What EKO Bulgaria does

EKO Bulgaria EAD is a Bulgarian fuel retail operator and wholly-owned subsidiary of HELLENiQ ENERGY (formerly Hellenic Petroleum), founded in 2002 and headquartered in Sofia. The company runs a network of 102 petrol stations across Bulgaria covering major cities (Sofia, Plovdiv, Varna, Burgas, Ruse, Stara Zagora), the Trakia and Struma highway corridors, and border locations toward Greece, and is ranked among the five leading companies in the Bulgarian oil market.

Its core product offering centers on petroleum fuels including premium EKO Racing 100, EKONOMY 95, Diesel Double Filtered (using aviation-derived double filter technology), EKONOMY Diesel, LPG autogas, and CNG methane. Supporting infrastructure at stations includes ABB TERRA 54 fast EV chargers (AC, Chademo, CCS), Kärcher-equipped car wash facilities, and 24/7 minimarkets with extended assortments at selected locations. The company also distributes EKO-branded lubricants (MEGATRON for passenger cars, FORZA for trucks, GEOTRON for industrial use, MOTO for motorcycles). Quality assurance is delivered through the EKO Guarantee Program, a 10-step independent testing arrangement with Bulgarkontrola AD in operation since 2014.

EKO Bulgaria generates revenue through a transaction-fee model on fuel and convenience retail sales, supplemented by lubricants, car wash services, EV charging usage fees, and corporate fleet solutions served via the EKO Friends card to over 1200 B2B clients. Customer engagement is anchored by the EKO Smile loyalty program and the Guarantee EKO quality certification, while the brand participates in motorsport through EKO Racing sponsorship. Strategic and governance decisions flow from the parent HELLENiQ ENERGY group, whose Board representation at EKO Bulgaria is composed of Greek executives.

Name

EKO Bulgaria

Legal name

ЕКО БЪЛГАРИЯ ЕАД

Website

https://eko.bg

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

501–1,000 employees

Short description

EKO Bulgaria EAD is a wholly-owned subsidiary of HELLENiQ ENERGY operating 102 petrol stations across Bulgaria, selling fuels, lubricants, car wash, EV charging, and minimarket goods to individual consumers and 1200+ corporate fleet clients.

Ownership category

akta.pro rank

Product category

Fuel Retail (Petrol Station Services)

NAICS

Gasoline Stations and Fuel Dealers (457), Gasoline Stations with Convenience Stores (457110)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE)

Keywords

• Fuel retail services
• Petroleum products distribution
• Vehicle lubricants
• EV charging infrastructure
• Convenience retail stores

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Fuel Sales: Sale of petroleum products including petrol (EKO Racing 100, EKONOMY 95), diesel (Diesel Double Filtered, Diesel EKONOMY), autogas (LPG), and methane (CNG) at petrol stations across Bulgaria.
2. Lubricants: Sale of EKO branded lubricants for cars, trucks, motorcycles, and industrial applications including MEGATRON and FORZA product lines.
3. Car Wash Services: Automated car wash services (EKO Car Wash) with four cleaning programs (Clean Care, Super Clean Care, Shine Care, Summer Shine Care) using German technology, plus self-service jet wash and vacuum facilities.
4. Minimarket Sales: Minimarkets with extended assortment at selected locations, open 24/7 at supermarket prices, offering household products, baby items, food, cosmetics, and personal care products.
5. EV Charging Services: Electric vehicle charging services at dedicated charging stations across Bulgaria, with fast charging capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

EKO Bulgaria operates 102 company-owned petrol stations across Bulgaria selling petroleum fuels (premium EKO Racing 100, EKONOMY 95 gasoline, Diesel Double Filtered, EKONOMY Diesel), autogas (LPG) and methane (CNG). Stations are complemented by EKO-branded lubricants (MEGATRON, FORZA, GEOTRON, MOTO), professional Kärcher-equipped car wash services, ABB TERRA 54 EV fast-charging stations, and 24/7 minimarkets. Quality is certified through the Гаранция EKO 10-step program with independent laboratory Bulgarkontrola AD.

