Haddad Brands

What Haddad Brands does

Haddad Brands is a privately held, family-owned apparel company founded in 1925 by four Haddad brothers, operating as an exclusive global licensee for a portfolio of iconic childrenswear and accessories brands. The company holds long-term exclusive licenses for Nike Kids, Jordan, Converse, Hurley, Levi's Kids, Polo Ralph Lauren Kids, abercrombie kids, Lacoste Kids, Huggies Kids & Babywear, 3Brand, and Nike ACG Kids. Haddad designs, develops, produces, and markets children's clothing and accessories for these brands, distributing through a network of joint venture and distribution partners across 100+ countries, supported by sales and sourcing offices in 22 cities including New York, Paris, Hilversum, Shanghai, Ho Chi Minh City, Colombo, and Cairo.

The company's underlying operating platform comprises state-of-the-art distribution infrastructure running on solar energy, Water>Less manufacturing technology, Higg Index environmental tracking, and participation in social and labor convergence programs (SLCP, Better Work, Better Cotton Initiative, Responsible Down Standards, Repreve). Haddad also operates Rookie Kids, a wholly-owned DTC retail concept launched in 2010 that authenticates and consolidates the licensed brand portfolio through physical stores in US shopping centers and an e-commerce site at rookiekids.com.

Haddad's revenue model is anchored in licensing royalties from brand owners, supplemented by direct retail sales through Rookie Kids. The company sells exclusively through B2B licensing arrangements and retail partners rather than operating its own proprietary brand, with pricing set by retail partners across global markets. Recent strategic moves include a $360 million acquisition of 2 Park Avenue in Midtown Manhattan from Morgan Stanley in late 2024, a 5-year worldwide Lacoste Kids license signed in 2025, a global abercrombie kids expansion partnership with Abercrombie & Fitch Co. in 2024, and the launch of Huggies Babywear in 2024 extending into newborn and toddler categories.

Name

Haddad Brands

Legal name

Haddad Brands

Website

https://haddad.com

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Haddad Brands is a privately held, 100-year-old family-owned exclusive global licensee that designs, produces, and distributes children's apparel and accessories for iconic brands including Nike, Jordan, Levi's, Polo Ralph Lauren, Lacoste, and Huggies across 100+ countries.

Ownership category

akta.pro rank

Product category

Children's Apparel

NAICS

Apparel Manufacturing (315), Clothing and Clothing Accessories Merchant Wholesalers (424350)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Children’s, Baby & Maternity Apparel Brands (CRAAAAAG)

akta.pro secondary industries

Activewear & Sportswear (Children) (CRAAAHAJ), Underwear & Socks (Children) (CRAAAHAI)

Keywords

• Licensed children's apparel
• Kids fashion manufacturing
• Global apparel distribution
• Brand licensing services
• Children's clothing wholesale

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Licensing Royalties: Haddad Brands operates as an exclusive global licensee for iconic brands including Nike, Jordan, Converse, Hurley, Levi's, Polo Ralph Lauren, Abercrombie kids, Lacoste, Tommy Hilfiger, Calvin Klein, and Huggies. The company designs, develops, produces, and markets licensed children's clothing and accessories, earning royalties through licensing agreements with brand owners. The Lacoste partnership represents a 5-year worldwide agreement for kids' license.
2. Direct Retail Sales: Haddad Brands operates Rookie Kids, a proprietary retail concept featuring multi-branded premium kids apparel, accessories, and footwear. The company sells products directly through owned retail stores in US shopping centers and through its e-commerce platform rookiekids.com.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Haddad Brands is a privately held apparel company that operates as an exclusive global licensee, designing, developing, producing, and marketing children's clothing, accessories, and footwear for iconic brands including Nike, Jordan, Converse, Hurley, Levi's, Polo Ralph Lauren, abercrombie kids, Lacoste, and Huggies. The company also operates Rookie Kids, a proprietary multi-branded premium retail concept, and distributes its products globally through a network of retail partners and distribution offices to 100+ countries.

