BritAsia TV
BritAsia TV is a Birmingham-based, privately held media company operating the UK's leading British Asian music and entertainment television channel, distributed via Freeview, DAB radio, mobile app, and web. It serves the British Asian diaspora with content, live events, music charts, talent programmes, and education initiatives.
- Company typePrivate
- Founded2007
- HeadquartersBirmingham, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What BritAsia TV does
BritAsia TV is a Birmingham-based, privately held media company that operates a vertically integrated British Asian entertainment platform. Its flagship asset is a television channel positioned as the UK's No.1 British Asian Music and Entertainment Channel, offering music videos, talk shows, documentaries, Bollywood and Punjabi cinema coverage, news, and cultural programming. The channel is distributed via Freeview Channel 271 through a Channelbox partnership, the BritAsia TV mobile app (v2.0), national DAB radio under the BritAsia Radio brand, YouTube, and direct website streaming, providing multi-surface reach across the UK and the wider South Asian diaspora.
The company operates a portfolio of sub-brands and programmes that extend beyond linear broadcasting: BritAsia Academy offers creative-media education and apprenticeships, the BritAsia Chart publishes the official Punjabi music rankings, BritAsia Fund supports British Asian entrepreneurs and creatives, and talent and event platforms include Future Faces (with Storm Model Management), Pitch It, and the Ignite Programme advertising offering. The underlying technology stack centers on a digital streaming platform and DAB radio broadcast, supported by a mobile application and a WordPress-based web property, with no proprietary AI, recommendation, or API layer disclosed.
BritAsia TV is founder/CEO-led by Tony Shergill, with no external PE/VC backing or parent company disclosed. Its revenue model is anchored in advertising sold to brands targeting the British Asian demographic, supplemented by event sponsorships (melas, concerts, talent competitions), ancillary income from the BritAsia Fund, and secondary contributions from education and live-event initiatives. The company employs 51–100 staff and has been operating for approximately 18 years, making it a long-tenured niche-media operator rather than a venture-backed scale-up.
BritAsia TV firmographics
Firmographics- Name
- BritAsia TV
- Legal name
- BritAsia TV
- Website
- https://britasia.tv
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- BritAsia TV is a Birmingham-based, privately held media company operating the UK's leading British Asian music and entertainment television channel, distributed via Freeview, DAB radio, mobile app, and web. It serves the British Asian diaspora with content, live events, music charts, talent programmes, and education initiatives.
- Ownership category
- akta.pro rank
BritAsia TV industry classification
Industry- Product category
- British Asian Entertainment Television
- NAICS
- Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516)
- SIC
- Television Broadcasting Stations (4833), Radio Broadcasting Stations (4832)
- akta.pro primary industry
- International Multilingual/Diaspora Broadcasters (MPABAEAG)
- akta.pro secondary industries
- International TV Broadcasters (Free-to-Air/Satellite/Cable) (MPABAEAJ), International Thematic/Genre Broadcasters (Entertainment/Lifestyle/Documentary/Music) (MPABAEAL)
Keywords
Where BritAsia TV is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
BritAsia TV business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Advertising: Primary revenue stream from brands advertising to the British Asian demographic. The channel offers advertising packages through its website advertising page.
- Event Sponsorships: Revenue from sponsored events such as melas, concerts, talent shows, and the Ignite Programme
- BritAsia Fund: Investment fund for supporting emerging British Asian talent, suggesting a revenue stream from fund management or partnerships
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
BritAsia TV product offering
Product offeringCore offering
BritAsia TV operates a multi-platform British Asian entertainment business, producing and broadcasting television programming (music videos, talk shows, documentaries, news, live events, cultural content) targeted at the UK South Asian diaspora. Distribution spans Freeview terrestrial TV via Channelbox (Channel 271), DAB radio (BritAsia Radio), a mobile streaming app (BritAsia TV App v2.0), and digital/website streaming. Supporting offerings include BritAsia Academy (media training), BritAsia Chart (Punjabi music rankings), and talent/community programmes (Ignite, Pitch It, Future Faces, BritAsia Fund).
