United Bakeries
United Bakeries is a Czech industrial bakery group operating five production facilities under brands including Odkolek, Delta, Baker Street, and Exelsior. It produces and distributes fresh bread, pastries, and toast bread to major Czech retail chains, B2B customers via the UBpoint platform, and its own Odkolek retail stores.
- Company typePrivate
- Founded2019
- HeadquartersPrague, Czechia
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What United Bakeries does
United Bakeries a.s. (IČO 28976231) is a Czech industrial bakery group operating five production facilities across the Czech Republic in Prague (Jinonice), Liberec, Pardubice, Plzeň, and Žatec. The company manufactures and distributes fresh and frozen bread, bread-type rolls, fine pastries, regular pastries, and toast bread under a multi-brand portfolio including the heritage Odkolek and Delta brands, the premium Baker Street sourdough line, the artisan Odkolkova Řemeslná pekárna range, the value-premium Exelsior line, ToastTip toast bread, and the newer Rukopis pekaře cold-fermented sourdough line. Production combines traditional Czech baking techniques (long cold fermentation, sourdough cultures, hand-shaping) with modern industrial lines, and the group is vertically integrated through company-owned flour mills processing Czech wheat.
The company sells to end consumers through major Czech retail chains (Tesco, Billa, Albert/Ahold, Globus, Makro, Penny, Norma), through its own branded Odkolek retail outlets, and to business customers via the UBpoint B2B e-commerce platform with order management, CSV import, delivery scheduling, and a mobile app. Headcount sits in the 1,001–5,000 range, supporting daily fresh delivery across the country. United Bakeries is a subsidiary of the AGROFERT conglomerate, the largest Czech group in agriculture and food processing; the present entity was formed following the merger of Penam and United Bakeries approved by the Czech Antimonopoly Office, which required divestiture of the PEK Group (six bakeries, ~700M CZK revenue) in 2020.
Revenue mechanics are predominantly B2C wholesale to retail chains (transaction-based supply contracts) supplemented by direct retail store sales and B2B platform transactions; pricing is not publicly disclosed and is account-specific. The company has accumulated multiple industry recognitions including repeated wins at the Czech Bakers and Confectioners Association "Bread of the Year" competition (2018, 2019, 2020, 2022, 2025) and Consumer Choice awards (2023, 2024), supporting brand-led positioning across value, mainstream, and premium tiers.
United Bakeries firmographics
Firmographics- Name
- United Bakeries
- Legal name
- UNITED BAKERIES a.s.
- Website
- https://united-bakeries.cz
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- United Bakeries is a Czech industrial bakery group operating five production facilities under brands including Odkolek, Delta, Baker Street, and Exelsior. It produces and distributes fresh bread, pastries, and toast bread to major Czech retail chains, B2B customers via the UBpoint platform, and its own Odkolek retail stores.
- Ownership category
- akta.pro rank
United Bakeries industry classification
Industry- Product category
- Industrial Bakery
- NAICS
- Bread and Bakery Product Manufacturing (31181), Commercial Bakeries (311812), Retail Bakeries (311811)
- SIC
- Bakery Products (2050), Retail-Eating Places (5812)
- akta.pro primary industry
- Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)
Keywords
Where United Bakeries is headquartered
LocationHeadquarters
- HQ city
- Prague
- HQ country
- Czechia
- HQ region
- Europe
Offices6 records
Markets served
United Bakeries business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail baked goods sales: United Bakeries produces fresh baked goods including bread, pastries, rolls, and specialty items sold through retail chains, convenience stores, and company-owned outlets across the Czech Republic. Products are delivered fresh multiple times daily.
- B2B e-commerce (UBpoint): Business-to-business e-commerce platform UBpoint enables business customers to order products directly, with features including order management, basket saving, CSV import, delivery calendar, and mobile app.
