Qualsafe
- Company typePrivate
- Founded2009
- HeadquartersBradford, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Qualsafe firmographics
Firmographics- Name
- Qualsafe
- Legal name
- Qualsafe Limited
- Website
- https://qualsafe.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Qualsafe industry classification
Industry- Product category
- First Aid Training Equipment & Supplies
- NAICS
- All Other Schools and Instruction (61169), Other Technical and Trade Schools (611519)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ)
- akta.pro secondary industries
- Safety, Compliance & Risk Training Simulations (EHS, OSHA, Hazard Response) (EDAFAJAD), EMS Education, Training & Simulation Centers (HLAFANAL)
Keywords
Where Qualsafe is headquartered
LocationHeadquarters
- HQ city
- Bradford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Qualsafe business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Physical Product Sales: Sale of first aid training equipment including manikins, AEDs, training aids, first aid kits, books, and emergency care supplies through e-commerce platform with B2B wholesale pricing
- E-Learning Licenses: Digital e-Learning license sales and management platform for online training courses
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Product-based unit pricing across categories |
| Subscription | Annual | E-Learning License Subscriptions |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Qualsafe product offering
Product offeringCore offering
Qualsafe operates an e-commerce platform (Qualsafe Shop) that supplies first aid training equipment and consumables—including CPR manikins, AED defibrillators, training aids, BS8599-1:2019-compliant first aid kits, emergency care equipment, simulated medications, and training books—primarily to UK training providers, workplaces, schools, healthcare organisations, and public spaces. The company also sells e-Learning licenses for online first aid training courses and operates its own branded Qualsafe Lifesize AED Trainer.
Product overview
Qualsafe operates primarily as an e-commerce platform (Qualsafe Shop) offering a comprehensive portfolio of first aid training products and supplies. The product lineup includes: manikins (CPR/training manikins from Laerdal, Practi-MAN, Brayden), defibrillators (AEDs including live, recertified, and training units from brands like iPAD, HeartSine, Philips, Zoll), training aids (Wound-FX casualty simulation, tourniquets, adrenaline auto injector trainers), first aid kits (BS8599-1:2019 compliant for workplace, burns, catering, paediatric, sports), emergency care equipment (breathing/immobilisation/catastrophic bleeding supplies), Practi-Range simulated medications, training books, and e-learning license management. The company also offers Qualsafe Awards for qualifications (via third-party mention) and its own branded Qualsafe Lifesize AED Trainer. Products are sold primarily to training providers, workplaces, schools, healthcare facilities, and public spaces across the UK.
Differentiator
Problem solved
Functional benefit
Products and services
- Qualsafe Shop E-commerce Platform UK-based online storefront for purchasing first aid training supplies, AEDs, manikins, training equipment, books, and e-learning licenses; supports B2C and B2B purchasing including business credit accounts.
- CPR and Training Manikins CPR and choking training manikins from Laerdal (Little Anne 2.0, Little Anne QCPR, Little Junior QCPR, Baby Anne QCPR, Resusci Anne, Mini Anne), Practi-MAN, and Brayden, available in light/dark skin tones and configurations including Basic Life Support, Advanced First Aid, and Paediatric.
- Defibrillators (AEDs) Automated External Defibrillators including live units, recertified units, and training defibrillators, from brands Cardiac Science, iPAD, HeartSine, Defisign, Defibtech, Mediana, Philips, and Zoll, with accessories (pads, batteries, cabinets, signage).
- Training Aids First aid training aids including casualty simulation products (Wound-FX), tourniquets and haemostatic dressings, adrenaline auto injector trainers, hand hygiene training (Glo Germ), inhaler trainers, metronomes and CPRmeters, moving and handling equipment, anatomical models, first aid games, and medication administration training materials.
- First Aid Kits and Supplies Complete first aid kits, empty boxes, and refills compliant with BS8599-1:2019. Specialised kits for Burns, Catering, Paediatric, and Sports use. Supplies include CPR face shields, bandages, dressings, biohazard items, blankets, cold/heat therapy, eye wash, gloves, hygiene wipes, signage, and accident books.
- Emergency Care Equipment Emergency care tools including breathing/airways/oxygen equipment, immobilisation and patient handling gear, catastrophic bleeding control (tourniquets, haemostatic dressings), circulation supplies, infection control items, patient assessment/monitoring tools, resuscitators, emergency response kits, and sharps bins.
- Practi-Range Simulated Medications Wallcur training simulation products for medication administration including Practi-Ampules & Nebules, Practi-IV Training Bags, Practi-Oral Medications, Practi-Peel-n-Stick Labels, Practi-Pre-Filled Syringes, Practi-Simulated Equipment, and Practi-Vials and Powders.
- Training Books First aid and training safety books covering First Aid, Emergency Care, Food Safety, Fire Safety, Health & Safety, Manual Handling, Education and Training, and Children's Books. Includes personalised book options and the JRCALC/UK Ambulance Service Clinical Practice Guidelines.
