What Money magazine does

Money magazine is an Australia-based personal finance media company founded in 1999 and headquartered in Sydney, operating as Rainmaker Information Pty Ltd under ISS - Institutional Shareholder Services. The company publishes editorial content across investing, budgeting, tax, superannuation, property, retirement, and cost-of-living topics, delivered through a multi-platform distribution footprint: a flagship print magazine sold via Magshop subscriptions, the moneymag.com.au website with paywalled premium content, iOS and Android mobile apps, the Friends With Money weekly podcast (Apple Podcasts, Spotify, YouTube), YouTube video content, social channels (X, Facebook, Instagram, LinkedIn, TikTok), and a weekly email newsletter. Its audience is the broad Australian consumer seeking practical, independent financial guidance, served through three recurring annual award programs (Consumer Finance Awards, Best of the Best Awards, Life Insurance Awards), educational learning centers, and interactive comparison tools such as the Super Fund Performance Comparison.

The company's revenue model is dual-track: recurring subscription revenue from print and digital subscriptions, plus advertising and sponsored content revenue from financial institutions marketing to Money's consumer audience. The editorial team is led by founder and editorial adviser Paul Clitheroe (one of Australia's most recognized personal finance commentators, with prior leadership roles including the Australian Government's Financial Literacy Board and chair of InvestSMART Financial Services), and includes senior journalists Tom Watson, digital editor Sharyn McCowen (four ACPA awards), personal finance writer Nicola Field (former Chartered Accountant, 25+ years experience), and finance journalist Susan Hely (30+ years, formerly at the Australian Financial Review and Sydney Morning Herald).

The underlying technology is a conventional digital publishing platform spanning web, mobile, podcast, and video distribution. The company is privately held and does not have publicly disclosed revenue, funding, or headcount metrics. Money's competitive positioning rests on brand longevity (20+ years as Australia's longest-running personal finance magazine), award-winning journalism, founder authority, and recurring institutional engagement through its awards ecosystem and ISS/Rainmaker Information's research and data resources.

Name

Money magazine

Legal name

Rainmaker Information Pty Ltd

Website

https://moneymag.com.au

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Money magazine is an Australian personal finance media brand (founded 1999, Sydney) operating as Rainmaker Information Pty Ltd under ISS, delivering editorial guidance on banking, superannuation, property, investing, insurance, and tax to Australian consumers via print, website, mobile apps, podcast, video, and newsletter, supported by annual awards programs.

Ownership category

akta.pro rank

Product category

Personal Finance Media and Publishing

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

akta.pro secondary industries

Budgeting & Cash-Flow Management (FSAGADAA), Expense Tracking & Financial Dashboards (FSAGADAB), Digital/Robo Financial Planning (FSAEAAAK), Personal Financial Management & Budgeting (PFM) (FSAGAAAH)

Keywords

• Personal finance magazine
• Financial news publication
• Consumer finance advice
• Superannuation comparison
• Investment guidance

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Subscription Revenue: Magazine subscriptions sold through Magshop, with paid access required for certain premium content on the website.
2. Advertising Revenue: The publication generates advertising revenue through its website, newsletter, and print magazine, featuring sponsored content and promotional articles.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Money magazine is Australia's longest-running personal finance media brand, delivering expert financial advice and journalism across print magazine, website (moneymag.com.au), mobile apps, weekly podcast, video content, and email newsletters. It covers banking, superannuation, property, investing, insurance, tax, and retirement topics for Australian consumers, and operates annual Consumer Finance, Best of the Best, and Life Insurance Awards programs.

Product overview

Money magazine operates as a multi-platform personal finance media brand offering both print and digital content. The core product is the Money magazine publication and its website (moneymag.com.au), supplemented by the weekly Friends With Money podcast, comprehensive educational learning centers covering financial planning, superannuation, and investing, and three major annual award programs (Consumer Finance Awards, Best of the Best Awards, and Life Insurance Awards). The brand also provides super fund comparison tools, video content, a mobile app for iOS and Android, and a weekly email newsletter. The various products work together to deliver financial education, product comparisons, and trusted guidance to help Australians make smarter money decisions across all life stages.

Differentiator

Problem solved

Functional benefit

Brands

• Friends With Money: Weekly personal finance podcast covering investing, budgeting, superannuation, property, and other money strategies for everyday Australians

Products and services

• Money Magazine Australia's longest-running personal finance magazine delivering expert advice on investing, budgeting, tax, superannuation, property, and retirement through both print and digital formats, available via Magshop subscriptions.
• Friends With Money Podcast

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• NerdWallet: US-based personal finance comparison and advice platform with growing Australian footprint via credit card and banking comparison content. Comparable to Money for its digital-first PFM editorial and product comparison model, though operating in different geographies.

Direct peers

• Motley Fool Australia: Australian arm of the Motley Fool investment education and advice brand, offering investing content, stock recommendations, and premium subscription products. Comparable to Money for its editorial coverage of shares, superannuation, and managed funds targeted at retail Australian investors.
• RateCity: Australian financial product comparison site covering home loans, savings, credit cards, and super. Owned by Nine Entertainment, it competes with Money for the same Australian consumer audience seeking personal finance comparison content.
• Compare the Market Australia: Australian insurance and financial product comparison site owned by the BGL Group. Comparable to Money for its consumer-facing comparison content across insurance, banking, and utilities targeting Australian households.
• Canstar: Australian financial product comparison platform running its own Star Ratings and Awards programs across banking, insurance, and superannuation. Directly comparable to Money as both monetize product comparison data through editorial content and award programs targeting Australian consumers.
• Finder: Australia-focused personal finance comparison platform covering credit cards, banking, insurance, super, and investing with heavy editorial and newsletter presence. Comparable to Money for its consumer PFM content, comparison tools, and Australian audience targeting.
• Mozo: Australian financial comparison site offering side-by-side product comparison across banking, energy, insurance, and telco. Comparable to Money for its consumer-facing comparison tools and awards/ranking programs aimed at Australian households.
• Smart Investing: Australian personal finance publication covering investing, super, and wealth building for retail investors. Comparable to Money for its editorial focus on shares, managed funds, and investment strategy for Australian retail investors.

Broad incumbents

• Australian Financial Review (Nine Entertainment): Australia's leading business and finance newspaper owned by Nine Entertainment, covering markets, banking, super, and personal wealth. Comparable to Money as a broader incumbent serving overlapping Australian finance audiences with wider scope and institutional scale.

Regional players

• Money.com (US): US personal finance publication covering investing, banking, and retirement, owned by Adprime Media (formerly Time). Comparable to Money for the same-name finance media brand and editorial vertical, but serving US consumers rather than Australian.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/moneymagaus
• YouTubeyoutube.com/channel/UCIsujUYmXQYgV8zZMZzJIVw
• LinkedInlinkedin.com/company/moneymagaus
• Instagraminstagram.com/moneymagaus
• TikToktiktok.com/@moneymagaus
• Facebookfacebook.com/moneymagaus

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Money magazine