PlazaVea

What PlazaVea does

PlazaVea is a Peruvian supermarket and hypermarket retail chain founded in 1993, headquartered in Ventanilla, Peru, and operating under the Intercorp conglomerate umbrella alongside affiliated brands Makro, Jokr, SuperElectro, ElectroHogar, Promart, and Oechsle. The company serves general consumers and households in Peru through both physical supermarket stores and an integrated e-commerce platform at plazavea.com.pe, with pricing publicly available and unit-based across all categories.

The retailer's assortment spans three core verticals: Supermercado (groceries, dairy, meat, produce, beverages, packaged goods, and private-label PLAZA VEA products), Electro y Hogar (smartphones, computers, TVs, home appliances, sporting goods, toys), and Mundo Moda (clothing and footwear). Distribution combines physical storefronts with two distinct digital delivery modalities — Delivery Express (same-day delivery within 1 hour, capped at 10 products) and Delivery Programado (scheduled delivery) — and the digital platform has been extended into a multi-brand marketplace carrying Promart, Oechsle, and Marcas Aliadas alongside PlazaVea-affiliated brands. The pricing and positioning strategy centers on "Precios Bajos TODOS los días" (low prices every day).

Revenue is generated through one-time retail transactions across all categories, with no subscription, licensing, or recurring revenue streams indicated. PlazaVea's go-to-market is direct-to-consumer, with marketing concentrated on its own e-commerce site and digital promotional banners. Recent strategic activity includes a June 2026 exploratory partnership with Intercorp to develop a commercial and financial center in Ancón, northern Lima, alongside ongoing digital ecosystem consolidation.

Name

PlazaVea

Legal name

PlazaVea

Website

https://plazavea.com.pe

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

PlazaVea is a Peruvian omnichannel supermarket and hypermarket chain founded in 1993, serving general consumers through physical stores and e-commerce across grocery, electronics, and fashion categories with same-day and scheduled delivery options.

Ownership category

akta.pro rank

Headquarters

HQ city

Ventanilla

HQ country

Peru

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Sales - Supermercado: PlazaVea generates revenue primarily through retail sales of groceries and everyday consumer goods. The supermarket offers a wide range of product categories including dairy, meat, beverages, snacks, and packaged goods. Same-day delivery from 1 hour is available for supermarket products.
2. Retail Sales - Electrohogar y Tecnología: Revenue from sales of electronics, home appliances, technology products (smartphones, computers, tablets, TVs), sporting goods, toys, and home furnishings. Products are sold both in-store and online with delivery from 24 hours.
3. Retail Sales - Mundo Moda: Revenue from sales of clothing and footwear through the Mundo Moda section of the store.
4. Private Label Products: PlazaVea sells its own private label brand products (PLAZA VEA) across various categories including dairy (milk, evaporated milk), chicken, and other goods.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels2 records

Core offering

PlazaVea is a Peruvian omnichannel supermarket chain operating physical stores and an e-commerce platform (plazavea.com.pe) that sells groceries, electronics, home appliances, fashion, and household essentials to general consumers. The retailer offers same-day Delivery Express (within 1 hour, max 10 products) and Delivery Programado (scheduled delivery) services. It also markets its own private label brand (PLAZA VEA) across dairy, chicken, and packaged goods categories, and hosts affiliated brands Promart, Oechsle, and Marcas Aliadas in a multi-brand digital marketplace experience under the Intercorp retail umbrella.

Product overview

PlazaVea is a Peruvian omnichannel supermarket and e-commerce platform operated by Intercorp. The company offers a multi-format retail ecosystem comprising Supermercado (online grocery delivery), Electro y Hogar (electronics and home appliances), and Mundo Moda (fashion and footwear). The platform provides delivery services including Delivery Express (same-day delivery within 1 hour, limited to 10 products) and Delivery Programado (scheduled delivery). The product portfolio spans grocery categories such as dairy products, meats, beverages, snacks, and personal care items, as well as technology products including smartphones, televisions, and home appliances. PlazaVea also features related brands including Makro, SuperElectro, and ElectroHogar under its corporate umbrella.