Product overview

Haddad Brands is a privately held family business founded in 1925, serving as an exclusive global licensee for iconic children's apparel and accessories brands. The company operates a portfolio of licensed brands including Nike Kids, Jordan Kids, Converse Kids, 3Brand, Hurley Kids, Levi's Kids, abercrombie kids, Lacoste Kids, Polo Ralph Lauren Kids, Huggies Kids & Babywear, and Nike ACG Kids. Additionally, Haddad Brands operates Rookie Kids, a premium multi-branded retail concept offering these brands through dedicated stores in the US. The company designs, develops, produces, and markets children's clothing and accessories globally through a network of sales and distribution offices in 22 cities worldwide, reaching 100+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• Rookie Kids: Kids-only multi-branded premium retail destination featuring iconic brands of apparel, accessories and footwear. Created by Haddad Brands in 2010 as an authenticator account serving premium head-to-toe needs.

Products and services

• Nike Kids Children's athletic apparel and accessories featuring Nike's innovation in athletic footwear, equipment, and accessories for ages 0-7 (0-6X sizes). Product categories include accessories, apparel, hosiery, and underwear.
• Jordan Kids Premium athletic performance and lifestyle apparel inspired by Michael Jordan's legacy. Product categories include accessories, adult backpacks, apparel, headwear, hosiery, men's underwear, and underwear.
• Converse Kids Children's casual lifestyle apparel reflecting Converse's basketball heritage and rock and roll attitude. Product categories include accessories, adult backpacks, apparel, hosiery, kids bags, and underwear.
• 3Brand Sportswear brand combining sport, music, and fashion. A percentage of all 3BRAND sales are donated to the Why Not You Foundation. Product categories include accessories and apparel.
• Hurley Kids Children's apparel rooted in beach culture with values of inclusion, innovation, and empowering youth. Product categories include accessories, apparel, swim, and underwear.
• Levi's Kids Children's denim and apparel from the iconic brand that created the world's first blue jeans in 1873. Product categories include accessories, adult backpacks, apparel, hosiery, sleepwear, and underwear.
• abercrombie kids Children's apparel brand offering comfortable, high-quality clothing for children. Partnership with Haddad Brands focuses on new global distribution channels and expanding into infant and toddler categories.
• Lacoste Kids Children's clothing blending sporty style with comfort from the iconic French brand. Collection includes classic polos, playful dresses, and bold tracksuits. Product categories include cold weather, headwear, hosiery, jeans, outerwear, sleepwear, sportswear, swim, and underwear.
• Polo Ralph Lauren Kids Children's apparel and accessories from the Polo Ralph Lauren brand. Product categories include accessories, kids bags, lounge wear, sleepwear, and underwear for sizes 0-20 (boys) and 0-16 (girls).
• Huggies Kids & Babywear Children's and baby apparel and accessories from the Huggies brand featuring soft organic fabrics. Product categories include accessories, apparel, diaper bags, hosiery, and sleepwear for newborn, infant, and toddler sizes in both boy and girl categories.
• Nike ACG Kids Nike ACG (All Conditions Gear) children's outdoor apparel designed for all seasons and conditions. Product categories include accessories, apparel, cold weather, headwear, hosiery, and outerwear.
• Rookie Kids A kids-only, multi-branded premium retail destination featuring iconic brands of apparel, accessories, and footwear. Created in 2010 as an authentication concept providing premium service from head to toe, operating through physical stores in US shopping centers and online at rookiekids.com.

