St Andrew’s First Aid
St Andrew's First Aid is Scotland's leading first aid charity (founded 1882), delivering HSE-compliant workplace, paediatric, mental health, and specialist first aid training across 11 Scottish venues and on customer premises, plus paid event first aid cover using its 1,300+ volunteer First Aiders.
- Company typePrivate
- Founded1882
- HeadquartersGlasgow, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What St Andrew’s First Aid does
St Andrew's First Aid (legally St Andrew's Ambulance Association, Charity No. SC006750) is Scotland's dedicated first aid charity and largest first aid training provider, founded in 1882 and operating continuously for 140 years under a Royal Charter granted by Queen Victoria in 1899. The organisation delivers HSE-compliant workplace first aid training (First Aid at Work 3-day and 2-day requalification programmes, Emergency First Aid at Work, Fire Marshal, AED/CPR, Moving and Handling, Safe Evacuation), Ofsted-compliant paediatric training, Mental Health First Aid (Leading and standard courses plus annual refresher), Sports Injuries training (Levels 1 and 2), and specialist courses (Anaphylaxis Awareness, Anaphylaxis and CPR). Course technology combines traditional classroom instruction with blended online learning modules (16 modules for FAW Requalification, 13 for Paediatric) and practical hands-on training using manikins and AED units.
Revenue mechanics rest on a hybrid model combining fee-for-service training delivered across 11 owned training venues in Scotland (Aberdeen, Dundee, Edinburgh, Falkirk, Glasgow, Glenrothes, Hamilton, Inverness, Livingston, Perth, Stirling) or on customer premises, paid event first aid cover (priced per hour per First Aider with a two-person minimum), charitable donations and fundraising, and complementary Associate Membership Insurance bundled with qualifying course completions. The go-to-market mixes direct-to-consumer online booking and phone sales (0300 466 6999) with enterprise field sales targeting companies, local authorities, and schools, plus event-driven bookings from festival, sporting, and community organisers. The organisation's first aid supplies retail line is being wound down to refocus on training.
The customer base spans workplaces with HSE obligations, Ofsted-regulated childcare providers, schools, sports clubs (including SYFA-compliant football clubs), mental health programme buyers, and consumer parents/carers. A volunteer base of more than 1,300 active First Aiders plus 366 youth programme participants delivers 50,000+ annual volunteer hours and provides event cover that both fulfills the charitable mission and generates revenue. Royal Patronage is held by HRH the Princess Royal, and the board includes chartered surveyors, A&E/paramedicine/neurology physicians, and senior commercial leaders from Skyscanner, Heineken, and Macs Adventure.
St Andrew’s First Aid firmographics
Firmographics- Name
- St Andrew’s First Aid
- Legal name
- St Andrew's Ambulance Association
- Website
- https://firstaid.org.uk
- Company type
- Private
- Founded year
- 1882
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- St Andrew's First Aid is Scotland's leading first aid charity (founded 1882), delivering HSE-compliant workplace, paediatric, mental health, and specialist first aid training across 11 Scottish venues and on customer premises, plus paid event first aid cover using its 1,300+ volunteer First Aiders.
- Ownership category
- akta.pro rank
St Andrew’s First Aid industry classification
Industry- NAICS
- Educational Services (61), Educational Services (611), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ)
- akta.pro secondary industry
- Medical Emergency Response & On-site First Aid/Paramedics (BPABANAG)
Keywords
Where St Andrew’s First Aid is headquartered
LocationHeadquarters
- HQ city
- Glasgow
- HQ country
- United Kingdom
- HQ region
- Europe
Offices12 records
Markets served
St Andrew’s First Aid business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- First Aid Training Courses: Revenue from HSE-compliant first aid training courses delivered at training venues across Scotland and on customer premises. Includes workplace, paediatric, mental health, fire safety, and specialist first aid courses.
- Event First Aid Cover: First aid event cover services provided at events of all sizes. Priced per hour per First Aider with minimum of two First Aiders required. Revenue supports the charity's mission.
- First Aid Supplies: Sale of first aid supplies including defibrillators, first aid kits, equipment, manuals, PPE, and training manikins. (Note: Website announces no longer selling supplies as part of new direction).
