What Zubak Grupa does

Zubak Grupa is a privately held, family-owned Croatian automotive and mobility services group headquartered in Velika Gorica, founded in 1978 as a car repair workshop and now operating with 600+ employees across multiple brands. The group's flagship subsidiary, AutoZubak, holds exclusive authorized dealer and service partnerships with Volkswagen, Audi, Škoda, and SEAT in Croatia, with showrooms and service centers in Velika Gorica, Sesvete, Varaždin, Osijek, and Požega. NEOSTAR provides a digital marketplace for used-vehicle transactions, with each listed car inspected and documented before sale, while AutoZubak Lease operates a digital long-term rental subscription combining insurance, registration, servicing, and tires into a fixed monthly fee. Movens delivers fleet management (procurement, financing, maintenance, insurance, tires) to corporate clients.

Name

Zubak Grupa

Legal name

ZUBAK GRUPA d.o.o.

Website

https://zubakgrupa.hr

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Zubak Grupa is a family-owned Croatian automotive group operating exclusive VW, Audi, Škoda, and SEAT dealerships, vehicle service centers, roadside assistance in eight European countries, fleet management, insurance, and digital used-car and long-term-rental platforms.

Ownership category

akta.pro rank

Product category

Automotive and Mobility Services

NAICS

New Car Dealers (44111), Used Car Dealers (44112), Automobile Dealers (4411), Automotive Parts, Accessories, and Tire Retailers (4413), Other Motor Vehicle Dealers (4412)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Retail-Nonstore Retailers (5960), Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Subscription Fleet Operations & Remarketing Providers (THADACAN)

akta.pro secondary industries

Leasing & Lease Buyout Financing (FSAKADAC), Auto & Vehicle Leasing (Personal Use) (FSAKANAA), Automotive Vehicles & Parts C2C (CRAFAKAE)

Keywords

• Vehicle dealership services
• Roadside assistance services
• Corporate fleet management
• Long-term vehicle leasing
• Vehicle technical inspection

Headquarters

HQ city

Velika Gorica

HQ country

Croatia

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. New and Used Vehicle Sales: Sale of new vehicles (Volkswagen, Audi, Škoda brands) and wide variety of used vehicles across all brands. One-time transaction revenue from vehicle sales, supplemented by after-sales service contracts.
2. Vehicle Maintenance and Repair Services: Authorized service for Volkswagen, Audi, and Škoda vehicles. Includes regular maintenance, repairs, diagnostic services, bodywork and painting (AutoZubak PRO center for claims processing and car repair). Fee-for-service model.
3. ORYX Assistance Memberships: Assistance services including roadside assistance, home assistance, and medical assistance across 8 European countries. Active ORYX Assistance memberships provide recurring revenue. 1,400,000 currently active memberships.
4. ORYX Insurance Agency: Insurance agency representing multiple insurance companies. Revenue from insurance policy commissions. 178,000 signed insurance policies.
5. Technical Inspection Services: Vehicle technical inspection station (ORYX Stanica za tehnički pregled) in Velika Gorica. Provides regular, preventative, and special technical vehicle inspections, registration, and traffic license renewal services.
6. Long-Term Vehicle Rental (AutoZubak Lease): Fixed monthly fee covering registration, insurance, servicing, and tire changes. Digital platform enables fully online procurement with all-inclusive pricing.
7. Fleet Management (Movens): Vehicle fleet management services for corporate clients, covering procurement, financing, maintenance, insurance, tires, and all operational costs with no hidden surprises.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels4 records

Core offering

Zubak Grupa is a Croatian automotive and mobility services group that sells new Volkswagen, Audi, and Škoda vehicles and used vehicles of all brands through its AutoZubak dealer network, provides authorized maintenance, repair, and bodywork services, offers long-term vehicle leasing via AutoZubak Lease, fleet management through Movens, roadside/home/medical assistance under ORYX Assistance in 8 European countries, insurance brokerage through ORYX Zastupanje u osiguranju, vehicle technical inspections through ORYX Stanica za tehnički pregled, and operates the NEOSTAR online used-car marketplace. Revenue is generated through vehicle sales transactions, recurring assistance and lease subscriptions, service fees, insurance commissions, and managed fleet service contracts.

