Roast House
Roast House Coffee is a privately held, women-founded specialty organic coffee roaster in Spokane, WA selling certified organic single origins, blends, specialty instant coffee, and cold brew through DTC e-commerce, subscriptions, wholesale to cafes and offices, and a physical tasting room.
- Company typePrivate
- Founded2010
- HeadquartersSpokane, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Roast House does
Roast House Coffee is a specialty organic coffee roaster founded in 2010 in Spokane, Washington by Deborah Di Bernardo and Jim Haynes. The company sources certified organic specialty coffees exclusively and maintains long-term partnerships with producers in Ethiopia, Colombia, Costa Rica, Peru, Honduras, and Rwanda through importers and cooperatives including Trabocca, Ally Coffee, Algrano, Cafe Imports, and One Acre Fund. Decaffeinated offerings are processed through the Swiss Water chemical-free method.
The product portfolio spans organic single origin coffees (e.g., Ethiopia Suke Quto, Colombia La Pradera, Costa Rica Esperanza, Peru Coya Women-Produced), organic blends (Café de Americas, F-Bomb, Ride The Edge, Noir, Mocha Java), specialty instant coffee launched in 2022 with Swift, F-Bomb cold brew in fully recyclable 12oz cans, and a range of brew equipment (Baratza Encore, Aeropress, Kalita drippers, Espro French Press, gooseneck kettle). Branded merchandise and Airscape storage containers extend the assortment. Roast House has accumulated over 26 industry medals and awards since 2014 across Golden Bean North America, Good Food Awards, and Coffee Review, and operates a tasting room and roastery at 423 E Cleveland Ave, Spokane.
The business operates multiple revenue streams. Direct-to-consumer e-commerce runs through a Shopify storefront with carbon-neutral shipping on orders over $50 and free shipping threshold pricing. Three recurring subscription products — Stay Caffeinated (year-round blends), Stay Wild (rotating single origins), and Stay Lively (office single-serve sachets) — provide recurring revenue at 10% subscriber discounts. Wholesale B2B distributes to cafes, restaurants, and offices with training, origin sheets, and bar consultation support. A House Calls text-to-order program offers subscribers first access to pre-releases twice monthly. Distribution is single-country (United States) and the company remains women-founded, owned, and operated with no disclosed institutional funding.
Roast House firmographics
Firmographics- Name
- Roast House
- Legal name
- Roast House Coffee
- Website
- https://roasthousecoffee.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Roast House Coffee is a privately held, women-founded specialty organic coffee roaster in Spokane, WA selling certified organic single origins, blends, specialty instant coffee, and cold brew through DTC e-commerce, subscriptions, wholesale to cafes and offices, and a physical tasting room.
- Ownership category
- akta.pro rank
Roast House industry classification
Industry- Product category
- Specialty Coffee Roasting
- NAICS
- Coffee and Tea Manufacturing (311920)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Coffee Roasting & Grinding (AFAFADAB)
- akta.pro secondary industries
- Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Instant Coffee & Coffee Extract Manufacturing (AFAFADAD), Coffee, Tea & Cacao Experiences (Roastery Tours, Tastings) (THAJAGAH), Coffee, Espresso & Tea Appliances Retail (CRACADAC)
Keywords
Where Roast House is headquartered
LocationHeadquarters
- HQ city
- Spokane
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Roast House business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Direct E-commerce Sales: Online retail sales of whole bean coffee, instant coffee, cold brew, and merchandise through Shopify storefront. One-time purchases with option to add subscription.
- Coffee Subscriptions: Recurring subscription revenue from Stay Caffeinated, Stay Wild, and Stay Lively office programs. Customers choose frequency and size with 10% discount. Includes gift subscriptions.
- Wholesale B2B: Bulk coffee sales to cafes, restaurants, offices, and retailers. Includes training, origin sheets, bar consultation, and equipment access as part of partnership.
- Merchandise: Branded merchandise including mugs, water bottles, airscape containers, hats, shirts, stickers, and brew equipment accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Whole Bean Coffee (12oz) |
| Subscription | Monthly | Stay Caffeinated Subscription |
| Subscription | Monthly | Stay Wild Subscription |
| Unit Pricing | Pay-as-you-go | Instant Coffee |
| Unit Pricing | Pay-as-you-go | F-Bomb Cold Brew |
| Subscription | Monthly | Stay Lively Office Coffee |
| Unit Pricing | Pay-as-you-go | Merchandise |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels8 records
Roast House product offering
Product offeringCore offering
Roast House Coffee is a specialty organic coffee roaster that sources, roasts, and sells certified organic whole-bean coffees (single origins and blends), specialty instant coffee, and ready-to-drink cold brew under the F-Bomb brand. The company sells directly to consumers through a Shopify e-commerce storefront, a Spokane tasting room, and recurring subscription programs (Stay Caffeinated, Stay Wild, Stay Lively Office Coffee), and supplies cafes, restaurants, offices, and retailers through a wholesale program that includes barista training, origin sheets, and equipment support.
Product overview
Roast House Coffee is a specialty organic coffee company offering a diverse portfolio centered on certified organic coffee products. The core offerings include organic single origin coffees (Ethiopia Suke Quto, Colombia La Pradera, Costa Rica varieties, Peru selections), organic blends (Café de Americas, F-Bomb, Noir, Mocha Java, Shadow, 423, Epic), and specialty formats including earth-friendly instant coffees and ready-to-drink F-Bomb Cold Brew. The company provides subscription services (Stay Caffeinated, Stay Wild, Stay Lively Office Coffee) for recurring delivery, complemented by brew equipment (Baratza Encore, Aeropress, Kalita drippers, French presses, gooseneck kettles), branded merchandise (mugs, apparel, water bottles), and airscape coffee storage containers. Founded in 2010 by Deborah Di Bernardo and Jim Haynes in Spokane, WA, the company emphasizes sustainable sourcing, women-produced coffees, and long-term producer relationships.