- Donations and Fundraising: Charitable donations from supporters to fund volunteers' life-saving equipment and essential training, particularly in communities where need is greatest.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | First Aid at Work 3-Day Block - Industry standard workplace first aid training |
| One time/ perpetual license | Pay-as-you-go | First Aid at Work Requalification 2-Day Block |
| Hybrid | Pay-as-you-go | First Aid at Work Requalification - Blended Online |
| One time/ perpetual license | Pay-as-you-go | Emergency First Aid at Work - 1-Day Course |
| One time/ perpetual license | Pay-as-you-go | Fire Marshal Training |
| One time/ perpetual license | Pay-as-you-go | Using an AED including CPR |
| One time/ perpetual license | Pay-as-you-go | Annual First Aid Refresher |
| One time/ perpetual license | Pay-as-you-go | Paediatric First Aid - Ofsted Approved |
| One time/ perpetual license | Pay-as-you-go | Leading First Aid for Mental Health |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
St Andrew’s First Aid product offering
Product offeringCore offering
St Andrew's First Aid is Scotland's dedicated first aid charity and leading first aid training provider. It sells HSE-compliant workplace first aid courses (First Aid at Work, Emergency First Aid at Work, Requalification, Fire Marshal, Moving & Handling, Safe Evacuation, AED/CPR, Anaphylaxis), Ofsted-compliant paediatric first aid, Mental Health First Aid courses, Sports Injuries training (Levels 1 and 2), and provides paid event first aid cover with volunteers and equipment. Courses are delivered at 11 Scottish training venues or on customer premises, with blended online/classroom formats available.
Product overview
St Andrew's First Aid is Scotland's dedicated first aid charity and leading first aid training provider. The organization operates a portfolio of HSE-compliant first aid training courses spanning workplace certifications (First Aid at Work, Emergency First Aid at Work, Requalification programmes), specialist training (Fire Marshal, Moving and Handling, AED/CPR, Anaphylaxis Awareness), paediatric and childcare courses (Paediatric First Aid, Baby and Child First Aid), mental health first aid (Leading and standard courses), and sports injuries training (Levels 1 and 2). Courses are delivered through 11 training venues across Scotland (Aberdeen, Dundee, Edinburgh, Falkirk, Glasgow, Glenrothes, Hamilton, Inverness, Livingston, Perth, Stirling) or on customer premises. Blended learning options combining online modules with face-to-face training are available for several courses. Beyond training, the organization provides event first aid cover services, a schools programme, youth groups (Thistles for ages 5-10 and Cadets for ages 11-15), the Ready for Life Programme, and promotes The Circuit national defibrillator network. An associate membership insurance benefit is automatically provided to qualifying course graduates. The trading name is St Andrew's First Aid, with the registered legal entity being St Andrew's Ambulance Association (Charity No. SC006750). Founded in 1882.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 100,000+ people trained in first aid
- +2 more outcomes
Companies that use St Andrew’s First Aid
Customer profileNamed customers4 records
Segments7 records
Ideal customer profiles3 records
St Andrew’s First Aid technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
St Andrew’s First Aid partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights6 records
St Andrew’s First Aid competitors and assessment
Company assessmentDirect peers
- British Red Cross: British Red Cross is the third co-author of the UK Voluntary Aid Societies' First Aid Manual and a direct peer offering first aid training, event medical cover, and community education across the UK. It competes head-to-head with St Andrew's for workplace first aid training, school programmes, and event cover contracts.
- Aid Training & Operations Limited: Aid Training is a commercial first aid and health & safety training provider offering HSE-compliant First Aid at Work, paediatric, and AED courses across the UK. It is a direct competitor to St Andrew's training products in the workplace and education segments.
- St John Ambulance: St John Ambulance is the UK's largest first aid charity and a co-author (with St Andrew's) of the authorised First Aid Manual. It delivers HSE-compliant workplace first aid training, paediatric first aid, mental health first aid, and event first aid cover across England, Wales, Northern Ireland, and Scotland — directly overlapping St Andrew's training portfolio and event cover services.