Product overview

Zubak Grupa operates as a diversified automotive and mobility services group consisting of multiple specialized brands. The portfolio includes: AutoZubak (vehicle dealership and service for VW/Audi/Škoda), ORYX Asistencija (roadside/home/medical assistance across 8 European countries), ORYX Stanica za tehnički pregled (vehicle inspections), ORYX Zastupanje u osiguranju (insurance agency), AutoZubak Lease (digital long-term rental platform), NEOSTAR (digital used car marketplace), and Movens (fleet management). The group also includes AutoZubak EDU (training academy) and AutoZubak PRO (claims processing center). Started in 1978 as a family car workshop and grew to become a major automotive group in Croatia and the region.

Differentiator

Problem solved

Functional benefit

Products and services

• AutoZubak — Authorized Volkswagen, Audi, and Škoda Sales and Service Exclusive authorized dealer and service partner in Croatia for Volkswagen, Audi, and Škoda vehicles, offering new vehicle sales, used vehicle sales across all brands, authorized maintenance and repair, bodywork and painting via the AutoZubak PRO center, and warranty services to individual and corporate customers across the group's showroom and service center network.
• ORYX Asistencija — Roadside, Home, and Medical Assistance European-wide assistance service delivering roadside assistance, home assistance, medical assistance, and travel assistance products to individual members and corporate clients in 8 European countries, with 1,400,000 currently active memberships and operations via contact centers in Croatia, Slovenia, North Macedonia, and other locations.
• AutoZubak Lease — Long-Term Vehicle Rental Long-term vehicle rental subscription with a fixed all-inclusive monthly fee covering registration, insurance, servicing, and tire changes. The digital platform enables fully online vehicle procurement without lengthy bureaucracy, targeted at individual consumers and small business customers seeking predictable mobility costs.
• NEOSTAR — Online Used Car Marketplace Online marketplace for buying, selling, and arranging servicing of used cars in Croatia, with each listed vehicle inspected, documented, and photographed by AutoZubak before listing and supported with paperwork and warranty assistance.
• Movens — Corporate Fleet Management Outsourced corporate fleet management covering vehicle procurement, financing, maintenance, insurance, tires, and full operational cost administration for business customers, delivered via dedicated account management with no hidden operational costs.
• ORYX Zastupanje u osiguranju — Insurance Agency Insurance brokerage representing multiple insurance companies and providing vehicle, travel, and other insurance products to individual and corporate clients, with 178,000 signed policies historically. Revenue is earned on commissions on policy sales.
• ORYX Stanica za tehnički pregled — Vehicle Technical Inspection Station Modern vehicle technical inspection station located in Velika Gorica providing regular, preventative, and special technical vehicle inspections, vehicle registration, and traffic license renewal services to vehicle owners, with 920,000 vehicles examined over history.
• ORYX Rent a Car — Vehicle Rental Vehicle rental services offered through the ORYX brand network providing short-term and seasonal car rental to individual and corporate customers across Croatia and the regional network.

