ISCAM

What ISCAM does

ISCAM (operating under the legal entity Consejeros Comerciales, S.A. de C.V.) is a Mexico-based market intelligence company founded in 2001 that specializes in measurement and analytics for the wholesale distribution channel. Headquartered in Metepec, State of Mexico, with a regional subsidiary in São Paulo, Brazil, ISCAM generates standardized market data that supports decision-making across three primary customer segments: wholesalers (Mayoristas), consumer packaged goods manufacturers (Industria), and on-premise consumption centers (Centros de Consumo — restaurants, bars, clubs). The company reports 96% coverage of Mexico's wholesale commerce, 98% coverage of the Wines & Spirits wholesale market, and 24+ years of operational continuity, positioning it as the dominant data provider in its niche.

The company offers a suite of five interconnected analytics products: ISCAM Drive (a central market-trends dashboard), ISCAM Match (correlation of market indicators and business performance), ISCAM Tickets (transaction-level buyer analytics drawn from 200+ million annual wholesale tickets), ISCAM Ritmo (weekly brand and industry performance tracking), and ISCAM Canastos (basket behavior analysis delivered via a Microsoft Power BI integration). The underlying methodology combines raw wholesale data processing with statistical sampling, clustering, stratification, and projection techniques to estimate total market performance. Coverage spans six information-reading regions in Mexico, eight major cities for on-premise consumption, and 170 categories across Groceries, Wines & Spirits, Confectionery, Stationery, OTC, and Tobacco.

ISCAM operates a subscription-based, quote-priced enterprise B2B model distributed through direct sales. The customer base includes 40+ named enterprise logos spanning CPG multinationals (Nestlé, PepsiCo/Sabritas, Bimbo, Kellogg's, L'Oréal, Kimberly-Clark, Henkel, Diageo, Hershey, SC Johnson, Sanofi, Reckitt, Clorox, GSK, Johnson & Johnson, Nissin, BIC) and wholesale distribution groups (VERO, Gepp, Azor, Madrilena, Pinsa, Conagra, Sanchez y Martin). Strategic partnerships include industry associations ANAM, AMDIVED, and ANDIVYL for data access, plus a technology integration with Microsoft Power BI. Distribution leverages a podcast series ("La Voz del Mayoreo"), event participation (Merca2.0 Congreso Nacional de Mercadotecnia 2025), and downloadable macro reports.

Name

ISCAM

Legal name

Consejeros Comerciales, S.A. de C.V.

Website

https://iscam.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

ISCAM is a Mexico-based market intelligence company (founded 2001) that provides measurement and analytics for the wholesale distribution channel, serving CPG manufacturers, wholesalers, and on-premise consumption centers through a proprietary multi-product data platform.

Ownership category

akta.pro rank

Product category

Wholesale Market Intelligence and Analytics

NAICS

Media Representatives (541840)

akta.pro primary industry

Media & Audience Measurement Analytics (BPAHALAO)

akta.pro secondary industry

Competitive Intelligence & Market Share Benchmarking (Networks/Stations) (MPABAOAJ)

Keywords

• Wholesale market intelligence
• Market research services
• Retail analytics platform
• Consumer goods insights
• Market measurement consulting

Headquarters

HQ city

Metepec

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Market Intelligence & Analytics Subscriptions: B2B data analytics and market research services provided to wholesalers and manufacturers through a subscription-based model. Customers pay for access to proprietary market reports, dashboards (ISCAM Drive, Canastos), and performance tracking tools (Ritmo, Match, Tickets). Pricing is quote-based and not publicly disclosed.
2. Custom Reports & Analysis: Special reports, ad-hoc analyses, and downloadable macro reports across categories (Groceries, Wines & Spirits, Confectionery, Stationery, Tobacco, On-Premise). Revenue generated through report subscriptions and per-download purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

ISCAM provides market measurement and business intelligence services focused on Mexico's wholesale channel through proprietary analytics platforms. The company aggregates transaction data from wholesale groups, applies statistical sampling and projection methods, and delivers insights via dashboards, weekly performance reports, basket analysis, and ticket-level buyer behavior analytics to wholesalers, CPG manufacturers, and on-premise consumption centers.

Product overview

ISCAM offers a suite of market intelligence and business analytics products specialized for the Wholesale Channel in Mexico. The product portfolio consists of five interconnected core products: ISCAM Drive (central technology platform for market trend analysis), ISCAM Match (market indicator vs. business performance correlation), ISCAM Tickets (transaction/ticket-level buyer behavior analytics), ISCAM Ritmo (weekly brand/industry performance tracking), and ISCAM Canastos (category basket analysis delivered via Power BI). Together these products enable wholesalers and industries to make data-driven decisions across Vinos y Licores, Abarrotes, Confitería, Papelería, and Centers of Consumption markets, covering six geographic regions nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• ISCAM Match: Identifies relationships and opportunities between market indicators and business performance to help with better decision-making.
• ISCAM Tickets
• ISCAM Ritmo
• ISCAM Canastos
• ISCAM Drive
• ISCAM Expert

