Carakale

What Carakale does

Carakale Brewing Company is a privately held craft brewery headquartered in Amman, Jordan, founded in 2017 by Yazan Karadsheh. It is positioned as the first craft brewery in Jordan, producing a portfolio of specialty beers that combine German Kölsch traditions, Belgian Trappist techniques, and American-inspired craft methods with local Jordanian ingredients. The core product line includes Blue Valley Kölsch (5.2% ABV), Blonde Ale (5.0% ABV), Pale Ale (6.5% ABV), and a 10.0% Belgian Tripel, supplemented by the eight-city Makan Series limited releases and the Dead Sea-rious and Red Sea-rious seasonal variants. The brewery sits in the Blue Valley west of Amman, providing the brand its geographic identity.

The company operates a multi-channel distribution model anchored by a tasting room and taproom in Amman, an e-commerce storefront hosted via Colorado Trading Co. Ltd. Jordan (coloradotrading.odoo.com), and retail placement at liquor stores across Jordan in 330ml and 500ml bottle formats. It targets craft beer enthusiasts and Jordanian consumers seeking premium local alternatives to mainstream lagers, with a secondary tourism and experiential segment served through brewery tours and on-premise tasting. Distribution is supported by a partnership with the Haddad Family of distillers for broader Middle East reach, though all operations remain domestic. The company is privately held, discloses no financial information, and has no disclosed institutional funding or partnerships beyond the named commercial relationships.

Name

Carakale

Legal name

Carakale Brewing Company

Website

https://carakale.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Carakale Brewing Company is a private Jordanian craft brewery in Amman, founded in 2017 as the country's first craft brewery, producing specialty beers and operating a tasting room, online shop, and domestic retail distribution targeting local craft beer consumers and tourists.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212)

SIC

Malt Beverages (2082)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industries

Regional & National Breweries (THAFALAD), Kegging & Draught Packaging Operations (AFAFAJAI)

Keywords

• Craft beer production
• Brewery operations
• Craft beer tasting room
• Limited edition beer
• On-premise beer sales

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Bottled Beer Sales: Sale of bottled craft beer products in various formats (330ml and 500ml bottles) through retail liquor stores, the tasting room, and online e-commerce platform.
2. Tasting Room and Taproom Sales: Direct sales of draft beers poured fresh at the taproom/tasting room source. Also includes merchandise such as Carakale craft glasses.
3. Brewery Tours: Brewery tours offered to visitors seeking insight into brewing methods and the Carakale experience.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Carakale Brewing Company is a Jordanian craft brewery based in Amman that produces a portfolio of specialty beers including Blue Valley Kölsch, Blonde Ale, Pale Ale, and 10% Belgian Tripel, alongside the Makan Series limited release and seasonal variants. The brewery operates a Tasting Room and Taproom in Amman for direct on-premise sales, distributes bottled products (330ml and 500ml) through retail liquor stores across Jordan, and sells nationwide via an online e-commerce shop hosted by Colorado Trading Co. Ltd. Jordan.

Product overview

Carakale is a Jordanian craft brewery based in Amman, producing a portfolio of specialty beers including the core Blue Valley Kölsch, Blonde Ale, Pale Ale, and 10% Belgian Tripel. The brewery also offers limited edition and seasonal variants including the Makan Series (city-themed limited releases) and the Dead Sea-rious and Red Sea-rious special editions. Products are available at the Carakale Tasting Room, through online shop, and at liquor stores. The brewery combines traditional brewing methods with local Jordanian ingredients.

Differentiator

Problem solved

Functional benefit

Brands

• Makan Series: A Limited Release Series featuring eight city-themed labels that highlight the stories and spirit of Fuheis, Amman, Madaba, Jerash, Ajloun, Petra, Aqaba, and Wadi Rum. Available as a limited release at the Carakale Tasting Room and liquor stores.

