MICE
MICE is a privately held events services company founded in 2014 and based in Solomons, Maryland, offering Meetings, Incentives, Conferences and Exhibitions services. It operates with 1-10 employees under President Jeffrey Jacobsen.
- Company typePrivate
- Founded2014
- HeadquartersSolomons, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
MICE firmographics
Firmographics- Name
- MICE
- Website
- https://mice.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MICE is a privately held events services company founded in 2014 and based in Solomons, Maryland, offering Meetings, Incentives, Conferences and Exhibitions services. It operates with 1-10 employees under President Jeffrey Jacobsen.
- Ownership category
- akta.pro rank
MICE industry classification
Industry- Product category
- Event Management Services
- NAICS
- Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)
- akta.pro primary industry
- Corporate Events & Meetings (MICE) Agencies (MPAAAGAD)
Keywords
Where MICE is headquartered
LocationHeadquarters
- HQ city
- Solomons
- HQ country
- United States
- HQ region
- North America
Markets served
MICE business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
MICE product offering
Product offeringCore offering
MICE provides Meetings, Incentives, Conferences, and Exhibitions (MICE) services. The company plans and delivers corporate events, including meetings, incentive programs, conferences, and exhibition experiences for business clients. As a small firm with 1-10 employees, it operates as a boutique event services provider.
Differentiator
Problem solved
Functional benefit
Products and services
- Meetings Services
- Incentives Services
- Conferences Services
- Exhibitions Services
Companies that use MICE
Customer profileIdeal customer profiles1 record
MICE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MICE competitors and assessment
Company assessmentDirect peers
- Maritz Global Events: Corporate meetings, incentives, and events specialist serving large enterprises; closely comparable service model and client base to a MICE agency.
- BCD Meetings & Events: Large corporate meetings and events agency covering strategy, sourcing, and on-site delivery; competes head-to-head with MICE agencies for global program mandates.
- ConferenceDirect: Meeting and event sourcing/management company serving associations and corporations; comparable in delivering venue sourcing and end-to-end meeting logistics.
- HelmsBriscoe: Largest independent venue-sourcing and meetings management network globally; overlaps with MICE on group rooms, venue RFPs, and meeting logistics.
- Freeman: Event production and experiential services company with strong presence in corporate conferences and exhibitions; comparable on the exhibitions/conferences side of MICE.
- GL Events: Integrated event services group operating venues, exhibitions, and live event production globally; comparable MICE stack spanning venues, exhibitions, and conferences.
- American Express Global Business Travel (Meetings & Events): Enterprise TMC offering full MICE program management; directly comparable service scope (meetings, incentives, conferences, exhibitions) for corporate buyers.
- CWT Meetings & Events: Global meetings, incentives, conferences and events arm of CWT; directly comparable end-to-end corporate MICE services for multinational clients.
Broad incumbents
- Informa Markets: Large-scale exhibitions and conferences organizer; overlaps with MICE on the exhibitions/conferences segment but operates as a portfolio owner rather than a single MICE agency.
Emerging players
- Questex: B2B events and information services company producing industry conferences and trade shows; comparable on the exhibitions/conferences side of the MICE acronym.
Market position
Customer concentration
MICE social profiles
Digital presenceMICE financial estimates
Financial estimateRevenue estimate
Valuation estimate
MICE leadership team
Management profileNumber of profiles
Profiles1 record
MICE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MICE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MICE
What does MICE do?
MICE provides Meetings, Incentives, Conferences, and Exhibitions (MICE) services. The company plans and delivers corporate events, including meetings, incentive programs, conferences, and exhibition experiences for business clients. As a small firm with 1-10 employees, it operates as a boutique event services provider.
When was MICE founded?
MICE was founded in 2014. It employs 1 to 10 people.
Where is MICE based?
MICE is headquartered in Solomons, United States, in the North America region.
Who are MICE's main competitors?
Direct peers on record are Maritz Global Events, BCD Meetings & Events, ConferenceDirect, HelmsBriscoe, Freeman, GL Events, American Express Global Business Travel (Meetings & Events) and CWT Meetings & Events. Informa Markets is listed as a broad incumbent. Questex is listed as an emerging player.
Does MICE have an API?
No public API is recorded for MICE.
What industry is MICE in?
MICE's product category is Event Management Services. Its primary akta.pro industry code is MPAAAGAD, Corporate Events & Meetings (MICE) Agencies. Its NAICS code is 56192.