Domus Nursery
- Company typePrivate
- Founded1973
- HeadquartersRocky Gully, Australia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Domus Nursery firmographics
Firmographics- Name
- Domus Nursery
- Legal name
- Domus Nursery
- Website
- https://domusnursery.com.au
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Domus Nursery industry classification
Industry- Product category
- Wholesale Nursery / Plant Production
- NAICS
- Nursery and Tree Production (111421), Nursery and Floriculture Production (11142)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses) (AFAGAHAF)
- akta.pro secondary industries
- Tree Nursery Stock Production (Seedlings, Saplings, Clonal Material) (AFAMACAA), Seedling & Sapling Production (Bare-Root) (AFAMADAC), Forest Nurseries & Tree Seedling Production (IMAMAAAC)
Keywords
Where Domus Nursery is headquartered
LocationHeadquarters
- HQ city
- Rocky Gully
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Domus Nursery business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Wholesale Plant Sales: Wholesale nursery selling plants to garden centres, landscapers, hardware stores, and government bodies throughout Western Australia. Plants sold in pots ranging from 130mm-200mm diameter plus standard grafted Acacias and Grevilleas in 305mm.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Wholesale pricing for registered trade customers |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Domus Nursery product offering
Product offeringCore offering
Domus Nursery is a wholesale-only plant production nursery that propagates and grows approximately 800 varieties of native and exotic trees, shrubs, climbers, conifers, perennials, ground covers, Proteas, grasses, succulents, and grafted plants in 130mm-200mm pots plus 305mm grafted Acacias and Grevilleas. It sells exclusively through trade channels — garden centres, landscapers, hardware stores, and government bodies — across Western Australia, with its own delivery fleet serving Perth metro and partner transport serving regional areas.
Product overview
Domus Nursery is a wholesale-only plant production nursery operating as a single unified offering rather than a platform-plus-modules architecture. The core product is an extensive wholesale plant catalogue featuring approximately 800 varieties of native and exotic plants propagated in-house and sourced from quality propagators. The nursery operates primarily as a B2B supplier with an online ordering platform for registered trade customers. Key product sub-brands include the Anigozanthos (Kangaroo Paw) Range with multiple Bush and Celebrations cultivars, the Westringia Range for hedging and ground cover, the Chamelaucium (Geraldton Wax) Range, Callistemon (Bottlebrush) Range, Banksia Range, Ozbreed Licensed Varieties, and PMA Licensed Varieties. Specialty offerings include the Tucker Bush Range (licensed edible native plants) and the Kings Park Favourites and Rare Wonders Range (partnership with Kings Park and Botanic Garden). Supporting services include the weekly Plants of the Week feature (60 varieties), nightly-updated Current Stocklist, and an online ordering system for registered wholesale customers. The nursery sells exclusively through garden centres, landscapers, and hardware stores throughout Western Australia, with delivery services for Perth metropolitan and regional areas.
Differentiator
Problem solved
Functional benefit
Brands
- Tucker Bush: A range of edible/bush tucker plants grown by Domus Nursery under license. The Tucker Bush range includes native Australian edible plants such as Geraldton Wax, Native Thyme, and other bush food plants.
Products and services
- Wholesale Plant Catalogue Wholesale range of approximately 800 native and exotic plant varieties — including Trees, Shrubs, Climbers, Conifers, Perennials, Ground Covers, Proteas, Grasses, Succulents, and Grafted Plants — supplied in 130mm-200mm pots plus 305mm grafted Acacias and Grevilleas to registered trade customers across Western Australia.
- Anigozanthos (Kangaroo Paw) Range
Companies that use Domus Nursery
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Domus Nursery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Domus Nursery partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Nursery & Garden Industry WA (NGIWA)coreLong term member and Colin Groom has contributed as a member of the NGIWA Board over many years. Peak industry body representing commercial growers, retailers and suppliers in WA since 1939, providing professional leadership through education, support and representation.
- Greenlife Industry AustraliacoreFoundation member of the national association representing the nursery industry. Committed to providing professional and technical leadership to advance growth and profitability of members.
- Landscape Industry Association of WA (LIAWA)coreLong standing supporter and sponsor of LIAWA, recognised for supporting professional development of the landscape industry in Western Australia.
- Landscape Design InstituteminorProud member committed to supporting professional development of landscape designers in Western Australia (formerly WALDA).
- Greener Spaces Better PlacesminorSupporter and partner of national initiative to share knowledge and work together to ensure green spaces grow as cities and towns expand.
- Water CorporationcoreWaterwise Partner working with Water Corporation to promote waterwise plant selection. Understanding of WA's changing climate with focus on plants requiring less water.
