Alpine Nurseries
Alpine Nurseries is a privately held Australian wholesale production nursery operating three NSW sites (over 150 acres) that supplies trade-only greenlife — advanced trees, mass planting stock, shrubs, grasses, and tropicals — to landscape contractors, councils, developers, and garden retailers under NIASA and AS2303 certification.
- Company typePrivate
- Founded1975
- HeadquartersDural, Australia
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Alpine Nurseries does
Alpine Nurseries is one of Australia's largest wholesale production nursery groups, operating three NSW sites — Dural (22 acres, headquarters), Alstonville (93.9 acres), and Arcadia (8+ hectares) — totalling more than 150 acres of growing area. Founded in 1975 by Arthur Maait, the company propagates and supplies greenlife to the Australian landscape industry across advanced trees (up to 2,500-litre containers), mass planting stock, shrubs and hedging, grasses, indoor and tropical plants, and tube stock. Operations are NIASA-accredited under the Australian Best Management Practice programme and compliant with Australian Standard AS2303:2018 for tree production via the NIASA Landscape Tree Stock Specification (LTSS), audited by Greenlife Industry Australia. Technical infrastructure includes a closed-loop water recycling system capable of reusing up to 250,000 litres/day, a 5,000 sqm constructed wetlands installation for nutrient processing at Alstonville, and a biological integrated pest management programme using beneficial insects.
The business is exclusively trade-only, serving landscape contractors and designers, local councils and government agencies, property developers, garden retailers, and prestige residential landscapers. Go-to-market combines dedicated account managers for Commercial, Retail & Councils, and Residential segments; the Alpine Trademart cash-and-carry wholesale market at Dural; the 24/7 Alpine Online ordering platform; and access to an Australia-wide specialist grower network via the Pre-Grow contract cultivation service. Customers complete a formal Trade Application and transact on Net-30 credit terms; revenue is generated through wholesale plant sales (transactional pricing, not publicly disclosed). Named enterprise customers include IKEA Tempe (~40,000 plants), the Googong master-planned community by Peet Limited and Mirvac (22,000+ trees and 350,000+ plants across a 10-year partnership), Liverpool City Council, Arcare Oatlands, Marsupial Landscape Management (Sydney Airport), and several award-winning landscape construction firms (Bell Landscapes, Secret Gardens, Landscape Solutions).
Distribution is domestic east-coast Australia, supported by a sales and operations organisation with specialised Sales Managers and site-level Operations Managers. Strategic positioning rests on 50+ years of brand equity, scale advantages versus smaller competitors, audited quality/regulatory certifications, and sustainability credentials (PP5 plastic recycling with Garden City Plastics, water/wetlands infrastructure, biological pest control). Leadership comprises Executive Chairman Tony Green and General Manager Dan Ewings; the company remains privately held (Alpine Nurseries Sales Pty Ltd, NSW) with no disclosed venture capital, private equity, or public-market ownership.
Alpine Nurseries firmographics
Firmographics- Name
- Alpine Nurseries
- Legal name
- Alpine Nurseries Sales Pty Ltd
- Website
- https://alpinenurseries.com.au
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Alpine Nurseries is a privately held Australian wholesale production nursery operating three NSW sites (over 150 acres) that supplies trade-only greenlife — advanced trees, mass planting stock, shrubs, grasses, and tropicals — to landscape contractors, councils, developers, and garden retailers under NIASA and AS2303 certification.
- Ownership category
- akta.pro rank
Alpine Nurseries industry classification
Industry- Product category
- Wholesale Nursery & Greenlife Supply
- NAICS
- Nursery and Floriculture Production (11142), Nursery and Tree Production (111421), Greenhouse, Nursery, and Floriculture Production (1114), Forest Nurseries and Gathering of Forest Products (11321)
- akta.pro primary industry
- Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM)
- akta.pro secondary industries
- Nursery Contract Growing & Reforestation Stock Supply (AFAMADAK), Vegetative Propagation (Cuttings, Clonal Forestry, Tissue Culture) (AFAMADAE)
Keywords
Where Alpine Nurseries is headquartered
LocationHeadquarters
- HQ city
- Dural
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Alpine Nurseries business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Wholesale Plant Sales: Primary revenue from wholesale sales of greenlife including advanced trees (up to 2,500 litre containers), mass planting stock, shrubs, hedging, grasses, indoor and tropical plants to trade customers. Sales conducted through account managers, Trademart cash-and-carry, and online ordering platform.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Alpine Nurseries product offering
Product offeringCore offering
Alpine Nurseries is a wholesale production nursery that propagates, grows, and supplies greenlife (advanced trees up to 2,500L, mass planting stock, shrubs, hedging, grasses, indoor/tropical plants, and tube stock) exclusively to trade customers including landscape contractors, designers, councils, property developers, and government agencies. Sales occur through dedicated account managers, the Trademart cash-and-carry market at Dural, the 24/7 Alpine Online ordering portal, contract Pre-Grow services, and delivery logistics across Australia's east coast.
