Name

Passion Publishing

Legal name

Passion, Inc.

Website

https://passionpublishing.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Christian Publishing

NAICS

Book Publishers (51313), Book Publishers (513130), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Books: Publishing Or Publishing & Printing (2731), Miscellaneous Publishing (2741)

akta.pro primary industry

Sacred Texts & Scripture Publishing (Bibles, Qur’ans, Vedas, Torah, Sutras) (MPAJAHAA)

akta.pro secondary industries

Devotional & Prayer Publishing (Devotionals, Prayer Books, Meditation Guides) (MPAJAHAB), Religious Nonfiction & Theology Publishing (Apologetics, Doctrine, Ethics) (MPAJAHAG), Religious Children’s Publishing (Faith-Based Kids & YA) (MPAJAHAJ), Sermon, Homiletics & Ministry Resource Publishing (Preaching Aids, Pastoral Resources) (MPAJAHAD), Religious & Spiritual Books Retail (CRALAAAE)

Keywords

• Christian book publishing
• Study bibles
• Faith-based literature
• Video bible studies
• Children devotionals

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Book Sales: Passion Publishing generates revenue primarily through the sale of physical and digital books. Titles span multiple categories including non-fiction, children's books, devotionals, and study guides. Revenue is one-time per transaction rather than subscription-based, with books sold at standard retail price points through the company's website and retail distribution channels.
2. The Jesus Bible Product Line: The company publishes and sells The Jesus Bible, available in multiple editions (NIV and ESV translations) and cover styles, as a flagship product. This includes study series, journals, and related study materials.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Passion Publishing is a Christian publishing house that produces and sells faith-based physical and digital books, study Bibles, devotionals, video-based Bible studies, and children's literature under the Passion movement. The company publishes titles from authors including Louie Giglio, Ben Stuart, Chris Tomlin, and Courtney Pray Duke, with The Jesus Bible serving as the flagship product. Distribution occurs through the company's own e-commerce website, the Passion Resources platform, and broader retail channels.

Product overview

Passion Publishing is a Christian publishing house that distributes faith-based content through multiple product lines: The Jesus Bible (a study Bible available in NIV and ESV translations with companion study series and journals), Bible Studies (video-based studies by Louie Giglio and Ben Stuart covering topics like spiritual warfare, relationships, and prayer), Non-Fiction Books (national bestselling titles by Louie Giglio, Ben Stuart, and Courtney Pray Duke addressing faith, anxiety, and relationships), Children's Books (the Indescribable series by Louie Giglio exploring science and faith for kids, plus titles by Chris Tomlin), and Devotionals (daily devotionals for Advent and year-round spiritual engagement). The company has published over fifty titles in twenty-three languages since its founding in 2014.

Differentiator

Problem solved

Functional benefit

Brands

• The Jesus Bible: A study Bible that guides readers to encounter Jesus from Genesis through Revelation, available in NIV and ESV translations with multiple editions including Artist Edition series.

