Herpa Miniaturmodelle
- Company typePrivate
- Founded1949
- HeadquartersDietenhofen, Germany
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Herpa Miniaturmodelle firmographics
Firmographics- Name
- Herpa Miniaturmodelle
- Legal name
- Herpa Miniaturmodelle GmbH
- Website
- https://herpa.de
- Company type
- Private
- Founded year
- 1949
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Herpa Miniaturmodelle industry classification
Industry- Product category
- Scale Model Manufacturing
- NAICS
- Toy and Hobby Goods and Supplies Merchant Wholesalers (423920), Hobby, Toy, and Game Retailers (45912)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Scale Model Kits (Aircraft, Armor, Ships, Cars) (CRALAKAA)
- akta.pro secondary industry
- Miniatures & Figurines (Display/Collectible) (CRALAKAB)
Keywords
Where Herpa Miniaturmodelle is headquartered
LocationHeadquarters
- HQ city
- Dietenhofen
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Herpa Miniaturmodelle business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Miniature model product sales: Primary revenue stream from selling miniature diecast/plastic models of cars, trucks, and aircraft in various scales (1:87, 1:500, 1:200, etc.). Products sold through model hobby retailers, e-commerce, museum shop, and factory sales. Includes standard catalog items, limited editions, and club/special models.
- Custom advertising models (Werbemodelle): Production of exclusive custom models for industrial clients including automotive manufacturers, airlines, logistics companies, breweries, and other businesses. These models are produced in limited quantities exclusively for the respective client, often for specific occasions like anniversaries or product launches. Revenue from industrial customers through dedicated sales team.
- Collector magazines (DER MASSSTAB and WingsWorld): Herpa publishes two bimonthly collector magazines: DER MASSSTAB (for car/truck enthusiasts in 1:87 scale) and WingsWorld (bilingual aviation magazine). These subscriptions provide recurring revenue and keep collectors engaged with the brand.
- Herpa Club memberships: The transparent Herpa Club operates without contractual commitment. Members earn points with each online purchase to achieve higher status levels. Benefits include priority access to special models, collector information, catalog delivery, and exclusive offers.
- Parts and accessories service: Herpa offers replacement parts and accessories through a dedicated parts service, as well as the eXtra online shop for exclusive fan articles, rarities, and remaining stock.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard catalog models available through retailers |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
Herpa Miniaturmodelle product offering
Product offeringCore offering
Herpa Miniaturmodelle manufactures and sells premium diecast and plastic miniature scale models of cars, trucks, vans, and aircraft in scales such as 1:87, 1:200, and 1:500 under official license from automotive and aviation brands. The company also produces custom advertising models (Werbemodelle) for industrial clients including automotive manufacturers, airlines, logistics companies, and breweries. Herpa publishes two collector magazines (DER MASS:STAB and WingsWorld) and operates a Herpa Club loyalty program, with over 1,500 deliverable models in the current catalog and approximately one million models produced annually.
Product overview
Herpa Miniaturmodelle GmbH is a leading manufacturer of premium miniature diecast models for collectors, hobbyists, and industrial advertising. The product portfolio consists of two core lines: Cars & Trucks (automobiles, trucks, vans in 1:87, 1:160, 1:120 scales) and Wings (aircraft models in 1:500, 1:200, 1:400, 1:1000 scales). Supporting sub-brands include Herpa Toys (children's aviation toys), MicroCity (tuning models), Trends Hobby (1:64 motorsport models), Modellbau Schwarz (high-end precision models), Herpa MiniKit (kit models), Herpa Basic (entry models), SnapFit (snap-fit aircraft), Oxford Aviation, and Private Collection (premium collectibles). The company also publishes collector magazines DER MASS:STAB and WingsWorld, and offers custom Werbemodelle advertising services, a Herpa Club loyalty program, Teileservice for replacement parts, and Herpa.TV video content. With over 1,500 deliverable models and approximately one million models produced annually, Herpa serves model railroad enthusiasts, collectors, automotive and aviation industry clients, and advertising customers worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- DER MASSSTAB: Collector magazine for car and truck model enthusiasts in scale 1:87 (H0), published bimonthly by Herpa.
- WingsWorld
- Magic
- MicroCity
- Modellbau Schwarz
- Herpa Toys
- Herpa Club
- Herpa MiniKit
Products and services
- Cars & Trucks Diecast and plastic miniature models of cars, trucks, vans, and commercial vehicles in primary scale 1:87 (H0), with additional scales 1:160 and 1:120. Officially licensed under brands including Volkswagen, Mercedes-Benz, BMW, and licensed with automotive manufacturers worldwide.