- Retail store sales: Company-owned retail stores selling fresh bread and pastries directly to consumers, with plans to expand to larger cities in the Czech Republic as part of new store concept.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | B2B wholesale pricing for business customers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
United Bakeries product offering
Product offeringCore offering
United Bakeries is a Czech industrial bakery company that manufactures and distributes fresh and frozen bread, bread-type rolls, and cakes through five production facilities. The company operates both high-volume industrial bakery lines and smaller artisan craft bakeries, sells its products through major Czech retail chains and company-owned stores, and runs a dedicated B2B e-commerce ordering platform called UBpoint.
Product overview
United Bakeries is a Czech bakery company operating as a multi-brand portfolio under the Odkolek umbrella. The portfolio includes: the core Odkolek brand (traditional Czech recipes with modern methods), Exelsior premium line (elegant pastries and strudels), ToastTip (toast bread specialist), Odkolkova Řemeslná pekárna (artisan line), Baker Street (premium sourdough breads), Delta (value-quality breads), and the new Rukopis pekaře sourdough line. Products span bread, fine pastries, regular pastries, and toast bread. The company also operates a B2B e-commerce platform (UBpoint) for business customers. The company is part of the AGROFERT conglomerate and operates bakeries in Prague, Liberec, Pardubice, Plzeň, and Žatec.
Differentiator
Problem solved
Functional benefit
Brands
- ODKOLEK: Traditional Czech bakery brand with a long history, combining traditional Czech recipes with modern techniques. Known for breads, rolls, and pastries.
- Exelsior
- ToastTip
- Odkolkova Řemeslná pekárna
- Baker Street
- Delta
- Rukopis pekaře
Products and services
- Odkolek
- Exelsior
- ToastTip
- Baker Street
- Delta
- Odkolkova Řemeslná pekárna
- Rukopis pekaře (Sourdough)
- UBpoint B2B E-shop
Quantifiable outcome
- Odkolek won 'Bread of the Year' 2025 in category 900-1200g consumption bread
- +3 more outcomes
Companies that use United Bakeries
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles3 records
United Bakeries technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
United Bakeries partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- European Union - Recovery and Resilience Facility (RRF)minorEU co-financing for photovoltaic installation (43.2 kWp) at the Pardubice bakery facility to reduce operating costs and increase renewable energy usage.
- Ministerstvo průmyslu a obchodu ČR (Ministry of Industry and Trade of the Czech Republic)minorEU co-financing through OP TAK (Operational Programme Technologies and Applications for Competitiveness) for heat recovery boiler systems at Liberec and Pardubice bakeries, utilizing waste heat from baking ovens for heating and hot water.
- AGROFERTcoreUNITED BAKERIES a.s. is a member of the AGROFERT conglomerate, managed by AGROFERT a.s. (IČO 26185610). The company is part of the Agrofert group which includes agricultural and food production companies across the Czech Republic. Agrofert is the largest entity in Czech agriculture and food production, also significant in chemical industry, forestry, and media.
- Svaz pekařů a cukrářů ČR (Union of Bakers and Confectioners of the Czech Republic)coreUnited Bakeries is a member of the Czech Bakers and Confectioners Association. The company participates in association events including the annual Days of Bread competition in Pardubice where products are judged for quality awards.
Scale indicators4 records
Recent moves7 records
Expansion highlights3 records
United Bakeries competitors and assessment
Company assessmentDirect peers
- Jizerské pekárny: Jizerské pekárny is a Czech industrial bakery producing bread, rolls, and pastries primarily for the Czech retail market. It is a direct in-market peer to United Bakeries in product category, customer base (Czech retail chains), and operational model.
- PEK Group: PEK Group is a Czech industrial bakery operator that was divested from AGROFERT in 2020 as part of antitrust remedies for the Penam–United Bakeries merger. It operates six Czech bakeries producing bread, rolls, and pastries for Czech retail — directly comparable in product, market, and customer base to United Bakeries.
