Giolli National Hotel

What Giolli National Hotel does

Hotel Giolli Nazionale, operated by the family-owned Giolli Nazionale SRL (VAT IT17388411005), is a 3-star Superior hotel with 77 rooms located at Via Nazionale 69 in the historic center of Rome. Founded in 1977 and now run by the Lasalandra family, the property offers ten room types grouped into Small (11-15 sqm), Medium (20-25 sqm), and Large (26-33 sqm) categories — from Single and French-bed configurations up to Quadruple and Executive rooms — the latter featuring 19th-century frescoes and views over Via Nazionale. Guest-facing technology is limited to a multilingual website (English, Italian, Spanish) and the SimpleBooking reservation engine, with no proprietary systems, mobile app, or disclosed AI capabilities.

The core product is accommodation, but the company monetizes around the stay via three primary streams: (1) room revenue across ten distinct SKUs at varied price points, (2) ancillary services such as the paid private airport transfer (Mercedes/BMW chauffeur, from ~€90) and the SimpleBooking gift voucher mini-shop, and (3) a content/differentiation layer branded as Pocket Concierge — curated restaurant, rooftop and cocktail recommendations plus 1-, 2-, and 3-day personalized Rome itineraries authored by the Lasalandra family — used to drive organic search and direct bookings. Distribution is dominated by direct booking through hotelgiolli.it, gated by the in-house Giolli Genius loyalty program (best rate guarantee, flexible cancellation, free coffee, room upgrades, 2pm check-in, 1pm check-out), with SimpleBooking as the secondary channel and TripAdvisor for review-driven discovery. The legal entity is a privately held Italian SRL operating from a single property in Rome with 11-50 employees; no funding, M&A, or expansion to additional properties is disclosed.

Name

Giolli National Hotel

Legal name

Giolli Nazionale SRL

Website

https://hotelgiolli.it

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Giolli Nazionale is a family-owned 3-star Superior hotel in Rome's historic center offering 77 rooms across ten configurations, with direct booking via its Giolli Genius program, a curated Pocket Concierge service, and ancillary airport transfers for international and domestic leisure travelers.

Ownership category

akta.pro rank

Product category

Boutique Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

Keywords

• Hotel accommodation
• Hospitality services
• Boutique hotel rooms
• Concierge services
• Airport transfer services

Headquarters

HQ city

Roma

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Room Revenue: Primary revenue stream from hotel room rentals across 77 rooms in various categories (Single, Double, Twin, Triple, Quadruple, Deluxe, Executive). Rooms offered at different price points based on size (Small 11-15 sqm, Medium 20-25 sqm, Large 26-33 sqm) and view amenities.
2. Airport Transfer Services: Private airport pickup service from Fiumicino and Ciampino airports using Mercedes or BMW vehicles with dedicated chauffeur, starting from approximately €90.
3. Gift Vouchers and Mini Shop: Sale of gift vouchers through SimpleBooking mini-shop platform for hotel stays and experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Hotel Giolli Nazionale is a family-owned 3-star Superior hotel operating 77 rooms across three size categories (Small 11-15 sqm, Medium 20-25 sqm, Large 26-33 sqm) in Rome's historic center on Via Nazionale. The hotel provides room accommodation, an in-house Pocket Concierge service with curated local dining, cocktails, and itineraries, the Giolli Genius loyalty program for direct-booking guests, and private airport pickup services from Fiumicino and Ciampino.

Product overview

Hotel Giolli Nazionale is a 3-star superior hotel offering accommodation with three room size categories (Small 11-15 sqm, Medium 20-25 sqm, Large 26-33 sqm) comprising 10 distinct room types from Single to Executive suites with views. The hotel provides ancillary services including the Giolli Genius loyalty program with direct booking benefits, a Pocket Concierge service for local recommendations (dining, cocktails, itineraries), Giolli Tours personalized city itineraries, and airport pickup services. The hotel also promotes local events including Tennis Internazionali d'Italia, Rugby 6 Nazioni, Rome Marathon, and Festa della Repubblica. The room amenities include high-speed fiber optic WiFi, HD TV with 800+ channels and Netflix, minibar, antiallergic mattresses, and traditional Italian toiletries.

Differentiator

Problem solved

Functional benefit

Brands

• Giolli Genius: Loyalty program offering exclusive benefits for direct bookings including best rate guarantee, flexible cancellation, free coffee, room upgrades, and early check-in/check-out.