Products and services

• The Jesus Bible A study Bible available in NIV and ESV translations that guides readers to encounter Jesus from Genesis through Revelation, featuring 300 full-page articles, nearly 700 sidebar articles, and 66 book introductions.
• The Jesus Bible Study Series A video-based Bible study series designed to help readers understand that Jesus is front and center throughout the Bible, available in multiple study volumes including Beginnings, Revolt, People, Savior, Church, and Forever.
• The Jesus Bible Journal A journaling companion that allows users to chronicle their own faith journey while discovering Jesus as the lead story of each biblical book, available for both Old and New Testament volumes.
• Life + Love Study Bible study by Ben Stuart helping readers chart a course through four relational stages: singleness, dating, engagement, and marriage.
• Who Is Jesus Study Five-week video Bible study by Pastor Louie Giglio inviting participants to meet God in both intellect and hearts by uncovering what history and Scripture say about Jesus.
• Single. Dating. Engaged. Married. Study Six-session video-based Bible study by Ben Stuart helping navigate through four relational stages of life: singleness, dating, engagement, and marriage.
• Relat(able) Study Study by Louie Giglio exploring the fundamental question of what makes us relatable to others.
• Waiting Here for You Bible Study Four-session study by Louie Giglio preparing hearts to greet Advent with joy, peace, hope, and refreshed promise in the newborn King.
• Flourish: A Mentoring Journey Yearlong mentorship between an older woman and a younger woman rooted in Scripture that holds the power to transform lives, covering Year One and Year Two.
• Don't Give The Enemy A Seat At Your Table Non-fiction book by Louie Giglio on breaking free from negative thinking and experiencing freedom from unhealthy thoughts and emotions, winner of Gold Book Awards.
• Single. Dating. Engaged. Married. Book by Ben Stuart charting a course through four relational phases: singleness, dating, engaged, and married.
• And She Got Up Book by Courtney Pray Duke recounting being knocked down by tragedy and loss while relying on the power and presence of Jesus to rise and heal.
• Putting An X Through Anxiety Book by Louie Giglio addressing anxiety as a powerful giant that wants to trap people in darkness and defeat, offering freedom through God.
• Goliath Must Fall Book by Louie Giglio on overcoming battles and giants in life—fears and insecurities that keep readers from reaching their full potential.
• Rest And War Book by Ben Stuart providing a field guide for the spiritual life with biblical and practical guidance on how to struggle well, born out of personal life experiences and decades in ministry.
• Winning The War On Worry Book by Louie Giglio reminding readers that God is greater than fear and its cousins—depression, anxiety, panic, and worry—and offering a process for resizing worry and replacing it with trust.
• Seeing God As A Perfect Father Book by Louie Giglio inviting readers to experience God as chosen, loved, prized, wanted, and believed in by a perfect Father.
• Waiting Here For You Devotional Advent devotional by Louie Giglio inviting readers into a journey of hope to discover that waiting is not wasting when waiting on the Lord, winner of ECPA Top Shelf Book Award.
• At The Table With Jesus Devotional by Louie Giglio inviting readers to sixty-six days of rich engagement with the Good Shepherd, providing deeper truths, power, and connection to walk through life's troubles.
• Grace & Glory Daily devotional by Louie Giglio inviting readers to rekindle their relationship with the God of the universe who is the God of all grace and has called them to walk into eternal glory.
• Simple Pursuit Yearlong devotional containing 365 daily devotionals written by 18-25-year-olds from the Passion Movement for their peers, designed to perfect the pause and allow God to break through the noise of the world.
• Indescribable Kids Box Set Box set of three devotional books by Louie Giglio for kids exploring the wonders of the universe with the Creator, featuring 300 devotions on God, religion, and science, including a bonus inspirational poster.
• Indescribable Children's devotional by Louie Giglio displaying the majesty of creation with scientific findings, photography, and original illustrations, winner of Gold Book Award. Contains 100 devotions about Space, Galaxies, Geology, Animals, and more.
• How Great Is Our God Children's devotional by Louie Giglio with 100 more devotions about God and science expanding on 'Indescribable', winner of ECPA Christian Book Award.
• Indescribable for Little Ones Interactive board book by Louie Giglio for young children introducing God's amazing world with pull tabs and wheels to reveal wonders of creation.
• Good Good Father Children's book by Chris Tomlin and Pat Barrett telling the story of a little bear named Tucker whose life and townspeople are forever changed when they learn how great the King's love is for them.
• Goliath Must Fall: For Young Readers Adaptation of Louie Giglio's bestseller for 8-12 year olds with a surprising twist in the David and Goliath story, revealing how the same God who was with David can help young readers today.
• Lunchbox Cards Set of 100 daily message cards by Louie Giglio featuring messages from 'Indescribable' and 'How Great is Our God' designed for parents, teachers, or grandparents to inspire young people.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Two partnerships are on record, tiered minor.

• Ministry BrandsminorOthersPayment processing partner for transaction processing. All payment data for purchases through the website is stored by Ministry Brands.
• StripeminorOthersPayment processing partner for secure credit card transaction processing. Payment data is stored by Stripe.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• B&H Publishing Group: Christian publishing imprint of LifeWay Christian Resources producing Bibles, books, and academic works. Closely comparable to Passion Publishing in evangelical audience targeting, Bible-centered catalog, and ministry-ecosystem alignment.
• Crossway: Publisher of the ESV Bible and a broad Christian book list including study resources and nonfiction. Comparable to Passion Publishing as a Bible-anchored evangelical publisher with related study and theological content.
• David C Cook: Christian publisher and curriculum provider producing children's resources, Bible studies, and church curriculum. Comparable to Passion Publishing across the children's and Bible study categories with strong church-channel distribution.
• Tyndale House Publishers: Christian publisher producing Bibles, devotionals, and nonfiction. Comparable business model and product mix to Passion Publishing, including The Jesus Bible competitor New Living Translation and study resources for evangelical readers.
• Multnomah: Christian publisher producing nonfiction, Bible studies, and gift titles with an evangelical audience focus. Comparable to Passion Publishing in audience targeting and product categories including devotionals and pastor-authored content.

Broad incumbents

• HarperChristian Resources: HarperCollins Christian Publishing imprint producing Bible studies, devotionals, and trade nonfiction. Comparable to Passion Publishing's study and devotional product lines, with broader corporate backing and deeper retail penetration.
• Thomas Nelson: Major Christian publishing imprint (now part of HarperCollins Christian Publishing) publishing Bibles, devotionals, and nonfiction. Comparable to Passion Publishing as a Christian book publisher serving the same evangelical audience, but at substantially larger scale and broader retail footprint.
• Zondervan: Long-established Christian publisher producing study Bibles, Bible studies, and nonfiction. Direct category overlap with Passion Publishing's The Jesus Bible and study series, but with much larger catalog, broader author roster, and academic/professional ministry reach.

Regional players

• Lifeway Christian Resources: Sunday School Board-affiliated retailer and publisher producing Bible studies, VBS curriculum, and books. Comparable to Passion Publishing in evangelical Bible study production, with stronger retail/curriculum distribution in the Southern Baptist network.

Emerging players

• Relevant Media: Faith-based media company producing Relevant Magazine and adjacent content for Christian young adults. Comparable to Passion Publishing in target demographic (Christian young adults) and complementary content/marketing ecosystem rather than direct book-line competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Passion Publishing