Product overview
Alpine Nurseries operates as a multi-site wholesale production nursery group offering a unified product and service portfolio centred on greenlife supply to the landscape industry. The core offering spans the Alpine Trademart (a dedicated trade-only cash-and-carry market), Alpine Online (24/7 online ordering), and an Availability List (monthly stock notifications), supported by contract Pre-Grow services and delivery logistics. Product categories include advanced trees (up to 2,500L specimens), mass planting stock, shrubs and hedging, grasses and strappy leaf, indoor and tropical plants, and tube stock. The Alpine Home Grown sub-brand highlights specialty in-house selections. Together these form a vertically integrated supply chain from propagation through delivery, serving landscapers, landscape architects, contractors, councils, and developers across Australia's east coast.
Differentiator
Problem solved
Functional benefit
Products and services
- Alpine Trademart Dedicated trade-only wholesale market at Alpine's Dural site providing cash-and-carry procurement of advanced trees, feature specimens, and mass planting stock for landscape professionals, with hands-on plant selection Mon-Fri 7:30am-4:30pm and Sat 8:00am-midday.
- Alpine Online 24/7 online ordering platform enabling registered trade customers to browse availability, place orders, and manage accounts digitally, accessed via online.alpinenurseries.com.au.
- Availability List Monthly Green Life Stock Availability List delivered via email providing early stock notifications, seasonal highlights, and updates on premium plant and tree availability for trade professionals.
- Alpine Plant Library (Find a Plant) Online searchable database allowing customers to find and identify plants by name, category, or characteristics to support landscape design and plant selection decisions.
- Pre-Grow Service Contract growing service where Alpine grows and manages plant orders years in advance to ensure supply and quality for large commercial and council projects.
- Delivery Services Logistics and transportation services delivering plants to job sites across Australia's east coast, with scheduled delivery coordination and separate delivery fees.
- Advanced Trees Large-specimen trees grown in containers up to 2,500 litres, supplied for commercial infrastructure projects, residential landscapes, council streetscapes, and urban greening initiatives.
- Mass Planting Stock High-volume, consistent-quality plants supplied for large-scale landscape installations including commercial developments, residential estates, and public infrastructure projects.
- Shrubs and Hedging Broad range of shrubs and hedging plants including native and exotic varieties for borders, screening, and formal landscape applications.
- Grasses and Strappy Leaf
Quantifiable outcome
- Delivered 40,000 plants to IKEA Tempe in staggered roll-out with high attention to detail
- +3 more outcomes
Companies that use Alpine Nurseries
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles4 records
Alpine Nurseries technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Alpine Nurseries partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, strategic and minor.
- Garden City PlasticscoreBest-practice environmental partnership through the PP5 Recycling Program tackling disposal of polypropylene plastic pots. Provides closed-loop recycling system where recovered plastic is repurposed into new pots for the supply chain. Alpine diverts over 25 tonnes of plastic from landfill annually through this partnership.
- Greenlife Industry Australia (GIA)coreGoverning body for NIASA accreditation program. Conducts audits through highly trained plant protection officers. Alpine partnered with GIA to develop promotional video on Landscape Tree Stock Specification (LTSS). GIA ensures compliance with Australian Standards AS2303 for tree production.
- Landscape Design InstitutecoreCollaboration for hosting and sponsoring AILDM Plant Talk events. Provides platform for industry education on tree standards, plant selection for climate change, and professional development for landscape designers.
- The Landscape AssociationcoreAlpine is proud sponsor of The Landscape Association events including 'Plants in the Landscape' Masterclass. Provides hands-on workshop and industry education for landscape professionals.
