What V2G does

V2G Limited is a privately-held UK smart grid consultancy headquartered in North Cornwall, founded by Jim Hunt and operating with 1–10 employees. The firm produces software and firmware for vehicles, the electricity distribution industry, and the offices of businesses that operate in either sector, with a dedicated focus on vehicle-to-grid (V2G) technology. Its core technical capabilities span embedded systems (Raspberry Pi-based prototypes, OCPP integration, EVSE/grid communications) and the development of open-source tools such as a UK carbon intensity visualiser.

V2G's commercial model is professional services and consultancy-led: it sells advisory, standards participation, and bespoke firmware/integration work rather than productised software. Its customer base spans electricity distribution network operators (e.g., Western Power Distribution in its target geography), EV fleet operators, building owners with solar PV and storage, and academic and research institutions including the University of Delaware and the European Bioenergy Research Institute (EBRI) at Aston University, where it contributed to the UK's first bidirectional V2x charging pilot. The firm also engages UK government bodies such as BEIS and Ofgem, and maintains active roles on IEC TC69/JWG11 (IEC 63110) and BSI PAS 1878 standards committees.

The company's go-to-market is community- and content-led, executed primarily through its long-running V2G UK blog (active 2012–2026), conference presentations (Everything Electric North, 361 Energy Fair, Exeter City Futures, Met Office briefings), and standards committee participation. No funding rounds, parent company, or productised SaaS offering are disclosed, and revenue is not publicly reported. Note that the firmographics record shows a founding year of 1992 while V2G Limited's own company history places its establishment at 2012; the 1992 date is consistent with the founder's 35 years of embedded firmware experience rather than the entity itself.

Name

V2G

Legal name

V2G Limited

Website

https://v2g.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

V2G Limited is a UK-based smart grid consultancy in North Cornwall that provides software, firmware, and advisory services for vehicle-to-grid, EV charging, and electricity distribution systems, serving utilities, EV fleet operators, and research institutions.

Ownership category

akta.pro rank

Product category

Smart Grid Consultancy Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Managed EV Charging Software (Residential, Fleet, Workplace) (EUAFAMAA)

akta.pro secondary industries

Vehicle OEM & Tier-1 V2G Enablement (Telematics, Vehicle Energy APIs) (EUAFAMAM), EV Fleet Charging & V2G Energy Management Platforms (EUAFAKAJ), Testing, Certification & Compliance for Smart Charging/V2G (Grid Codes, Safety) (EUAFAMAK), Bidirectional Charging Hardware (Onboard/Offboard Chargers, Inverters, EVSE) (EUAFAMAC)

Keywords

• Smart grid consultancy
• Vehicle-to-grid technology
• Embedded firmware development
• Electricity distribution systems
• EV charging software

Headquarters

HQ city

Camelford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Smart Grid Consultancy Services: V2G Limited provides consultancy services in smart grid technology, vehicle-to-grid systems integration, and energy storage solutions. The company has 35 years of system integration experience and expertise in electricity distribution.
2. Firmware/Software Development: Development of embedded firmware and software for vehicles, electricity distribution industry, and related businesses. Previously provided multi-drop fleet routing interfaces to SAP for FTSE 250 companies.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

V2G Limited is a small smart grid consultancy that produces software and firmware for the electricity distribution industry, electric vehicle ecosystem, and businesses operating in or transitioning between these sectors. The company focuses on vehicle-to-grid (V2G) technology, helping clients integrate vehicles with the electricity grid through embedded firmware development, protocol implementation, and standards-based advisory services.

