FourthMedia
FourthMedia, operating as MINTOnline, is an Auckland-based digital marketing agency offering SEO, paid media management, web design, content marketing, and social media services primarily to small and medium businesses in New Zealand and select international markets.
- Company typePrivate
- Founded2004
- HeadquartersAuckland, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingServices
What FourthMedia does
FourthMedia, operating under the brand MINTOnline, is an Auckland, New Zealand-based digital marketing agency founded in 2004 that delivers a full-service digital marketing suite to small and medium businesses. The company's core offerings comprise Search Engine Optimization (keyword research, technical SEO, on-page/off-page, and local SEO), paid media management across Google Ads, Facebook, Instagram, YouTube, LinkedIn, and TikTok, web design with conversion rate optimization, content marketing and branding, and social media management. Underlying technology includes Google Data Studio-based real-time reporting dashboards that consolidate cross-channel performance metrics and AI-referenced analytics insights, though no proprietary AI models are disclosed.
The commercial model is sales-led with three engagement modes: full-service digital marketing management on fixed monthly fees, expert consultation and strategic advisory, and project-based work (e.g., web design, SEO implementation, content creation). Clients pay media publishers (Google, Facebook, TikTok) directly while MINTOnline retains the management fee, positioning itself as a trusted advisor rather than a media buyer. Pricing is quote-based and not publicly disclosed. The company is privately held with no disclosed funding, parent entity, or institutional investors.
The customer base reportedly spans 700+ companies across multiple countries with 100+ positive online reviews, though every named customer logo is concentrated in the garage doors vertical across New Zealand and Australia. Operating geographies are anchored in New Zealand (Auckland headquarters) with extension to global clients. The agency is small — 1-10 employees — suggesting a boutique operating model rather than a scaled platform.
FourthMedia firmographics
Firmographics- Name
- FourthMedia
- Legal name
- MINTOnline
- Website
- https://fourthmedia.co.nz
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FourthMedia, operating as MINTOnline, is an Auckland-based digital marketing agency offering SEO, paid media management, web design, content marketing, and social media services primarily to small and medium businesses in New Zealand and select international markets.
- Ownership category
- akta.pro rank
FourthMedia industry classification
Industry- Product category
- Digital Marketing Services
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Content Production (Video, Design, Copy, Studio) (BPAFAAAF)
Keywords
Where FourthMedia is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
FourthMedia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Digital Marketing Management Fees: Fixed management fees for digital marketing services. Clients pay media publishers (Google, Facebook, TikTok) directly, and MINTOnline acts as a trusted advisor.
- Consultation & Strategy Services: Expert inputs and strategic guidance provided to businesses to help them achieve their marketing objectives.
- Project-Based Services: One-off project work for specific campaigns including web design, SEO implementation, and content creation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom pricing based on service scope |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
FourthMedia product offering
Product offeringCore offering
FourthMedia operates MINTOnline, a digital marketing agency offering end-to-end services including Search Engine Optimization, paid advertising management across Google, Facebook, YouTube, LinkedIn, and Instagram, custom web design with conversion rate optimization, content marketing and branding, and social media management. The agency serves New Zealand businesses and international clients with fixed management fee engagements and project-based support.
Product overview
MINTOnline is a digital marketing agency offering a suite of services as a single unified offering rather than a modular platform. The core services include Search Engine Optimization (SEO), Google Ads and Paid Marketing, Web Design, Content Marketing and Branding, and Social Media Management. Additional specialized services include Landing Page Design, Local SEO for Auckland businesses, and SEO consulting services in Wellington and across New Zealand. These services work together as integrated digital marketing solutions focused on driving rankings, traffic, and business leads for New Zealand businesses.
Differentiator
Problem solved
Functional benefit
Products and services
- Search Engine Optimization (SEO) SEO services aimed at improving Google rankings, increasing organic visibility, and driving qualified traffic for businesses through keyword research, technical SEO, on-page and off-page optimization, and local SEO for Auckland businesses.
- Google Ads and Paid Marketing Pay-per-click advertising campaign management across Google Search and Display, Facebook, YouTube, LinkedIn, and Instagram, including remarketing campaigns and performance tracking to deliver high ROI on media spend.
