Ceruti

Name

Ceruti

Legal name

Ceruti Srl

Website

https://cerutisrl.it

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Flooring and Building Materials Retail

NAICS

Building Material and Garden Equipment and Supplies Dealers (444), Building Material and Supplies Dealers (4441), Paint and Wallpaper Retailers (444120), Flooring Contractors (23833)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Laminate Flooring Retail (CRAIAGAC)

akta.pro secondary industries

Flooring Tools, Adhesives, Grout & Installation Supplies Retail (CRAIAGAJ), Tile, Natural Stone & Porcelain Surface Care (Non-Grout Focus) (HSAEAOAI)

Keywords

• Flooring materials retail
• Interior paints and coatings
• Wallpaper and wallcoverings
• Professional flooring installation
• Building materials distribution

Headquarters

HQ city

Varese

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Retail sales of flooring materials (SPC, PVC, laminate, parquet, linoleum, rubber, artificial grass), paints (interior, exterior, decorative), wallcoverings (wallpaper), skirting boards, accessories, and building materials through e-commerce platform with per-unit pricing (per m2, per box, per piece).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Ceruti SRL is an Italian retailer and distributor of flooring, paints, and wall covering products sold through its own e-commerce platform and warehouse/showroom. It supplies SPC, PVC, laminate, parquet, linoleum, rubber, carpet, and synthetic grass flooring, plus interior and exterior paints, decorative wall finishes, wallpaper, and complementary accessories (skirting boards, adhesives, profiles, tools). The company complements product sales with in-house professional installation services for residential and commercial projects, including specialized flooring installations for pharmaceutical and healthcare facilities.

Product overview

Ceruti SRL is an Italian flooring, paints, and wall coverings distributor offering a comprehensive portfolio organized into three main categories: flooring products (SPC, PVC, laminate, parquet, linoleum, rubber, carpet, and synthetic grass), paints and treatments (decorative wall paints, interior/exterior paints, insulants, surface preparation products, anti-mold solutions, and wood treatments), and wall coverings (wallpaper and PVC wall panels). The company also provides complementary accessories including skirting boards, adhesives, floor mats, subfloors, profiles, tools, and workwear. Ceruti operates as a multi-brand distributor representing manufacturers including Tarkett, Gerflor, Forbo, Bauwerk, Boen, Zambaiti Parati, Sikkens, Duco, and Paramatti. The business model combines e-commerce sales with professional installation services for residential and commercial projects, including specialized flooring for pharmaceutical and healthcare sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• SPC (Stone Plastic Composite) Flooring Rigid vinyl flooring with stone plastic composite core and click installation systems, in wood and stone effects, suitable for residential and commercial use. Brands include Tarkett, Gerflor, Forbo.
• PVC Flooring Polyvinyl chloride flooring in rolls, tiles, and plates, including homogeneous and heterogeneous PVC, antistatic, slip-resistant, and sport flooring variants from Tarkett, Gerflor, and Forbo.
• Laminate Flooring Laminated wood-effect flooring in 8mm, 10mm, and 12mm thickness options, primarily Tarkett brand including Woodstock, Easy Line, and Long Boards collections.
• Parquet Flooring Solid and engineered wood flooring in plank and strip formats, with varnished, oiled, and anti-scratch surface treatments, floating or single-plank installation. Brands include Tarkett, Bauwerk, and Boen.
• Linoleum Flooring Natural linoleum flooring with XF2 surface treatment for durability, including Tarkett Veneto and Forbo Marmoleum Fresco collections.
• Rubber Flooring Rubber flooring in roll and tile formats with studded or smooth finishes, in black, grey, and colored options with granules, primarily Artigo brand.
• Carpet and Moquette Flooring Textile flooring in tiles and rolls, including Tarkett Desso Essence and colored carpet tiles for residential and commercial applications.
• Synthetic Grass Artificial turf for outdoor applications in various thicknesses (15mm to 50mm) and roll heights, from brands including Clever, Tampa, Spring, Yuma, Calabasas, Cucamunga, and Burbank.
• Wallpaper Wallpaper collections from Zambaiti Parati (Trussardi, Lamborghini, Fuksas lines), Architexture, Satin Flowers, Savana, Eterea, and Limonta Wall, in floral, geometric, and texture designs, including custom digital printing options.
• Decorative Wall Paints Decorative wall coatings and finishes including Giorgio Graesan (Segui Il Tuo Istinto, White Paint) and Paramatti Tattoo Karma (gold, silver, bronze metallic bases).
• Interior Paints and Enamels Interior wall paints including Duco Ducotone (Master A+, Absolut A+, Air Pure), Sikkens Alphamat SF, Sikkens Alpha Rezisto Mat, and Paramatti Domus Stylmat, including anti-condensation and washable options.
• Exterior Paints and Enamels Exterior paints and enamels including Sikkens Alphatex IQ, Sikkens Redox Ferrotech, Paramatti Doppio Scudo, Duco Dulox (brilliant and satin), and Nanoceramix thermal insulator.
• Anti-Mold and Damp-Proof Products Mold and humidity resistant products including Duco Biogen line, Sikkens Alpha Desinfector, Ariasana Smuffer spray, and Mapei Mapestop Cream for injection against rising damp.
• Wood Treatments and Varnishes Wood treatment products for interior and exterior use including Duco Flatting varnish, Woody water-based wood impregnator, and Sikkens Cetol protection and finish products.
• PVC Wall Coverings PVC wall panels and coverings including Gerflor Mural Calypso and Gerflor Mural Revela SPC wall panels, plus decorative panels in wood effects.
• Adhesives and Grouts Flooring adhesives and grouts from Mapei (Ultrabo, Adesilex G19, Eco Prim) and Metylan Saxit for tiles and mosaics, plus installation accessories.
• Professional Flooring Installation Services In-house team of specialized flooring installers with 30+ years of experience performing residential and commercial flooring installations, including specialized services for pharmaceutical and healthcare facilities across Italy.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered major, moderate and minor.