Differentiator

Problem solved

Functional benefit

Products and services

• Supermercado Online grocery shopping category offering a wide range of food and household essentials including dairy, eggs, meat, produce, beverages, snacks, and packaged goods, with same-day delivery options for general consumers and households in Peru.
• Electro y Hogar Online retail category featuring electronics and home appliances including smartphones, computers, tablets, televisions, home appliances, sporting goods, toys, and home furnishings, with delivery from 24 hours for general consumers.
• Mundo Moda Retail category offering exclusive clothing and footwear selections for general consumers, accessible in-store and via the PlazaVea website.
• Delivery Express Same-day grocery delivery service delivering supermarket orders within 1 hour, with a maximum limit of 10 products per order, available to consumers placing orders through plazavea.com.pe.
• Delivery Programado Scheduled delivery service allowing customers to program the delivery date and time for their orders through plazavea.com.pe.
• PLAZA VEA Private Label Brand PlazaVea's own private label brand spanning dairy products (milk, evaporated milk), chicken, and other packaged goods sold across the chain at value-tier pricing.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• IntercorpminorStrategic or Co-development Partner · 15 June 2026Intercorp and Plaza Vea have expressed exploratory interest in developing a commercial and financial center project in Ancón, a district in northern Lima, Peru. The municipal government is promoting this commercial center project on approximately 3,000 square meters. This represents potential future co-development of retail real estate rather than an established operational partnership.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Metro: Metro is a Peruvian hypermarket chain owned by Cencosud. It directly competes with PlazaVea in the hypermarket format, offering multi-category retail including grocery, electronics, and home goods across Peru.
• Coto: Coto is a major Argentine supermarket and hypermarket chain. It is a comparable multi-format Latin American retailer similar to PlazaVea, offering multi-category grocery and general merchandise under one platform with a strong physical-store footprint.
• Wong: Wong is a leading Peruvian supermarket chain owned by Cencosud. It is a direct competitor to PlazaVea in grocery retail, serving similar affluent and middle-class households in Lima and other major Peruvian cities.
• Tottus: Tottus is a major Peruvian hypermarket and supermarket chain owned by Falabella. It directly competes with PlazaVea in multi-category grocery and general merchandise retail in Peru with a comparable omnichannel footprint and assortment.
• Vivanda: Vivanda is a Peruvian premium supermarket chain owned by Cencosud. It competes with PlazaVea in the upper tier of the grocery segment, focused on differentiated assortment and customer experience in Lima.

Regional players

• Hipermaxi: Hipermaxi is a multi-category supermarket chain operating primarily in Bolivia. While geographically distinct, it offers a comparable supermarket-plus-departmental mix relevant to PlazaVea's regional operating model and category breadth.

Broad incumbents

• Cencosud: Cencosud is a major Latin American retail conglomerate that owns Wong, Metro, and Vivanda in Peru. As PlazaVea's principal multi-brand competitor in Peru, it provides a broad-incumbent reference for multi-format grocery and department-store competition.
• Falabella: Falabella is a major Latin American retail conglomerate that owns Tottus in Peru. It operates department stores, supermarkets, and home improvement across multiple countries, framing PlazaVea's competitive context at the parent-group level.
• Éxito: Éxito is one of the largest retail groups in Colombia, operating supermarkets, hypermarkets, and other formats across multiple Andean and Latin American markets. It is a relevant regional comparable for PlazaVea's multi-format retail model and category breadth.
• Jumbo: Jumbo is a hypermarket chain operating in Chile and Argentina, owned by Cencosud. It provides a regional reference point for PlazaVea's hypermarket format, multi-category breadth, and omnichannel operating model in Latin America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/plazavea
• LinkedInlinkedin.com/company/plazavea-hiper

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PlazaVea