FaceLift Dentistry

What FaceLift Dentistry does

FaceLift Dentistry is a single-location, sole-proprietor dental practice operated by Dr. Sam Muslin, DDS, MAGD, in Santa Monica, California. The practice delivers a proprietary treatment method — the Face Lift Dentistry® method — that combines JawTrac® Ideal Jaw Position Technology (real-time jaw alignment imaging with a testable test-appliance phase) and VENLAY® Bite Restorations (ultra-thin porcelain layers bonded over healthy teeth without drilling) to non-surgically correct overbites, underbites, open bites, crossbites, misaligned jaws, TMJ disorders, and facial profile/anti-aging concerns in as little as 8 days to 4 weeks. Dr. Muslin is the sole practitioner worldwide using this method, which is described as a specialty area not recognized by the ADA.

The business operates exclusively as a direct-to-consumer, appointment-based practice with no channel partners, no franchise network, and no insurance integration. Revenue is generated per dental arch at $40,000 per upper or lower arch, with the typical dual-arch case at $80,000+, billed as one-time fee-for-service with additional dental work charged separately. All marketing is conducted through the practice's own website (faceliftdentistry.com), which functions as the primary top-of-funnel channel via condition-specific educational pages, an extensive before-and-after photo gallery, and patient video testimonials from a geographically diverse patient base. International and out-of-state patients are served through a two-visit treatment model approximately two weeks apart.

The IP base comprises five registered trademarks (Face Lift Dentistry®, Dental Face Lift®, Facelift Dentures®, VENLAY®, JawTrac®), all held by Sam Muslin DDS. Dr. Muslin holds the MAGD credential (1998) and recognition from the International College of Dentists, and was named LA's Best Cosmetic Dentist for 2012. The practice is a sole proprietorship with no external investors, parent company, or subsidiaries. Headcount is listed at 51-100, which is notable relative to the stated sole-practitioner treatment model and may include support staff or capacity being built around the in-development training program for dentists.

Name

FaceLift Dentistry

Legal name

Sam Muslin DDS

Website

https://faceliftdentistry.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

51–100 employees

Short description

FaceLift Dentistry is a sole-proprietor dental practice in Santa Monica, CA, where Dr. Sam Muslin exclusively delivers a proprietary non-surgical bite correction and anti-aging method (JawTrac® + VENLAY®) to patients who travel from across the US and internationally.

Ownership category

akta.pro rank

Product category

Cosmetic and Reconstructive Dentistry

NAICS

Offices of Dentists (621210)

akta.pro primary industry

Full-Mouth Rehabilitation & Complex Restorative Care (HLABAFAD)

akta.pro secondary industries

Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), Orthognathic (Jaw Corrective) Surgery (HLABAEAC)

Keywords

• Non-surgical bite correction
• Cosmetic dental services
• TMJ treatment dentistry
• Anti-aging dentistry
• Porcelain bite restorations

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Face Lift Dentistry® Treatment: The primary revenue stream is fee-for-service dental treatment using the Face Lift Dentistry® method. Treatment fees are charged per dental arch (upper or lower). The Face Lift Dentistry® fee is $40,000 per upper or lower arch. Additional dental work (fillings, gum work, dental implants, etc.) is charged separately. Most patients get both arches done simultaneously, bringing total treatment cost to $80,000+. The practice does not appear to accept dental insurance as a provider, though the treatment may be tax-deductible as dental health care.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

FaceLift Dentistry provides the proprietary Face Lift Dentistry® method, a non-surgical, non-invasive dental treatment that corrects bites (overbites, underbites, open bites, crossbites), aligns jaws, and delivers anti-aging facial benefits. Treatment combines JawTrac® Ideal Jaw Position Technology for diagnostic jaw imaging with VENLAY® Bite Restorations (ultra-thin porcelain layers bonded over healthy teeth without drilling), delivered exclusively by Dr. Sam Muslin at the Santa Monica practice in as little as 8 days to 4 weeks.

Product overview

FaceLift Dentistry® is a dental practice offering a single unified treatment method—the Face Lift Dentistry® method—which combines three core proprietary products: JawTrac® Ideal Jaw Position Technology (for diagnostic imaging and jaw alignment), VENLAY® Restorations (ultra-thin porcelain restorations bonded to teeth), and the Dental Face Lift® (anti-aging facial optimization). The practice specializes in non-surgical correction of various dental and facial conditions including overbites, underbites, open bites, crossbites, TMJ disorders, and facial profile optimization. All treatments are performed at a single location in Santa Monica, CA, with international patients traveling for treatment. The practice does not offer a software platform, API, or modular product architecture—it is a healthcare service practice with trademarked treatment methodologies.