Differentiator
Problem solved
Functional benefit
Products and services
- Ride The Edge Organic Coffee Blend Organic coffee blend of Ethiopia and Peru coffees with notes of grape jelly, vanilla, tart cherry, and toffee; created in memory of Spokane mountain bike culture pioneer Dave Moffitt and sold as a core whole-bean SKU on the Shopify storefront.
- Café de Americas Organic Blend
Quantifiable outcome
- 26+ medals and awards since 2014
- +2 more outcomes
Companies that use Roast House
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Roast House technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Roast House partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- World Coffee ResearchcoreRoast House partners with World Coffee Research that operates in 21 countries to connect coffee producers and scientists to alleviate constraints to the supply chain of specialty coffee. This supports their mission to help change the world so that access to high quality coffee continues for many more years.
- Ally Coffee ImporterscoreImport partner helping source coffees from Aquiares estate in Costa Rica since 2018. Provides supply chain access and quality control support.
- AlgranocoreDigital trading platform facilitating direct relationships with cooperatives like Rutas del Inca in Peru. Helps with quality control, market access, and improving coffee plantations.
- TraboccacoreTrading partner for sourcing Ethiopia Suke Quto since 2015. Trabocca connects Roast House with Tesfaye and his commitment to organic agriculture and improving lives of producers.
- Swiss WatercoreDecaffeination processor providing chemical-free caffeine removal. Coffee is sent to Swiss Water facilities to be decaffeinated while preserving flavor complexity.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Roast House competitors and assessment
Company assessmentDirect peers
- Counter Culture Coffee: Specialty coffee roaster with strong sustainability credentials, transparency reports, and direct relationships with coffee producers. Closely comparable in values-based sourcing, training programs for wholesale partners, and B2B/DTC channels.
- Equator Coffees: Specialty organic and fair trade coffee roaster offering DTC, wholesale, and cafes. Comparable in organic certification, women-owned business positioning, and farm-direct sourcing programs.
- La Colombe Coffee Roasters: Specialty coffee roaster with DTC subscriptions, wholesale, cafes, and RTD draft lattes. Comparable across coffee subscriptions, wholesale B2B, and convenience-format expansion (RTD cold brew), though operating at a larger national scale.
- Onyx Coffee Lab: Award-winning specialty coffee roaster with competition pedigree (multiple US Barista Championship wins) and DTC subscription/merch model. Comparable in craft, competition-winning positioning, and small-batch artisanal narrative.
- Intelligentsia Coffee: Specialty coffee roaster focused on direct trade, single-origin coffees, and barista training. Closely comparable in B2B wholesale support model, sustainability narrative, and premium positioning in the third-wave coffee category.
- Stumptown Coffee Roasters: Specialty coffee roaster offering single-origin and blended coffees via DTC, wholesale, and cafes. Highly comparable in product category, target customer (specialty coffee enthusiasts), and award-winning positioning, though operating at meaningfully larger scale.
- Blue Bottle Coffee: Specialty coffee company with DTC subscription, wholesale, and cafe operations. Direct competitor in the premium single-origin and subscription coffee space with similar freshness and origin-focused narrative, though significantly larger and venture-backed.
- Verve Coffee Roasters: Specialty coffee roaster with DTC e-commerce, subscriptions, wholesale, and cafes. Comparable in single-origin and blend portfolio, farm-direct sourcing relationships, and California-anchored craft roaster positioning.
Others
- Café Imports: Specialty green coffee importer already named as a Roast House partner. Listed as a peer because of the close, ongoing supplier relationship (Coffee Cherry Tea from Cafe Bio Project in Brazil) that makes it both a partner and a relevant ecosystem reference point.
- Swiss Water: Chemical-free decaffeination service provider that processes Roast House's decaf coffees. Listed as a peer because of the core strategic partnership and the central role of Swiss Water Process decaf in Roast House's product differentiation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Roast House social profiles
Digital presenceRoast House financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roast House leadership team
Management profileNumber of profiles
Profiles10 records
Roast House funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roast House M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roast House
What does Roast House do?
Roast House Coffee is a specialty organic coffee roaster that sources, roasts, and sells certified organic whole-bean coffees (single origins and blends), specialty instant coffee, and ready-to-drink cold brew under the F-Bomb brand. The company sells directly to consumers through a Shopify e-commerce storefront, a Spokane tasting room, and recurring subscription programs (Stay Caffeinated, Stay Wild, Stay Lively Office Coffee), and supplies cafes, restaurants, offices, and retailers through a wholesale program that includes barista training, origin sheets, and equipment support.
Is Roast House a public or private company?
Roast House is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Roast House founded?
Roast House was founded in 2010. It employs 1 to 10 people.
Where is Roast House based?
Roast House is headquartered in Spokane, United States, in the North America region.
How does Roast House make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are coffee Subscriptions, wholesale B2B and merchandise.
Who are Roast House's main competitors?
Direct peers on record are Counter Culture Coffee, Equator Coffees, La Colombe Coffee Roasters, Onyx Coffee Lab, Intelligentsia Coffee, Stumptown Coffee Roasters, Blue Bottle Coffee and Verve Coffee Roasters. Others are Café Imports and Swiss Water.
Does Roast House have an API?
No public API is recorded for Roast House.
What industry is Roast House in?
Roast House's product category is Specialty Coffee Roasting. Its primary akta.pro industry code is AFAFADAB, Coffee Roasting & Grinding, with a secondary code of CRAHAGAI, Specialty Coffee & Tea Retail (Beans, Leaves, Accessories). Its NAICS code is 311920 and its SIC code is 2080.