- Which Plant Where ProgramstrategicAlpine participates in this online plant selector tool initiative enabling climate-ready decision making for resilient urban green spaces. Based on five years of scientific research and testing, the first of its kind in Australia. Alpine's changing tree palette follows climate change lead from this program.
- ICL FertilisersminorProduct partnership providing Hydraflo 2 residual wetting agent for trade customers. Dual-action technology for improved nursery, turf and landscaping results including soil rewetting and moss/algae inhibition.
Scale indicators8 records
Recent moves12 records
Expansion highlights4 records
Alpine Nurseries competitors and assessment
Company assessmentDirect peers
- Speciality Trees: Wholesale producer of advanced and semi-advanced landscape trees in Victoria, supplying to landscape architects, councils, and developers. Comparable to Alpine's advanced tree focus (up to 2,500L containers) and project-driven customer base.
- Fleming's Nurseries: One of Australia's largest wholesale production nurseries, specializing in advanced trees, fruit trees, and ornamental landscape stock. Comparable to Alpine as a large-scale, multi-generation Australian wholesale grower serving landscape professionals and developers.
- Andreasens Green: Large Australian wholesale nursery supplying landscape-grade plants to trade customers across NSW and QLD. Directly comparable to Alpine in scale, customer base (landscape professionals and councils), and trade-only wholesale model.
- Domus Nursery: Wholesale nursery supplying landscape plants to the Sydney and NSW trade market. Comparable to Alpine in trade customer base and product range, though smaller in scale.
- Birdwood Nursery: Wholesale production nursery in Queensland growing landscape trees, shrubs, and advanced stock for commercial and residential projects. Comparable to Alpine in product range, customer segments, and B2B wholesale model.
Regional players
- Yarra Valley Plants: Victorian wholesale nursery specializing in landscape-grade shrubs, grasses, and ornamental plants for trade customers. Comparable to Alpine's product mix but operating in southern Australia.
- Warner's Nurseries: Large wholesale production nursery based in WA, supplying landscape professionals across Western Australia. Comparable role and scale to Alpine but operating in a different geography, making it a regional rather than direct competitor.
Others
- Greenlife Industry Australia (GIA): National industry body that administers NIASA accreditation and AS2303 compliance. Comparable as ecosystem partner rather than competitor, since Alpine sits under GIA's accreditation framework.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Alpine Nurseries social profiles
Digital presenceAlpine Nurseries compliance and trust
Trust signalCompliance2 records
Alpine Nurseries financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alpine Nurseries leadership team
Management profileNumber of profiles
Profiles9 records
Alpine Nurseries funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alpine Nurseries M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alpine Nurseries
What does Alpine Nurseries do?
Alpine Nurseries is a wholesale production nursery that propagates, grows, and supplies greenlife (advanced trees up to 2,500L, mass planting stock, shrubs, hedging, grasses, indoor/tropical plants, and tube stock) exclusively to trade customers including landscape contractors, designers, councils, property developers, and government agencies. Sales occur through dedicated account managers, the Trademart cash-and-carry market at Dural, the 24/7 Alpine Online ordering portal, contract Pre-Grow services, and delivery logistics across Australia's east coast.
Is Alpine Nurseries a public or private company?
Alpine Nurseries is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Alpine Nurseries founded?
Alpine Nurseries was founded in 1975. It employs 51 to 100 people.
Where is Alpine Nurseries based?
Alpine Nurseries is headquartered in Dural, Australia, in the Oceania region.
How does Alpine Nurseries make money?
One revenue line is on record: wholesale Plant Sales.
Who are Alpine Nurseries's main competitors?
Direct peers on record are Speciality Trees, Fleming's Nurseries, Andreasens Green, Domus Nursery and Birdwood Nursery. Regional players are Yarra Valley Plants and Warner's Nurseries. Greenlife Industry Australia (GIA) is listed as an others.
Does Alpine Nurseries have an API?
No public API is recorded for Alpine Nurseries.
What industry is Alpine Nurseries in?
Alpine Nurseries's product category is Wholesale Nursery & Greenlife Supply. Its primary akta.pro industry code is AFAGAHAM, Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers), with a secondary code of AFAMADAK, Nursery Contract Growing & Reforestation Stock Supply. Its NAICS code is 11142.