Sih International

What Sih International does

Sih International is a privately held importer and distributor specializing in windsurfing, wave surfing, and kitesurfing products. The firm was founded in 1993 and is headquartered in Varberg, Sweden, with a workforce of 11-50 employees. Its stated function is to source and channel these niche action-sports products into the Swedish market, serving specialty retailers and end consumers in the Nordic region.

The company's business model is built on traditional import-and-distribution mechanics: it procures windsurfing, kitesurfing, and wave surfing equipment from global brand principals and redistributes them through domestic retail channels. Given its narrow product surface — three closely related water-sports disciplines — and small headcount, operations are likely concentrated around supplier relationship management, seasonal inventory positioning, and a defined dealer/retailer network. The Varberg location on Sweden's west coast is geographically aligned with the country's primary sailing and water-sports demand corridors.

There is no public information in the input data on revenue, pricing structure, supplier agreements, customer mix, or recent strategic initiatives. The 30-plus-year operational history indicates longevity in a niche specialty category, but no current growth, expansion, or product-launch signals are observable from the available sources.

Name

Sih International

Website

https://sihinternational.se

Company type

Private

Founded year

1993

Headcount range

11–50 employees

Short description

Sih International is a Swedish importer and distributor of windsurfing, kitesurfing, and wave surfing products, serving specialty retailers in the Nordic market since 1993 from its Varberg headquarters.

Ownership category

akta.pro rank

Product category

Watersports Equipment Distribution

akta.pro primary industry

Sailing & Rigging Retail (Sailboats, Sails, Hardware) (CRAMAIAG)

Keywords

• Windsurfing equipment distribution
• Kitesurfing product import
• Wave surfing gear
• Watersports wholesale supply
• Action sports distribution

Headquarters

HQ city

Varberg

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Core offering

Sih International is a Swedish importer and wholesale distributor of windsurfing, wave surfing, and kitesurfing products, based in Varberg. The company sources watersports equipment from international manufacturers and supplies it to retailers and consumers in the Nordic market. It has operated in this specialized distribution niche since its founding in 1993.

Product overview

No product information available. The source website (http://sihinternational.se/) displays only a verification/loading screen with no accessible content about the company's products or services.

Differentiator

Problem solved

Functional benefit

Products and services

• Windsurfing products
• Wave surfing products
• Kitesurfing products

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Broad incumbents

• Cabrinha: Established kitesurfing and wingfoiling equipment brand with global distribution. Comparable to Sih International as a brand whose products flow through independent specialty distributors in Northern Europe.
• North Action Sports Group: Global kitesurfing and windsurfing brand group operating across boards, kites, sails, and foils. Comparable to Sih International as a major counterparty in the windsurfing/kitesurfing supply chain that the distributor likely carries or competes alongside.
• Starboard: Thai-headquartered windsurfing, SUP, and surf brand with a global distributor network. Comparable as a brand-side peer whose products are typically sold through specialty water-sports distributors like Sih International.
• Naish International: Long-standing windsurfing, kitesurfing, SUP, and wingfoiling brand distributed globally through specialty dealers. Directly comparable as a brand-side counterpart in Sih International's product categories.

Direct peers

• Boards & More GmbH: German-based distributor and brand owner behind Duotone Kiteboarding, Fanatic, and ION. Directly comparable to Sih International as a specialty distributor of windsurfing, kitesurfing, and wave-surfing equipment, with a similar multi-brand go-to-market model in the European market.
• Pryde Group: Hong Kong-headquartered owner of the NeilPryde windsurfing and JP Australia brands, with worldwide distribution. Comparable as a vertically integrated windsurfing/kitesurfing equipment group whose distribution arm competes with independent specialty distributors like Sih International for retailer relationships.

Emerging players

• Severne Sails: Independent windsurfing and wing-foiling sail maker from Australia with European distribution through specialty channels. Comparable as a brand-side peer typically carried by Northern European specialty distributors.
• Mystic Boarding: Netherlands-based water-sports apparel and accessories brand with strong European distribution in windsurfing and kitesurfing retail. Comparable as a brand-side peer targeting the same specialty retailer base as Sih International.
• Prolimit / JP Sports: Dutch water-sports accessory and protection brand serving windsurfing, kitesurfing, and surfing markets. Comparable as an adjacent specialty brand typically distributed through the same Northern European specialty channel.
• Tabou Boards / Mystic Boards: European windsurfing board brand sold through specialty distributors. Comparable as another specialty brand competing for shelf space within the same independent distribution channel as Sih International.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sih International