Lapis Luna Wines

What Lapis Luna Wines does

Lapis Luna Wines is a California-based wine producer founded in 1999 and currently operating as a brand under WarRoom Cellars, a wine company headquartered in Santa Margarita, California. The company produces a portfolio of varietal wines from California vineyards including Napa Valley, Central Coast, North Coast, and Lodi appellations, with offerings spanning Chardonnay, Pinot Noir, Red Wine Blend, Zinfandel, Cabernet Sauvignon, Sauvignon Blanc, and several reserve selections including Reserve Napa Cabernet Sauvignon, Reserve Limited Red Wine Blend, Reserve Cabernet Franc, and the Special Select Rockpile Malbec. Winemaker Nicole Walsh leads production with over 25 years of industry experience covering winemaking, vineyard management, grower relations, and property development.

The commercial model is built on a wholesale distribution architecture. Products are sold through state-level distributors covering all 50 U.S. states, plus international distributors spanning more than 20 countries across North America, Europe, East and Southeast Asia, the Middle East, Oceania, the Caribbean, and South America, including partners such as RNDC, Brescome & Barton, Serendipity Wines, and Dubai Duty Free. Retail discovery is supported by a product locator hosted on Total Beverage Solution, and direct-to-consumer online sales were migrated to the parent company's WarRoom Cellars storefront in 2024. Brand identity is anchored in label artwork derived from 400-year-old copperplate engravings originally published by poet Herman Hugo in his 17th-century work 'Pia Desideria.'

Lapis Luna generates revenue through one-time wine sales to wholesale distributors and through its parent company's e-commerce platform. The company operates with an 11–50 employee base and sits within WarRoom Cellars' broader portfolio of wine brands, which also includes Bonny Doon, Toad Hollow, Lyeth, Parducci, Iris Vineyards, and Simi Winery. No public funding rounds, M&A activity, or financial performance disclosures are available in the source material.

Name

Lapis Luna Wines

Legal name

Lapis Luna Wines

Website

https://lapislunawines.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Lapis Luna Wines produces varietal and reserve California wines distributed through state-level U.S. wholesalers across all 50 states and international partners in more than 20 countries, operating as a brand within the WarRoom Cellars portfolio.

Ownership category

akta.pro rank

Product category

Wine Production

NAICS

Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industry

Wine Production & Winemaking (AFAFAAAB)

Keywords

• California wine production
• Varietal wine portfolio
• Wine distribution network
• Reserve wine selection
• Premium wine brand

Headquarters

HQ city

San Luis Obispo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales: Lapis Luna generates revenue through the sale of wines including Chardonnay, Pinot Noir, Red Wine Blend, Zinfandel, Cabernet Sauvignon, Sauvignon Blanc, Reserve Cabernet Franc, and Limited Reserve wines. Products are sold through distributors across U.S. states and internationally, as well as through the WarRoom Cellars online shop.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Lapis Luna Wines produces and distributes a portfolio of varietal California wines, including Chardonnay, Pinot Noir, Red Wine Blend, Zinfandel, Cabernet Sauvignon, Sauvignon Blanc, and reserve/limited selections such as Reserve Napa Cabernet Sauvignon, Reserve Cabernet Franc, and Reserve Limited Red Wine Blend. Products are sold through a network of U.S. state distributors, international distributors across more than 20 countries, and the WarRoom Cellars online shop.

Product overview

Lapis Luna Wines is a wine company producing inspirational wines of exceptional quality from California vineyards. Founded in 1999, the company offers a portfolio of varietal wines including Sauvignon Blanc, Chardonnay, Pinot Noir, Red Wine Blend, Zinfandel, Cabernet Sauvignon, and several reserve selections including Reserve Napa Cabernet Sauvignon, Reserve Limited Red Wine Blend, Reserve Cabernet Franc, and the Special Select Rockpile Malbec. The wines are distributed across the U.S. and internationally through a network of distributors.