- Wings Diecast and plastic miniature aircraft models in primary scale 1:500, with additional scales 1:200, 1:400, and 1:1000. Officially licensed with Boeing, Airbus, and airlines worldwide.
- Werbemodelle (Custom Advertising Models) Custom miniature models produced for industrial clients for advertising, merchandising, branded merchandise, and promotional purposes. Produced in limited editions exclusively for each client, including automotive manufacturers, airlines, logistics companies, breweries, and other industrial customers. Includes options for standard models with individual printing and full custom production (e.g., 'Ihr Fahrzeug in Klein' and 'Ihr Flugzeug in Klein').
- Herpa Toys Children's product line featuring single airplanes designed for safe play and discovery of aviation, targeting young aviation enthusiasts and gift purchases.
- MicroCity Tuning-model miniature cars with diverse designs for collectors in a smaller scale than the standard Herpa range.
- Trends Hobby Motorsport miniature models in scale 1:64, distributed under the Herpa umbrella.
- Modellbau Schwarz
- SnapFit
- Oxford Aviation
- Herpa Basic
- Herpa MiniKit
- Club-/Sondermodelle (Club and Special Models)
- Herpa Club
- DER MASS:STAB
- WingsWorld Bilingual collector magazine for aviation enthusiasts, published bimonthly with news, detailed model reports, background stories, and reader features on aircraft models.
- Magic Landscape accessories and metal (die-cast) models for model railroad enthusiasts, offering high quality at accessible prices for dioramas and H0 layout integration.
- Private Collection (PC-Modelle)
- Teileservice (Parts Service)
Quantifiable outcome
- Over one million models manufactured annually
- +3 more outcomes
Companies that use Herpa Miniaturmodelle
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles2 records
Herpa Miniaturmodelle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Herpa Miniaturmodelle partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- Modelleisenbahn München GmbH (MOBA)minorMOBA is a cooperation partner for joint trade show presence in Eastern Europe. They share exhibition space with Herpa at model railway shows and trade fairs in the region. MOBA represents brands including Roco.
- AuhagenminorAuhagen is listed as a cooperation partner for joint exhibition presence at model railway trade shows in Eastern Europe.
- GützoldminorGützold is listed as a cooperation partner for joint exhibition presence at model railway trade shows in Eastern Europe.
- NochminorNoch is listed as a cooperation partner for joint exhibition presence at model railway trade shows in Eastern Europe.
- PMT-ModelleminorPMT-Modelle is listed as a cooperation partner for joint exhibition presence at model railway trade shows in Eastern Europe.
- Christian Philipp Martin / Agence Commerciale (France)minorFrench sales representative for Herpa in France, operating as Agence Commerciale with office at 3 Rue Jacques Prévert, F-57520 Grosbliederstroff.
- Lubos Piterka / Modelleisenbahn München GmbH (Czech, Hungary, Romania, etc.)minorSales representative for Herpa in Czech Republic, Hungary, Romania, Bulgaria, Slovakia, Slovenia, Croatia, Lithuania, Estonia, Latvia, and Poland, operating through Modelleisenbahn München GmbH.
- Automotive manufacturers (Mercedes-Benz, VW, BMW, etc.)coreLicensing partnerships with major automotive manufacturers to produce officially licensed miniature models of their vehicles. Includes partnerships with Mercedes-Benz, Volkswagen, BMW, and numerous other automotive brands for both passenger cars and commercial vehicles.
- BoeingcoreLicensing partnership with Boeing for production of officially licensed miniature aircraft models including Boeing 787-9, 777-9, Dreamlifter, and various other aircraft types.
- AirbuscoreLicensing partnership with Airbus for production of officially licensed miniature aircraft models including Beluga XL and other Airbus aircraft types.
- World AirlinescorePartnerships with nearly all airlines worldwide for production of airline-specific liveries on aircraft models. Enables Herpa to produce models in authentic airline color schemes and livery variations.
- Logistics companies (Heide-Logistik, Emil Ehrhardt, etc.)corePartnerships with logistics and transport companies for production of promotional and commemorative truck models. Includes custom liveries for company fleets and special anniversary editions.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Herpa Miniaturmodelle competitors and assessment
Company assessmentDirect peers
- Wiking: German manufacturer of diecast model vehicles in 1:87 and other scales, historically a direct competitor to Herpa's Cars & Trucks line. Now part of the Sieper/Siku group; competes head-to-head with Herpa in the German model hobby retail channel.