Product overview
BritAsia TV operates as a multi-platform British Asian entertainment company offering a unified ecosystem of television broadcasting (BritAsia TV channel), digital radio (BritAsia Radio DAB), mobile applications (BritAsia TV App v2.0), education and training (BritAsia Academy), music discovery (BritAsia Chart), and community initiatives (Future Faces, Pitch It, Ignite Programme). The portfolio spans content creation, distribution, talent development and community engagement, anchored by the flagship TV channel now available via Freeview UK through Channelbox.
Differentiator
Problem solved
Functional benefit
Brands
- BritAsia Academy: A creative education initiative offering media arts training, bootcamps, and mentoring for aspiring content creators and media professionals.
- BritAsia Radio
Products and services
- BritAsia TV Channel The UK's flagship British Asian music and entertainment television channel, providing music videos, talk shows, documentaries, news coverage, live events, and cultural content reflecting the British Asian community. Available nationally via Freeview Channel 271 (Channelbox) and digitally via app and web.
- BritAsia Radio (DAB) A national DAB radio station delivering non-stop Punjabi and British Asian music hits with minimal presenter interruptions, redefining mainstream DAB radio for the South Asian audience in the UK.
- BritAsia TV App v2.0 A mobile application (v2.0) for iOS and Android that enables viewers to watch BritAsia TV content on smartphones and tablets, featuring an exclusive video collection and catch-up functionality for on-demand viewing.
- BritAsia Academy An education and training platform offering immersive bootcamps in media arts, social media strategies, content production, and visual storytelling, with personalized mentoring from industry experts for aspiring content creators and media professionals.
- BritAsia Chart The official Punjabi music chart ranking top songs, featuring trending playlists and weekly top 5 song rankings for the British Asian music market.
- Ignite Programme An advertising programme offering brand partnership opportunities with BritAsia TV content and audiences, enabling brands to engage the British Asian demographic.
- Pitch It An event platform for pitching business ideas or creative projects within the British Asian entertainment and business community.
- Future Faces A model discovery programme and talent platform, operated in partnership with Storm Model Management, identifying emerging British Asian modeling talent.
- BritAsia Podcast An audio programme featuring interviews, discussions, and content related to British Asian music and entertainment.
- BritAsia Fund A funding initiative supporting British Asian entrepreneurs and creatives through financial assistance programmes.
Companies that use BritAsia TV
Customer profileSegments3 records
Ideal customer profiles1 record
BritAsia TV technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
BritAsia TV partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- ChannelboxcoreBritAsia TV launched on Freeview UK via Channelbox on Channel 271, marking a major distribution expansion. This partnership provides national terrestrial reach through one of the UK's most accessible television platforms, enabling the channel to reach households with connected Freeview televisions nationwide.
- Storm Model ManagementminorCollaboration on the Future Faces talent competition, announcing winners in partnership with Storm Models. This partnership connects emerging British Asian talent with professional modeling opportunities.
- T-SeriesminorCoverage of T-Series-backed film projects including Border 2, highlighting ongoing content relationship with India's leading music label and film producer.
- Gloss AgencyminorWebsite development and design partner responsible for the BritAsia.tv platform, as noted in the footer copyright information.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
BritAsia TV competitors and assessment
Company assessmentDirect peers
- Sangat TV: UK-based Sikh faith and Punjabi-culture television broadcaster operating on Sky and online platforms to serve the British Sikh community. Most direct peer to BritAsia in terms of UK-anchored, Punjabi/Sikh-diaspora focused broadcasting, overlapping substantially in audience demographics and Punjabi music/entertainment content.
- ARY Digital Network (ARY Digital UK): Pakistan-headquartered broadcaster with a UK-distributed feed of ARY Digital targeting the British Pakistani diaspora with music, drama and entertainment programming. Direct competitor to BritAsia in the UK South Asian free-to-air channel space, with overlapping audience demographics and advertiser base.
- Sunrise Radio (Sabras Group): UK-based commercial radio station group broadcasting British Asian and South Asian music and talk content on FM/DAB across London, the Midlands and Yorkshire. Directly comparable to BritAsia Radio as a UK DAB radio operator targeting the British Asian listenership with music-led programming.
Regional players
- Islam Channel: UK-based niche ethnic broadcaster available on Freeview and Sky, serving a specific diaspora community with thematic (faith-based) programming. Comparable to BritAsia as a UK Freeview-based minority/ethnic broadcaster operating with a niche demographic focus and similar distribution platform partnerships.