Product overview

V2G Limited is a smart grid consultancy, not a product company. They provide software and firmware consulting services for the vehicle-to-grid and electricity distribution industries. Their offerings consist of advisory and implementation support for V2G technology rather than proprietary products. The company is located in North Cornwall and focuses on evangelizing vehicle-to-grid technology across the UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart Grid Consultancy Services

Quantifiable outcome

• 15 Mini EVs generated revenue from grid services in Delaware pilot project
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• British Standards Institution (BSI)coreTechnology or Integration · 1 May 2021Active involvement in BSI PAS 1878 development for Energy Smart Appliances and related smart grid standards. The company contributes to standards that define requirements for energy smart appliances compatible with Demand Side Response activities.
• IEC TC69 Joint Working Group 11coreTechnology or Integration · 1 November 2017V2G Limited actively participates in IEC TC69/JWG11 developing the IEC 63110 international standard for EVSE communications with back office systems, including V2G functionality. This standards committee work is fundamental to the company's strategic positioning in the V2G ecosystem.
• University of DelawarecoreStrategic or Co-development PartnerV2G tracks and reports on the University of Delaware's V2G research, including their pioneering eV2g project with NRG Energy demonstrating revenue-generating V2G services to PJM Interconnection. The university is a key research partner in the V2G space.
• Grid Edge LtdcoreTechnology or IntegrationGrid Edge Ltd developed the building management system software for EBRI at Aston University, further developing the UK's first V2x pilot project. The BMS software uses machine learning methods to optimise building energy profiles using weather forecasts, energy usage history, and other inputs.
• European Bioenergy Research Institute (EBRI)coreStrategic or Co-development PartnerEBRI at Aston University hosts the UK's first V2x pilot project with bidirectional charging station and Nissan LEAF pool car. This project demonstrates integrated energy storage combining static batteries, hot/cold water storage, and EV batteries.
• HondaminorStrategic or Co-development PartnerHonda joined the University of Delaware V2G demonstration project with an Accord Plug-In Hybrid equipped with V2G capabilities to investigate potential benefits for electrical grids, vehicle owners, and society.
• Department for Business, Energy and Industrial Strategy (BEIS)coreImplementation/ SI/ Consulting PartnerV2G participated as an SME exhibitor at a BSI conference on smart flexible energy systems held at the BEIS conference centre. This engagement demonstrates the company's role in informing UK government energy policy.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fermata Energy: US V2G software and services company enabling bidirectional charging with Nissan LEAF and other EVs. Closely comparable niche V2G software/specialist that competes for the same fleet and building-energy customer use cases V2G Limited targets.
• ev.energy: UK-based smart EV charging software platform managing residential and fleet charging with grid services and V2G capability. Direct software competitor in managed EV charging, serving the same DNOs, fleets, and energy supplier customers V2G Limited targets.
• Nuvve Holding Corp: US-based pioneer and pure-play in V2G aggregation and GIVe platform software. Comparable as a specialist V2G software provider focused on school bus and fleet aggregation into frequency regulation markets, with overlapping product positioning to V2G Limited.
• MyEnergi: UK manufacturer of the zappi EV charger and eddi solar diverter that intelligently directs PV to EV charging and hot water. Directly comparable to V2G Limited as a UK SME building smart-charging and energy-management products, and an existing partner reference.
• Kaluza (by OVO Energy): OVO Energy's energy platform business operating V2G and smart-charging software at scale. Directly comparable as a software-led V2G/managed-charging platform serving energy suppliers, OEMs, and DNOs, with substantially more capital and customers than V2G Limited.
• Grid Edge Ltd: UK building energy management software company using ML to optimise building energy profiles, and an existing partner on the EBRI Aston University V2x pilot. Comparable as a UK SME software peer combining buildings, EV, and grid optimisation.

Emerging players

• Char.gy: UK EV charge-point operator and software provider focused on kerbside and residential smart charging. Comparable as a smaller UK player in the smart-charging value chain whose managed-charging software overlaps with V2G Limited's target use cases.
• Wallbox: EV charging hardware company that has launched the Quasar 2 bidirectional home charger and V2H/V2G offerings. Comparable through its managed-charging software ecosystem, although primarily a hardware vendor rather than a software consultancy.

Broad incumbents

• Enphase Energy: Global leader in solar microinverters and home energy management with the IQ Battery and bidirectional EV charger offerings. Adjacent broad incumbent in distributed energy management whose software roadmap increasingly overlaps with V2G Limited's territory.
• Octopus Energy: Major UK energy retailer operating the Octopus V2G bundle with Ford and others. Not a direct software peer, but the most consequential UK market-shaper for V2G, with whom V2G Limited is thematically competing for influence in the same domestic V2G ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/v2guk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about V2G