Netprint
Netprint (netPrint.ru) is a Moscow-based digital photo printing service and self-described #1 in Russia by user count, operating an e-commerce platform with web and mobile editors that delivers customized photobooks, prints, interior décor, souvenirs, and calendars to 10,000+ pickup points across Russia and the CIS.
- Company typePrivate
- Founded2004
- HeadquartersMoscow, Russia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Netprint does
Netprint (netPrint.ru) is a Russian digital photo printing service and self-described #1 player in the country by user count, operated by ООО «ФОТОЭКСПЕРТ» (PhotoExpert LLC) from Moscow. The service launched in 2004, the legal entity was registered in 2009, and the company reports more than 7 million registered users served across Russia and CIS countries. The platform is accessed via a web-based online editor, a desktop offline editor ("netPrint Express"), and native iOS and Android mobile apps, and orders are fulfilled through a nationwide network of 10,000+ pickup points (Multiphoto salons, Boxberry, Ozon locations) plus courier and Russian Post delivery.
The product portfolio centers on customized physical photo merchandise across four families: photobooks in multiple tiers (Standard, Premium, Royal, Limited-Edition "Russian Fairy Tales" fabric covers, and 3D foil/lacquer); photo prints (Standard and Premium paper, Polaroid-style, posters); interior décor (canvas, PVC, acrylic glass, foam board, wood); and an extensive souvenirs and calendar line (mugs, magnets, puzzles, playing cards, shopping bags, notebooks, stickers, diplomas, t-shirts, phone cases, plus flip, desk, poster, pocket, house-shaped, and wooden-block calendars). A personal photo archive with access controls, a bonus/loyalty program, and a corporate gifts division with tiered volume discounts round out the offering.
The business model is predominantly transactional B2C with a smaller B2B corporate gifts overlay. Pricing is unit-based, with prints starting at 12.1₽, photobooks at 645-3,979₽, canvas prints from 1,850₽, gift certificates from 400₽ to 10,000₽, and corporate volume discounts of 15-30% for orders of 10-100+ units. Payments are processed through Sberbank (supporting MIR, Visa, Mastercard, JCB) and PayKeeper, with Yandex Metrika and TrackAd 360 used for analytics and marketing optimization. No external funding rounds, parent company, leadership bios, or financial disclosures are available in the input data.
Netprint firmographics
Firmographics- Name
- Netprint
- Legal name
- ООО «ФОТОЭКСПЕРТ»
- Website
- https://netprint.ru
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Netprint (netPrint.ru) is a Moscow-based digital photo printing service and self-described #1 in Russia by user count, operating an e-commerce platform with web and mobile editors that delivers customized photobooks, prints, interior décor, souvenirs, and calendars to 10,000+ pickup points across Russia and the CIS.
- Ownership category
- akta.pro rank
Netprint industry classification
Industry- Product category
- Digital Photo Printing Services
- NAICS
- Photofinishing (81292), Commercial Printing (except Screen and Books) (323111), Printing and Related Support Activities (3231)
- SIC
- Services-Photofinishing Laboratories (7384), Commercial Printing (2750), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Photo & Video Output Devices (Printers, Portable Photo Printers, Photo Frames) (CRACAPAL)
- akta.pro secondary industries
- Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD), Security & Specialty Print (Anti-Counterfeit, Secure Docs, Watermarks) (MPAJALAI)
Keywords
Where Netprint is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices2 records
Markets served
Netprint business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Photo Product Sales: Direct sales of customized photo products including photobooks, prints, calendars, souvenirs, and interior decorations. One-time purchase model with customers paying per unit produced.
- Corporate Gifts: B2B sales of branded photo merchandise to businesses with volume discounts (15-30% for orders of 10+ units). Includes dedicated support and custom branding options.
- Gift Certificates: Prepaid gift certificates sold to consumers for gifting, ranging from 400₽ to 10,000₽
- Bonus Program: Loyalty program where customers earn bonus points from purchases that can be exchanged for certificates or discounts
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Photobook Soft Cover - starting at 645₽ |
| Unit Pricing | Pay-as-you-go | Premium Photobook Hard Cover - from 1,190₽ to 2,581₽ |
| Unit Pricing | Pay-as-you-go | Standard Photobook Hard Cover - from 1,290₽ |
| Unit Pricing | Pay-as-you-go | Graduation Albums Premium - from 990₽ |
| Unit Pricing | Pay-as-you-go | Royal Photobook - from 3,979₽ |
| Unit Pricing | Pay-as-you-go | 3D Foiling Photobooks - from 3,490₽ |
| Unit Pricing | Pay-as-you-go | Standard Photo Prints - from 12.1₽ |
| Unit Pricing | Pay-as-you-go | Premium Photo Prints - from 18₽ |
| Unit Pricing | Pay-as-you-go | Canvas Prints - from 1,850₽ |
| Unit Pricing | Pay-as-you-go | PVC Prints - from 1,550₽ |
| Unit Pricing | Pay-as-you-go | Photo Mugs - from 513₽ |
| Unit Pricing | Pay-as-you-go | Photo Magnets - from 194₽ |
| Unit Pricing | Pay-as-you-go | Photo Puzzles - from 552₽ |
| Unit Pricing | Pay-as-you-go | Shopping Bags (Shoppers) - from 585₽ |
| Unit Pricing | Pay-as-you-go | Wall Calendars - from 329₽ to 3,770₽ |
| Unit Pricing | Pay-as-you-go | Gift Certificates - from 400₽ to 10,000₽ |
| Unit Pricing | Pay-as-you-go | Corporate Volume Discounts |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels6 records
Netprint product offering
Product offeringCore offering
Netprint operates Russia's leading digital photo printing service, enabling customers to upload digital photographs and order customized physical photo products including photobooks, photo prints, interior décor items (canvas, PVC, acrylic, wood), photo souvenirs (mugs, magnets, puzzles), and personalized calendars. Orders are placed via a self-serve e-commerce platform accessible through web editor, desktop software, and native iOS/Android apps, with fulfillment through a nationwide pickup-point network and courier delivery.