Products and services

• ISCAM Drive A technology platform with an accessible dashboard for consulting market trends, categories, brands, products, regions, and sub-channels across all cuts. Targeted at CPG manufacturers (Industria) seeking market trend visibility.
• ISCAM Match Identifies relationships and opportunities between market indicators and business performance to guide decision-making on adjustments and improvements in the wholesale channel. Targeted at wholesalers and CPG manufacturers seeking indicator-performance correlation analysis.
• ISCAM Tickets Analytics tool based on 200+ million annual transaction tickets from the wholesale channel, providing a new dimension of buyer understanding and actionable decision-making insights. Targeted at wholesalers and CPG manufacturers seeking ticket-level buyer behavior analytics.
• ISCAM Ritmo Weekly performance tracking tool for industries and brands, enabling tactical corrections and adjustments during the current month across national, divisional, sub-channel, category, and brand-level cuts. Targeted at CPG manufacturers seeking weekly (vs. monthly industry standard) market performance data.
• ISCAM Canastos (Canastos ISCAM Bi) Power BI online tool for analyzing basket behavior in the wholesale channel. Displays KPIs in value, volume, and price across regions, sub-channels, and multiple time cuts (monthly, rolling year, year-to-date, bimonthly, quarterly, semiannual). Targeted at wholesalers and CPG manufacturers seeking basket-level analytics.
• On-Premise Consumption Center Data (Centros de Consumo) Data and analytics on consumption trends in Mexico's on-premise channel (restaurants, bars, antros) across 8 major cities (CDMX, Guadalajara, Monterrey, León, Querétaro, Puebla, Mérida). Provides category performance tracking, buyer behavior understanding, and promotional impact measurement. Targeted at CPG manufacturers serving the foodservice channel.
• Macro Reports and Custom Analysis Special reports, ad-hoc analyses, and downloadable macro reports across categories (Groceries, Wines & Spirits, Confectionery, Stationery, Tobacco, On-Premise, International). Available via subscription with monthly publication cadence including trend, rolling year, and year-to-date cuts. Targeted at CPG manufacturers and wholesalers needing category-level market analysis.

Quantifiable outcome

• 48% of total grocery sales in Mexico captured through its wholesale channel measurement
• +6 more outcomes

Named customers44 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• ANAM (Asociación Nacional de Abarroteros Mayoristas)coreStrategic or Co-development PartnerPrimary industry association representing wholesale grocers in Mexico. ANAM collaborates with ISCAM to provide data and market intelligence that supports the development and growth of the wholesale channel. The partnership enables ISCAM to maintain near-census coverage of the wholesale market while giving ANAM members access to benchmarking tools.
• AMDIVEDcoreStrategic or Co-development PartnerAssociation of wine and spirits distributors in Mexico. AMDIVED works with ISCAM to track and analyze the Wines & Spirits wholesale market, providing data for ISCAM's 98% coverage of the wholesale wine and spirits market in Mexico.
• ANDIVYLcoreStrategic or Co-development PartnerAssociation of wine and spirits wholesalers (ANDIVYL). Collaborates with ISCAM on market measurement and intelligence for the Wines & Spirits wholesale channel, contributing to the comprehensive market coverage ISCAM provides to its industry clients.

Scale indicators8 records

Expansion highlights5 records

Broad incumbents

• NielsenIQ: Global CPG measurement leader covering retail and wholesale channels worldwide. Directly competes with ISCAM for multinational CPG clients in Mexico and Latin America, though its breadth is broader and Mexico-specific wholesale coverage less granular.
• Circana: Formerly IRI and NPD, Circana provides CPG and retail measurement globally. Closest direct competitor in CPG sales tracking and market share analytics, with growing LatAm presence — competing for the same multinational CPG subscribers as ISCAM.
• GfK (Consumer Intelligence): Global market research firm (now part of NielsenIQ) with CPG panel and retail measurement capabilities. Comparable in serving multinational CPG clients with channel and category insights across markets including Mexico.
• Euromonitor International: Global market research firm covering consumer markets including CPG and retail across Latin America. Competes for strategic market intelligence and category forecasts with ISCAM's manufacturing clients, though its data is syndicated rather than channel-specific.
• Kantar: Global market research and consumer insights firm with Worldpanel division for CPG measurement. Competes in Mexican CPG insights and increasingly in retail/wholesale channel analytics; broad portfolio makes it a comparable but broader incumbent.

Emerging players

• Numerator: US-based consumer insights and panel data firm increasingly expanding into CPG measurement. Emerging competitor leveraging receipt-level and panel data — a model philosophically adjacent to ISCAM Tickets — and could localize in Mexico over time.
• Stibo Systems / Similarweb (analogous digital measurement): Similarweb provides digital market intelligence for CPG/retail competitive benchmarking. Adjacent competitor in CPG decision-support data, particularly for brands seeking digital-physical convergence insights where ISCAM is currently wholesale-only.

Regional players

• Spin (Investigación de Mercados): Mexican market research agency covering consumer, retail, and channel insights including wholesale. Most direct domestic competitor for Mexican CPG and channel measurement work, though ISCAM's wholesale specialization and ticket-level data are differentiating.

Others

• AMAI (Asociación Mexicana de Agencias de Investigación de Mercado): Mexican industry association for market research agencies of which ISCAM is a member. Not a competitor, but relevant peer/counterparty for credibility signaling, methodology standards, and access to CPG/retail client RFPs.
• ANAM (Asociación Nacional de Abarroteros Mayoristas): Mexican wholesale grocers industry association that partners with ISCAM. Strategic counterpart rather than competitor — its member base represents ISCAM's data supply — but worth including given the codependent business model.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/iscam_mx
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/1958564/admin/feed/posts/?feedType=following
• Instagraminstagram.com/iscam_mx

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ISCAM