What Hipermaxi does

Hipermaxi SA is a privately-held Bolivian supermarket chain operating an omnichannel grocery retail business headquartered in Santa Cruz, Bolivia. The company sells across more than 20 product categories including groceries, beverages, household cleaning, personal care, frozen foods, deli and bakery items, premium/gourmet foods, pet supplies, and imported American products, serving individual consumers through both physical retail branches and a digital storefront (hipermaxi.com) with native iOS and Android mobile applications and home delivery tied to specific branch locations. The company identifies the Hipermaxi Roca y Coronado branch in Santa Cruz as a confirmed location and indicates a multi-branch network through a 'branches directory' link, though only this one location is concretely identified in the source data.

The underlying technology is a standard e-commerce and content delivery stack: a branch-aware web storefront with category and product detail pages, image proxy endpoints for product catalog rendering, and Firebase storage for promotional and product imagery used across web and mobile. Mobile applications are published on Google Play and the Apple App Store, and customer service is delivered through WhatsApp and email ([email protected]), with phone support via +59169052657 and +59176311374. The platform supports customer accounts, address management, order history, shopping lists, stored payment cards, and notifications.

The business model is direct-to-consumer retail with one-time unit pricing denominated in Bolivianos (Bs), ranging from low-ticket staples (e.g., Bs 7.50 for a 269ml Paceña beer) to premium SKUs (e.g., Bs 259 for specialty olive oil), with no subscription, loyalty, or membership tier disclosed. Revenue is generated entirely through physical store and online product sales across both basic groceries and higher-margin imported/specialty lines, with no B2B, wholesale, advertising, or marketplace revenue streams indicated. No funding rounds, M&A activity, leadership team, or financial disclosures are present in the source data, and ownership appears to be independent with no parent company or external investor signals.

Name

Hipermaxi

Legal name

Hipermaxi SA

Website

https://hipermaxi.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Hipermaxi SA is a privately-held Bolivian omnichannel supermarket chain operating physical branches and an e-commerce platform with iOS and Android mobile apps, selling groceries, beverages, household, personal care, gourmet, and imported American products to individual consumers in Santa Cruz, Bolivia.

Ownership category

akta.pro rank

Headquarters

HQ city

Santa Cruz De La Sierra

HQ country

Bolivia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Product Sales: Revenue generated through direct sales of grocery and consumer products across multiple categories including groceries, beverages, household items, personal care, frozen foods, deli items, bakery products, gourmet foods, pet supplies, and imported products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hipermaxi is a Bolivian supermarket chain based in Santa Cruz that sells groceries, beverages, household products, personal care items, pet supplies, and gourmet foods to individual consumers. The company operates multiple physical retail branches and complements them with an online shopping platform accessible via website and mobile applications (iOS and Android), offering home delivery of purchased goods.

Product overview

Hipermaxi operates as an online supermarket (Supermercado Online) in Bolivia with a primary location in Santa Cruz at the Roca y Coronado branch. The platform functions as a comprehensive e-commerce grocery service with a mobile app for iOS and Android. The product portfolio includes multiple category-specific sections: 'Tu Elección Cervecera' for beers and soft drinks, 'Tu Hogar con Bristar' for home cleaning products, 'Cuidado Capilar Revive' for hair care, 'Sector Gourmet' for premium imported foods and seafood, 'Productos Americanos' for American imports, 'Mascotas' for pet supplies, and a 'Los más vendidos' best-sellers section. The platform enables customer accounts, address management, order history, shopping lists, and payment card storage.

Differentiator

Problem solved

Functional benefit

Brands

• Hipermaxi Panadería: In-store bakery section offering fresh bread and baked goods
• Sector Gourmet
• Productos Americanos

Products and services

• Supermercado Hipermaxi Online Online grocery and household goods shopping platform for individual consumers in Santa Cruz, allowing customers to browse the supermarket's assortment, place orders, and receive purchases at home.
• Hipermaxi Mobile App

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor.

• BristarminorOthersBristar is a cleaning products brand featured prominently on Hipermaxi's platform with dedicated promotional sections. The company sells various Bristar household cleaning products including dish soap, floor cleaners, bleach, and insecticides.
• Mr FishminorOthersMr Fish is a seafood brand featured in Hipermaxi's gourmet section. The brand offers premium seafood products including fish fillets, shrimp, seafood mixes, and fish cubed products.
• ReviveminorOthersRevive is a personal care brand featured in the hair care section of Hipermaxi. The brand offers shampoos, conditioners, styling creams, and body care products.
• Coca-Cola Bolivia (CBN)minorOthersCoca-Cola Bolivia is a beverage partner supplying soft drinks including Coca-Cola, Coca-Cola Zero, and other CBN products sold throughout the store.
• PepsiCo Bolivia (CBN)minorOthersPepsiCo supplies beverages including Pepsi sodas and Guarana Antarctica through the CBN distribution network, featured in the beverage selection.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Rappi: Latin American delivery super-app increasingly pushing into scheduled grocery and dark-store formats. Represents the emerging digital-native threat to traditional supermarkets like Hipermaxi in the online grocery layer.
• Cornershop by Uber: On-demand grocery delivery platform acquired by Uber and operating across Chile, Peru, Mexico, Colombia, Brazil and Canada. Comparable because it directly competes with supermarket e-commerce for online grocery wallet share in the same region.

Regional players

• Coto: Argentine hypermarket chain with an in-house e-commerce site and broad grocery + household assortment. Operates in a similar supermarket format but in a different geography, making it a regional comparator for omnichannel economics rather than a direct competitor to Hipermaxi.

Broad incumbents

• Chedraui: Mexican multi-format grocery and general merchandise retailer with physical stores and a growing online channel. Comparable in offering breadth (groceries + general merchandise) and in the development arc of an omnichannel supermarket.
• Cencosud (Jumbo / Santa Isabel): Latin American multi-format retailer operating Jumbo and Santa Isabel supermarkets in Chile, Argentina, Peru and Colombia. Broader incumbent with grocery overlap, useful as a regional benchmark for omnichannel supermarket economics.
• Walmart de México y Centroamérica (Walmex): Operates Bodega Aurrera, Walmart and Sam's Club formats across Mexico and Central America, with a maturing e-grocery offering. Larger incumbent illustrating how scaled omnichannel grocery can evolve and the competitive threat it could pose if expanded regionally.

Direct peers

• Supermercados Fidalga: Bolivian supermarket chain headquartered in Santa Cruz, directly overlapping Hipermaxi's core market with a comparable grocery + household assortment and multi-branch footprint. Most relevant direct competitor in the same city and format.
• Ketal: Bolivian supermarket chain operating in La Paz, Cochabamba and Santa Cruz with a similar broad-assortment grocery model. Closest direct competitor to Hipermaxi at the multi-city Bolivian level.
• IC Norte (Supermercado Norte): Bolivian supermarket chain with physical stores across major Bolivian cities and an online ordering platform. Directly comparable in assortment, omnichannel posture and target consumer to Hipermaxi.
• Tottus: Owned by Falabella, Tottus operates hypermarkets and an online grocery channel in Peru and Chile with a comparable mix of fresh, packaged and household goods. Closest international model for Hipermaxi's omnichannel supermarket proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/_Hipermaxi
• Facebookfacebook.com/HipermaxiSC
• LinkedInlinkedin.com/company/hipermaxi-s-a-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hipermaxi