Broad incumbents
- Zee Entertainment (Zee TV / Zee Punjabi): India-headquartered broadcaster that operates international feeds of Zee TV, Zee Punjabi and other language channels targeted at the South Asian diaspora in the UK, Europe and North America. Highly comparable to BritAsia as a diaspora-targeted international broadcaster of Punjabi/Bollywood entertainment, but operating at a vastly larger scale and broader geographic footprint.
- Colors (Viacom18 / Network18): Indian broadcaster that distributes its Hindi/regional entertainment channels internationally including into UK and European markets targeting the South Asian diaspora. Comparable to BritAsia in the international Hindi/Bollywood entertainment space, but operates from a much larger Indian media conglomerate platform.
- Geo TV (Jang Group / Geo Network): Pakistan-headquartered broadcaster with international distribution of its Urdu-language entertainment, drama and music channels for the Pakistani diaspora. Comparable to BritAsia as a South Asian diaspora broadcaster with UK distribution, though focused on Urdu/Pakistani rather than Punjabi content.
- BBC Asian Network: BBC's national digital radio station dedicated to British Asian music, entertainment and cultural programming across the UK. Comparable to BritAsia Radio/TV as a UK-wide English-Asian content offering, though operating under the BBC's public-service structure with significantly larger resources and reach.
Others
- Absolute Radio (Bauer Media Audio): UK national digital and DAB radio operator owned by Bauer Media, representing a major commercial broadcaster competing for DAB radio advertising inventory and listenership that BritAsia Radio is also targeting. Comparable as a UK DAB platform operator though not thematically focused on British Asian audiences.
Emerging players
- Chaupal (Chaupal TV / OTT): Punjabi-language OTT streaming platform and TV channel offering Punjabi films, music and original content to the global Punjabi-speaking diaspora. BritAsia already maintains a content partnership with Chaupal, indicating an overlapping audience and competing for the same Punjabi-speaking diaspora viewership, though Chaupal operates as a digital-first streamer rather than broadcast.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
BritAsia TV social profiles
Digital presenceBritAsia TV financial estimates
Financial estimateRevenue estimate
Valuation estimate
BritAsia TV leadership team
Management profileNumber of profiles
Profiles1 record
BritAsia TV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BritAsia TV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BritAsia TV
What does BritAsia TV do?
BritAsia TV operates a multi-platform British Asian entertainment business, producing and broadcasting television programming (music videos, talk shows, documentaries, news, live events, cultural content) targeted at the UK South Asian diaspora. Distribution spans Freeview terrestrial TV via Channelbox (Channel 271), DAB radio (BritAsia Radio), a mobile streaming app (BritAsia TV App v2.0), and digital/website streaming. Supporting offerings include BritAsia Academy (media training), BritAsia Chart (Punjabi music rankings), and talent/community programmes (Ignite, Pitch It, Future Faces, BritAsia Fund).
Is BritAsia TV a public or private company?
BritAsia TV is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BritAsia TV founded?
BritAsia TV was founded in 2007. It employs 51 to 100 people.
Where is BritAsia TV based?
BritAsia TV is headquartered in Birmingham, United Kingdom, in the Europe region.
How does BritAsia TV make money?
Three revenue lines are on record. Advertising is the primary driver. The others are event Sponsorships and britAsia Fund.
Who are BritAsia TV's main competitors?
Direct peers on record are Sangat TV, ARY Digital Network (ARY Digital UK) and Sunrise Radio (Sabras Group). Islam Channel is listed as a regional player. Broad incumbents are Zee Entertainment (Zee TV / Zee Punjabi), Colors (Viacom18 / Network18), Geo TV (Jang Group / Geo Network) and BBC Asian Network. Absolute Radio (Bauer Media Audio) is listed as an others. Chaupal (Chaupal TV / OTT) is listed as an emerging player.
Does BritAsia TV have an API?
No public API is recorded for BritAsia TV.
What industry is BritAsia TV in?
BritAsia TV's product category is British Asian Entertainment Television. Its primary akta.pro industry code is MPABAEAG, International Multilingual/Diaspora Broadcasters, with a secondary code of MPABAEAJ, International TV Broadcasters (Free-to-Air/Satellite/Cable). Its NAICS code is 516120 and its SIC code is 4833.