Parfemland

What Parfemland does

Parfemland is a Czech Republic-based online retailer that engaged in the sale of perfumes and cosmetics through the e-commerce domain parfemland.cz. The company was founded in 2004 and headquartered in Praha, operating at a small scale with 11-50 employees and serving primarily Czech consumers (B2C) in the personal care and fragrance category. Its storefront was hosted on the Shoptet platform, the dominant Czech SaaS e-commerce infrastructure used by thousands of domestic SMB online retailers.

Underlying technology consisted of a standard Shoptet-hosted online storefront rather than proprietary platform infrastructure; no custom technology stack, proprietary features, or unique integrations are documented in the available data. The business model was a conventional direct-to-consumer online retail model — purchasing perfumes and cosmetics from suppliers and reselling via the website at retail margins, with revenue mechanics tied to e-commerce transaction volume. Pricing models, publicly disclosed pricing, and customer segment detail are not provided in the source material.

The most material fact in the available record is that the Parfemland storefront on Shoptet has been removed and terminated ("Obchod byl již odstraněn" / "Obchod byl ukončen"), indicating the company has effectively exited the online perfume and cosmetics retail business. Operating status is documented as 'closed.' No subsequent restructuring into new products, geographies, or channels is documented.

Name

Parfemland

Website

https://parfemland.cz

Company type

Private

Founded year

2004

Operating status

Closed

Headcount range

11–50 employees

Short description

Parfemland was a Czech Republic-based online retailer of perfumes and cosmetics serving Czech consumers via a Shoptet-hosted e-commerce storefront; the storefront has since been removed and terminated.

Ownership category

akta.pro rank

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Core offering

Parfemland operated an online retail store selling perfumes and cosmetics to Czech consumers via the website parfemland.cz, hosted on the Shoptet e-commerce platform. The company maintained a small team (11-50 employees) to run its direct-to-consumer fragrance and beauty e-commerce business from Prague. According to the Shoptet platform, the store has been removed and terminated.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Direct peers

• Notino: Notino (formerly Parfum.cz) is the dominant online perfume and cosmetics retailer in Central Europe, headquartered in the Czech Republic. It is a direct peer as both companies operate in the Czech online perfume/cosmetics retail market with overlapping product assortments and target customers.
• Parfums.cz: Parfums.cz is a Czech e-commerce retailer focused on branded perfumes and cosmetics. It competes directly with Parfemland for Czech online shoppers seeking fragrance and beauty products.
• Elnino.cz: Elnino.cz is a Czech online retailer specializing in perfumes and cosmetics. It is a direct peer serving the same Czech customer base with overlapping product categories to Parfemland.
• Douglas: Douglas is a major European specialty retailer of perfumes and cosmetics with a strong omnichannel presence across Central Europe. It directly competes with Parfemland in the Czech perfumes/cosmetics retail category with overlapping product lines and customer demographics.

Broad incumbents

• Sephora: Sephora is a global multi-category beauty retailer with an established Czech online storefront. It competes in the same perfumes/cosmetics category as Parfemland but at much broader scale and assortment across many geographies.
• Zalando (Beauty): Zalando has expanded its Beauty category into multiple European markets including the Czech Republic, offering perfumes and cosmetics alongside its core fashion assortment. It is a broad incumbent that competes with specialty players like Parfemland.
• Alza.cz (Beauty): Alza is the largest Czech e-commerce platform and has a dedicated beauty/perfume category. It overlaps with Parfemland's product range and customer base but operates as a broad-line general retailer rather than a specialist.
• Mall.cz (Beauty):

Market position

Strengths2 records

Weaknesses3 records

Competitive moat2 records

Key risks5 records

Key highlights3 records

Customer concentration

• Xx.com/parfemland

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parfemland