- NUCO Training: NUCO Training is a UK-wide commercial first aid training provider offering HSE-regulated First Aid at Work, Emergency First Aid, Paediatric First Aid, and AED courses. It is a direct commercial competitor to St Andrew's in the regulated workplace first aid training market.
- Skillbase First Aid: Skillbase First Aid is a UK-based commercial provider of HSE-compliant First Aid at Work, Paediatric First Aid, and AED training, competing directly with St Andrew's in the regulated workplace and childcare first aid segments.
Emerging players
- Qualsafe Awards: Qualsafe Awards is one of the largest Ofqual-recognised awarding organisations for first aid and prehospital care qualifications in the UK. It certifies a wide network of training centres, many of which directly compete with St Andrew's for HSE-compliant workplace first aid courses.
- Training Qualifications UK (TQUK): TQUK is an Ofqual-recognised awarding organisation that supports an Approved Centre network delivering regulated first aid qualifications. Several of its centres compete with St Andrew's First Aid in the workplace first aid training market.
- Royal Life Saving Society UK (RLSS UK): RLSS UK is a charity delivering lifesaving, first aid, and water safety training, particularly focused on aquatic and leisure settings. It overlaps with St Andrew's in first aid training and event cover, particularly for sports and pool-related events.
- Highfield Qualifications: Highfield is a major UK awarding body offering regulated first aid qualifications and approved Centre training, competing with St Andrew's through its approved centres that deliver workplace first aid, paediatric, and AED training nationwide.
- British Heart Foundation (Heartstart): British Heart Foundation's Heartstart programme teaches emergency life support skills including CPR and AED use, partially overlapping with St Andrew's Emergency Resuscitation and AED courses. It is a partial competitor in the lifesaving training category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
St Andrew’s First Aid social profiles
Digital presenceSt Andrew’s First Aid financial estimates
Financial estimateRevenue estimate
Valuation estimate
St Andrew’s First Aid leadership team
Management profileNumber of profiles
St Andrew’s First Aid funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
St Andrew’s First Aid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about St Andrew’s First Aid
What does St Andrew’s First Aid do?
St Andrew's First Aid is Scotland's dedicated first aid charity and leading first aid training provider. It sells HSE-compliant workplace first aid courses (First Aid at Work, Emergency First Aid at Work, Requalification, Fire Marshal, Moving & Handling, Safe Evacuation, AED/CPR, Anaphylaxis), Ofsted-compliant paediatric first aid, Mental Health First Aid courses, Sports Injuries training (Levels 1 and 2), and provides paid event first aid cover with volunteers and equipment. Courses are delivered at 11 Scottish training venues or on customer premises, with blended online/classroom formats available.
Is St Andrew’s First Aid a public or private company?
St Andrew’s First Aid is a private company. It is currently operating.
When was St Andrew’s First Aid founded?
St Andrew’s First Aid was founded in 1882. It employs 51 to 100 people.
Where is St Andrew’s First Aid based?
St Andrew’s First Aid is headquartered in Glasgow, United Kingdom, in the Europe region.
How does St Andrew’s First Aid make money?
Four revenue lines are on record. First Aid Training Courses are the primary driver. The others are event First Aid Cover, first Aid Supplies and donations and Fundraising.
Who are St Andrew’s First Aid's main competitors?
Direct peers on record are British Red Cross, Aid Training & Operations Limited, St John Ambulance, NUCO Training and Skillbase First Aid. Emerging players are Qualsafe Awards, Training Qualifications UK (TQUK), Royal Life Saving Society UK (RLSS UK), Highfield Qualifications and British Heart Foundation (Heartstart).
Does St Andrew’s First Aid have an API?
No public API is recorded for St Andrew’s First Aid.
What industry is St Andrew’s First Aid in?
Its primary akta.pro industry code is BPAKAOAJ, Emergency Response, First Aid/CPR/AED & Incident Management Training, with a secondary code of BPABANAG, Medical Emergency Response & On-site First Aid/Paramedics. Its NAICS code is 61 and its SIC code is 8200.