SwiftColor
SwiftColor, a brand of Kanematsu USA, designs and distributes on-demand digital inkjet and dye-sublimation printers for oversized event credentials, ID cards, and durable labels, sold exclusively through a global authorized reseller network serving event organizers, education, horticulture, and packaging companies.
- Company typePrivate
- Founded-
- HeadquartersSomerset, United States
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What SwiftColor does
SwiftColor is a digital inkjet printing solutions brand operated by Kanematsu USA Inc., a wholly-owned US subsidiary of Japanese conglomerate Kanematsu Corporation (annual sales exceeding $6 billion). The brand focuses on oversized credential/card printers and, historically, label printers for on-demand color printing. Its current core products are the CX-G6400 (formerly SCC-4000D), an inkjet oversized credential printer using single-pass printhead technology at 1200 dpi that prints a 3.5x5.5 inch full-color card in roughly 2 seconds, and the SCC-3000, a 202-launched dye-sublimation thermal transfer printer at 300 dpi. Both support paper and PVC media in multiple sizes, with optional security features (holographic, metallic, sticker, UV). The company previously sold SCL-4000D/P label printers, which have been discontinued.
SwiftColor earns revenue through two streams: one-time hardware sales through an exclusively indirect authorized reseller and integrator channel, and recurring revenue from proprietary consumables (ink cartridges, printheads, media) and extended warranty subscriptions priced at $1,200/year per printer. Pricing is quote-based; the last disclosed label printer MSRP was $7,499 (SCL-4000P).
The go-to-market is global and channel-exclusive, with regional sales/tech support offices in Somerset NJ (HQ), Westlake OH (service center), Düsseldorf (Europe), Tokyo and Bangkok (APAC). Target verticals include event credentialing as the primary segment (tradeshows, sports, concerts, university events), with secondary use cases in horticulture, craft beverages, nutraceuticals, and contract packaging. Recent strategic emphasis, anchored by the expanded Canon USA partnership (December 2024) and the SCC-3000 launch (August 2025), has narrowed focus to oversized event credentialing and elevated a long-standing Kanematsu-Canon parent relationship into a formal Americas co-distribution agreement.
SwiftColor firmographics
Firmographics- Name
- SwiftColor
- Legal name
- Kanematsu USA Inc.
- Website
- https://www.swiftcolor.com/
- Company type
- Private
- Operating status
- Operating
- Short description
- SwiftColor, a brand of Kanematsu USA, designs and distributes on-demand digital inkjet and dye-sublimation printers for oversized event credentials, ID cards, and durable labels, sold exclusively through a global authorized reseller network serving event organizers, education, horticulture, and packaging companies.
- Ownership category
- akta.pro rank
SwiftColor industry classification
Industry- Product category
- Digital Printing Equipment
- NAICS
- Printing (32311), Support Activities for Printing (323120)
- SIC
- Printing Trades Machinery & Equipment (3555)
- akta.pro primary industry
- Receipt, Label & Card Printers (Thermal/Impact) (HDACAKAD)
- akta.pro secondary industries
- Photo Printers & Dedicated Imaging Printers (HDACAEAG), Production & High-Volume Printing Systems (HDACAEAJ)
Keywords
Where SwiftColor is headquartered
LocationHeadquarters
- HQ city
- Somerset
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
SwiftColor business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Hardware Sales: Sale of card printers (CX-G6400, SCC-3000, SCC-2000D) and label printers (SCL-4000D, SCL-4000P) to resellers and end customers
- Consumables and Supplies: Recurring revenue from ink cartridges, maintenance cartridges, printheads, and proprietary media (paper cards, PVC cards, labels)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | SCL-4000P Label Printer |
| Subscription | Annual | Extended Warranty |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
SwiftColor product offering
Product offeringCore offering
SwiftColor designs and distributes digital inkjet and dye-sublimation printers for on-demand oversized card and label production. The active product line centers on the CX-G6400 single-pass inkjet credential printer and the SCC-3000 dye-sublimation event card printer, sold globally through an authorized reseller network to organizations needing fast, in-house badge, ID card, and label output.
Product overview
SwiftColor is a digital printing solutions company specializing in card and label printers. The product portfolio consists of two main categories: oversized credential/card printers and label printers. Current active products include the CX-G6400 (formerly SCC-4000D) and SCC-3000 for event credential printing. Discontinued label printers include the SCL-4000D (dye-based) and SCL-4000P (pigment-based). The CX-G6400 uses inkjet single-pass printhead technology at 1200 dpi, while the SCC-3000 uses dye-sublimation technology at 300 dpi. The company is a subsidiary of Kanematsu USA.