- Western Australian Local Government Association (WALGA)corePreferred supplier of WALGA representing 139 WA Local Governments. WALGA negotiates service agreements for the sector between industry and Government. Members quote WALGA member number when dealing with Domus.
- Smart Approved WaterMarkminorApproved business achieving certification in growing plants by reducing water usage and using certified water efficient technologies and services.
- The Plant Supply Companycore22 Bowen Street, Kardinya 6163. Transport partner delivering plants to country areas including Geraldton, Kalgoorlie and south west regions of Western Australia.
- Kings Park and Botanic GardencorePartnership for Kings Park Favourites and Rare Wonders range - plants endemic to Western Australia selected for hardiness, durability, and positive environmental benefits including habitat for urban fauna.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Domus Nursery competitors and assessment
Company assessmentDirect peers
- Ellenby Tree Farm: WA-based specialist tree nursery producing advanced landscape and revegetation trees for trade customers — direct geographic peer operating in Western Australia with comparable wholesale-to-landscaper model.
- Tingira Wholesale Nursery: Queensland wholesale nursery producing landscape plants for trade customers across a broad ornamental range — directly comparable wholesale-only nursery model.
- Alpine Nurseries: Wholesale nursery supplying landscape-grade trees, shrubs, and advanced plant material across NSW and beyond — comparable B2B wholesale nursery with extensive trade customer base.
- Warner's Nurseries: One of Australia's largest wholesale nurseries based in Victoria, supplying a broad catalogue of trees, shrubs, and ornamentals to garden centres and landscapers nationally — directly comparable wholesale plant nursery model to Domus.
- Sprint Horticulture: Australian wholesale nursery supplying indoor and outdoor landscape plants to trade and retail — comparable wholesale nursery supplying both independents and chain retailers.
- Botanica Nurseries: Australian wholesale nursery producing premium shrubs, grasses, and ornamental lines for landscape professionals — comparable in target customer (landscapers and trade buyers) and product category (ornamental woody and perennial plants).
- Kia-Ora Wholesale Nursery: Australian wholesale nursery supplying landscape plants to trade customers — comparable in product breadth, B2B model, and customer mix (landscapers and garden centres).
Broad incumbents
- Ozbreed: Major Australian plant breeder and licensor of PBR-protected landscape cultivars — comparable through its licensed plant genetics portfolio that Domus also propagates, and a broad presence across the Australian landscape supply chain.
- Plants Management Australia (PMA): National wholesale nursery and plant variety manager (e.g., Lavender Ruffles, Hellebores, Abelia) that supplies licensed genetics across Australia — comparable as a broad incumbent also licensing genetics to other growers.
Regional players
- Greenhill Wholesale Nursery: Regional Australian wholesale nursery producing landscape plants primarily for Eastern-state markets — comparable wholesale product type but different geographic footprint, making it a regional rather than direct competitor to Domus's WA-focused operations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Domus Nursery social profiles
Digital presenceDomus Nursery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Domus Nursery leadership team
Management profileNumber of profiles
Profiles5 records
Domus Nursery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Domus Nursery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Domus Nursery
What does Domus Nursery do?
Domus Nursery is a wholesale-only plant production nursery that propagates and grows approximately 800 varieties of native and exotic trees, shrubs, climbers, conifers, perennials, ground covers, Proteas, grasses, succulents, and grafted plants in 130mm-200mm pots plus 305mm grafted Acacias and Grevilleas. It sells exclusively through trade channels — garden centres, landscapers, hardware stores, and government bodies — across Western Australia, with its own delivery fleet serving Perth metro and partner transport serving regional areas.
Is Domus Nursery a public or private company?
Domus Nursery is a private company. It is classified as family owned and is currently operating.
When was Domus Nursery founded?
Domus Nursery was founded in 1973. It employs 11 to 50 people.
Where is Domus Nursery based?
Domus Nursery is headquartered in Rocky Gully, Australia, in the Oceania region.
How does Domus Nursery make money?
One revenue line is on record: wholesale Plant Sales.
Who are Domus Nursery's main competitors?
Direct peers on record are Ellenby Tree Farm, Tingira Wholesale Nursery, Alpine Nurseries, Warner's Nurseries, Sprint Horticulture, Botanica Nurseries and Kia-Ora Wholesale Nursery. Broad incumbents are Ozbreed and Plants Management Australia (PMA). Greenhill Wholesale Nursery is listed as a regional player.
Does Domus Nursery have an API?
No public API is recorded for Domus Nursery.
What industry is Domus Nursery in?
Domus Nursery's product category is Wholesale Nursery / Plant Production. Its primary akta.pro industry code is AFAGAHAF, Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses), with a secondary code of AFAMACAA, Tree Nursery Stock Production (Seedlings, Saplings, Clonal Material). Its NAICS code is 111421 and its SIC code is 100.