Lineberry Orthodontics

What Lineberry Orthodontics does

Lineberry Orthodontics, PLLC is a privately held, founder-owned orthodontic practice operating two clinic locations in Boise (main office, 13059 W Persimmon Lane) and Mountain Home, Idaho (satellite at 925½ W Airbase Road, visited by the doctor weekly). Founded in 1998 by Dr. Laura Lineberry, DDS, MS — an Idaho native trained at Creighton and West Virginia University — the practice has delivered over 10,000 orthodontic outcomes across the Treasure Valley (Boise, Mountain Home, and Payette) over 25+ years. Its clinical team comprises roughly 11–50 employees including an office manager, treatment/insurance coordinator, lead and assistant orthodontic assistants, and an in-house lab technician.

The practice operates a digital orthodontic workflow built around licensed third-party technologies: i-CAT 3D Cone Beam imaging (the first deployment in Idaho, enabling bones/teeth/airway/skeletal analysis with materially reduced radiation), the iTero radiation-free digital impression system, LightForce 3D-printed custom brackets with proprietary treatment-planning software and indirect-bonding trays, Invisalign and Spark clear aligners, Incognito lingual braces, Iconix rose-gold and ceramic brackets, and a VIVERA retainer subscription. An in-house lab (staffed by a lab technician) produces retainers and appliances for same-day delivery. GTM is sales-led, executed through the two physical offices plus a Refer-a-Friend patient program, a Doctor Referral channel targeting general dentists, and a website with online appointment requests and a complimentary initial in-person consultation; social media (Instagram/Facebook/YouTube) and Google reviews support top-of-funnel awareness.

Revenue comes predominantly from one-time case fees for orthodontic treatment (1–3 year cases across braces, aligners, surgical orthodontics, and two-phase pediatric treatment), supplemented by a recurring annual VIVERA retainer subscription and one-time retention product sales. Pricing is not disclosed publicly, insurance and payment plans are offered, and the practice is entirely bootstrapped with no institutional investment or parent company. The customer base is highly fragmented across individuals — children (Phase I ~age 8–9), teens, and adults (including the roughly 1-in-5 orthodontic patient cohort over age 21) and their families — with no enterprise or B2B revenue concentration.

Name

Lineberry Orthodontics

Legal name

Lineberry Orthodontics, PLLC

Website

https://lineberryortho.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Lineberry Orthodontics, PLLC is a founder-owned, two-location orthodontic practice in Boise and Mountain Home, Idaho serving Treasure Valley children, teens, and adults with braces, clear aligners, lingual options, and 3D-printed LightForce brackets using i-CAT and iTero digital imaging.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (62121)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Adult Orthodontics (HLABABAC), Early Interceptive Orthodontics (Phase I) (HLABABAF), Orthodontic Emergency & Repair Services (HLABABAL), Interceptive/Phase I Pediatric Orthodontics (HLABAGAG)

Keywords

• Orthodontic care services
• Clear aligner therapy
• Fixed orthodontic appliances
• Digital dental imaging
• Orthodontic retainer care

Headquarters

HQ city

Boise

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Orthodontic Treatment Services: Professional orthodontic services including braces (traditional metal, ceramic, lingual), clear aligners (Invisalign, Spark), and surgical orthodontics. Treatment typically spans 1-3 years with regular adjustment appointments. Initial consultation is complimentary.
2. VIVERA Retainer Subscription: Annual subscription service for replacement retainers. Patients receive fresh retainers periodically. Can be billed annually or monthly. Auto-renews each year until canceled.
3. Retention Products: Sale of retainers (removable and fixed) to maintain teeth positions after active treatment. One-time purchase items for post-treatment maintenance.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Lineberry Orthodontics provides comprehensive orthodontic treatment for kids, teens, and adults across two Idaho offices in Boise and Mountain Home. Services include traditional metal, ceramic, rose gold, and lingual braces, Invisalign and Spark clear aligners, LightForce 3D printed custom brackets, surgical orthodontics, early interceptive treatment, and a Vivera retainer subscription. The practice combines in-person consultations with advanced digital diagnostics such as i-CAT 3D Cone Beam imaging and iTero digital impressions, supported by an in-house lab for same-day appliances.