Products and services

• Blue Valley Kölsch A refreshing Kölsch-style craft beer named after the valley the brewery overlooks. Inspired by German tradition, it features a smooth flavor and crisp finish at 5.2% ABV, 17 IBU, 3 SRM. Targeted at craft beer enthusiasts seeking a thirst-quenching option.
• Blonde Ale An incredibly refreshing light ale inspired by classic American light beers, featuring subtle citrus flavor and aroma from Cascade hops. 5.0% Alc/Vol, 19 IBU, 4.5 SRM. For craft beer drinkers seeking a sessionable, easy-drinking option.
• Pale Ale A perfectly balanced flavorful beer featuring malty smoothness and hoppy flavors with floral, biscuit, and caramel notes. 6.5% Alc/Vol, 34 IBU, 8 SRM. For craft beer enthusiasts seeking a balanced, flavorful ale.
• 10% Belgian Tripel A strong ale brewed in the Belgian Trappist monk tradition, featuring golden amber color, fruity flavors, earthy aromas, and a deceptively smooth and silky character. 10.0% Alc/Vol, 21 IBU, 6.5 SRM. For enthusiasts seeking a bold, high-ABV craft beer experience.
• Makan Series A limited release craft beer series featuring eight city-themed labels that highlight the stories and spirit of Jordanian cities (Fuheis, Amman, Madaba, Jerash, Ajloun, Petra, Aqaba, and Wadi Rum), connecting local pride with Carakale's Blue Valley Kölsch base. Available at the Tasting Room and liquor stores. For Jordanian consumers seeking locally themed craft beer.
• Dead Sea-rious A special edition craft beer variant named after Jordan's Dead Sea, available as limited release at the Carakale Tasting Room and liquor stores. For craft beer enthusiasts seeking regional specialty brews.
• Red Sea-rious A special edition craft beer variant named after Jordan's Red Sea, available as limited release at the Carakale Tasting Room and liquor stores. For craft beer enthusiasts seeking regional specialty brews.
• Carakale Tasting Room & Taproom The Carakale Tasting Room and Taproom in Amman offers draft beers poured fresh at the source, tastings, merchandise, Carakale craft glasses (330ml and 460ml), and tasting room exclusive releases alongside the core beer lineup. For visitors, craft beer enthusiasts, and tourists seeking an on-premise experience.
• Brewery Tours Brewery tours offered to visitors seeking insight into brewing methods and the Carakale experience. Bookable via [email protected]. For tourists and experience seekers visiting Amman.

Quantifiable outcome

• Six distinct beer products ranging from 5.0% to 10.0% ABV to serve diverse consumer preferences

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Haddad FamilycoreStrategic or Co-development PartnerCarakale has formed a momentous partnership with the famed distillers of the Haddad Family. Together they are boldly introducing exceptional beers to the world, with the mission to produce the world's greatest beer varieties and create a vibrant craft beer culture across the Middle East.
• Colorado Trading Co. Ltd. JordancoreChannel Partner/ Reseller/ DistributorColorado Trading Co. Ltd. Jordan is listed as the distributor/retailer partner. The online shop is hosted at coloradotrading.odoo.com and the copyright is shared between Carakale Brewing Company and Colorado Trading Co. Ltd. Jordan.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Weihenstephan Brewery: One of the oldest breweries in the world, producing German-style lagers and wheat beers with global distribution. Comparable to Carakale in its German brewing tradition and methods but operates as a broad incumbent with significantly greater scale and geographic reach.
• Erdinger Weissbräu: Large German wheat beer brewery with global distribution. Comparable to Carakale in its German-inspired Kölsch/wheat beer heritage but operates at vastly larger scale globally and competes for the premium beer occasion in MENA export markets.
• Almaza Brewery: One of the largest and most established breweries in Lebanon, producing mainstream lagers. Comparable to Carakale as a regional beer producer operating in a restrictive MENA market, though positioned as a mass-market incumbent rather than a craft specialist.
• Duvel Moortgat: Belgian specialty and craft beer group with global brand portfolio. Comparable to Carakale in its Belgian Tripel tradition and craft positioning but operates as a broader incumbent with established craft beer brands distributed widely.

Regional players

• Mythos Brewery (Olympic Brewery): Greece-based brewery producing premium lagers and craft-style beers for domestic and export markets. Comparable to Carakale as a Mediterranean craft-style brewery serving regional markets with similar tourism-driven experiential positioning.
• 961 Beer: Lebanese craft brewery founded in 2009, one of the pioneer craft breweries in the Levant region. Comparable to Carakale as a regional Middle East craft brewery combining traditional brewing methods with local identity to capture premium beer drinkers in the region.
• Brasserie du Liban: Lebanese brewery producing both mainstream and craft beer products. Comparable to Carakale as a regional Middle East beer producer navigating regulatory complexity in a culturally conservative market.
• Sirocco Brewing: Tunisia-based craft brewery producing premium beers in North Africa. Comparable to Carakale as a regional craft brewery in a North African market with similar regulatory and cultural constraints around alcohol production and consumption.
• Two Roots Brewing Co. UAE-based craft brewery known for non-alcoholic and alcoholic craft beers. Comparable to Carakale as a regional craft brewery operating in a regulated MENA market with a focus on premium, locally-produced alternatives to international brands.
• Wolf of the Desert Beer Co. UAE-based craft brewery producing premium, locally-bred beers in the Gulf region. Comparable to Carakale as a regional Middle Eastern craft brewery targeting consumers seeking alternatives to standard lagers, with similar limitations in serving conservative markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/carakalejo
• Facebookfacebook.com/Carakale.Beers
• Instagraminstagram.com/carakale
• LinkedInlinkedin.com/company/carakale

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carakale