Products and services

• Hotel Room Accommodation 77 rooms across Small (11-15 sqm Single, French Bed, Double/Twin), Medium (20-25 sqm Standard Double/Twin, Deluxe with view, Triple, Triple with view), and Large (26-33 sqm Quadruple with view, Deluxe Balcony, Executive with View) categories, all with fiber optic WiFi, HD TV with Netflix, minibar, and antiallergic bedding, serving leisure and business travelers visiting Rome.
• Giolli Genius Loyalty Program Exclusive benefits program for guests who book directly through the hotel website, offering best rate guarantee, most flexible cancellation policies, free coffee, room upgrades when available, early check-in at 2pm, and late check-out at 1pm.
• Pocket Concierge Service Personalized local recommendations service curated by the Lasalandra family covering dining out (osterie, seafood, meat restaurants, gelato shops), cocktail bars and panoramic rooftops, and personalized itineraries for Rome, designed to help guests experience the city as locals.
• Airport Pickup Service Private airport pickup service from Fiumicino and Ciampino airports using Mercedes or BMW vehicles with a dedicated chauffeur, rates starting from approximately €90, arranged in coordination with guest flight details through the hotel concierge.
• Personalized City Itineraries Curated city walking itineraries including Rome in 1 Day (16km, 2h 30min), Rome in 2 Days, and Rome in 3 Days, covering major attractions and personalized routes prepared by the hotel's local experts.
• Gift Vouchers and Mini Shop Sale of gift vouchers for hotel stays and experiences through the SimpleBooking mini-shop platform, enabling guests to purchase accommodation and related offerings as gifts.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SimpleBookingcoreTechnology or IntegrationSimpleBooking platform integration for online hotel reservations, gift voucher sales, and booking widget functionality embedded in the hotel website.
• Garage Via Modena 10minorOthersPartner parking garage located at Via Modena 10, a short walk from the hotel, recommended for guests arriving by car.
• Euro Parking GarageminorOthersPartner parking facility at Via Napoli 66 within the ZTL zone, recommended as alternative parking option for hotel guests.
• Family Owned Hotels AssociationcoreOthersThe hotel is part of a family-owned hotels association, evidenced by the Family Owned Hotels logo displayed on the website footer.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hotel Quirinale: Historic 4-star hotel on Via Nazionale directly opposite the Opera House. Closest location-based competitor to Hotel Giolli Nazionale with overlapping guest segments and similar historic building characteristics.
• Hotel Artemide: Family-owned 4-star hotel on Via Nazionale in central Rome. Comparable in location (same street), family-operated hospitality positioning, and full-service amenities targeting a mix of leisure and business guests.
• Hotel Columbia: 3-star hotel near Roma Termini in central Rome. Directly comparable in tier (3-star), proximity to Via Nazionale, and orientation toward independent leisure travelers visiting the historic center.
• Hotel Cosmopolita: 3-star hotel near Piazza Venezia and the Trevi Fountain. Comparable in tier and central Rome location, targeting similar international leisure tourist demand.
• Hotel Sonya: Independently operated 3-star hotel in central Rome close to Termini station. Comparable as a small, independent 3-star property competing for similar value-conscious leisure and business travelers.
• Hotel Genova: 4-star historic hotel near Roma Termini. Comparable as an independent, family-oriented central Rome hotel targeting a similar guest mix with heritage-property positioning.
• Hotel Forum: 4-star hotel overlooking the Roman Forum. Comparable as a centrally located independent Rome hotel with rooftop dining and similar leisure-tourist orientation.

Broad incumbents

• NH Collection Palazzo Cinquecento: Upscale branded 4-star hotel adjacent to Termini station. Comparable central Rome location but operates with the scale, loyalty program, and distribution power of an international chain.
• Hotel Nazionale: Established 4-star hotel near Piazza Montecitorio in central Rome. Comparable as a heritage central Rome property with broader conference facilities and a wider guest mix than Hotel Giolli Nazionale.

Regional players

• The RomeHello: Lifestyle hostel/hotel hybrid near Termini station in Rome. Comparable in central Rome location and digital-first direct booking strategy, though serving a more budget-conscious segment than a 3-star Superior.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HotelGiolliRome

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Giolli National Hotel