Physio Logic

What Physio Logic does

Physio Logic Ltd is a multi-disciplinary private healthcare clinic headquartered at 26 Westgate, Otley, West Yorkshire, founded in March 1994 by Wendy Clegg (previously Carswell) and incorporated as a limited company in 2002. The practice employs approximately 12 qualified practitioners across five core disciplines: chartered physiotherapy, registered osteopathy, podiatry and clinical biomechanics, traditional Chinese medicine, and rehabilitation (Therapeutic Pilates, Power Plate vibration training, and Physiotec home exercise prescription). Technology stack centers on specialist clinical equipment rather than software, including Footscan pressure plate analysis, 3D foot imaging (with orthotic production outsourced to UK and Swedish labs), and Class II A MDD-certified Power Plate rehabilitation equipment. The clinic also houses a partner-operated diagnostic ultrasound service (The Avenue Ultrasound) and an on-site medical products retail offering.

The business operates on a fee-for-service, transaction-based revenue model across multiple service lines, accepting self-pay patients, nine major private health insurers (Bupa, Axa PPP, SimplyHealth, Cigna, Aviva, Prudential, WPA, Standard Life, PruHealth, Nuffield Health), and NHS referrals under its willing provider status. Revenue streams span outpatient consultations, specialist biomechanical assessments with custom orthotics, TCM acupuncture and herbal therapy, Pilates and Power Plate session blocks, diagnostic ultrasound, corporate healthcare contracts, medical products retail, and CPD hosting for healthcare professionals. Wendy Clegg, who holds an MSc in Clinical Biomechanics (Merit, 2022) from the University of Staffordshire, leads active clinical research with Mizuno Japan and the University on textured midsole footwear and balance in older females, lending academic credibility to the Biomechanical Logic subsidiary.

Customer acquisition relies primarily on local SEO, organic social media (Facebook, Instagram), GP and specialist referrals, health insurer network listings, and community engagement in the Otley-Leeds-Harrogate corridor. The practice is privately held with no institutional investment, no parent company, and a single physical location, operating with founder-led continuity for 30+ years. Historical B2B relationships include a multi-year contract with Otley RUFC (2001-2009) and an NHS pilot at Charles Street Surgery (2009); current enterprise exposure is minimal.

Name

Physio Logic

Legal name

Physio Logic Ltd

Website

https://physio-logic.co.uk

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Physio Logic Ltd is a multi-disciplinary private healthcare clinic in Otley, West Yorkshire, founded in 1994, offering physiotherapy, osteopathy, podiatry, clinical biomechanics, traditional Chinese medicine, and rehabilitation services to self-pay and insured patients across the Leeds-Harrogate corridor.

Ownership category

akta.pro rank

Product category

Multidisciplinary Physiotherapy and Musculoskeletal Healthcare Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Home Health Physical Therapy & Mobile PT (HSADAIAO)

Keywords

• Physiotherapy services
• Osteopathy treatments
• Clinical biomechanics
• Custom orthotic prescription
• Musculoskeletal rehabilitation

Headquarters

HQ city

Otley

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Outpatient Physiotherapy Consultations: Fee-for-service model for physiotherapy treatment sessions. No time constraint on sessions allowing comprehensive assessment, treatment, and advice. Patients pay per session either self-funding or through health insurance claims
2. Osteopathy Services: Registered osteopath services billed per consultation
3. Podiatry and Clinical Biomechanics: Comprehensive podiatry services including biomechanical assessment, gait analysis, and custom orthotics. Gait analysis incorporates video analysis, footscan technology, and 3D imaging
4. Traditional Chinese Medicine: Acupuncture, acupressure, and herbal medicine consultations. Treatments recognized by SimplyHealth (formerly Leeds Hospital Fund/LHF) and HSA for reimbursement
5. Rehabilitation Services: Therapeutic Pilates classes (six one-hour sessions per block), Power Plate sessions (initial extended one-hour musculoskeletal screening plus 30-minute follow-up sessions), and home exercise program prescription
6. Diagnostic Ultrasound Scanning: Musculoskeletal ultrasound scans performed by The Avenue Ultrasound. No GP referral required. Scans priced per appointment with report provided
7. Healthcare for Business Contracts: Corporate healthcare contracts with businesses, institutions, and sports clubs for physiotherapy provision at negotiated rates. Previously provided contracted services to Otley Rugby Union Football Club
8. Medical Products Retail: On-site retail of medical supplies including lumbar rolls, supports, balance equipment, heat packs, TENS machines, and sports tape. Advisory service to help customers find appropriate products
9. Healthcare Professional Development Courses: CPD courses, seminars, and clinical research trials hosted at the practice for physiotherapists, osteopaths, and other healthcare professionals. Revenue from course fees
10. Healthcare Professional Recruitment: Recruitment of self-employed associate practitioners (physiotherapists, osteopaths, podiatrists, chiropractors) on flexible basis to join the practice

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels10 records

Core offering

Physio Logic Ltd is a multi-disciplinary private healthcare clinic in Otley, West Yorkshire, providing physiotherapy, osteopathy, podiatry with clinical biomechanics, and traditional Chinese medicine alongside rehabilitation, custom orthotics, diagnostic ultrasound, medical product retail, corporate healthcare contracts, and CPD courses. Services are delivered in-person at the clinic to self-pay and privately insured individual patients across the Leeds, Harrogate and Ilkley areas, with supplementary corporate and NHS contract provision.

