Freemasons Victoria

What Freemasons Victoria does

Freemasons Victoria is the representative body for regular and recognised Freemasonry in the State of Victoria, Australia, operating under the legal name The United Grand Lodge of Antient, Free and Accepted Masons of Victoria. Founded in 1889 (with roots to 1839), the organization oversees a network of 240+ lodges serving approximately 7,600 members across regional and metropolitan Victoria, including Apollo Bay, Geelong, Warrnambool, Queenscliff, Torquay, and East Melbourne. Its core products and services include a member portal (portal.freemasonsvic.net.au) for training and account management, a secretary portal for lodge administration, a quarterly journal (The Victorian Freemason), a Disaster Relief Fund, a Peer Support Program, and an Integrity Unit for ethical oversight.

The organization's revenue model is funded primarily through annual membership capitation fees from its 7,600 members, with additional flows managed through the Freemasons Foundation Victoria, which distributes approximately $2 million annually to charities and community projects. Auxiliary subsidiaries include Royal Freemasons (aged care and residential services), Mark & Chapter Masonry, and the Freemasons Foundation Victoria. The go-to-market motion is community-led, relying on member referrals, the website's 'get started' intake flow, and visibility generated through community events such as the Bunnings Good Friday Appeal barbecues and the Sleep at the G event.

Headquartered at 288 Victoria Parade, East Melbourne, the organization operates with a small staff complement (11-50 employees) and is governed by a Grand Master, Grand Secretary, Masonic Council, and Commercial Council. Recent strategic activity has centered on governance formalization (Integrity Unit, 2021), infrastructure investment ($2M Ivalda Masonic Centre works program, 2023), and leadership transition (Myles King OAM elected Deputy Grand Master, March 2025).

Name

Freemasons Victoria

Legal name

The United Grand Lodge of Antient, Free and Accepted Masons of Victoria

Website

https://freemasonsvic.net.au

Company type

Private

Founded year

1839

Operating status

Operating

Headcount range

11–50 employees

Short description

Freemasons Victoria is the representative body for Freemasonry in Victoria, Australia, overseeing 240+ lodges serving approximately 7,600 members through membership capitation fees, a member portal, charitable programs, and the Freemasons Foundation Victoria.

Ownership category

akta.pro rank

Product category

Fraternal Membership Organization

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Civic and Social Organizations (8134)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG)

akta.pro secondary industry

Special Education, Disability Support & Inclusive Education Nonprofits (BPAGADAH)

Keywords

• Fraternal membership organization
• Community service
• Charitable foundation
• Personal development
• Lodge network

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Capitation Fees: Freemasons Victoria generates revenue through annual capitation fees contributed by members. Members pay these fees which support the organization's operations, administration, and community programs.
2. Donations and Philanthropy Administration: The Freemasons Foundation Victoria donates approximately $2 million annually to charities and community projects across Victoria. While this represents outgoing funds rather than revenue, the foundation manages charitable giving supported by member contributions and investment returns.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Freemasons Victoria is a fraternal membership organization that provides structured opportunities for personal development, brotherhood, and community service through a network of 240+ lodges across Victoria. It offers member onboarding, training, ongoing fellowship, ethical oversight, and charitable giving programs administered through the Freemasons Foundation Victoria. The organization is funded through annual member capitation fees and philanthropic contributions, supporting approximately 7,600 members statewide.

Product overview

Freemasons Victoria is a fraternal membership organization operating a network of Masonic lodges across Victoria, Australia. The organization offers a member-facing portal for approximately 7,600 members to access their accounts and training, a Secretary Portal for lodge administration, and publishes The Victorian Freemason journal quarterly. Additional services include the Disaster Relief Fund for community support, the Peer Support Program for member assistance, and an Integrity Unit for ethical oversight. The organization is overseen by the United Grand Lodge of Victoria and operates from its headquarters in East Melbourne.