Differentiator

Problem solved

Functional benefit

Products and services

• Sauvignon Blanc A crisp white wine crafted from North Coast, California fruit. Juice is cold settled for 72 hours and then long cool fermented in stainless steel to capture pure fruit flavors, aimed at consumers seeking fresh, food-friendly whites.
• Chardonnay A rich and lush white wine with aromas of grilled pineapple, lemon custard, and sweet vanilla bean, balanced by acidity and a long, juicy finish. Sold to general wine consumers for everyday dining.
• Pinot Noir An elegant red wine from the 2023 California harvest with beautiful flavors, vibrant acidity, elegant fruit, and remarkable balance, aimed at Pinot Noir enthusiasts and everyday consumers.
• Red Wine Blend A red blend whose fruit is gently destemmed and crushed, fermented with pump-overs twice daily up to 90°F, macerated 12-28 days, and barrel aged for 20 months. Intended as an approachable food-pairing red.
• Zinfandel A bold red Zinfandel from Lodi, California (2023 vintage) with fruit gently destemmed and crushed, fermentation peaking at 90°F, and 10 months of barrel aging. Marketed to everyday red-wine drinkers.
• Cabernet Sauvignon A full-bodied Cabernet Sauvignon from North Coast, California (2022 vintage) showcasing dark fruit and structure, positioned for everyday consumers seeking classic California Cabernet.
• Reserve Napa Cabernet Sauvignon A premium reserve Cabernet Sauvignon from Napa Valley (2019 vintage), positioned as the pinnacle of Lapis Luna winemaking for consumers seeking higher-tier California red wines.
• Reserve Limited Red Wine Blend A limited-production red blend from Lodi, California (2020 vintage) showcasing concentrated fruit and complexity for reserve-tier customers.
• Reserve Cabernet Franc A complex reserve red with aromas of black cherry, cocoa, cassis, and hints of spice and oak, from a 2020 California vintage, targeted at varietal-curious wine enthusiasts.
• Special Select Rockpile Malbec The first release in the Lapis Luna Special Selection series, a 2019 Malbec sourced from the Rockpile appellation, offered to consumers seeking limited, terroir-driven red wines.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered standard and core.

• Action WinestandardChannel Partner/ Reseller/ DistributorArizona-based wine distributor handling Lapis Luna products within the state.
• CentralstandardChannel Partner/ Reseller/ DistributorArkansas-based wine distributor handling Lapis Luna products within the state.
• J&L WinesstandardChannel Partner/ Reseller/ DistributorCentral California wine distributor handling Lapis Luna products in the Central CA region.
• Serendipity WinesstandardChannel Partner/ Reseller/ DistributorDistributor handling Lapis Luna products in North & South California and Texas markets.
• Elite Brands of ColoradostandardChannel Partner/ Reseller/ DistributorColorado-based wine distributor handling Lapis Luna products within the state.
• Brescome & BartonstandardChannel Partner/ Reseller/ DistributorConnecticut-based wine distributor handling Lapis Luna products within the state.
• Constantine WinesstandardChannel Partner/ Reseller/ DistributorDistributor handling Lapis Luna products in DC, Delaware, and Maryland markets.
• RNDCstandardChannel Partner/ Reseller/ DistributorFlorida, Mississippi, and Nebraska distributor handling Lapis Luna products across multiple states.
• Prime Wine and SpiritsstandardChannel Partner/ Reseller/ DistributorGeorgia-based wine and spirits distributor handling Lapis Luna products within the state.
• Dubai Duty FreestandardChannel Partner/ Reseller/ DistributorInternational distributor for United Arab Emirates market.
• WarRoom CellarscoreChannel Partner/ Reseller/ DistributorParent company and online shop platform for Lapis Luna wines, located in Santa Margarita, CA. Also owns related wine brands including Bonny Doon, Toad Hollow, Lyeth, Parducci, and Iris Vineyards.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Simi Winery: WarRoom Cellars sibling with a heritage Sonoma County Cabernet Sauvignon and Chardonnay program, comparable in varietal mix and multi-state distribution strategy.
• Iris Vineyards: WarRoom Cellars sibling producing Oregon and California wines, comparable as another sub-scale brand leveraging the shared distribution platform.
• Joel Gott Wines: California-focused producer offering broadly distributed varietals at accessible price points; comparable to Lapis Luna in channel mix (predominantly wholesale) and varietal breadth.
• Bonny Doon Vineyard: Sibling brand under WarRoom Cellars producing California wines with similar varietal focus and shared distribution infrastructure; the closest direct comparable for Lapis Luna's positioning and scale.
• Parducci Wine Cellars: WarRoom Cellars sibling brand with a multi-varietal California portfolio and similar everyday-to-mid-tier positioning, making it a directly comparable peer within the parent portfolio.
• Bogle Vineyards: Family-owned California producer with a similar accessible-premium varietal portfolio (Chardonnay, Cabernet, Zinfandel, Sauvignon Blanc) and broad national distribution — a strong external comparable for Lapis Luna's scale and price architecture.
• Toad Hollow: Another WarRoom Cellars sibling brand offering California wines (notably Chardonnay and Pinot Noir) at accessible price points, sharing the same multi-brand distribution and DTC platform.
• Lyeth Estate: Sibling WarRoom Cellars brand focused on California red blends; shares the same parent, distributor network and DTC infrastructure as Lapis Luna.

Broad incumbents

• Beringer Vineyards: Treasury Wine Estates-owned Napa heritage brand with broad varietal coverage and deep distribution; serves as the broad incumbent benchmark for varietal breadth and channel reach versus Lapis Luna.

Emerging players

• The Prisoner Wine Company: Premium California red blend specialist owned by Constellation Brands with national distribution; comparable to Lapis Luna's Red Blend and Reserve Limited tier in positioning and consumer occasion.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LapisLunaWine
• Instagraminstagram.com/lapislunawines
• LinkedInlinkedin.com/company/lapis-luna-wines

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lapis Luna Wines