Named customers6 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Abercrombie & Fitch Co.coreOEM/ Whitelabel/ Licensing Partner · 15 August 2024Partnership to expand global reach of abercrombie kids brand. A&F Co. continues to design, produce and sell in owned channels while Haddad Brands creates new distribution channels globally and grows product line by adding infant and toddler categories. Fall/Back to School 2025 season available in Haddad Brands showrooms globally in September 2024.
• LacostecoreOEM/ Whitelabel/ Licensing Partner · 1 January 20245-year worldwide agreement for Kids license of the Crocodile brand. Haddad Brands will design, develop, produce and market all Lacoste kids' clothing and accessories lines. First collection for Autumn 2025 available in boutiques from mid-July 2025.
• Chris Paul Family FoundationminorGTM or Marketing Partner · 1 January 2024The Rookie Kids Fashion Show 2024 benefited the Chris Paul Family Foundation, which is dedicated to making a positive impact through education, health & wellness, and leadership initiatives that strengthen communities.
• Levi'scoreOEM/ Whitelabel/ Licensing PartnerHaddad Brands holds exclusive licensing for Levi's children's apparel and accessories. Collaborations include Levi's x Peanuts, Levi's x Kith, Levi's x Crayola, Levi's x Mickey Mouse, Levi's x Star Wars, Levi's x Nintendo, and Levi's x Hello Kitty.
• Why Not You FoundationminorGTM or Marketing Partner3BRAND, a Haddad Brands property, partners with the Why Not You Foundation (Russell and Ciara's nonprofit) dedicated to fighting poverty through education and empowering youth. A percentage of all 3BRAND sales are donated to the foundation.
• JLLminorChannel Partner/ Reseller/ DistributorJLL represented the landlord (Haddad Brands) in all leasing transactions at 2 Park Avenue, achieving 90% occupancy and signing over 165,000 square feet in deals.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• G-III Apparel Group: Licensed apparel manufacturer and wholesale distributor for DKNY, Donna Karan, Calvin Klein, Tommy Hilfiger, Karl Lagerfeld, and others. Closely comparable business model to Haddad: design, develop, and distribute licensed apparel globally for iconic brand owners.
• Centric Brands: Licensed apparel, accessories, and footwear company holding licenses for Tommy Hilfiger, Calvin Klein, Under Armour, and others. Direct competitor in the licensed-brand apparel manufacturing and distribution space with similar product categories.
• Carter's: Largest branded marketer of children's apparel in North America, operating Carter's and OshKosh B'Gosh. Comparable end-market focus on children's apparel with both owned-brand and licensed-product strategies across infant to size 14.
• The Children's Place: Specialty retailer of children's apparel and accessories operating stores and e-commerce in North America. Comparable in serving the same end customer (parents of children 0-14) with a similar product mix.
• OshKosh B'Gosh (owned by Carter's): Heritage children's apparel brand owned by Carter's. Directly comparable product category and target consumer in branded kidswear.

Broad incumbents

• Authentic Brands Group: Major brand licensing platform that owns and licenses lifestyle, sports, and entertainment brands. Different side of the same licensing value chain — ABG is the brand owner / licensor counterpart to a licensee like Haddad Brands.
• PVH Corp: Owns Calvin Klein and Tommy Hilfiger, both of which Haddad licenses. PVH is a brand owner that controls its own licensing decisions, making it both a partner and a structural counterparty to Haddad's model.
• Iconix Brand Group: Brand management company that owns and licenses consumer brands including Candie's, Joe Boxer, and others. Functions on the licensor side of the same ecosystem Haddad operates in as a licensee.
• Tapestry, Inc. Owns Coach, Kate Spade, and Stuart Weitzman. While primarily accessories and not kidswear, it illustrates the brand-licensing playbook relevant to Haddad's licensor counterparties.
• Levi Strauss & Co. Owner of the Levi's brand, which Haddad licenses globally for kidswear. Counterparty licensor in Haddad's portfolio and a useful comparable for the iconic-denim brand-licensing model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rookie_usa
• YouTubeyoutube.com/channel/UCT42229HNSFPObaSKPmNB-w
• Instagraminstagram.com/rookiekids
• LinkedInlinkedin.com/company/haddad-brands

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haddad Brands