Porsche Croatia

What Porsche Croatia does

Porsche Croatia d.o.o. is the general distributor for Volkswagen Group passenger and commercial vehicle brands in Croatia. Founded in April 1999 and headquartered in Zagreb, the company is a private LLC operating with 51-100 employees and registered capital of €10,433,320, and has been a subsidiary of Porsche Holding Salzburg since 2013. Its portfolio covers Volkswagen, Volkswagen Commercial Vehicles, Škoda, SEAT, CUPRA, Audi, the Das WeltAuto used-vehicle brand, and the MOON e-mobility brand, giving it exclusive import, wholesale, and homologation rights across the full VW Group line-up in the Croatian market.

The company handles importation, type approval, parts distribution, and wholesale supply to an authorized dealer network that spans Croatia, alongside centralized marketing, fleet sales, and after-sales support. Operational technology is limited to group-provided systems: the IDIS legacy dismantling information system inherited from VW Group, and dealer IT/data services delivered through partnerships with Porsche Informatik, Vivid Planet, and 01 Content & Technology. A multi-dealer customer loyalty data initiative, announced in late 2024, is consolidating CRM and retention infrastructure across 30+ authorized partners. Quality management has been ISO 9001:2015 certified since 2005.

Porsche Croatia earns revenue through the wholesale margin on imported vehicles sold to dealers, parts and accessories distribution, after-sales and warranty servicing support, and fleet/business sales. The MOON e-mobility line and the MOONCITY Zagreb experience center extend the model into direct retail and EV charging, with potential recurring service revenue. End-customers span private retail buyers, corporate fleets, and the authorized dealer network itself; no individual customer represents material concentration, but the entire business is structurally tied to the VW Group brand portfolio and OEM supply decisions. The company holds roughly 30% share of the Croatian new-vehicle market, making it the country's largest automotive importer by volume.

Name

Porsche Croatia

Legal name

Porsche Croatia d.o.o.

Website

https://porschecroatia.hr

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Porsche Croatia d.o.o. is the general distributor for Volkswagen Group brands in Croatia, importing and wholesaling vehicles and parts for Volkswagen, Škoda, SEAT, CUPRA, Audi, Das WeltAuto, and MOON e-mobility through an authorized dealer network covering the entire country.

Ownership category

akta.pro rank

Product category

Automotive Distribution

NAICS

Automobile Dealers (4411), New Car Dealers (44111)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013), Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Passenger Vehicle Manufacturing (ICE) (IMACAAAA)

akta.pro secondary industry

Passenger Vehicle Electrical & Electronics Manufacturing (ICE) (IMACAAAK)

Keywords

• Automotive vehicle distribution
• New vehicle retail
• Automotive parts supply
• E-mobility infrastructure
• Vehicle homologation services

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. New Vehicle Distribution: Import and distribution of new vehicles for Volkswagen, Volkswagen Commercial Vehicles, Škoda, SEAT, CUPRA, Audi brands. As general distributor, the company imports and distributes vehicles to dealer network across Croatia.
2. Original Parts Distribution: Import and distribution of original parts for Volkswagen, Škoda, SEAT, CUPRA, and Audi vehicles. Revenue from parts sales to dealer network and end customers.
3. E-Mobility Infrastructure (MOON): Sales of MOON charging stations and infrastructure solutions for home and public charging. Includes consulting, design, and support services for e-mobility adoption.
4. Sales and Service Services: Comprehensive sales and service operations through authorized partners covering entire Croatia. Revenue from vehicle sales facilitation and after-sales services.
5. Vehicle Homologation Services: Homologation services for individual vehicle approval in Croatia. Certificate of Conformity (COC) documents available for export vehicles from model year 2000 onwards. Fee of 70.00 EUR including VAT.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Porsche Croatia d.o.o. is the official general importer and distributor for Volkswagen Group brands in Croatia. It imports, wholesales, and supports retail sales of Volkswagen, Volkswagen Commercial Vehicles, Škoda, SEAT, CUPRA, and Audi passenger and commercial vehicles; distributes OEM parts; runs the Das WeltAuto used-vehicle programme; provides after-sales service and warranty support; operates the MOON e-mobility sub-brand with charging solutions; and performs vehicle homologation required for Croatian-market registration.

Product overview

Porsche Croatia is a multi-brand automotive import and distribution company operating as the general agent for Volkswagen Group brands in Croatia. The portfolio includes eight vehicle brands: Volkswagen, Volkswagen Commercial Vehicles, Škoda, SEAT, CUPRA, Audi, Das WeltAuto (used vehicles), and MOON (e-mobility/charging infrastructure). The company offers complete solutions for new and used vehicle sales, original parts distribution, and e-mobility services including charging infrastructure through the MOON brand. Additional services include vehicle homologation certification and comprehensive after-sales support through an authorized partner network covering all of Croatia.