Differentiator

Problem solved

Functional benefit

Brands

• Face Lift Dentistry®: The primary treatment method combining JawTrac and VENLAY Restorations for non-surgical bite correction and facial optimization
• Dental Face Lift®
• VENLAY® Restorations
• JawTrac®
• Facelift Dentures®

Products and services

• Face Lift Dentistry® Method A comprehensive non-surgical, non-invasive dental method that corrects bites (overbites, underbites, malocclusions), aligns jaws, and provides anti-aging facial benefits by optimizing jaw position using JawTrac® and VENLAY® Restorations. Delivered exclusively at the Santa Monica, CA practice by Dr. Sam Muslin in as little as 8 days to 4 weeks.
• Overbite Correction Non-surgical correction of overbites and deep bites using the Face Lift Dentistry® method, typically completed in 8 days to 3 weeks without braces or surgery.
• Underbite Correction Non-surgical correction of underbites (Class III malocclusions) and protruding jaws using VENLAY® Restorations and JawTrac® Alignment, completed in 2-4 weeks without jaw surgery or braces.
• Open Bite Correction Treatment for anterior open bite conditions where top and bottom teeth do not touch, corrected without surgery or orthodontics.
• Crossbite Correction Correction of crossbite conditions where teeth are misaligned laterally, treated without surgery or traditional orthodontics.
• TMJ Treatment Treatment for temporomandibular joint disorders, jaw pain, headaches, and jaw clicking/popping through jaw alignment and bite correction.
• Facial Profile Correction / Optimization Improvement of facial profiles, chin appearance, and facial proportions through jaw position optimization and bite correction.
• Anti-Aging Dentistry (Dental Face Lift®) Dental treatment focused on reversing facial collapse, providing facial support, and counteracting premature aging effects caused by bite problems.
• Jaw Surgery Alternative Non-surgical alternative to orthognathic jaw surgery for correcting severe bite and jaw alignment issues.
• Tetracycline Stained Teeth Treatment Cosmetic treatment for tetracycline-discolored teeth using customized porcelain restorations with controlled opacity to match varying stain levels.
• Mouth Reconstruction

Quantifiable outcome

• Treatment can be completed in as little as 8 days for overbite correction and approximately 2-4 weeks for most cases
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• SmileDirectClub: SmileDirectClub pioneered direct-to-consumer clear-aligner therapy for adults seeking non-invasive, non-surgical cosmetic and bite correction. It shares FaceLift Dentistry's DTC, no-drilling, non-surgical positioning, but addresses milder cosmetic cases via remote aligner treatment rather than full-mouth restorative reconstruction.
• Six Month Smiles: Six Month Smiles is a short-term cosmetic orthodontic system targeting adults seeking faster, less invasive alternatives to traditional braces. It overlaps with FaceLift Dentistry in serving adults who want non-surgical bite/cosmetic correction on accelerated timelines, but delivers results via orthodontics rather than restorative porcelain.
• ClearCorrect (Straumann): ClearCorrect is a clear-aligner system positioned as an alternative to Invisalign, offering dentists a non-braces, non-surgical option for treating malocclusion. It overlaps with FaceLift Dentistry's mission of providing non-invasive bite correction, though delivered through orthodontics rather than VENLAY-style porcelain restorations.

Broad incumbents

• Align Technology (Invisalign): Align's Invisalign is the dominant clear-aligner system and the leading non-surgical, non-braces alternative for bite and malocclusion correction. It competes with FaceLift Dentistry for patients seeking non-invasive bite correction and addresses many of the same overbite/underbite/crossbite conditions — though via orthodontics rather than restorative porcelain.
• ClearChoice Dental Implant Centers: ClearChoice operates a national network of dental implant centers focused on full-mouth restoration and complex rehabilitative cases. It is comparable to FaceLift Dentistry in tackling full-mouth, high-ticket dental reconstruction as a specialty service rather than general dentistry, though ClearChoice centers are surgical/implant-based and multi-location.
• Heartland Dental: Heartland Dental is the largest dental support organization (DSO) in the US, providing non-clinical support to hundreds of affiliated practices. It is comparable to FaceLift Dentistry only in the broad sense of being a dental services business; the model and patient positioning are otherwise very different.
• Pacific Dental Services: Pacific Dental Services is a major DSO supporting hundreds of dental practices across the US with business operations and clinical technology. It is comparable only at the broad dental services category level; it does not compete in FaceLift Dentistry's premium, single-practitioner specialty niche.
• Aspen Dental: Aspen Dental is one of the largest multi-location dental service organizations in the US, offering general dentistry, dentures, implants, and restorative work across hundreds of owned practices. It is broadly comparable as a dental services brand but serves the mass market, in contrast to FaceLift Dentistry's single-location, ultra-premium specialty model.

Others

• Glidewell Laboratories: Glidewell is the largest US dental laboratory and a key supplier of crowns, veneers, and cosmetic restorations to high-end dental practices. It is adjacent to FaceLift Dentistry as the upstream lab infrastructure that supplies the kind of premium porcelain restorations (analogous to VENLAY®) used in cosmetic and full-mouth rehabilitation cases.
• DaVinci Dental Studios: DaVinci Dental Studios is a premium cosmetic dental laboratory specializing in veneers, full-mouth aesthetic restorations, and high-end smile design. It supplies many of the same celebrity and luxury cosmetic dentists that FaceLift Dentistry competes with for premium restorative cases, making it a comparable ecosystem participant in the upscale cosmetic-dentistry supply chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FaceLiftDDS
• Facebookfacebook.com/FaceLiftDDS

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FaceLift Dentistry