- e-Learning Licenses Digital e-Learning license management platform allowing purchase and management of online training course licenses for first aid and related qualifications.
- Training Kits (Silver, Gold, Platinum) Comprehensive CPR first aid training bundles available in Silver (£1,495), Gold (£1,850), and Platinum (£3,100) tiers. Available in light skin, dark skin, and combined configurations, including complete bundles with manikins and accessories.
- Qualsafe Lifesize AED Trainer Own-brand AED training device designed for realistic automated external defibrillator training simulations, priced at £124.00.
- Qualsafe Awards Vocational Qualifications Ofsted-recognised awarding organisation offering vocational qualifications including Level 5 Diploma in Education and Training, competing with Pearson, City & Guilds, NOCN, Active IQ, and TQUK in the UK qualifications market.
Quantifiable outcome
- Supporting thousands of learners nationwide every year
Companies that use Qualsafe
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Qualsafe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Qualsafe partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Qualsafe competitors and assessment
Company assessmentDirect peers
- Reliance Medical: UK manufacturer and distributor of first aid kits, AEDs, and medical supplies sold to workplaces, training providers, and emergency services — directly competes in BS8599-compliant kits and AED accessories, with both own-brand and reseller lines.
- PHF Supplies: UK-based first aid and hygiene supplies distributor serving schools, gyms, workplaces, and local authorities — comparable customer mix and catalogue breadth on consumables and BS8599-compliant kits.
- Safelincs: UK-based e-commerce retailer of fire safety and first aid supplies serving workplaces, training providers, and public spaces — overlapping product categories (AEDs, kits, training equipment) and a near-identical B2B/B2C e-commerce + credit-account model.
- Steroplast Healthcare: UK supplier of first aid, wound care, and medical consumables distributed to training providers, sports clubs, and workplaces — overlapping catalogue across plasters, dressings, sports kits, and training consumables.
- Safety First Aid: Long-established UK first aid and safety supplier with a broad catalogue covering kits, AEDs, training manikins, and books, primarily selling to training providers and workplaces — directly competes with Qualsafe Shop across nearly every category.
Others
- Highfield Qualifications: UK awarding organisation and e-learning provider offering regulated first aid and compliance qualifications — overlaps with Qualsafe Awards' qualification business and competes in the e-Learning licence space.
- Laerdal Medical: Global manufacturer of CPR training manikins (Little Anne, Resusci Anne, Baby Anne) and simulation products that Qualsafe resells — both a key supplier and a competitive threat via direct sales.
Broad incumbents
- Aero Healthcare: Global first aid, AED, and wound-care manufacturer/distributor with UK distribution and an own-brand catalogue covering training consumables and AEDs — broader international footprint, overlapping products and customer segments.
- St John Ambulance (commercial supplies): UK's flagship first-aid charity with a commercial supplies arm selling kits, AEDs, and training equipment to workplaces, plus in-house training delivery — overlaps with Qualsafe's products and adds direct training-service competition.
Regional players
- Bound Tree Medical: US-based distributor of first aid, EMS, and training supplies to emergency services and training providers — analogous B2B distribution model and catalogue (AEDs, manikins, kits) but serves North America rather than the UK.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Qualsafe social profiles
Digital presenceQualsafe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Qualsafe leadership team
Management profileNumber of profiles
Qualsafe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Qualsafe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Qualsafe
What does Qualsafe do?
Qualsafe operates an e-commerce platform (Qualsafe Shop) that supplies first aid training equipment and consumables—including CPR manikins, AED defibrillators, training aids, BS8599-1:2019-compliant first aid kits, emergency care equipment, simulated medications, and training books—primarily to UK training providers, workplaces, schools, healthcare organisations, and public spaces. The company also sells e-Learning licenses for online first aid training courses and operates its own branded Qualsafe Lifesize AED Trainer.
Is Qualsafe a public or private company?
Qualsafe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Qualsafe founded?
Qualsafe was founded in 2009. It employs 11 to 50 people.
Where is Qualsafe based?
Qualsafe is headquartered in Bradford, United Kingdom, in the Europe region.
How does Qualsafe make money?
Two revenue lines are on record. Physical Product Sales are the primary driver. The others are E-Learning Licenses.
Who are Qualsafe's main competitors?
Direct peers on record are Reliance Medical, PHF Supplies, Safelincs, Steroplast Healthcare and Safety First Aid. Others are Highfield Qualifications and Laerdal Medical. Broad incumbents are Aero Healthcare and St John Ambulance (commercial supplies). Bound Tree Medical is listed as a regional player.
Does Qualsafe have an API?
No public API is recorded for Qualsafe.
What industry is Qualsafe in?
Qualsafe's product category is First Aid Training Equipment & Supplies. Its primary akta.pro industry code is BPAKAOAJ, Emergency Response, First Aid/CPR/AED & Incident Management Training, with a secondary code of EDAFAJAD, Safety, Compliance & Risk Training Simulations (EHS, OSHA, Hazard Response). Its NAICS code is 61169 and its SIC code is 8200.