Quantifiable outcome

• 1,627,000 vehicles serviced over history
• +6 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Croatia Osiguranje d.d.coreOthersLong-term strategic partnership where Zubak Grupa provides assistance and automotive services while both companies share the vision of ensuring highest quality for customers. Davor Tomašković, President of the Management Board of Croatia Osiguranje, provides a testimonial endorsement.
• SPAN d.d.coreTechnology or IntegrationLong-term reliable business partner providing cybersecurity services and IT infrastructure. Supports 24/7/365 mobility and agility of Zubak Grupa resources. Nikola Dujmović of SPAN provides a testimonial. AutoZubak Lease served as mobility partner at Span Cyber Security Arena 2026.
• Oracle CroatiacoreTechnology or IntegrationOracle Croatia (Country Leader Marin Tadić) supports Zubak Grupa's digital transformation through adoption of disruptive technologies. Partnership began in 2020 with focus on achieving broader strategic goals faster.
• Microsoft CroatiacoreTechnology or IntegrationMicrosoft supports Zubak Grupa in digitalization of services and business using Microsoft technologies. Tatjana Skoko (Sustainability lead for SE Europe) oversees the partnership. Goal is to strengthen Zubak Grupa's position in all operating markets.
• Infoart d.o.o.coreTechnology or IntegrationComplete IT solutions partnership spanning more than 30 years. Infoart's experts contribute to business excellence of all Zubak Grupa employees through partnership approach in implementing advanced ideas. Mario Hegedüs serves as account contact.
• Porsche CroatiacoreChannel Partner/ Reseller/ DistributorLong-standing cooperation based on open dialogue to jointly meet strategic challenges of changing markets. Martin Wienerroither (Managing Director/Board member) oversees the partnership. Focus on innovative products and sustainable development strategy.
• Volkswagen (Croatia operations)coreChannel Partner/ Reseller/ DistributorExclusive authorized dealer and service provider for Volkswagen vehicles in Croatia. AutoZubak represents the Volkswagen brand with dedicated showrooms and service facilities. Historical partnership since 1979 workshop authorization.
• Audi (Croatia operations)coreChannel Partner/ Reseller/ DistributorExclusive authorized dealer and service provider for Audi vehicles in Croatia. AutoZubak represents the Audi brand with dedicated showrooms and service facilities. Historical partnership since 1979 workshop authorization.
• Škoda Auto CroatiacoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Škoda vehicles in Croatia. Multiple AutoZubak branches have won 'Best Škoda Dealer' awards. Partnership confirmed through multiple Škoda Challenge competition wins by AutoZubak staff.
• SEAT CroatiacoreChannel Partner/ Reseller/ DistributorAuthorized dealer for SEAT vehicles in Croatia. Historical partnership established when AutoZubak became general importer for SEAT in 1996.
• AYVENS Croatia d.o.o.coreStrategic or Co-development PartnerLong-term partnership where the quality of services depends on the strength of AYVENS as a partner, resulting in mutual market growth and success. Hrvoje Radoš of AYVENS Croatia provides a testimonial endorsement.
• Erste Card Club d.o.o.minorStrategic or Co-development PartnerPartnership offering ORYX Assistance products through the Assist+ service within Erste Card Club's client base. Anita Markota Štriga (Board Member) oversees the collaboration.
• Euroherc osiguranje d.d.minorStrategic or Co-development PartnerLong-term partnership based on mutual trust, with Euroherc values guiding provision of safe and useful services to clients. Željko Kordić of Euroherc provides testimonial.
• AkzoNobel Vehicle RefinishesminorStrategic or Co-development PartnerPartnership for refinish repair solutions based on sustainable development strategy. Vaclav Kloub (AkzoNobel) oversees the collaboration focused on innovative products and business solutions.
• BridgestoneminorOthersTire supplier partnership supporting AutoZubak's vulcanization and tire services.
• CastrolminorOthersLubricant and automotive chemical supplier partnership for workshop operations.
• WürthminorOthersWorkshop tools and equipment supplier for AutoZubak service operations.

Scale indicators12 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• AVAG Holding SE: Major German automotive dealership group representing multiple OEMs including VW Group brands. Closely comparable as a multi-brand authorized dealer, service, and fleet partner for European OEMs.
• LeasePlan Corporation N.V. (now Ayvens): Global fleet management and vehicle leasing giant. Comparable to Zubak's Movens and AutoZubak Lease businesses; AYVENS Croatia is already a named partner, indicating direct overlap.
• Porsche Holding Salzburg: Europe's largest automotive distributor and a core VW Group importer/dealer. Directly comparable as a VW Group partner running authorized sales, service, and fleet operations across multiple countries.
• Europ Assistance Group: Leading European roadside and travel assistance provider operating across multiple countries. Direct comparable to ORYX Assistance's cross-border roadside/home/medical assistance membership model.

Broad incumbents

• Asbury Automotive Group: US-based multi-franchise automotive retailer and service provider. Comparable business model of authorized new-vehicle sales paired with high-volume service operations.
• Cox Automotive: Global automotive services platform spanning dealer software, used-car marketplaces, and fleet solutions. Comparable to NEOSTAR's digital used-car marketplace plus AutoZubak dealer-services stack.
• Inchcape plc: Global automotive distributor with distribution, retail, and aftersales operations across multiple markets. Comparable as an established multi-market auto distribution and service group.
• ADAC SE: Germany's largest mobility club with dominant roadside assistance membership base. Comparable to ORYX Assistance in subscription roadside/home/medical assistance, but at much greater European scale.

Regional players

• Vertu Motors plc: UK-based automotive retailer group operating franchised dealerships and aftersales. Comparable in scale and franchise-driven retail/service model, though serving a different geography (UK vs. Croatia/SEE).

Others

• Bosch Service (Robert Bosch): Global aftermarket service network and diagnostic/parts supplier. Comparable as an automotive service ecosystem and existing technology supplier to Zubak's workshop operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/zubak-grupa

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zubak Grupa