Differentiator

Problem solved

Functional benefit

Products and services

• Freemasonry Membership Core fraternal membership offered to approximately 7,600 men across Victoria, providing personal development, brotherhood, spiritual growth, charitable giving opportunities, and access to a network of 240+ lodges. Membership is supported by annual capitation fees and structured onboarding through the joining process.
• Member Portal Online portal for Freemasons Victoria members to access their accounts, training materials, and manage their membership information.
• Secretary Portal Dedicated portal for lodge secretaries to manage lodge operations and communications, currently undergoing upgrades.
• The Victorian Freemason (Journal) Quarterly journal and magazine publication covering Masonic news, events, and stories from Freemasons Victoria, available in PDF format with Autumn, Winter, Spring, and Summer editions.
• Freemasons Foundation Victoria Disaster Relief Fund Charitable fund established for recovery, reconstruction and prevention projects for communities in Victoria, accepting donations and managing funds for disaster-affected communities.
• Freemasons Foundation Victoria Charitable foundation supporting community projects and charities across Victoria, donating approximately $2 million annually to causes including youth homelessness, suicide bereavement support, and disaster relief.

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• BunningscoreGTM or Marketing Partner · 21 March 2024Freemasons Victoria volunteers operate barbecues at 28 Bunnings stores across Victoria for the Royal Children's Hospital Good Friday Appeal. Bunnings provides sausages and bread while Freemasons provide manpower to run the events and sell food to customers. All proceeds go to the Good Friday Appeal.
• Melbourne City MissioncoreGTM or Marketing Partner · 1 January 2024Freemasons Victoria partners with Melbourne City Mission for the annual 'Sleep at the G' event held at the MCG. The event helps break the cycle of youth homelessness, with Freemasons Victoria making up 10% of total participants.
• Ivalda Masonic CentrecoreOthers · 24 November 2023A $2 million works program for the Ivalda Masonic Centre including essential building integrity works, external and internal refurbishment of the dome, improvements to the Supper Hall, new commercial kitchen, and renewal of the second Lodge Room.
• Hope Bereavement CareminorGTM or Marketing Partner · 26 May 2021Freemasons Victoria Foundation donated $112,700 to Geelong's Hope Bereavement Care to support their 'Support After Suicide' program, including suicide bereavement counselling, referral services, group-based support, and community education.
• Entertainment AssistminorGTM or Marketing PartnerFreemasons Victoria partners with Entertainment Assist on the 'Intermission' program, a free series of mental health webinars covering topics such as staying connected, sleep, healthy habits, and finance. This partnership supports member wellbeing and community outreach.
• Royal Children's Hospital Good Friday AppealcoreGTM or Marketing PartnerAnnual charitable partnership where Freemasons Victoria volunteers assist with fundraising at Bunnings stores. This is a major opportunity for Freemasons to support one of Victoria's favourite charities.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Freemasons NSW: The representative body for Freemasonry in New South Wales, Australia. Operates the same fraternal lodge model with capitation fees, charitable foundation, and Grand Lodge governance in a different Australian state, making it a natural regional peer for Freemasons Victoria.

Direct peers

• Lions Clubs International: A global service club organization with ~1.4M members across 48,000+ clubs. Comparable as a federated membership organization focused on community service and charitable fundraising through local chapters with similar volunteer-driven model.
• Knights of Columbus: A Catholic fraternal service organization with ~2M members globally operating councils, insurance, and charitable programs. Comparable as a fraternal membership organization focused on charitable works, community service, and member benefits with a similar operating model to Freemasons Victoria.
• Ancient Order of Foresters: An international fraternal benefit society with a long Australian presence, offering member benefits, insurance, and charitable giving. Comparable as a traditional fraternal membership organization operating in Australia with similar lodge/court-based governance.
• Loyal Order of Moose: A fraternal service organization with lodges across North America focused on charitable programs, member benefits, and community activities. Comparable as a traditional fraternal membership organization with charitable programs and a similar lodge-based operating model.
• Rotary International: A global service organization with ~1.4M members across 46,000+ clubs in nearly every country. Comparable as a community-led service and philanthropic membership organization that relies on member referrals, local chapters, and community fundraising projects.

Broad incumbents

• United Grand Lodge of England: The governing body for Freemasonry in England, Wales and the Commonwealth, with hundreds of thousands of members globally. Comparable as a much larger incumbent fraternal organization operating similar lodge administration, member services, and charitable foundations.
• Grand Lodge of Scotland: The governing body for Scottish Freemasonry and one of the oldest Grand Lodges in the world. Comparable as a national-level Masonic grand lodge operating under similar fraternal traditions, lodge structures, and member-capitation revenue model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/freemasonsvic
• Facebookfacebook.com/freemasonsvic
• LinkedInlinkedin.com/company/freemasons-victoria

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freemasons Victoria