What Lukoil Bulgaria does

LUKOIL-Bulgaria EOOD (ЛУКОЙЛ-БЪЛГАРИЯ ЕООД) is a privately held Bulgarian petroleum distribution company headquartered in Sofia, founded in 1998 and operating since 1999 following the privatization of the LUKOIL Neftochim Burgas refinery, the largest refinery on the Balkan Peninsula. The company is a wholly owned subsidiary of Russian parent PJSC LUKOIL and currently operates under an external Special Commercial Manager appointed after the November 2025 transfer of governing-body powers under EU/UK/US sanctions. It is the stated market leader in Bulgarian fuel, polymer, and petrochemical distribution, operating a national network of 217+ service stations through company-owned and franchise locations, supplemented by seven wholesale fuel depot terminals.

The company distributes automotive fuels (A95H, A98H, Diesel, LPG) plus the ECTO premium line (ECTO Diesel, ECTO 100, ECTO Plus) formulated with BASF KEROPUR additives, and supplies the LUKOIL Lubricants portfolio of 500+ products with 300+ OEM approvals. Adjacent offerings include the LUKOIL Club loyalty program (mobile app, digital card, points), co-branded payment cards with Central Cooperative Bank and UniCredit Bulbank, corporate fleet cards (Type B/G/DG) with deferred billing, the LUKOIL Cafe food-to-go concept, AdBlue, car washes, self-service fueling, and the BUPLEN polypropylene and technical sulfur petrochemical lines sold to industrial buyers.

The business model is transaction-based across retail fuel sales, wholesale bulk distribution, corporate fleet invoicing, petrochemical sales, and non-fuel retail. Revenue is generated from individual motorists at the pump, B2B fleet operators via corporate cards (minimum 500 liters/month), wholesale buyers at depots, and industrial petrochemical customers. Pricing follows international Platts Mediterranean quotations, with loyalty discounts, co-branded card benefits, and 24/7 availability at key depot locations. Go-to-market combines direct retail, franchise partnerships (1,600 sqm minimum site requirements), co-branded financial products, and an online wholesale portal.

Name

Lukoil Bulgaria

Legal name

LUKOIL-BULGARIA EOOD (ЛУКОЙЛ-БЪЛГАРИЯ ЕООД)

Website

https://lukoil.bg

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

LUKOIL Bulgaria is the Bulgarian downstream subsidiary of PJSC LUKOIL, distributing automotive fuels, lubricants, and petrochemicals through 217+ retail service stations, seven wholesale fuel depots, corporate fleet cards, and the LUKOIL Club loyalty program, operating under an external Special Commercial Manager following 2025 sanctions.

Ownership category

akta.pro rank

Product category

Petroleum Products Distribution and Fuel Retail

NAICS

Gasoline Stations (4571), Petroleum Bulk Stations and Terminals (424710), Fuel Dealers (45721), Petroleum Lubricating Oil and Grease Manufacturing (324191)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Petroleum Bulk Stations & Terminals (5171), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Retail Service Station Operations (Company-Owned & Dealer-Operated) (EUALAIAA)

akta.pro secondary industries

Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB), Retail & E-commerce Lubricants Sales (Auto Parts, Quick Lube, Online) (EUALAJAF), Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL), Marine Lubricants Supply & Services (Cylinder/System Oils) (TLAHAKAJ)

Keywords

• Retail fuel distribution
• Petrochemical products supply
• Service station operations
• Wholesale fuel sales
• Lubricants and polymers

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Fuel Sales: Revenue from sale of automotive fuels (A95H, A98H, Diesel, LPG) and premium ECTO fuels through company-owned and franchise service stations.
2. Wholesale Fuel Distribution: Bulk fuel sales to business customers through fuel depot terminals (neftbazi) across Bulgaria, operating 24/7 at some locations.
3. Petrochemicals and Polymers: Sale of polypropylene BUPLEN homopolymers (grades 6131-6731) and technical sulfur to industrial customers.
4. Corporate Fuel Cards: Fleet card program with monthly invoicing for businesses consuming over 500 liters monthly, offering deferred payment terms and discounts.
5. Non-Fuel Retail: Revenue from convenience stores, LUKOIL Cafe food service, automotive accessories, lubricants, and AdBlue additives at service stations.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

LUKOIL Bulgaria distributes and retails petroleum products across Bulgaria through 217+ service stations, wholesale fuel depots, and corporate fuel card programs. The company sells automotive fuels (A95H, A98H, Diesel, LPG), premium ECTO fuels with BASF KEROPUR additives, automotive and industrial lubricants (500+ SKUs), petrochemicals (BUPLEN polypropylene and technical sulfur), and operates franchise and B2B fleet card programs supported by the LUKOIL Club loyalty platform.

