the High Stakes Poker special edition livestream. Partnership aligns with launch of ClubWPT Gold's Mystery Quest tournament product.
- Alcotrack Pty LTD (PokerGFX)coreAcquisition of PokerGFX software platform and poker graphics company. PokerGFX provides industry-leading real-time poker card graphics and statistics used in live broadcasts, now owned by PokerGO subsidiary PokerGFX LLC.
- CaptivePlay LLCcorePartnership to launch PlayPokerGO, a social poker and casino gaming platform. Formerly known as PokerAllDay, the platform provides free-to-play poker integrated with PokerGO's broadcast content, featuring High Stakes Poker-themed tables.
- BetMGMminorPartnership for BetMGM Poker Championship events. PokerGO streams the $3,500 Main Event final table live from PokerGO Studio at ARIA.
- Blueprint 52minorDesign and fabrication company that designed and built the largest stage in poker history for 2026 WSOP. Project highlights combined capabilities of Blueprint 52 and PokerGO for live event and broadcast production.
- World Series of Poker (WSOP)coreStrategic content relationship for exclusive livestreaming of WSOP events including daily Main Event coverage and over two dozen gold bracelet events. PokerGO serves as the exclusive streaming platform for WSOP content.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
PokerGO competitors and assessment
Company assessmentDirect peers
- DAZN: Global subscription-based sports streaming service. Directly comparable as a paid, niche sports content streaming platform targeting passionate fan audiences with live and on-demand coverage across devices.
- FloSports: Subscription streaming platform focused on niche sports (wrestling, track, MMA, etc.). Comparable business model of monetizing underserved sports verticals through dedicated streaming subscriptions and live event coverage.
- ClubWPT: Subscription poker platform offering sweepstakes-style poker play and poker content. Comparable as a poker-focused subscription product combining play and content, including streaming of WPT events.
Broad incumbents
- ESPN+: Disney/ESPN's subscription sports streaming service. Comparable as a major subscription streaming product for sports audiences, though broader in scope and significantly larger scale.
- Peacock: NBCUniversal's streaming service and current broadcast partner for PokerGO's National Heads-Up Poker Championship. Comparable streaming distribution channel that PokerGO relies on for audience extension.
- GGPoker: Major online poker operator that owns WSOP brand rights. Comparable as a dominant poker ecosystem participant and a strategic counterpart for PokerGO through the WSOP streaming partnership.
Others
- PokerStars: World's largest online poker operator and current title sponsor for PokerGO's National Heads-Up Poker Championship. Comparable as a major poker ecosystem participant and strategic partner, though its core business is real-money play rather than content streaming.
- WSOP.com: Online poker platform tied to the World Series of Poker brand. Comparable as the digital poker counterpart whose parent brand relationship is the cornerstone of PokerGO's exclusive streaming rights.
Emerging players
- Run It Once: Poker training platform founded by Phil Galfond that powers PokerGO's PokerU strategy content. Comparable as a poker education/content business serving the same enthusiast audience, and a current integration partner.
Regional players
- BetMGM Poker: U.S.-focused online poker operator partnered with PokerGO for the BetMGM Poker Championship. Comparable as a real-money poker operator with crossover into PokerGO's event and content ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
PokerGO social profiles
Digital presencePokerGO financial estimates
Financial estimateRevenue estimate
Valuation estimate
PokerGO leadership team
Management profileNumber of profiles
Profiles3 records
PokerGO subsidiaries and ownership
Company hierarchySubsidiaries2 records
PokerGO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PokerGO M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PokerGO
What does PokerGO do?
PokerGO operates the world's largest subscription-based poker streaming service, offering live broadcasts and 24/7 on-demand access to poker content including flagship cash game shows (High Stakes Poker, No Gamble, No Future), high-stakes tournament coverage (PokerGO Tour, Super High Roller Bowl, Poker Masters, World Series of Poker), and PokerU strategy training. Subscribers access content via web, mobile, and smart TV applications for $19.99/month up to $299.99/year (VIP).
Is PokerGO a public or private company?
PokerGO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PokerGO founded?
PokerGO was founded in 2017. It employs 11 to 50 people.
Where is PokerGO based?
PokerGO is headquartered in Las Vegas, United States, in the North America region.
How does PokerGO make money?
Two revenue lines are on record. Subscription Revenue is the primary driver. The others are merchandise Sales.
Who are PokerGO's main competitors?
Direct peers on record are DAZN, FloSports and ClubWPT. Broad incumbents are ESPN+, Peacock and GGPoker. Others are PokerStars and WSOP.com. Run It Once is listed as an emerging player. BetMGM Poker is listed as a regional player.
Does PokerGO have an API?
No public API is recorded for PokerGO.
What industry is PokerGO in?
PokerGO's product category is Poker Streaming and Entertainment. Its primary akta.pro industry code is MPAEAEAG, Poker Media, Streaming & Sponsorship (Broadcast, Influencers, Brand Deals), with a secondary code of MPAEAEAF, Poker Training, Coaching & Content (Courses, Solvers, Communities). Its NAICS code is 516210 and its SIC code is 4841.