What Barazza does

Barazza Srl is an Italian family-owned manufacturer of premium design kitchen appliances and stainless steel sinks, founded in 1968 and headquartered in Sarano (Santa Lucia di Piave), Treviso, within the Inox Valley district. The company designs and produces built-in ovens, coffee machines, hobs (gas and induction), hoods, refrigerators, dishwashers, and a comprehensive line of stainless steel and B_Granite sinks, organized across 15+ collections that include Aura, Icon, Velvet Advance, Mizu Kasai, Lab Evolution, Lab, Mood, City, Unique, Zero Advance, B_Free, Select, Officina, Outdoor, and the Accessorised Channels line. Proprietary technology spans Square Bowl sink geometry, Silk/Titanium/Soft-V surface finishes for induction hobs, modular accessorised channels (H.7 and H.20) with plug-in modules such as smart scales that communicate with cooker hoods, induction chargers, and Bluetooth speakers, and a bespoke engineering program (Fusion built-in worktops, Fuoriserie bespoke service, and an Outdoor collection built in AISI 316 stainless steel for exterior and marine-grade environments).

The company sells primarily through a B2B2C channel structure: independent distributors covering more than 25 countries across Europe, Asia, the Americas, the Middle East, Oceania, and Africa, authorized retail stores in eight or more countries, official e-tailers in Italy, and a direct-to-consumer online shop (barazza.shop) for accessories and cleaning products. End customers are premium residential kitchen buyers, kitchen furniture retailers and interior designers, and outdoor-kitchen projects. Pricing is not publicly disclosed and is negotiated per channel and per project, with bespoke work executed through the Fuoriserie program. Barazza is privately held with paid-in capital of €155,000, has not disclosed external equity funding or revenue, and operates from in-house manufacturing within the Inox Valley district.

Name

Barazza

Legal name

Barazza Srl

Website

https://barazzasrl.it

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

51–100 employees

Short description

Barazza Srl is a 1968-founded Italian family-owned manufacturer of premium built-in kitchen appliances and stainless steel sinks. It serves premium residential customers, kitchen designers, and outdoor-kitchen projects across 25+ countries through independent distributors, authorized retailers, and a direct online shop.

Ownership category

akta.pro rank

Product category

Built-in Kitchen Appliances

NAICS

Household Appliance Manufacturing (3352), Major Household Appliance Manufacturing (33522), Small Electrical Appliance Manufacturing (335210)

SIC

Household Appliances (3630), Electric Housewares & Fans (3634)

akta.pro primary industry

Built-In & Integrated Appliance Retail (Built-In, Panel-Ready, Compact) (CRACACAH)

akta.pro secondary industries

Kitchen Countertop Appliances Retail (CRACADAA), Commercial/Prosumer Appliance Retail (Light Commercial, Prosumer Kitchen/Laundry) (CRACACAI)

Keywords

• Built-in kitchen appliances
• Stainless steel sinks
• Induction hobs
• Modular kitchen worktops
• Premium kitchen design

Headquarters

HQ city

Santa Lucia Di Piave

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Kitchen Appliances Sales: Barazza generates revenue primarily through the sale of built-in kitchen appliances including ovens, induction hobs, hoods, refrigerators, dishwashers, and coffee machines. These are sold through a network of distributors, retail stores, and official e-tailers.
2. Stainless Steel Sinks and Accessories: Sale of stainless steel sinks, square bowls, B_Granite sinks, accessorised channels, taps, and kitchen accessories. Products are available through the same distribution channels as appliances.
3. Online Shop: Direct online sales through barazza.shop for specific cleaning products and accessories including sink accessories, bowl accessories, hob accessories, oven accessories, hood accessories, electrical socket holders, and accessorised channel accessories
4. Custom/Bespoke Solutions (Fuoriserie): High-margin custom kitchen solutions where Barazza transforms raw materials into bespoke cooking and washing elements with personalized dimensions and finishes, creating exclusive made-to-measure products

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Barazza designs and manufactures premium built-in kitchen appliances and stainless steel sinks, including ovens, induction and gas hobs with integrated hoods, extractor hoods, coffee machines, refrigerators, dishwashers, vacuum and warming drawers, stainless steel and B_Granite sinks with square bowls, modular accessorised worktop channels, taps, and accessories. The portfolio is organized into 15 coordinated collections plus the Fusion custom modular worktop system, the Fuoriserie bespoke service, and an Outdoor collection in AISI 316 stainless steel. Products are sold through international distributors, authorized retail stores, official e-tailers, and a direct online shop.

Product overview

Barazza is an Italian kitchen appliance manufacturer founded in 1968, specializing in design appliances and sinks made from stainless steel for modern kitchens. The company offers a comprehensive portfolio of built-in kitchen appliances including ovens, coffee machines, vacuum/warming drawers, gas and induction hobs (including the Zero Advance collection with integrated hood technology), extractor hoods (including the Lab Evolution downdraft cooker hood), refrigerators, dishwashers, stainless steel and B_granite sinks with square bowls, accessorised channels (available in H.7 and H.20 heights with modular accessories including scales, induction chargers, Bluetooth speakers, and rotating socket holders), taps, and accessories. The product portfolio is organized into collections (Aura, Icon, Velvet Advance, Mizu Kasai, Lab Evolution, Lab, Mood, City, Unique, Zero Advance, B_Free, Select, Officina, Outdoor, Accessorised Channels) as well as special offerings including Fusion (custom built-in steel worktops combining cooking and washing elements) and Fuoriserie (bespoke tailor-made solutions). The company also operates an online shop for accessories and cleaning products. Barazza emphasizes Italian craftsmanship, technological innovation, and the essential aesthetics of stainless steel in its product design.