- Gemini Jets: US-based manufacturer of diecast aircraft models primarily in 1:400 and 1:500 scales with extensive airline livery coverage. Direct competitor to Herpa's Wings product line, serving the same global aviation collector market.
- Minichamps: German premium diecast manufacturer of cars and trucks in 1:43 and 1:87 scales. Closely comparable to Herpa's premium, licensed collector car and motorsport models and serves the same licensed-collectible buyer.
- Schuco: German diecast manufacturer producing scale model cars, trucks and figures, including classic and commercial vehicles. Directly comparable to Herpa on product category (premium diecast vehicles), specialty hobby channel and licensing-led model range.
- Brekina: German maker of plastic scale model cars and trucks in 1:87 (H0), strongly overlapping with Herpa's Cars & Trucks catalog. Competes for the same specialist model retailer shelf space and collector enthusiast.
- Oxford Diecast: UK-based diecast model maker in 1:76 (close to H0) and N gauge, producing cars, trucks, buses, and military vehicles. Directly comparable to Herpa's 1:87 product line and shares the British and European hobby retail channel.
- Busche Modellspielwaren: German manufacturer of H0-scale model vehicles, accessories, and diorama items. A direct peer in the 1:87 model railroading segment with overlap in truck and utility vehicle categories.
- Phoenix Models: UK maker of diecast and plastic scale model buses, coaches and commercial vehicles in 1:76 and OO gauge. Direct overlap with Herpa's commercial vehicle and bus coverage within the model railroading collector community.
Broad incumbents
- Siku (Sieper): German diecast toy vehicle brand covering cars, trucks, agricultural and construction models. Broader, more toy-focused incumbent that overlaps with Herpa in licensed diecast vehicles and hobby shelves.
Emerging players
- NG Model: Hong Kong-based diecast aircraft model maker in 1:200 and 1:400 scales with strong airline coverage. An emerging player challenging established aviation diecast brands including Herpa Wings on detail and price.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Herpa Miniaturmodelle social profiles
Digital presenceHerpa Miniaturmodelle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Herpa Miniaturmodelle leadership team
Management profileNumber of profiles
Profiles8 records
Herpa Miniaturmodelle subsidiaries and ownership
Company hierarchySubsidiaries1 record
Herpa Miniaturmodelle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Herpa Miniaturmodelle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Herpa Miniaturmodelle
What does Herpa Miniaturmodelle do?
Herpa Miniaturmodelle manufactures and sells premium diecast and plastic miniature scale models of cars, trucks, vans, and aircraft in scales such as 1:87, 1:200, and 1:500 under official license from automotive and aviation brands. The company also produces custom advertising models (Werbemodelle) for industrial clients including automotive manufacturers, airlines, logistics companies, and breweries. Herpa publishes two collector magazines (DER MASS:STAB and WingsWorld) and operates a Herpa Club loyalty program, with over 1,500 deliverable models in the current catalog and approximately one million models produced annually.
Is Herpa Miniaturmodelle a public or private company?
Herpa Miniaturmodelle is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Herpa Miniaturmodelle founded?
Herpa Miniaturmodelle was founded in 1949. It employs 101 to 250 people.
Where is Herpa Miniaturmodelle based?
Herpa Miniaturmodelle is headquartered in Dietenhofen, Germany, in the Europe region.
How does Herpa Miniaturmodelle make money?
Five revenue lines are on record. Miniature model product sales are the primary driver. The others are custom advertising models (Werbemodelle), collector magazines (DER MASSSTAB and WingsWorld), herpa Club memberships and parts and accessories service.
Who are Herpa Miniaturmodelle's main competitors?
Direct peers on record are Wiking, Gemini Jets, Minichamps, Schuco, Brekina, Oxford Diecast, Busche Modellspielwaren and Phoenix Models. Siku (Sieper) is listed as a broad incumbent. NG Model is listed as an emerging player.
Does Herpa Miniaturmodelle have an API?
No public API is recorded for Herpa Miniaturmodelle.
What industry is Herpa Miniaturmodelle in?
Herpa Miniaturmodelle's product category is Scale Model Manufacturing. Its primary akta.pro industry code is CRALAKAA, Scale Model Kits (Aircraft, Armor, Ships, Cars), with a secondary code of CRALAKAB, Miniatures & Figurines (Display/Collectible). Its NAICS code is 423920 and its SIC code is 3944.