Product overview
Netprint is a national digital photo printing service operated by OOO FOTOekspert (Photoholding), offering a comprehensive portfolio of photo products centered around an online design platform. The core product line includes photobooks in multiple tiers (Premium, Standard, Royal, and Limited Edition Russian Fairy Tale collection) in both hard and soft cover formats; standard and premium photo prints; interior decor printing (canvas, PVC, acrylic glass, foam board, and wood); photo souvenirs (mugs, magnets, puzzles, playing cards, bags, notebooks, stickers, table acrylic, and phone cases); and wall/desk/flip/poster calendars. The platform is accessible via a web-based online editor and express editor for browser-based design, a desktop offline editor for advanced creation, the netPrint Express uploader for batch photo loading, and native mobile apps for iOS and Android. Supporting services include a personal photo archive with access controls, a bonus/loyalty program, corporate gifting with volume branding and discounts, and nationwide delivery to over 10,000 pickup points including Boxberry and Russian Post, with courier options. The platform accepts bank card payments processed via Sberbank and PayKeeper.
Differentiator
Problem solved
Functional benefit
Products and services
- Photobooks Custom photo books available in multiple tiers (Premium hard/soft cover, Standard hard/soft cover, Royal, 3D Cover with foil/lacquer, Limited Edition Russian Fairy Tales collection, Graduation Albums, Momentbook express format, Spring-binding albums, and Brochures) with capacity ranging from 10 to 640 photos. Designed for consumers preserving memories such as weddings, travel, family events, and graduations.
- Photo Prints Standard photo prints (sizes 10x10, 10x13.5, 10x15, 15x20, 20x30, 30x45) on high-quality photo paper from 12.1₽ each, plus premium photo prints on higher-density paper with extended color gamut from 18₽. Also includes Polaroid-style prints, photos with handwritten signatures, and premium photos packaged in a decorative box.
- Interior Photo Decor Prints Large-format photo prints on canvas (standard from 1,850₽, premium eco-canvas on fabric basis with subframe from 2,590₽), PVC (from 1,550₽), transparent acrylic glass for luminous 3D appearance, lightweight foam board, natural wood prints, and posters for home and office interior decoration.
- Photo Souvenirs Custom photo merchandise including ceramic mugs (from 513₽), vinyl magnets (from 194₽), photo puzzles (from 552₽), personalized playing cards, canvas shopping bags (from 585₽), notebooks and journals, stickers and decals, photo diplomas and certificates, table acrylic frames, custom postcards, iPhone cases (iPhone 5 through XS Max) on silicone or plastic at 300 dpi, and 100% cotton photo t-shirts.
- Photo Calendars Customized calendars in multiple formats including flip calendars (Standard from 2,575₽, Premium, Royal, Planner), house-shaped desk calendars, standalone desk calendars, wall poster calendars (Standard from 329₽, Premium from 3,770₽), magnetic fridge calendars, pocket-sized calendars, and decorative calendars printed on a wooden block.
- Gift Certificates Prepaid gift certificates in denominations of 400₽, 1,000₽, 2,000₽, and 10,000₽, allowing recipients to choose their own photo products from the Netprint catalog.
- Corporate Gifts Program B2B corporate gifting service offering custom photo products with company branding and logo printing for businesses. Volume-based discounts of 15% for 10+ items, 20% for 20+, 25% for 50+, and 30% for 100+ units. Includes dedicated account manager support and accepts payments from both legal entities and individuals.
- 3D Photos Lenticular 3D photos with image-changing effects, produced with a 5-day lead time.
- Children's Labyrinths Children's activity labyrinth games printed on photo materials, designed as a children's product in the photobook category.
- 3D Foiling Photobooks Photobooks with 3D relief-effect foil (gold/silver) or lacquer coating on the cover and pages, starting from 3,490₽.