Product overview

LUKOIL Bulgaria operates a diversified petroleum products business consisting of a retail network of over 217 petrol stations, wholesale fuel distribution, petrochemical products, and lubricants. The core offering centers on the LUKOIL Club loyalty ecosystem (loyalty program, co-branded cards with banks, corporate fuel cards) and premium ECTO fuel brand. Station services include LUKOIL Cafe food service, AdBlue, car washes, and self-service fueling. Business services encompass fuel depot operations, wholesale sales, and franchise opportunities. Petrochemical products include BUPLEN polypropylene and technical sulfur. All products are backed by LUKOIL Lubricants' portfolio of 500+ lubricant products.

Differentiator

Problem solved

Functional benefit

Brands

• LUKOIL Club: Loyalty program for individual customers offering discounts and bonus points on fuel purchases
• ECTO

Products and services

• LUKOIL Club Loyalty Program Customer loyalty program offering guaranteed per-liter discounts on all fuel types and bonus points on every purchase. Members select benefits based on activity level with additional advantages for mini-market products.
• LUKOIL Corporate Fuel Cards

Quantifiable outcome

• 217+ service stations nationwide
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Central Cooperative BankcoreGTM or Marketing PartnerCo-branded LUKOIL Club card offering 3% discount on fuel purchases at all LUKOIL stations. Higher discounts available for premium ECTO fuels. Card combines benefits of LUKOIL Club loyalty program with additional banking bonuses.
• V PAY-LUKOILminorGTM or Marketing PartnerJoint payment card program providing additional discounts and privileges for cardholders at LUKOIL service stations.
• ARIS International Fuel Card NetworkminorChannel Partner/ Reseller/ DistributorInternational fuel card accepted at two LUKOIL stations (B033 Kulata Sofia direction and B204 Kulata border direction). Provides seamless fuel and goods payment for international transport operators along routes from Portugal to China borders.
• PBC Lukoil Academic SofiacoreOthersMen's professional basketball team sponsorship. Major investment in Bulgarian sports as part of corporate social responsibility program.
• Neftohimik 2010 BurgascoreOthersWomen's volleyball and men's volleyball team sponsorship. The men's team is 6-time Bulgarian champion, 5-time Cup winner, 4-time Super Cup winner. Company has invested over 40 million BGN in Bulgarian sports over 20 years.
• LUKOIL Neftochim BurgascoreStrategic or Co-development PartnerVertical integration with largest Balkan refinery ensures direct supply of high-quality fuels to LUKOIL Bulgaria service stations. Fuels are delivered in sealed tanks with satellite-monitored routes.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• BP Bulgaria: Operates branded BP retail stations across Bulgaria. Directly comparable multinational oil major with branded stations, loyalty programs, and convenience retail competing head-to-head with LUKOIL Bulgaria.
• Rompetrol (KMG International): Operates the Petromidia refinery (the largest in Romania) and a fuel retail and wholesale network across Romania, Moldova, and Bulgaria. Directly comparable as a vertically integrated fuel retailer holding a national market leader position in a neighboring Balkan country.
• TotalEnergies Bulgaria: Operates Total-branded fuel stations across Bulgaria offering fuels, convenience, and lubricants. Comparable multinational branded fuel retailer with overlapping customer segment and EV/transition positioning.
• EKO Bulgaria: Hellenic Petroleum Group's fuel retail brand operating service stations across Bulgaria and the wider Balkans. Directly comparable as a branded fuel retailer competing in the same Bulgarian consumer and fleet segments.
• Shell Bulgaria: Operates branded fuel stations across Bulgaria in direct competition with LUKOIL Bulgaria. Comparable as a multinational branded fuel retailer with similar convenience and loyalty offerings operating in the same Bulgarian market.

Regional players

• Petrol (Ljubljana): Slovenian energy company with the largest fuel retail network in Slovenia and a growing presence in the Western Balkans. Comparable as a regional fuel retailer with adjacent convenience, loyalty, and energy services strategies.
• INA (Industrija nafte): Croatian integrated oil company with refining and retail operations across Croatia and the Western Balkans. Comparable as a regional, vertically integrated fuel retailer whose scale and business model mirror LUKOIL Bulgaria's domestic market leadership.

Broad incumbents

• OMV Petrom: Largest integrated oil and gas company in Southeast Europe, operating refining, retail stations, and gas operations across Romania and the Black Sea region. Closest comparable vertically integrated fuel retailer in a neighboring market with similar downstream economics and Romanian/Balkan geographic overlap.
• MOL Group: Hungarian-headquartered integrated oil and gas group operating refineries and a fuel retail network across Central and Eastern Europe (Hungary, Slovakia, Croatia, Romania, Serbia). Comparable as a regional fuel retailer with refining integration and a multi-country station network.
• Hellenic Petroleum (HELLENiQ ENERGY): Greece's largest integrated oil refiner and fuel retailer operating EKO-branded stations across Greece and the Balkans. Comparable as a regional integrated downstream player active in adjacent Black Sea/Mediterranean markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61566599524640
• LinkedInlinkedin.com/company/lukoil-bulgaria
• Instagraminstagram.com/lukoil_club_bulgaria

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lukoil Bulgaria