Product overview

Physio Logic Ltd is a multi-disciplinary private healthcare clinic offering a comprehensive portfolio of clinical services. The core offering comprises physiotherapy, osteopathy, podiatry with clinical biomechanics, and traditional Chinese medicine. These are supported by specialized rehabilitation services including Physiotec exercise prescription software, Therapeutic Pilates classes, and Power Plate whole-body vibration rehabilitation. The clinic also provides diagnostic ultrasound scanning (via The Avenue Ultrasound), custom orthotics using Footscan 3D imaging technology, medical products retail, corporate healthcare contracts, and professional development courses for healthcare practitioners. The practice serves the Leeds, Harrogate, and surrounding West Yorkshire areas from its Otley location.

Differentiator

Problem solved

Functional benefit

Brands

• Biomechanical Logic: A company created by Wendy Clegg that specialises in biomechanical analysis of foot and ankle movement during motion, prescribing orthotics and addressing conditions caused by poor foot biomechanics

Products and services

• Physiotherapy Services Chartered physiotherapy treating musculoskeletal conditions, sports injuries, spinal and joint problems, and post-fracture rehabilitation using manual therapy, electrotherapeutic modalities (ultrasound, laser, TENS, interferential), acupuncture, and exercise rehabilitation, delivered to self-pay and insured patients at the Otley clinic.
• Osteopathy Services Osteopathic treatment using manual techniques on joints, muscles and ligaments to reduce tissue inflammation, ease pain, reduce swelling and muscle spasm, and improve mobility and range of joint movement, delivered by registered osteopaths including Judy Cradock (structural approach).
• Podiatry and Clinical Biomechanics
• Traditional Chinese Medicine
• Rehabilitation Services
• Diagnostic Ultrasound Scanning Private diagnostic musculoskeletal ultrasound scanning of joints, muscles, tendons and ligaments performed by HCPC-registered sonographers from The Avenue Ultrasound at the Otley clinic, with no GP referral required and same-day or next-working-day reports.
• Custom Orthotics
• Medical Products
• Healthcare for Business Corporate healthcare contracts providing businesses, institutions and sports clubs with physiotherapy services at negotiated rates to minimise employee or athlete absence and enable faster return to work or play.
• Healthcare Professional Development

Quantifiable outcome

• Minimizes length of time employees are off work through early access to musculoskeletal treatment
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Royal College of PodiatrycoreStrategic or Co-development Partner · 29 November 2024Practice Principal Wendy Carswell presented as speaker at the Royal College of Podiatry Annual Conference and Exhibition 2024 at Harrogate Convention Centre. Presented an MSK Workplace Injuries Workshop alongside Dr Helen Branthwaite (Senior Lecturer, University of Staffordshire) and Rob Adams (Advanced Podiatrist). The workshop titled 'Are you sitting comfortably – MSK Workplace Injuries' addressed musculoskeletal workplace injuries.
• University of Staffordshire (Department of Clinical Biomechanics)coreStrategic or Co-development Partner · 20 November 2021Ongoing clinical research partnership with Mizuno Japan and University of Staffordshire. Multiple clinical trials conducted 2021-2024 on textured midsole footwear to improve hallux grip strength and balance in healthy older females (single-blinded randomized controlled trial). Researchers include Dr Helen Branthwaite and Wendy Carswell MSc.
• Mizuno JapancoreStrategic or Co-development Partner · 20 November 2021Clinical research partnership for development and testing of textured midsole footwear. Clinical trials conducted at Physio Logic investigating effect of textured midsoles on balance and fall prevention in older females. Partnership with University of Staffordshire.
• The Avenue UltrasoundminorChannel Partner/ Reseller/ Distributor · 17 March 2017Northern Medical Ultrasound Ltd operates diagnostic ultrasound scanning service from Physio Logic premises. The Avenue Ultrasound provides private musculoskeletal scans without GP referral. Scans performed by HCPC-registered sonographers with consultant radiologist backup. Practice handles booking and administration through reception.

Scale indicators8 records

Expansion highlights4 records

Direct peers

• Sano Physiotherapy: UK MSK physiotherapy chain operating multi-practitioner clinics with insurer network recognition. Comparable in customer segment, service model and private-insurer go-to-market.
• Pure Sports Medicine: Multi-disciplinary sports medicine provider in London combining physiotherapy, osteopathy, podiatry, sports massage and rehabilitation under one roof. Closely aligned with Physio Logic's multidisciplinary, multi-practitioner model.
• Physio First: Membership network for independent UK physiotherapists. Relevant as Physio Logic's primary business model (independent clinic) is the population Physio First represents and supports.
• Bodyset: UK MSK-focused physiotherapy chain offering in-clinic and digital treatment programs. Comparable service mix and target customers, with similar reliance on insurer referrals.
• Ascenti: UK's largest private physiotherapy network delivering MSK and sports-injury treatment through clinics and digital channels. Most directly comparable given similar patient base and insurer-acceptance model, though at much larger scale.

Broad incumbents

• Ramsay Health Care UK: Global hospital group with UK private hospitals and physiotherapy services. Comparable in being an established UK private provider but with significantly broader service portfolio.
• Circle Health Group: UK private hospital and rehabilitation provider. Competes for insurer-paid physiotherapy referrals but operates across a much broader inpatient/outpatient portfolio.
• HCA Healthcare UK: Major US-headquartered private healthcare group operating UK hospitals and outpatient clinics including physiotherapy. Relevant broad incumbent for high-end insurer-funded patients.
• Spire Healthcare: Largest UK private hospital group with physiotherapy and outpatient services. Competitor for private-health-insurer-funded patients but at much larger scale and hospital-centric.
• Nuffield Health: UK-wide charitable health and wellbeing provider offering physiotherapy, hospitals, gyms and corporate wellness. Overlaps on physiotherapy delivery and corporate contracts but operates at much broader scale and scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/physiologicltd
• Facebookfacebook.com/PhysioLogicLtd
• LinkedInlinkedin.com/company/physio-logic-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Physio Logic