• TarkettmajorOthersTarkett is a major flooring manufacturer whose products are sold through Ceruti SRL. Product range includes SPC flooring (Starfloor Click, Elegance Rigid, Herringbone), laminate (Woodstock, Easy Line, Long Boards), parquet (Shade, Plank XT Pro), PVC, linoleum (Veneto), and sports flooring (Omnisports). Tarkett products appear prominently across the catalog.
• GerflormajorOthersGerflor is a flooring manufacturer whose products are sold through Ceruti SRL. Product range includes SPC flooring (Senso Premium, Creation, Virtuo, Saga), PVC flooring (Taralay Impression, Mipolam, Mural wall coverings), and LVT products. Gerflor products feature heavily in both standard and promotional offerings.
• ForbomoderateOthersForbo is a flooring manufacturer whose products are sold through Ceruti SRL. Product range includes linoleum (Marmoleum Fresco, striato), PVC (Colorex SD, Modul'up), and Sarlibase underlayments.
• MapeimoderateOthersMapei is an adhesive and construction chemical manufacturer whose products are sold through Ceruti SRL. Product range includes adhesives (Ultraborid Eco MS Easy, Adesilex G19 Fast, Eco Fix), sealants (Mapeflex AC3, MS45, Mapesil AC), primers (Eco Prim T Plus, Eco Prim Grip Plus), and floor leveling compounds (Planiprep 4 LVT).
• Sikkens (AkzoNobel)moderateOthersSikkens is a paints and coatings brand under AkzoNobel whose products are sold through Ceruti SRL. Product range includes interior paints (Alphamat SF, Alpha Rezisto, Alpha Tex, Alpha Sanoprotex), exterior paints (Alphatex IQ, Alpha Beton, Fullfarbe), wood treatments (Cetol HLS Plus, Cetol DSA), and anti-mold solutions (Alpha Desinfector).
• Zambaiti ParatimoderateOthersZambaiti Parati is an Italian wallpaper manufacturer whose products are sold through Ceruti SRL. Product range includes designer wallpapers under licensed brands: Trussardi 7 and 8, Lamborghini 2 and 3, Fuksas, Architexture, Satin Flowers, Savana, and Eterea collections.
• DucomoderateOthersDuco is an Italian paints manufacturer whose products are sold through Ceruti SRL. Product range includes interior paints (Ducotone Master A+, Absolut, Air Pure), anti-mold paints (Biogen, Biogen Thermo), wood treatments (Dulox impregnant, Flatting), and primers (Ducoflon).
• BauwerkmoderateOthersBauwerk is a Swiss parquet manufacturer whose products are sold through Ceruti SRL. Product range includes Monopark and Casapark parquet lines with various oak finishes and treatments.
• BoenminorOthersBoen is a flooring manufacturer whose parquet products are sold through Ceruti SRL. Product range includes Live Pure and Live Matt oak parquet collections.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cerutisrl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ceruti