Homes Unlimited

What Homes Unlimited does

Homes Unlimited is an independent residential real estate brokerage founded in 1992 and headquartered in Anchorage, Alaska. The firm operates with two licensees — Broker Viki Kaas (CRS, GRI) and Real Estate Professional Michelle Kaas Coffman ("Micki") — and serves individual home buyers and sellers across south-central Alaska, including the Anchorage and Valley (Wasilla/Palmer) markets. Its core offering is full-service brokerage representation on the buy-side and sell-side of residential transactions, encompassing single-family homes, condos, and land parcels.

The business runs on a traditional brokerage model with no proprietary technology platform; listings are surfaced through the company's website (callviki.com) and the Alaska MLS, and marketing is conducted via direct email, the firm website, and personal networking. Revenue is generated purely through transaction-based real estate commissions, with rates negotiated per deal and not publicly disclosed. Distribution is direct-to-consumer, and all transactions are handled by the two in-house licensees, with no third-party reseller or referral channels documented.

The company's positioning is built on local experience (over 30 years in Anchorage) and a partnership-based service model emphasizing personal availability (24/7 since 1992). Key-person risk is concentrated in the lead broker, whose professional credentials — CRS designation since 1996, 22 years as Managing Broker, two Anchorage Realtor of the Year awards (2007 and 2018), and former presidency of the Anchorage Board of Realtors and Alaska MLS — are central to the firm's brand and client pipeline. There is no evidence of external funding, ownership changes, M&A activity, or technology-driven scaling initiatives.

Name

Homes Unlimited

Legal name

Homes Unlimited

Website

https://callviki.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Homes Unlimited is an independent, two-licensee residential real estate brokerage founded in 1992, serving individual home buyers and sellers across south-central Alaska (Anchorage and the Valley/Wasilla) via a traditional commission-based model with no proprietary technology.

Ownership category

akta.pro rank

Headquarters

HQ city

Anchorage

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Real Estate Commission: Traditional real estate brokerage earning commissions on buy-side and sell-side transactions for residential properties in Alaska. Works with home buyers and sellers throughout south-central Alaska including Wasilla, Palmer, and Anchorage markets.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Homes Unlimited is an independent residential real estate brokerage that helps clients buy and sell homes in south-central Alaska, including the Anchorage and Wasilla/Valley markets. Services are delivered by two licensed professionals and span buyer representation, seller representation, and transaction management for single-family homes, condos, and land parcels. Pricing is commission-based and negotiated per transaction.

Product overview

Homes Unlimited is an independent real estate brokerage offering residential property buying and selling services. The company operates as a single-service business model rather than a platform with modules. Their core offering is real estate brokerage services provided by licensed professionals Viki Kaas (Broker) and Michelle Kaas Coffman (Real Estate Professional), serving clients in the Anchorage area and the Valley region of Alaska.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage Services Full-service residential real estate brokerage providing buyer representation and seller representation for single-family homes, condos, and land parcels in south-central Alaska (Wasilla, Palmer, Anchorage). Delivered by licensed professionals on a commission basis per transaction.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves3 records

Broad incumbents

• Compass: Compass is a large, technology-forward national residential brokerage. Comparable as a residential real estate brokerage serving similar buyer/seller customers, but with substantially greater scale, proprietary tech platform, and marketing resources than Homes Unlimited.
• Keller Williams Realty: Keller Williams is the largest residential real estate franchise in North America by agent count, with active operations in Alaska. Highly comparable residential brokerage offering, competing for the same buyer and seller pool as Homes Unlimited but with vastly greater resources.
• Century 21 Real Estate: Century 21 is a global residential real estate franchise with offices throughout Alaska. Comparable residential brokerage offering to Homes Unlimited, but operates at significantly greater scale via the franchise model and corporate brand investment.
• Coldwell Banker: Coldwell Banker is a large national residential real estate franchise with significant Alaska presence. Directly comparable offering (residential brokerage) to Homes Unlimited, but operates as a franchised incumbent with substantially greater brand recognition and agent network.
• Sotheby's International Realty: Sotheby's International Realty is a luxury-leaning national brokerage franchise. Comparable as a residential brokerage, and particularly relevant given Homes Unlimited's recent activity in the higher-end Wasilla/Valley market.
• RE/MAX: RE/MAX is a global residential real estate franchise with offices across Alaska. Closely comparable offering to Homes Unlimited (residential brokerage serving home buyers and sellers), but at vastly greater scale via the franchise model.
• Redfin: Redfin is a digital-first residential brokerage and consumer real estate platform. Overlaps with Homes Unlimited in the residential buy-side and sell-side brokerage market, but differentiates via proprietary technology, direct consumer portal, and salaried agent model.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a national residential real estate franchise. Comparable offering to Homes Unlimited in residential brokerage, with substantially stronger brand recognition and a much broader agent network across Alaska.

Direct peers

• Real Brokerage: Real Brokerage (Real) is a tech-enabled, agent-centric independent brokerage model. Highly comparable to Homes Unlimited in that both target independent agents/teams seeking a lighter, technology-supported brokerage alternative to traditional franchises — though Real operates at much larger national scale.
• eXp Realty: eXp Realty is a cloud-based, commission-split brokerage with a global agent network. Directly comparable in business model emphasis on independent agents operating with minimal physical infrastructure, though at vastly greater scale and with proprietary technology that Homes Unlimited lacks.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/907realestate
• LinkedInlinkedin.com/company/homes-unlimited-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homes Unlimited