Product overview

EKO Bulgaria is a fuel retail and service station network operating as part of HELLENiQ ENERGY. The company operates 102 petrol stations across Bulgaria. Its core product offering centers on petroleum fuels including premium EKO Racing 100 (100-octane), standard gasoline EKONOMY 95, and diesel products (Diesel Double Filtered and EKONOMY Diesel). The company also provides alternative fuels including Auto Gas (LPG) and Methane (CNG). Supporting services include EV Charging Stations using ABB TERRA 54 technology and EKO Car Wash facilities with Kärcher equipment. A complementary offering includes EKO-branded lubricants (MEGATRON for cars, FORZA for trucks, GEOTRON for industrial use, and MOTO for motorcycles). Customer engagement is supported through the EKO Smile loyalty program, while quality assurance is provided via the Guarantee EKO program implemented with Bulgarkontrola AD. Selected locations feature minimarkets with extended assortments.

Differentiator

Problem solved

Functional benefit

Brands

• EKO Smile: Loyalty program offering points for fuel and minimarket purchases
• EKO Guarantee (Гаранция ЕКО)
• EKO Car Wash
• EKO E-Charging

Products and services

• EKO Racing 100 Premium 100-octane gasoline marketed for maximum engine performance, increased power and acceleration, up to 8% exceptional fuel economy, and maximum protection against wear, corrosion, and friction. Available at EKO petrol stations across Bulgaria.
• EKONOMY 95 Economy gasoline 95 designed for daily travel with up to 5.6% proven fuel economy, high engine cleanliness, and reduced harmful emissions compared to regular 95 octane gasoline without additives.
• Diesel Double Filtered Premium diesel fuel using aviation-derived double filter technology, offering higher cetane number, complete engine protection, high cleanliness levels, better cold start, less vibration and noise, and zero loss of engine power.
• EKONOMY Diesel Economy diesel fuel with advanced formula reducing fuel consumption by up to 4.1% versus regular diesel without additives, improving performance, extending engine life, and providing high purity and protection of the engine and fuel system.
• Auto Gas (LPG) Autogas (propane-butane mixture) offering significantly lower fuel cost and lower pollutant emissions than petrol or diesel, with seasonally adjusted mixture ensuring seamless engine ignition in winter and preserving engine life.
• Methane (CNG) Compressed natural gas (CNG) available at EKO petrol station 1184 in Sofia, offering significantly lower prices (about one-third of gasoline by calorific value) and reduced CO2 emissions by 70-90% versus conventional fuels.
• EV Charging Stations Electric vehicle charging stations built with ABB TERRA 54 fast charging models offering AC slow charging (41.4 kW/h), Chademo fast charging (50 kW/h), and CCS fast charging (50 kW/h). Deployed at selected EKO petrol stations across Bulgaria.
• EKO Car Wash Professional car wash services at EKO petrol stations including four brush cleaning programs (Clean Care, Super Clean Care, Shine Care, Summer Shine Care) using 2022-model German Kärcher equipment, plus self-service jet wash and vacuum facilities.
• EKO MEGATRON Lubricants EKO-branded engine oils and lubricants for cars and trucks, available in synthetic, semi-synthetic, and mineral formulations using quality base oils and additives for different vehicle types and operating conditions.
• EKO GEOTRON Lubricants EKO engine oils for petrol and diesel passenger cars and vans, including the GEOTRON 20W-50 mineral oil for older-generation vehicles operating at high temperatures and single-season multifunctional lubricants.
• EKO FORZA Lubricants Heavy-duty diesel engine oils in fully synthetic, synthetic, and semi-synthetic formulations for commercial trucks and off-road equipment, meeting latest specifications of Mercedes-Benz, MAN, Volvo, and Renault.
• EKO MOTO Lubricants Motorcycle oils in synthetic and semi-synthetic formulations for 2-stroke and 4-stroke engines, including MOTO RACING SYNTHETIC 4T 10W-40, MOTO SYNTHETIC 4T 5W-40, MOTO ULTRA 4T 10W-40, and 2-stroke formulations meeting JASO and API specifications.
• Minimarket with Extended Assortment Convenience stores at selected EKO locations offering household products, baby products, food, cosmetics, and personal care items. Open 24/7 at supermarket prices, including EKO 1122 Sofia and EKO 1102 Stara Zagora.
• EKO Friends Card (Corporate Fleet Solutions) Corporate fleet solution offering dedicated discount cards and bulk fuel supply terms for more than 1,200 business clients across Bulgaria, including transportation companies and businesses with vehicle fleets.