- Harry-Brot: Harry-Brot is one of Germany's largest industrial bakeries, producing fresh and frozen bread for retail and foodservice. Comparable to United Bakeries in industrial-scale bread production, daily fresh distribution to supermarket chains, and a multi-brand portfolio across price tiers.
- Penam: Penam was one of the largest Czech bakery companies before merging with United Bakeries in 2020 under AGROFERT. It operates industrial bakeries producing bread and fine pastries for Czech retail chains — directly comparable in product category, scale, and customer base.
- Schulstad Bakery Solutions: Schulstad is a Danish industrial bakery producing fresh and frozen bread, rolls, and pastries for Scandinavian retailers and foodservice. Comparable to United Bakeries in industrial bakery operations, daily fresh retail distribution, and multi-brand positioning across value and premium tiers.
Broad incumbents
- Aryzta: Aryzta is a Swiss-listed global bakery business supplying frozen and fresh bakery products to retail, foodservice, and convenience channels across Europe, North America, and Asia. It is comparable to United Bakeries as an industrial multi-category bakery serving major grocery banners.
- Délifrance: Délifrance is a French bakery group specializing in viennoiserie, bread, and pastries for foodservice and retail across Europe and Asia. Comparable to United Bakeries' premium Exelsior and Baker Street product lines in premium viennoiserie and artisanal bread.
- Grupo Bimbo: Grupo Bimbo is the world's largest bakery company, producing sliced bread, buns, pastries, and snacks distributed through supermarket chains globally. Its industrial bakery model and multi-brand retail distribution strategy closely mirror United Bakeries' approach in the Czech market.
- La Lorraine Bakery Group: La Lorraine is a leading European industrial bakery group headquartered in Belgium, producing bread, pastries, and viennoiserie for retail and foodservice across multiple European markets. It is comparable to United Bakeries in industrial-scale bakery production and multi-country retail distribution.
Others
- Kraft Heinz (Bakery & Snacks Division): Kraft Heinz operates bakery and snack brands distributed through European retail channels. While broader in scope, it is thematically comparable to United Bakeries as a branded packaged-food supplier relying on major grocery chains for volume in the Central European market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
United Bakeries social profiles
Digital presenceUnited Bakeries compliance and trust
Trust signalCompliance1 record
United Bakeries financial estimates
Financial estimateRevenue estimate
Valuation estimate
United Bakeries leadership team
Management profileNumber of profiles
Profiles4 records
United Bakeries funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
United Bakeries M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about United Bakeries
What does United Bakeries do?
United Bakeries is a Czech industrial bakery company that manufactures and distributes fresh and frozen bread, bread-type rolls, and cakes through five production facilities. The company operates both high-volume industrial bakery lines and smaller artisan craft bakeries, sells its products through major Czech retail chains and company-owned stores, and runs a dedicated B2B e-commerce ordering platform called UBpoint.
Is United Bakeries a public or private company?
United Bakeries is a private company. It is classified as corporate owned and is currently operating.
When was United Bakeries founded?
United Bakeries was founded in 2019. It employs 1,001 to 5,000 people.
Where is United Bakeries based?
United Bakeries is headquartered in Prague, Czechia, in the Europe region.
How does United Bakeries make money?
Three revenue lines are on record. Retail baked goods sales are the primary driver. The others are B2B e-commerce (UBpoint) and retail store sales.
Who are United Bakeries's main competitors?
Direct peers on record are Jizerské pekárny, PEK Group, Harry-Brot, Penam and Schulstad Bakery Solutions. Broad incumbents are Aryzta, Délifrance, Grupo Bimbo and La Lorraine Bakery Group. Kraft Heinz (Bakery & Snacks Division) is listed as an others.
Does United Bakeries have an API?
No public API is recorded for United Bakeries.
What industry is United Bakeries in?
United Bakeries's product category is Industrial Bakery. Its primary akta.pro industry code is THAFAFAF, Wholesale / Commercial Bakeries (B2B Supply). Its NAICS code is 31181 and its SIC code is 2050.