Differentiator

Problem solved

Functional benefit

Brands

• Fusion: A custom-built-in steel surface system that provides all functions in a single design space, combining cooking and washing elements with customized dimensions and finishes for modular kitchens.
• Fuoriserie
• Outdoor

Products and services

• Built-in Ovens Built-in ovens available across collections including Officina Advance, Icon, and Velvet Advance, featuring stainless steel design and coordinated finishes for premium residential kitchens.
• Built-in Coffee Machines Built-in coffee machines designed to integrate seamlessly with Barazza's kitchen aesthetic and coordinate with other built-in appliances.
• Vacuum and Warming Drawers Built-in vacuum drawers and warming drawers for food preservation and temperature maintenance, designed to coordinate with the wider Barazza kitchen system.
• Induction and Gas Hobs / Cooking Surfaces Gas and induction hobs in various sizes and finishes, including the Zero Advance collection with integrated extractor hood technology and downdraft hoods in the Lab Evolution collection.
• Extractor Hoods Extractor hoods including the Lab Evolution downdraft cooker hood integrated into accessorised channels, designed to coordinate with hob systems.
• Built-in Refrigerators Built-in combined refrigerators designed for full kitchen integration with the Barazza design language.
• Built-in Dishwashers Built-in dishwashers designed to coordinate with the wider kitchen aesthetic and integrate with Barazza's coordinated appliance lines.
• Stainless Steel Sinks and Square Bowls Square bowl sinks in AISI 304 stainless steel available in satin finish and matt black finish, including the Select collection with distinctive circular pattern texture.
• B_Granite Sinks and Square Bowls Granite composite sinks and square bowls offering a proprietary alternative material aesthetic to stainless steel.
• Accessorised Channels (Canali Attrezzati) Modular satin stainless steel or black worktop channels in H.7 and H.20 heights with modular accessories including scales, induction chargers, Bluetooth speakers, rotating socket holders, and more.
• Stainless Steel Taps and Faucets Kitchen taps and faucets in stainless steel designed to coordinate with Barazza sinks and kitchen aesthetics.
• Kitchen Accessories and Cleaning Products Wide range of accessories and cleaning products for sinks, bowls, hobs, ovens, hoods, electrical socket holders, and accessorised channel accessories, sold through the direct online shop.
• Fusion Custom Worktop System Custom built-in steel worktop solution combining cooking and washing elements with personalized dimensions and finishes for modular kitchens, available as a coordinated sub-brand offering.
• Fuoriserie Bespoke Service Maximum expression of Barazza's custom capabilities offering tailor-made solutions with personalized dimensions and finishes based on individual customer requirements.
• Outdoor Stainless Steel Worktops Stainless steel worktop finishes available in the Soft-V brushed finish for outdoor and indoor modular kitchen applications.

Quantifiable outcome

• Products designed and manufactured entirely in Italy with integrated production facilities including R&D laboratory

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Elica: Italian kitchen hood and motor specialist with strong design heritage, manufacturing premium cooker hoods and related cooking products; directly comparable to Barazza's hood portfolio and Italian premium positioning.
• V-ZUG: Swiss premium kitchen appliance specialist with design-led built-in cooking, refrigeration, and laundry; comparable to Barazza in premium positioning, integrated kitchen systems, and design-oriented brand identity.
• Smeg: Italian premium design kitchen appliance manufacturer offering ovens, cooktops, hoods, dishwashers, and refrigerators with strong design heritage and similar "Made in Italy" premium positioning; directly competes with Barazza in the high-end residential kitchen segment.
• Bora: German premium specialist in cooktops with integrated downdraft extraction; closely comparable to Barazza's Zero Advance induction hob with integrated hood and Lab Evolution downdraft cooker hood offerings within the premium built-in cooking segment.
• Faber: Italian kitchen hood manufacturer (part of Franke Group) with strong international presence and premium positioning; closely comparable to Barazza's hood category and Italian heritage manufacturing footprint.
• Bertazzoni: Italian family-owned premium cooking appliance maker founded in 1882 with heritage, design-led ranges, cooktops, and built-in ovens; directly comparable to Barazza as a heritage Italian premium kitchen brand with similar family-owned structure and international distribution.
• Falmec: Italian premium kitchen hood manufacturer with strong design focus and international distribution; comparable to Barazza in terms of Italian heritage, premium positioning, and specialization in kitchen ventilation.

Broad incumbents

• Gaggenau: BSH-owned German premium cooking and kitchen appliance brand; broader incumbent serving the same luxury kitchen buyer as Barazza with deeper R&D resources and global service network.
• Sub-Zero Group (Sub-Zero & Wolf): US premium refrigeration and cooking appliance group with strong designer/specifier channel relationships; broader incumbent in the luxury kitchen segment with overlapping premium residential customers.
• Miele: German premium full-line kitchen appliance manufacturer with deep global distribution and brand equity; broader incumbent overlapping with Barazza across ovens, cooktops, hoods, dishwashers, and refrigeration in the premium residential segment.

Market position

Strengths4 records

Weaknesses2 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/barazzaelettrodomestici

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barazza