Differentiator

Problem solved

Functional benefit

Brands

• MOON: E-mobility solutions brand providing charging infrastructure for electric vehicles including home and public charging stations, mobile charging services, and energy storage solutions.
• Das WeltAuto

Products and services

• Volkswagen Passenger Vehicles

Quantifiable outcome

• 30% market share in Croatian automobile market
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

34 partnerships are on record, tiered core.

• PORSCHE INTER AUTO d.o.o.coreStrategic or Co-development Partner · 20 November 2024Joint data controllers partnership for customer loyalty project. Jointly creates personalized offers based on vehicle service history and customer behavior.
• BOSNIĆ d.o.o.coreStrategic or Co-development Partner · 20 November 2024Joint data controllers partnership (Žrnovnica, Croatia) for customer loyalty project within Volkswagen Group dealer network.
• AUTO KUĆA Cupan d.o.o.coreStrategic or Co-development Partner · 20 November 2024Joint data controllers partnership (Bjelovar, Croatia) for customer loyalty project within Volkswagen Group dealer network.
• A.M.C. Međimurje d.o.o.coreStrategic or Co-development Partner · 20 November 2024Joint data controllers partnership (Čakovec, Croatia) for customer loyalty project within Volkswagen Group dealer network.
• ŠIMUN d.o.o.coreStrategic or Co-development Partner · 20 November 2024Joint data controllers partnership (Vinkovci, Croatia) for customer loyalty project within Volkswagen Group dealer network.
• BERISLAVIĆ d.o.o.coreStrategic or Co-development Partner · 20 November 2024Joint data controllers partnership (Oroslavje, Croatia) for customer loyalty project within Volkswagen Group dealer network.
• CARMOTO Co d.o.o.coreStrategic or Co-development Partner · 20 November 2024Joint data controllers partnership (Rijeka, Croatia) for customer loyalty project within Volkswagen Group dealer network.
• SERVIS DOJKIĆ d.o.o.coreStrategic or Co-development Partner · 20 November 2024Joint data controllers partnership for customer loyalty project within Volkswagen Group dealer network.
• AUTO KUĆA NovoselcoreStrategic or Co-development Partner · 20 November 2024Joint data controllers partnership (Karlovac, Croatia) for customer loyalty project within Volkswagen Group dealer network.
• AUTO - KUĆA KOVAČIĆ d.o.o.coreStrategic or Co-development Partner · 20 November 2024Joint data controllers partnership (Split, Croatia) for customer loyalty project within Volkswagen Group dealer network.
• REMOX d.o.o.coreStrategic or Co-development Partner · 20 November 2024Joint data controllers partnership (Osijek, Croatia) for customer loyalty project within Volkswagen Group dealer network.
• EURO DAUS d.d.coreStrategic or Co-development Partner · 20 November 2024Joint data controllers partnership for customer loyalty project within Volkswagen Group dealer network.
• AUTO CENTAR JEDAN d.o.o.coreStrategic or Co-development Partner · 20 November 2024Joint data controllers partnership (Šibenik, Croatia) for customer loyalty project within Volkswagen Group dealer network.
• AUTORAD INFO d.o.o.coreStrategic or Co-development Partner · 20 November 2024Joint data controllers partnership for customer loyalty project within Volkswagen Group dealer network.
• AUTOKUĆA DOJKIĆ d.o.o.coreStrategic or Co-development Partner · 20 November 2024Joint data controllers partnership for customer loyalty project within Volkswagen Group dealer network.
• ZUBAK GRUPA d.o.o.coreStrategic or Co-development Partner · 20 November 2024Joint data controllers partnership (Velika Gorica, Croatia) for customer loyalty project within Volkswagen Group dealer network.
• AC JESENOVIĆ d.o.o.coreStrategic or Co-development Partner · 20 November 2024Joint data controllers partnership for customer loyalty project within Volkswagen Group dealer network.
• ULTRA AUTO d.o.o.coreStrategic or Co-development Partner · 20 November 2024Joint data controllers partnership (Dubrovnik, Croatia) for customer loyalty project within Volkswagen Group dealer network.
• PETA BRZINA d.o.o.coreStrategic or Co-development Partner · 20 November 2024Joint data controllers partnership (Zadar, Croatia) for customer loyalty project within Volkswagen Group dealer network.
• AUTO-REMETINEC d.d.coreStrategic or Co-development Partner · 20 November 2024Joint data controllers partnership for customer loyalty project within Volkswagen Group dealer network.
• AUTO CENTAR ŠIBENIK d.o.o.coreStrategic or Co-development Partner · 20 November 2024Joint data controllers partnership for customer loyalty project within Volkswagen Group dealer network.
• AUTO KUĆA ĆIRIĆ d.o.o.coreStrategic or Co-development Partner · 20 November 2024Joint data controllers partnership (Slavonski Brod, Croatia) for customer loyalty project within Volkswagen Group dealer network.
