What Marmomacc does

Marmomacc (also branded as Marmomac) is the principal global trade fair dedicated to the natural stone supply chain, held annually in Verona, Italy and organized by Veronafiere S.p.A., a privately held Italian fair operator headquartered at Viale del Lavoro 8, Verona. First held in 1966, the event marked its 60th edition in 2025 with 1,400 exhibitors, 50,000 professional visitors (66% international), 12 pavilions, 8 outdoor exhibition areas, and 76,000 square meters of exhibition space. The fair covers the full natural stone value chain — quarry extraction, block and material supply, processing machinery, tools, abrasives, and chemical products — and targets enterprise buyers including stone companies, machinery manufacturers, architects, and designers.

The company's product portfolio extends well beyond the four-day annual event. The Marmomacc Plus digital platform (launched 2025) operates as a year-round virtual showroom and community connecting exhibitors, architects, and designers. The Marmomacc Academy delivers professional training and continuing-education credits, organized in partnership with ITA (Italian Trade Agency) and Confindustria Marmomacchine, and has expanded internationally through the Academy on Tour program at events in Brazil and Poland. Cultural programming includes The Plus Theatre (debuted 2022) and The Bedrock exhibition program (2026), while award programs — the Best Communicator Award with Forbes and the International Award for Sustainable Excellence with the University of Verona — reinforce the brand's cultural and ESG positioning.

Marmomacc generates revenue through four primary streams: exhibitor booth rental fees (quote-based, multi-year contracts), professional visitor admission fees, institutional sponsorships (Banco BPM as Official Banking Partner, Trenitalia as Official Carrier), and professional services revenue from Marmomacc Academy. The company is supported by an extensive institutional network including the Italian Ministry of Foreign Affairs, Regione del Veneto, Comune di Verona, the Natural Stone Institute (US), and US Natural Stone. Marmomacc's digital infrastructure includes a mobile application and the Marmomacc Plus platform, but no public API or AI capabilities are disclosed.

Name

Marmomacc

Legal name

Veronafiere S.p.A.

Website

https://marmomac.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

1–10 employees

Short description

Marmomacc (Marmomac) is the world's leading annual trade fair for the natural stone supply chain, organized by Veronafiere S.p.A. in Verona, Italy. It connects 1,400 exhibitors with 50,000 professional visitors across extraction, processing, machinery, and design, supported by the Marmomacc Plus digital platform and Academy programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Verona

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Exhibitor Fees: Revenue generated from companies renting exhibition space and booths at the annual trade fair. Organized by booth size, location, and additional services.
2. Visitor Tickets: Admission fees for professional visitors attending the trade fair. Professional accreditation required for industry professionals.
3. Sponsorship and Partnerships: Official partnerships with banks, carriers, and institutional bodies generating sponsorship revenue.
4. Marmomacc Academy: Professional development courses offering training credits for architects and industry professionals, organized in partnership with ITA and Confindustria Marmomacchine.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Marmomacc is the world's leading annual trade fair dedicated to the natural stone supply chain, held each September in Verona, Italy, covering quarry extraction, processing technologies, machinery, tools, and finished stone products. The event combines a four-day physical exhibition with the year-round Marmomacc Plus digital community platform, professional training (Marmomacc Academy), award programs, and cultural exhibitions targeting stone companies, architects, and designers.

Product overview

Marmomac is a comprehensive platform centered around the principal global trade fair for natural stone, held annually in Verona, Italy. The portfolio comprises the core exhibition event (Marmomac), a year-round digital community platform (Marmomac Plus), educational programming (Marmomac Academy and Academy on Tour), award programs (Best Communicator Award and International Award for Sustainable Excellence), cultural exhibitions (The Plus Theatre, The Bedrock), and a mobile application. The ecosystem connects exhibitors, architects, designers, and industry professionals across the natural stone supply chain year-round.

Differentiator

Problem solved

Functional benefit

Brands

• Marmomac Plus: Digital community platform dedicated to the natural stone supply chain, connecting exhibitors, architects, and designers year-round with products, projects, and innovative solutions.
• Marmomac Academy
• Best Communicator Award
• Premio Internazionale Eccellenze Sostenibili
• The Plus Theatre