Quantifiable outcome
- More than 7 million satisfied users across Russia
- +1 more outcomes
Companies that use Netprint
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Netprint technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
Netprint partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- OzonminorOzon serves as a pickup point partner, allowing customers to collect their netprint orders at 88 Ozon pickup locations across Russia.
- BoxberryminorBoxberry provides regional pickup point coverage for order collection, expanding delivery options to cities where Multiphoto network is not present. Delivery cost is 149₽.
- SberbankcoreSberbank processes payment transactions for online orders through its payment gateway, supporting Visa, Mastercard, MIR, and JCB cards.
- PayKeepercorePayKeeper provides the electronic payment system for secure payment processing on the platform.
- KodakminorHistorical partnership where Kodak was a key partner, providing paper and supporting photo contests. Per 2006-2009 news items, Kodak sponsored promotions and contests.
- MultiphotominorNetwork of physical photo salon pickup points ('Мультифото') primarily in Moscow for order collection.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Netprint competitors and assessment
Company assessmentDirect peers
- Mformat: Mformat is a Russian online photo printing and photobook service offering similar products (prints, photobooks, calendars, souvenirs) with pickup-point delivery across Russia. Direct head-to-head competitor in the same category, customer base, and geography.
- FotoPrint: FotoPrint is a Russian online photo printing service offering comparable photo products with delivery across Russia. Direct local competitor competing for the same Russian consumer base and product categories.
- Photofox: Photofox is a Russian digital photo printing platform offering photo books, prints, and photo souvenirs similar to Netprint. Competes in the same Russian market with comparable product lineup and delivery model.
Broad incumbents
- Photobox: Photobox is a leading European online photo printing service offering photobooks, prints, calendars, and personalized gifts. Overlaps with Netprint on core product categories and e-commerce-led D2C model, but serves primarily Western European markets.
- Vistaprint: Vistaprint (Cimpress) is a global online printing platform with broad small-business and consumer printing offerings including marketing materials, business cards, and photo products. Overlaps with Netprint's corporate gifts and printing capabilities, but with much broader scope.
- Snapfish: Snapfish is a global online photo printing service offering prints, photobooks, and personalized gifts across multiple countries. Directly comparable product catalog and D2C e-commerce model, with broader international footprint than Netprint.
- CEWE: CEWE is Europe's largest photo printing and photobook company with a multi-country retail network. Comparable in core photobook and photo merchandise category with broader geographic scale and stronger brand recognition, though operating in different geographies than Netprint.
- Shutterfly: Shutterfly is the largest US-based photo printing and personalized products platform with a similar photobook, calendar, card, and gift assortment. Strong scale and technology platform make it a benchmark for product depth and personalization capabilities, though geographically disjoint.
Others
- Fujifilm Image Printing: Fujifilm supplies photo paper and operates photo printing services globally, including in Russia. Comparable as an industry input supplier (Fujifilm premium paper is used by Netprint) and as an adjacent service provider in the photo output value chain.
Emerging players
- MyHeritage Photo Printing: MyHeritage offers photo book and photo gift printing as part of its genealogy platform. Partial overlap with Netprint's photobook business with a more niche, family-history-oriented positioning rather than general-purpose photo printing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights6 records
Customer concentration
Netprint social profiles
Digital presenceNetprint financial estimates
Financial estimateRevenue estimate
Valuation estimate
Netprint leadership team
Management profileNumber of profiles
Netprint funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Netprint M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Netprint
What does Netprint do?
Netprint operates Russia's leading digital photo printing service, enabling customers to upload digital photographs and order customized physical photo products including photobooks, photo prints, interior décor items (canvas, PVC, acrylic, wood), photo souvenirs (mugs, magnets, puzzles), and personalized calendars. Orders are placed via a self-serve e-commerce platform accessible through web editor, desktop software, and native iOS/Android apps, with fulfillment through a nationwide pickup-point network and courier delivery.
Is Netprint a public or private company?
Netprint is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Netprint founded?
Netprint was founded in 2004. It employs 51 to 100 people.
Where is Netprint based?
Netprint is headquartered in Moscow, Russia, in the Europe region.
How does Netprint make money?
Four revenue lines are on record. Photo Product Sales are the primary driver. The others are corporate Gifts, gift Certificates and bonus Program.
Who are Netprint's main competitors?
Direct peers on record are Mformat, FotoPrint and Photofox. Broad incumbents are Photobox, Vistaprint, Snapfish, CEWE and Shutterfly. Fujifilm Image Printing is listed as an others. MyHeritage Photo Printing is listed as an emerging player.
Does Netprint have an API?
No public API is recorded for Netprint.
What industry is Netprint in?
Netprint's product category is Digital Photo Printing Services. Its primary akta.pro industry code is CRACAPAL, Photo & Video Output Devices (Printers, Portable Photo Printers, Photo Frames), with a secondary code of MPAJALAD, Large-Format & Specialty Printing (Signage, Posters, Displays). Its NAICS code is 81292 and its SIC code is 7384.