• AC KOTROMANOVIĆ d.o.o.coreStrategic or Co-development Partner · 20 November 2024Joint data controllers partnership for customer loyalty project within Volkswagen Group dealer network.
• AUTO HRVATSKA AUTOMOBILI d.o.o.coreStrategic or Co-development Partner · 20 November 2024Joint data controllers partnership for customer loyalty project within Volkswagen Group dealer network.
• AUTO KOTRBA d.o.o.coreStrategic or Co-development Partner · 20 November 2024Joint data controllers partnership (Daruvar, Croatia) for customer loyalty project within Volkswagen Group dealer network.
• MARJAN AUTO d.o.o.coreStrategic or Co-development Partner · 20 November 2024Joint data controllers partnership for customer loyalty project within Volkswagen Group dealer network.
• ŠTASNI d.o.o.coreStrategic or Co-development Partner · 20 November 2024Joint data controllers partnership for customer loyalty project within Volkswagen Group dealer network.
• AUTOCENTAR PEPA d.o.o.coreStrategic or Co-development Partner · 20 November 2024Joint data controllers partnership (Virovitica, Croatia) for customer loyalty project within Volkswagen Group dealer network.
• ALDO (automehaničarski obrt)coreStrategic or Co-development Partner · 20 November 2024Joint data controllers partnership (Plomin, Croatia) for customer loyalty project within Volkswagen Group dealer network.
• AUTOSERVIS AIBIcoreStrategic or Co-development Partner · 20 November 2024Joint data controllers partnership for customer loyalty project within Volkswagen Group dealer network.
• AUTOSERVIS Dubrovački automobili d.o.o.coreStrategic or Co-development Partner · 20 November 2024Joint data controllers partnership (Mokošica, Croatia) for customer loyalty project within Volkswagen Group dealer network.
• MONDO CARMARKET d.o.o.coreStrategic or Co-development Partner · 20 November 2024Joint data controllers partnership (Poreč, Croatia) for customer loyalty project within Volkswagen Group dealer network.
• MOTO-RIS d.o.o.coreStrategic or Co-development Partner · 20 November 2024Joint data controllers partnership (Zagreb, Croatia) for customer loyalty project within Volkswagen Group dealer network.
• Porsche Informatik GmbHcoreTechnology or Integration · 1 June 2024IT services partner providing data processing services for Porsche Croatia. Located in 5020 Salzburg, Austria.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Porsche Holding Salzburg: Parent company and Europe's largest automotive retail group, operating in ~20 countries. Directly comparable wholesale/distribution business model across multiple VW Group brands, but at much larger geographic and brand-portfolio scale.
• D'Ieteren Group: Belgian automotive group with both retail distribution and mobility services across Europe. Comparable multi-brand vehicle distribution model with adjacent service businesses.
• Hedin Mobility Group: Swedish-based automotive retail and distribution group operating across multiple European markets. Highly comparable multi-brand importer/dealer model with both volume and premium brands.
• Emil Frey Group: Swiss-headquartered, family-controlled automotive retail group with multi-brand distribution across Europe. Comparable as a multi-brand importer/distributor with deep dealer networks and broad OEM brand portfolios.
• Inchcape plc: UK-listed global automotive distributor focused on distribution rather than retail. Closely comparable business model — pure-play distribution of multi-brand OEM portfolios in defined markets — albeit at much larger geographic scale.
• Pendragon: UK-based automotive retailer with multi-brand franchise operations. Comparable in combining volume and premium franchises with parts/service revenue, though primarily retail rather than wholesale distribution.
• Sonic Automotive: US-based multi-brand automotive retailer with EchoPark used-vehicle and franchise new-vehicle operations. Comparable multi-segment, multi-brand revenue model with parts and service streams.
• Lithia Motors: US-based, publicly listed automotive retailer with one of the largest multi-brand franchise and dealer networks. Comparable in scaling a multi-brand dealer business with growing digital and service operations.
• Group 1 Automotive: US-based multi-brand automotive retailer with both new and used vehicle operations plus parts/service. Comparable diversified revenue model across volume and premium brands.

Regional players

• Auto Hrvatska: Croatian automotive group distributing multiple non-VW brands across Croatia. Direct in-country competitor with overlapping dealer coverage, customer segments, and fleet/retail channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/porsche-croatia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Porsche Croatia