Products and services

• Marmomacc (Annual Trade Fair) The principal global annual trade fair dedicated to the entire natural stone supply chain, from quarry extraction to processing technologies, machinery, and tools. Targets companies, professionals, architects, and designers in the natural stone industry.
• Marmomacc Plus (Digital Community Platform) The largest digital community dedicated to the natural stone supply chain, providing a year-round virtual showroom where exhibitors, architects, and designers present products, materials, projects, and real applications.
• Marmomacc Academy Educational program offering courses, workshops, and professional training credits on the innovative use of natural stone in architecture and design, for architects and industry professionals.
• Marmomacc Academy on Tour International educational initiative extending Marmomacc Academy training to events worldwide, including sessions at Marmomacc Brazil (São Paulo) and Budma (Poznań).
• The Plus Theatre Cultural hub within Marmomacc featuring talks, workshops, installations, and exhibitions exploring natural stone in architecture and design, including experimental projects, academic collaborations, and industry partnerships.
• The Bedrock - Cultural Exhibitions 2026 Cultural exhibition program celebrating 60 years of Marmomacc, featured as part of the 2026 edition programming.
• Best Communicator Award (BCA) Award celebrating creativity, innovation, and communication in natural stone storytelling, including Forbes Selection for international personalities and Exhibitor awards in Natural Stone, Technology, and Visions categories.
• Premio Internazionale Eccellenze Sostenibili (International Award for Sustainable Excellence) International award recognizing advanced sustainable innovation solutions in the stone industry, covering Machines & Plants, Tools, Software, Chemicals, and Eureka (Startup & Innovation) categories. Organized with University of Verona patronage.
• Marmomacc Mobile Application Mobile application providing event navigation, exhibitor information, and attendee engagement tools for Marmomacc trade fair participants.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and major.

• ITA - Italian Trade AgencycoreStrategic or Co-development PartnerOfficial trade agency partner supporting international promotion of Marmomacc. Collaborates in organizing Marmomacc Academy and professional development programs for the natural stone industry.
• Confindustria MarmomacchinecoreStrategic or Co-development PartnerLeading industry association representing natural stone machinery manufacturers. Co-organizer of Marmomacc Academy and key strategic partner for industry representation.
• Banco BPMmajorGTM or Marketing PartnerOfficial banking partner of Marmomacc network, providing financial services support to the trade fair ecosystem.
• Regione del VenetocoreOthersRegional government providing official patronage and support for Marmomacc as a major regional economic event.
• Comune di VeronacoreOthersCity government providing official patronage and local support for the trade fair hosted in Verona.
• Ministero degli Affari EsterimajorOthersItalian Ministry of Foreign Affairs providing international promotion support and diplomatic backing for the trade fair.
• Trenitalia (FS Italiane Group)majorGTM or Marketing PartnerOfficial carrier partner providing transportation services for international visitors and delegates attending Marmomacc.
• Natural Stone InstitutemajorStrategic or Co-development PartnerUS-based industry association promoting natural stone. International collaboration partner for Marmomacc.
• US Natural StonemajorStrategic or Co-development PartnerAmerican natural stone industry organization supporting international participation and promotion at Marmomacc.
• University of VeronacoreStrategic or Co-development PartnerAcademic partner for the International Award for Sustainable Excellence. Provides scientific rigor, independent evaluation, and direct connection with advanced research on sustainability, process efficiency, and circular economy.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Big 5 Global: Largest construction industry event in the Middle East, held annually in Dubai. Comparable as a major international B2B construction and building materials trade fair attracting a global exhibitor base.
• Cersaie: International exhibition of ceramic tile and bathroom furnishings held annually in Bologna. Overlaps with Marmomac in serving architects, designers, and surface material buyers, but centered on ceramics rather than natural stone.
• BAU (Messe München): World-leading trade fair for architecture, materials, and construction systems. Comparable as a major European venue where architects and material suppliers converge, though broader in scope than Marmomac's stone focus.
• Fiera Milano: Italy's largest trade fair operator, hosting design, construction, and architecture events including Salone del Mobile. Comparable as a broad incumbent trade fair organizer serving overlapping professional audiences.
• BolognaFiere: Italian trade fair organizer operating Cersaie, SAIE (construction), and other major exhibitions. Comparable as a peer organizer of building materials and architecture trade fairs in Italy.

Direct peers

• Coverings: Largest tile and stone exhibition in North America, covering natural stone alongside ceramic and porcelain surfaces. Comparable scope to Marmomac in materials coverage, with overlapping exhibitor and architect audiences.
• India Stonemart: India's flagship stone industry exhibition held in Jaipur. Directly comparable as a national/regional stone trade fair connecting quarry operators, processors, machinery vendors, and architects.
• Xiamen International Stone Fair: Major natural stone trade fair held annually in Xiamen, China. Directly competes with Marmomac for global stone industry exhibitors and visitors, particularly across Asian markets.
• TISE (The International Surface Event) / Stonexpo: Leading North American trade event for stone, tile, and surface materials. Directly comparable to Marmomac in serving the natural stone supply chain, but primarily serving the US market.

Regional players

• Vitória Stone Fair: Major stone trade fair held in Espírito Santo, Brazil, one of the world's largest natural stone producing regions. Comparable to Marmomac in stone industry focus but serves primarily the South American market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/marmomac
• Facebookfacebook.com/Marmomac

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marmomacc