Quantifiable outcome

• Up to 4.1% reduction in fuel consumption with EKONOMY diesel compared to regular diesel without additives (dynamometer tested)
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• HELLENiQ ENERGYcoreOthersParent company and energy group operating across Southeast Europe (Greece, Bulgaria, North Macedonia, Montenegro, Cyprus). EKO Bulgaria shares the values and professional principles of the Group - providing quality products and services, applying modern methods and technologies, and taking care of employees and responsibility towards society and the environment. The Group guides its business strategy by ESG criteria.
• Bulgarkontrola ADcoreStrategic or Co-development PartnerExpert partner and the largest independent control organization in Bulgaria in the field of fuel testing. Bulgarkontrola has an established network across the country and performs mobile laboratory inspections without prior warning to EKO stations. They conduct chemical analysis for each batch, test 7 parameters for diesel and 11 for gasoline.
• KärcherminorStrategic or Co-development PartnerProfessional appliance partner for car wash services at EKO petrol stations. EKO offers car wash services in partnership with Kärcher Professional Appliances.
• EKO GreeceminorOthersSister company under HELLENiQ ENERGY group. Part of the regional EKO brand network.
• EKO CyprusminorOthersSister company under HELLENiQ ENERGY group. Part of the regional EKO brand network.
• EKO SerbiaminorOthersSister company under HELLENiQ ENERGY group. Part of the regional EKO brand network.
• OKTA AD Skopje (North Macedonia)minorOthersPart of the regional energy network under HELLENiQ ENERGY group presence in North Macedonia.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• MOL Group: MOL Group is a Central European integrated oil and gas company with regional retail fuel operations including in the Balkans, serving as a broader incumbent peer with overlapping forecourt services.
• HELLENiQ ENERGY: HELLENiQ ENERGY (formerly Hellenic Petroleum) is EKO Bulgaria's parent and a broader regional energy incumbent operating across refining, wholesale, and retail in Southeast Europe.

Regional players

• OKTA AD Skopje: OKTA is HELLENiQ ENERGY's fuel retail and refining subsidiary in North Macedonia, operating as a regional peer with the same parent group and similar fuel retail model in a neighboring country.
• EKO Greece: EKO Greece is the sister company under HELLENiQ ENERGY, operating the same EKO brand in Greece with similar fuel retail and forecourt services, comparable but in a different geographic market.

Direct peers

• Rompetrol: Rompetrol (part of KMG International) operates a fuel retail network in Bulgaria with similar product offerings to EKO including fuel, lubricants, and forecourt services.
• TotalEnergies Bulgaria: TotalEnergies operates branded retail fuel stations in Bulgaria, competing directly with EKO on fuel quality, EV charging rollout, and corporate fleet services.
• Shell Bulgaria: Shell Bulgaria operates branded petrol stations in Bulgaria competing directly with EKO on fuel quality, loyalty programs, and forecourt services.
• Lukoil Bulgaria: Lukoil Bulgaria operates one of the largest petrol station networks in Bulgaria, competing head-to-head with EKO Bulgaria in the same retail fuel market with overlapping geographic coverage and similar product offerings.
• BP Bulgaria: BP operates branded retail petrol stations in Bulgaria as a direct competitor to EKO, with similar offerings in fuel, lubricants, and convenience retail.
• OMV Bulgaria: OMV Bulgaria is a direct competitor operating a branded retail fuel network across Bulgaria with similar forecourt services including fuel, lubricants, and convenience retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EKOstations
• LinkedInlinkedin.com/company/eko-bulgaria

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EKO Bulgaria