Product overview

Lineberry Orthodontics offers a comprehensive suite of orthodontic treatment services and products. The practice provides multiple brace systems including traditional metal braces, Iconix rose gold and ceramic/clear braces, Incognito lingual braces (placed behind teeth), and LightForce 3D printed brackets. Clear aligner options include both Invisalign and Spark systems. The practice also offers surgical orthodontics for severe cases, early/phase-one treatment for children, and the Vivera retainer subscription for post-treatment retention. Technology platforms include i-CAT 3D cone beam imaging for diagnosis and the iTero digital impression system for treatment planning. Various orthodontic appliances such as headgear, expanders, and functional appliances support treatment protocols.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Metal Braces High-grade stainless steel braces using metal brackets and archwires, the most common type of braces, with options for colored elastics. Offered to kids, teens, and adults seeking orthodontic correction.
• Iconix Rose Gold Braces Stainless steel braces uniquely coated in gold, providing a more cosmetic option than traditional metal braces for patients seeking a less conventional appearance.
• Iconix Clear (Ceramic) Braces Braces made of clear materials that are less visible than metal braces, used mainly on older teenagers and adult patients with cosmetic concerns.
• Invisalign Clear Aligners Series of invisible, removable clear aligners that straighten teeth. Made with proprietary SmartTrack material, virtually invisible, and removable for eating and hygiene.
• Spark Clear Aligners Advanced clear aligner system offered alongside Invisalign, with Dr. Lineberry determining which product is right for each patient based on individual needs.
• Incognito Lingual Braces 100% customized braces placed behind the teeth, invisible from the front. Custom-created using state-of-the-art technology for each patient's unique mouth shape.
• LightForce 3D Printed Brackets Digital orthodontic system providing customized, 3D printed tooth-moving tools using proprietary LightPlan treatment planning software, LightTray indirect bonding trays, and cloud-based ceramic brackets.
• Surgical Orthodontics (Orthognathic Surgery) Orthodontic treatment combined with oral and maxillofacial surgery to correct severe cases including bad bites, jaw bone abnormalities, and malocclusion.
• Early Orthodontic Treatment (Phase One) Two-phase orthodontic treatment for children beginning around age 8-9, designed to correct jaw growth and certain bite problems before Phase Two begins around age 11.
• Vivera Retainer Subscription Subscription-based retainers from the makers of Invisalign, offering custom-fit clear retainers that are 30% stronger than other leading clear retainers, available with annual auto-renewal.
• Orthodontic Appliances Various orthodontic appliances including elastics/rubber bands, Powerscope, headgear, Herbst appliance, palatal expander, positioners, retainers, separators/spacers, and twin block appliance.

Quantifiable outcome

• i-CAT 3D imaging reduces radiation by over 75% compared to traditional x-rays
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• Align Technology (Invisalign)coreTechnology or IntegrationLineberry Orthodontics is a certified provider of Invisalign and Spark clear aligners. These products are used as part of their treatment offerings for patients seeking clear aligner therapy. Dr. Lineberry evaluates which product is right for each patient based on individual needs.
• iTero (Align Technology)coreTechnology or IntegrationiTero Digital Impression System is used in the practice for capturing 3D digital scans of patients' teeth, eliminating traditional putty impressions. Used for treatment planning and monitoring progress.
• LightForce (3D Printed Brackets)coreTechnology or IntegrationLightForce is a digital orthodontic system providing customized, 3D printed tooth-moving tools including LightPlan Treatment Software, LightTray Indirect Bonding trays, and Cloud Brackets. The practice markets this as the newest bracket technology in orthodontic care.
• VIVERA (Invisalign Retainers)coreTechnology or IntegrationVIVERA retainers are clear retainers from the makers of Invisalign, offered on a subscription basis. Retainers are shipped to the office and patients pick them up. Annual auto-renewal subscription model.
• i-CAT ImagingcoreTechnology or Integrationi-CAT is a Dental imaging system providing 3D Cone Beam technology. Dr. Lineberry was one of the first orthodontists in Idaho to have this technology. Used for comprehensive diagnosis including airway analysis.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• US Orthodontic Partners: Orthodontic-specialty DSO that partners with independent practices. Directly comparable because it acquires and supports independent orthodontic clinics similar in scope and patient mix to Lineberry Orthodontics.
• Smile Doctors: Largest orthodontics-focused DSO in the US with hundreds of affiliated locations. Directly comparable to Lineberry as a multi-location orthodontic practice serving kids, teens, and adults with similar treatment modalities including braces and clear aligners.

Broad incumbents

• Heartland Dental: Large dental support organization serving hundreds of affiliated offices. Comparable as a competitor in patient acquisition for orthodontic services and as a benchmark for DSO-supported practice economics versus Lineberry's independent model.
• Mortenson Dental Partners: Regional DSO supporting dental and orthodontic practices. Comparable as a competing provider of orthodontic services with similar patient demographics, while operating at meaningfully larger scale.
• Pacific Dental Services: DSO providing business and operational support to dental practices including orthodontics. Comparable as a benchmark for scaled practice economics, marketing infrastructure, and the alternative affiliation model to Lineberry's fully independent operation.
• Western Dental & Orthodontics: Multi-state DSO with dedicated orthodontic service line. Comparable to Lineberry because it offers traditional braces, clear aligners, and orthodontic consultations to a similar family/patient base, though as part of a much larger general dentistry footprint.
• Aspen Dental: Large multi-specialty DSO offering orthodontic services among general dentistry offerings. Comparable to Lineberry as a competing provider of orthodontic care for the same patient demographics, but at much larger scale and broader service mix.

Others

• LightForce Orthodontics: Maker of 3D-printed custom brackets (LightForce) used by Lineberry as its newest bracket technology. Comparable as a strategic technology partner whose product roadmap directly influences the practice's treatment differentiation and economics.
• Solventum (formerly 3M Oral Care): Provider of Incognito lingual braces used by Lineberry as an invisible-treatment option. Comparable as a key specialty supplier for orthodontic appliances and a counterparty whose product decisions affect the practice's premium offerings.
• Align Technology: Manufacturer of Invisalign clear aligners, iTero scanners, and VIVERA retainers — all core technology inputs used by Lineberry. Highly relevant as a key supplier and ecosystem anchor shaping the practice's clinical offering and cost structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/smilesbydrlaura
• Facebookfacebook.com/LineberryOrthodontics
• LinkedInlinkedin.com/company/lineberry-orthodontics

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lineberry Orthodontics