Differentiator
Problem solved
Functional benefit
Products and services
- CX-G6400 Oversized Credential Printer Oversized credential inkjet printer using single-pass printhead technology at 1200 dpi. Prints full-color 3.5" x 5.5" cards in 2 seconds, supports paper and PVC in sizes including CR80, CR100, 3.5"x4", 4"x6", and envelopes. Targeted at event credentialing, ID card, and badge applications.
- SCC-3000 Oversized Event Card Printer Versatile oversized event card printer using dye-sublimation thermal transfer technology at 300 dpi with true edge-to-edge printing. Print speed of approximately 12.6 seconds per color card side. Supports High-Definition, Metallic, Sticker, and Holographic media for security applications. Targeted at event organizers, colleges/universities, and tradeshows.
Quantifiable outcome
- Print 3.5 x 5.5 inch full color cards in 2 seconds
- +2 more outcomes
Companies that use SwiftColor
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles3 records
SwiftColor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
SwiftColor partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Canon USAcoreKanematsu USA expanded its partnership with Canon USA to distribute the Canon CX-G6400 inkjet printer to the event reseller and integrator network in the Americas. The printer is branded as SwiftColor CX-G6400 and features both SwiftColor and Canon branding. This builds on the long-standing relationship between their Japanese parent companies.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
SwiftColor competitors and assessment
Company assessmentDirect peers
- Entrust Datacard: Entrust (formerly Datacard) produces card issuance and personalization systems, including desktop and industrial card printers that compete with SwiftColor's oversized credential product line.
- Zebra Technologies: Major manufacturer of specialty printing solutions including industrial label printers and plastic card printers, competing directly with SwiftColor in on-demand color label and credential printing for enterprise and event applications.
- Afinia Label: Specialist digital color label printer manufacturer with comparable on-demand short-run positioning in craft beverage, food, and chemical labeling markets.
- HID Global (FARGO): HID's FARGO brand is one of the most established plastic card printer lines for ID and credential printing, directly overlapping with SwiftColor's CX-G6400 and SCC-3000 in the security and event credentialing market.
- Evolis: French-headquartered manufacturer of card printers for ID badges, access control, and event credentialing, with comparable on-demand color printing technology and a global reseller channel.
- Primera Technology: Manufacturer of specialty color label printers (LX-series) targeting craft beverage, nutraceutical, and on-demand short-run label applications — the same verticals SwiftColor's label printers historically addressed.
- Matica Technologies: Direct competitor in secure ID and card printing; notably, SwiftColor's SVP Ed Cochran previously served as General Manager of Matica's Americas operations, indicating deep overlap in target customers and channels.
Broad incumbents
- HP: Major printing OEM whose Indigo and large-format lines target commercial and industrial print applications that overlap with SwiftColor's higher-end card and label use cases.
- Brother: Global printer OEM with a strong industrial and label printing line that competes with SwiftColor's specialty positioning, particularly in warehouse/logistics and SMB label applications.
- Canon: Broader printing OEM that is both SwiftColor's OEM partner (CX-G6400 manufactured by Canon) and a potential competitor across the wider production and office printing landscape, with vastly larger scale and distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SwiftColor social profiles
Digital presenceSwiftColor financial estimates
Financial estimateRevenue estimate
Valuation estimate
SwiftColor leadership team
Management profileNumber of profiles
Profiles2 records
SwiftColor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SwiftColor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SwiftColor
What does SwiftColor do?
SwiftColor designs and distributes digital inkjet and dye-sublimation printers for on-demand oversized card and label production. The active product line centers on the CX-G6400 single-pass inkjet credential printer and the SCC-3000 dye-sublimation event card printer, sold globally through an authorized reseller network to organizations needing fast, in-house badge, ID card, and label output.
Is SwiftColor a public or private company?
SwiftColor is a private company. It is classified as corporate owned and is currently operating.
When was SwiftColor founded?
SwiftColor was founded in -1.
Where is SwiftColor based?
SwiftColor is headquartered in Somerset, United States, in the North America region.
How does SwiftColor make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are consumables and Supplies.
Who are SwiftColor's main competitors?
Direct peers on record are Entrust Datacard, Zebra Technologies, Afinia Label, HID Global (FARGO), Evolis, Primera Technology and Matica Technologies. Broad incumbents are HP, Brother and Canon.
Does SwiftColor have an API?
No public API is recorded for SwiftColor.
What industry is SwiftColor in?
SwiftColor's product category is Digital Printing Equipment. Its primary akta.pro industry code is HDACAKAD, Receipt, Label & Card Printers (Thermal/Impact), with a secondary code of HDACAEAG, Photo Printers & Dedicated Imaging Printers. Its NAICS code is 32311 and its SIC code is 3555.