- Web Design Custom website design with mobile-friendly responsive layouts and conversion rate optimization (CRO), aimed at turning visitors into buyers and serving as the foundation of a client's online presence.
- Content Marketing and Branding Content creation services including blogs, articles, social media content, and video marketing designed to build brand authority, trust, and industry leadership for clients.
- Social Media Management Social media presence development and management across Facebook, Instagram, and LinkedIn, including community engagement, brand awareness activities, and paid social media campaigns.
Quantifiable outcome
- $400M+ in leads and sales generated for customers
- +2 more outcomes
Companies that use FourthMedia
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
FourthMedia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
FourthMedia partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
FourthMedia competitors and assessment
Company assessmentDirect peers
- First Page: First Page is a digital marketing agency operating across New Zealand and Australia, providing SEO, PPC, and paid social services to SMBs, directly competing with MINTOnline in the same geographies and customer segments.
- Pure SEO: Pure SEO is a New Zealand-based digital marketing agency offering SEO, Google Ads, and web design to SMBs, directly competing with MINTOnline in the same Auckland/NZ market with overlapping service lines and SMB customer base.
- Ignite Digital: Ignite Digital is a digital marketing agency offering SEO, PPC, social media, and web design services to SMBs, operating as a direct agency peer with similar service offerings and customer profile to MINTOnline.
- Spike: Spike is a New Zealand digital agency offering SEO, web design, and digital marketing services to NZ SMEs, directly competing with MINTOnline in the same Auckland/NZ geography and SMB customer tier.
Regional players
- Terabyte Digital: Terabyte is a New Zealand-based digital agency offering web design, SEO, and digital marketing services to SMBs, a regional peer directly competing with MINTOnline in the same NZ geography.
- Digital Marketing Agency Auckland (Damteq): Damteq is an Auckland-based digital marketing agency offering SEO, Google Ads, web design, and social media services to NZ businesses, a regional peer directly competing with MINTOnline in the same Auckland market.
Broad incumbents
- Lounge Lizard: Lounge Lizard is a US-based digital marketing and web design agency with a longer operating history and broader portfolio, offering overlapping services to MINTOnline including SEO, web design, and content marketing.
- Neil Patel Digital: Neil Patel Digital is a globally recognized digital marketing agency offering SEO, content marketing, and paid media services to SMBs, a brand-led incumbent whose service mix overlaps directly with MINTOnline's core offerings.
- Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency offering SEO, PPC, social media, and web design to SMBs and mid-market clients globally, a well-established incumbent with overlapping capabilities to MINTOnline.
- WebFX: WebFX is a large, established US-based digital marketing agency offering SEO, PPC, web design, and content marketing to SMBs and mid-market, a broader incumbent operating at much larger scale with overlapping services to MINTOnline.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
FourthMedia social profiles
Digital presenceFourthMedia financial estimates
Financial estimateRevenue estimate
Valuation estimate
FourthMedia leadership team
Management profileNumber of profiles
FourthMedia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FourthMedia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FourthMedia
What does FourthMedia do?
FourthMedia operates MINTOnline, a digital marketing agency offering end-to-end services including Search Engine Optimization, paid advertising management across Google, Facebook, YouTube, LinkedIn, and Instagram, custom web design with conversion rate optimization, content marketing and branding, and social media management. The agency serves New Zealand businesses and international clients with fixed management fee engagements and project-based support.
Is FourthMedia a public or private company?
FourthMedia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FourthMedia founded?
FourthMedia was founded in 2004. It employs 1 to 10 people.
Where is FourthMedia based?
FourthMedia is headquartered in Auckland, New Zealand, in the Oceania region.
How does FourthMedia make money?
Three revenue lines are on record. Digital Marketing Management Fees are the primary driver. The others are consultation & Strategy Services and project-Based Services.
Who are FourthMedia's main competitors?
Direct peers on record are First Page, Pure SEO, Ignite Digital and Spike. Regional players are Terabyte Digital and Digital Marketing Agency Auckland (Damteq). Broad incumbents are Lounge Lizard, Neil Patel Digital, Thrive Internet Marketing Agency and WebFX.
Does FourthMedia have an API?
No public API is recorded for FourthMedia.
What industry is FourthMedia in?
FourthMedia's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAAAF, Content Production (Video, Design, Copy, Studio). Its SIC code is 7311.